Episode 149: How To Use Your Blog to Create Connections, with Julianne Smith - the Creative Empire podcast

In this Creative Empire podcast episode Reina and Christina chat with Julianne Smith, founder of The Garter Girl. The Garter Girl is a stylish wedding garter design company that began in 2004. The Garter Girl is dedicated to redesigning wedding traditions, helping brides make memories and creating family heirlooms through the art and design of wedding garters. The trip start by discussing how Julianne began blogging. Julianne shares tips for blogging and helps you figure out who you are blogging for. She also gives us tools for creating content and discusses permission to let yourself fail in your business.

Email Header | Episode 149 | Julianne Smith
Email Header | Episode 149 | Julianne Smith
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Newsletter CTA 2

Main Takeaways:

  • How she started with blogging [0:04:28]
  • Why you should blog + tips for blogging [0:07:48]
  • What the difference is between a business with a blog vs. blogging as a business [0:09:57]
  • Why you should repurpose content [0:14:53]
  • What some helpful tools for creating content [0:19:27]
  • How to use your blog to establish yourself as an expert + leading with value [0:26:09]
  • Why you should give yourself the license to fail in your business [0:38:04]

[ctt template="3" link="ekc9X" via="no" ]Sometimes, done is better than perfect.[/ctt]

Show Notes:

[ctt template="4" link="9bXoc" via="no" ]The blog was really just my way of telling my story on my terms, to tell my story directly to my clients.[/ctt]

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Bio:

Julianne Smith is The Garter Girl, a stylish wedding garter design company that began in 2004. The Garter Girl is dedicated to redesigning wedding traditions, helping brides make memories and creating family heirlooms through the art and design of wedding garters.

Julianne believes that a wedding garter is a small, but meaningful, way for a bride to celebrate her own personal style. The Garter Girl’s sophisticated wedding garters are designed to be modern heirlooms intended to be cherished for generations to come. Each and every stylish wedding garter in the The Garter Girl’s collection is meticulously hand created by Julianne and designed with a recognizable modern femininity that encompasses her signature style. The daughter of a seamstress and a surgeon, Julianne grew up in small town Pennsylvania surrounded by lots of family and tons of laughter. It was a love of politics that brought her to the nation’s capital where she fell in love with D.C. and city life. Before creating The Garter Girl, Julianne was a communications strategist and media specialist. She worked on Capitol Hill for a member of Congress and served in the White House’s administration. Combining her passion for DC, media and weddings in 2010, Julianne started the Washington DC area’s top wedding website, United With Love. Featuring locally helpful wedding planning advice, Julianne built United With Love to be a trusted resource and a well-known brand with thousands of readers every day. She was able to sell United With Love in 2016. Julianne is obsessed with style and is known for her passion and sophisticated attention to detail. She is also known for consistently being overdressed, a loyal friend and always ready to host. She is the mother of three small children and lives in the city of Washington, D.C. with her husband and family. Follow Julianne over on Instagram or check out her blog for more behind the scenes and the occasional family picture!

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