Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 

Email Header Template | Episode 155 | Leslie Wong
Email Header Template | Episode 155 | Leslie Wong
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Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

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Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

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