48: How to Create Value Throughout Your Customers' Journey, with Tara Gentile - the Creative Empire podcast

Tara Gentile joins Reina and Christina on the Creative Empire podcast this episode. They begin the episode by talking about where Tara started her entrepreneurial journey and how she's gotten to where she is now. Then they dive right in to talking about the customer journey and how to nurture your customer along the way. Next they discuss Tara's living room strategy, which is actually how to figure out your next product and who to launch it to. They round out the episode by talking about how your business is a system that doesn't need you if it's functioning properly and you should be able to teach the system to others. [audio mp3="http://creativeempire.co/wp-content/uploads/2016/09/01-160-post/EP-48-Tara-Gentile.mp3"][/audio]

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Show Highlights:

  • What the customer journey is and where it actually ends
  • What the three categories of things are to look at to map out your customer journey
  • How to figure out your next offer and who to offer it to
  • What the living room strategy is and how to use it in your business
  • How you can package up what you do + teach others to do it

Show Notes:

Tara's Bio:

Tara Gentile is the founder of Quiet Power Strategy®, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. She’s the host of Profit. Power. Pursuit. a podcast that goes behind-the-scenes of the real grit, administration, and logistics of running a successful business. Tara’s work has been featured in Fast Company, Forbes, Inc, and the Huffington Post. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

Tara's Social Handles:

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