Episode 214: The Rainbow of Sales, with Courtney Johnston - the Creative Empire podcast

Today, Reina and Christina are joined by Courtney Johnston, who is the founder of The Rule Breaker’s Club. She teaches women how to package and sell their brilliance. At the beginning of the episode, we hear all about how and why Courtney started the Rule Breaker's Club. She shares with us why you should be packaging your services and what her rainbow of sales concept is. The trio discuss engaging with your audience as well as getting clarity from them. Lastly, Courtney shares about sales pages and how to show some personality in your business.

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Main Takeaways:

  • How the Rule Breaker's Club was started + what she does [0:01:31]
  • What a service package is + the rainbow of sales concept [0:07:11]
  • How to engage with your audience [0:13:39]
  • How to offer solutions for your audience [0:22:59]
  • How to craft your rainbow [0:25:46]
  • Why a sales page is important [0:29:52]
  • How to showcase your personality in your business [0:36:04]
You’ve got to find the language that (your ideal clients are) laying awake, frustrated, having anxious thoughts about, that’s the language that you need to show that you understand.
— Courtney Johnston
If you’re in newer stages of business should absolutely be offering services. It’s way easier way to start making money than products. Go ahead and do your products, but just know the services are the lower hanging-fruit.
— Courtney Johnson
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Bio:

Courtney Johnston is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her fiancé, Mohammed. Learn Courtney’s 14-part sales page recipe at www.RuleBreakersClub.com.  

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Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

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Main Takeaways:

  • What intentional design is + the mindset behind a designed life [0:01:22]
  • What her team looks like + what her schedule look like [0:05:59]
  • How to make time for yourself [0:10:45]
  • How to get to a 3-Day Workweek [0:13:17]
  • What living by design vs. living by default is [0:18:38]
  • How to give yourself time to pause [0:23:36]
‘Why do I think the only way to be successful is to work 24/7, sacrifice my time with my new baby to build this business?’ It didn’t resonate with me.
— Cailen Ascher
We have to make what might feel like uncomfortable decisions in the moment, but ultimately can serve us better.
— Cailen Ascher
Click here to subscribe

Bio:

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

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Episode 212: Handlettering By Hand, with Nicole Miyuki Santo - the Creative Empire podcast

Reina and Christina are joined today by Nicole Miyuki Santo, who is a freelance artist, graphic designer, teacher and now published author. We are so excited to talk to her about her book By Hand, which if you guys have not picked up a copy of this yet, it is the most gorgeous thing you have ever seen. Nicole started in the modern calligraphy scene fairly early and at the beginning of this episode we hear how that happened. Nicole shares about her book and what the creative process looked like for it, behind the scenes. She gets really vulnerable and talks about how the journey has made her have feelings that may not have always felt good, but also shares the exciting moments along the way. Towards the end of the episode, the trio discuss what happiness can look like in business and how that can differ for everyone. 

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Main Takeaways:

  • How she got started in modern calligraphy scene in 2015 [0:01:54]
  • Why she wrote a book + what the creative process looked like [0:04:40]
  • What encouragement she has for people to try handlettering [0:10:27]
  • What some exciting moments were along the book writing journey [0:13:03]
  • Why feelings can process after projects [0:21:21]
  • What having a different scale of success looks like [0:30:31]
  • What some happy things that are happening for her [0:36:04]
What’s cool was that hand lettering has shifted twofold from being this stiff calligraphic type of thing, to more of an approachable thing, medium and art form that everyone can do, and I fully believe that.
— Nicole Santo
I had to learn to say no to a lot of things to allow space for the funkiness of the creative journey and the awesome parts of the creative journey to all happen.
— Nicole Santo
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Bio:

Nicole Miyuki Santo is a freelance artist, graphic designer, teacher, and published author. Since 2015, she has taught in-person hand-lettering workshops empowering her students to tap into their creativity and develop their own unique voice. She is a kind spirit and truly believes that everyone, kids and adults both, can enjoy using their own two hands to create. Her work has been featured in numerous publications, including Martha Stewart Magazine, and she is the author of By Hand: The Art of Modern Lettering. Nicole lives in Los Angeles, California. Visit her online at nicolemiyuki.com and on Instagram @nicolemiyuki.

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Episode 211: Journaling + Growth, with Cheryl Sutherland - the Creative Empire podcast

Today, Reina and Christina are joined with Cheryl Sutherland, who is the founder behind PleaseNotes, a for-purpose company of affirmation-filled products, like journals, and notebooks and just everything stationary that makes our hearts sing. At the beginning of the episode, Cheryl dives in to tell us all about how PleaseNotes got started! She shares why taking time for yourself is important and what made her make the decision to have a physical product and not sell a service. We learn about how journaling can be useful and how to run a business that is driven by purpose. Towards the end of the episode, the trio discuss networking and why you need to do it well.

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Main Takeaways:

  • How PleaseNotes got started + who is using her products [0:01:12]
  • Why taking time for yourself is a critical part of your business [0:05:33]
  • What made her choose a physical product over a service [0:07:20]
  • What does a PleaseNotes Journal offer you [0:09:20]
  • How to overcome business hurdles + stepping back [0:11:40]
  • Why journaling can help transition periods [0:14:00]
  • How her business is driven by purpose [0:19:23]
  • What her business days look like [0:24:18]
  • How the Law of Attraction works [0:27:15]
  • Why networking events can be a great place [0:32:35]
There are so many things and so many times that we just don’t take the time for ourselves where journaling, it’s so vulnerable you’re able to connect so honestly with yourself in that way where it’s so important.
— Cheryl Sutherland
The biggest thing that I’ve ever learned is how to listen to my gut and what certain feelings mean and what they feel like.
— Cheryl Sutherland
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Bio:

Cheryl Sutherland is the Founder of PleaseNotes, a for-purpose company of affirmation-filled products. Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. In 2016, Cheryl started her company with one item, the PleaseNotes Sticky Note, and fully launched the brand with a successful Kickstarter campaign. Since then, PleaseNotes has expanded to include a suite of products that cater to customers worldwide, including Spain, UK, Canada, Latin America and Asia. Each purchase contributes 10% of the profits to support women empowerment initiatives in her local community. PleaseNotes has been endorsed by renowned changemakers Les Brown and Monique Coleman with the words, “This is a gift, this is special and extraordinary and deserves to be shared with the world.” As a women's empowerment expert and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured InStyle, Huffington Post, Fast Company, American Express OPEN Forum, Thrive Global, Youngry, and StandOut Publications. Cheryl resides in between Los Angeles and Toronto, Ontario. 

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Episode 210: Funnels + Automations, with Kate Boyd - the Creative Empire podcast

Reina and Christina are joined today by Kate Boyd of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content handcrafted for higher conversions. In three years, Kate has built three profitable online businesses. At the beginning of the episode, we hear how Kate got started with funnels in her line of work. She share funnel mistakes she sees business owners making and what reverse engineering a funnel looks like. The trio discuss tracking in your business and how to give permission. Towards the end of the episode, Kate dives into her podcast and the why behind creating it.

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Main Takeaways:

  • How Kate got started with funnels [0:01:35]
  • What funnel mistakes online business owners are creating [0:04:09]
  • What are some best practices for validation [0:06:08]
  • What reverse engineering a funnel looks like [0:07:37]
  • How to track what is working in your business [0:09:57]
  • What are some of the best things she has seen in funnels [0:15:41]
  • What should your timeline look like + permission [0:19:50]
  • Why you should care about the lifetime of a client [0:22:32]
  • How do funnels actually help your business [0:28:57]
  • Why Kate created a podcast [0:32:28]
The copy-and-paste funnel thing might get you some people coming through, but it won’t do its best.
— Kate Boyd
Every funnel will take time and that’s something that everyone forgets as well, is that maybe it converts on day one and that’s amazing, but a lot of times, they may convert on day one, but it’s really low and then you’re still trying to tweak and optimize, so that you can step back. Giving yourself that space and setting the expectations is really important.
— Kate Boyd

[TRANSCRIPT]

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Bio:

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content, hand-crafted for higher conversions. In 3 years, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5x the normal rates. Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too. You can learn more about Kate and the Cobblestone team at cobblestonecreativeco. 

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Episode 209: Jam Session, with Reina + Christina, Types of Offers to Create in Your Biz - the Creative Empire podcast

Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire.

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Main Takeaways:

  • How digital downloads were Christina's first money maker [0:02:11]
  • What the types of offerings are online [0:05:25]
  • How done for you services are what Christina likes [0:07:43]
  • How to use affiliate programs [0:09:31]
  • How you can have pop-up services [0:15:47]
  • What passive offers can look like [0:20:33]
  • What product offers can look like + drop shipping [0:25:35]
  • How you can use licensing [0:30:28]
Marketing your services in a different way that just really gets to the heart of what the person that you’re trying to serve is really looking for support and help around.
— Christina Scalera
You, as the content creator, are packing it up to create shortcuts for your consumer so that they don’t have to look for thousands of hours’ worth of podcast content.
— Reina Pomeroy
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Episode 208: Empire Mentoring Session, Walking Through An Idea Launch, with Andrea Rhoades - the Creative Empire podcast

Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, parent.co and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about her offer. The trio talk about beta testing and beta pricing, as well as pricing your offer. 

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Main Takeaways:

  • What Andrea is working on + needs help with [0:01:42]
  • How to get feedback on an idea [0:07:44]
  • Where to put a "coming soon" area [0:11:59]
  • Why to use beta-testing + feedback [0:16:23]
  • How to choose a year-long vs monthly pricing structure [0:22:15]
  • What the next steps are for Andrea [0:27:06]
  • What pricing will look like + finding loyal customers [0:27:46]
Keep it simple, don’t do more work than you need to do.
— Christina Scalera
[The] next step is to make sure I’m scaling way down and way back, instead of getting too big, and just really going forward and setting this thing up and even if it’s just for a small group, to just get going.
— Andrea Rhoades
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Bio:

Andrea Rhoades is the creator of Selfies to Selfless, a site that empowers new(ish) moms. Her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, Parent.co and other online publications. She's on a mission to bring knowledge, community and laughter to moms who are in the first few years of motherhood. Because being a mom is hard AF. Andrea lives in the midwest with her husband and two kids and when she isn't writing about the excitement of tracking her kid's bowel movements, she works full-time as an analyst at an insurance company.

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Episode 207: Building a Physical Product Based Business + Self-Care, with Jaime Schmidt - the Creative Empire podcast

Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the middle of the episode, the trio chat about self-care and what that looks like for different people. Lastly, Jaime shares about the struggles of being a physical product based business and how they managed scaling.

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Main Takeaways:

  • How Schmidt's Naturals started [0:01:49]
  • What set their company apart [0:06:42]
  • How to create a culture around your brand [0:08:46]
  • What Schmidt's has done to make products accessible [0:09:46]
  • How to manage self-care [0:14:48]
  • What some of the hardest part of building a physical product business [0:18:24]
  • What the beginning of Schmidt's looked like [0:19:49]
  • How they managed scaling [0:24:03]
  • What Jaime does to absorb wins [0:28:56]
One thing that I’ve noticed working for other brands is just being real with the consumer, and transparency obviously is key.
— Jaime Schmidt
For me, I’m finding self-care opportunities in just little moments throughout the day, and those small things are so impactful.
— Jaime Schmidt
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Bio:

Jaime Schmidt is an entrepreneur and Maker's Movement icon. As the founder of Schmidt's Naturals, Jaime has been changing the way people think about natural products since 2010. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt seized the opportunity to create an innovative version of natural deodorant and turned it into an empire. Jaime's unique brand of leadership has inspired her crusade into naturals, helping Schmidt's land a top-15 spot on Entrepreneur Magazine's list of the "Best Entrepreneurial Companies in America" in 2017. She was also named PNW Entrepreneur of the Year by Ernst & Young the same year and recognized by Goldman Sachs as one of "100 Most Intriguing Entrepreneurs." Jaime continues to combine her powerful vision for trends and drive for innovation while guiding her brand's growth into new product categories and consumer experiences.

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Twitter
Youtube
Snapchat

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Episode 206: Educational Nugget - Segments of Success, with Reina - The Creative Empire Podcast

Today, Reina is sharing all about her new brand, but most importantly the seven segments to success in order to profit and serve. She is breaking her Fueled with Heart model down for us in a new way that she has conceptualized. At the beginning of the episode, Reina talks about what the Fueled with Heart model is and what the seven segments are. Throughout the episode, she walks us through the model and talks through the importance of each of the seven segments.

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Main Takeaways:

  • What the Fueled with Heart model is + the seven segments are [0:01:08]
  • How Social Glue works [0:09:33]
  • How to gauge if you are giving too much [0:13:35]
  • Why profitability is part of a business + money mindset [0:15:55]
  • Why sustainability is something all businesses need [0:19:21]
  • What verticals + visibility means in the model [0:25:20]
  • How to set goals + focus [0:29:16]
  • What the Fueled with Heart Podcast is about [0:31:47]
I really wanted to take that and show people that you don’t have to just serve, serve, serve, serve, serve and not actually be able to make a profit, but we can do both of those things at the same time.
— Reina Pomeroy
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It feels really great to have that reciprocity that I serve people and they pay me for that in return.
— Reina Pomeroy

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Episode 205: Relationships + Sales, with Lacey Sites - the Creative Empire podcast

Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching. She shares how making connections and relationships are one of the most important things in business. Towards the middle of the episode, Lacey shares about value-centered sales and what you should be doing, and looking for, in a sales call. At the end of the episode, we hear about the even-energy concept and why balance is important for you as a business owner.

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Main Takeaways:

  • What Lacey's journey to coaching has looked like [0:01:40]
  • What the most important thing in business is [0:06:15]
  • How to connect with people if you are an introvert [0:08:18]
  • Why to focus on building relationships [0:10:00]
  • What value centered sales are [0:12:55]
  • What a good sales call includes + after the call [0:17:58]
  • Why you need to get detached from your business [0:21:47]
  • How to filter out non-ideal clients [0:25:07]
  • What her even energy exchange concept is [0:27:36]
  • What the Happy Thoughts Show is about [0:30:02]
The more lit up we are, the more we light other people up.
— Lacey Sites
Scripts are like the worst thing ever when it comes to sales.
— Lacey Sites

Bio:

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

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The Happy Thoughts Show

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Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

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Main Takeaways:

  • How she went from a corporate job to helping other entrepreneurs [0:01:25]
  • What documenting her journey has looked like [0:05:28]
  • Why Jereshia shares her income public + transparency [0:08:54]
  • When she realized she was positioning herself as an expert [0:16:40]
  • What struggling with pricing looks like [0:18:30]
  • How to start raising your prices + communicating those increases [0:22:25]
  • How to use visual management + how to put this into practice [0:24:36]
  • What we will see from Jereshia in the next few years [0:36:52]
I don’t believe that any goal is unrealistic. I just think people have unrealistic expectations about what’s required to achieve that goal.
— Jereshia Hawk
Say your price and then shut up. Don’t speak after, don’t qualify, don’t try to start undercutting.
— Jereshia Hawk
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Bio:

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

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Episode 203: Setting Up Pricing Systems + Freelancing, with Aleia Walker - the Creative Empire podcast

Reina and Christina are joined today by Aleia Walker who is all things freelance. She is a freelance mentor, a web developer, and she helps creatives quit their day jobs.  At the beginning of the episode, we learn how Aleia has became a freelancer and what strategic pricing is. The trio then jump into chatting about growing out of your clients and having confidence in yourself and your boundaries as a freelancer. Aleia shares with us what her strategies are to build trust with potential clients and how she creates her packages in HoneyBook. At the end of the episode we learn about some common freelance challenges and how to combat them.

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Main Takeaways:

  • How Aleia became a freelancer [0:01:21]
  • What strategic pricing is + where to start [0:02:37]
  • What growing out of your clients look like + mindset [0:04:30]
  • How to have confidence in your own boundaries as a freelancer [0:06:35]
  • How to build trust with your future clients [0:09:08]
  • What creating the perfect package looks like [0:12:08]
  • When you should take a side-hustle full time [0:15:35]
  • What some common freelance challenges are [0:17:26]
  • How to choose which side-hustle to pursue [0:21:03]
[If you are] just pricing randomly and it doesn’t match your actual needs, you’re not running a business. You’re still running a hobby.
— Aleia Walker
Spend the time doing what’s in your zone of genius.
— Aleia Walker
Click here to subscribe

Bio:

Aleia Walker is a freelance mentor and web developer helping creatives quit their day jobs to build the careers of their daydreams. A few years ago, she was an unhappy corporate drone and started looking for skills that would make her more attractive so she could quit her 9 to 5 for full-time creative work. Learning the new skills was only half the battle. It wasn’t until she figured out the backend of her business - like how to how to find resources for all the legal bits and how to price her services - that she built her freelance business up enough for her to walk away from corporate life. Now when she’s not teaching others in her situation how to code at Skillcrush, she’s helping creatives navigate the backend of their businesses so they can hand in their two week notices and live their daydreams! Freebie:  Want to know the secret to quitting your day job for full time creative work? Pricing your services to pay your bills and not just feed your Starbucks habit. If you ready to figure out the key to pricing your services join my 5 Day challenge 'Pricing Packages as a Creative'. More details here

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Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, a conversion copywriter and email marketing strategist, at proemailcopy.com. She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. At the beginning of this episode, Sarah dives in to tell us how email marketing can benefit you and your business. We hear about the most important email sequence and all about what conversion copywriting is. The trio chat about perfectionism and starting somewhere. Lastly, Sarah shares why you have to be patient with email marketing and what her Welcome Sequence Blueprint can do for you.

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Main Takeaways:

  • How email marketing can benefit you [0:02:59]
  • What the most important email sequence is [0:04:29]
  • How to find out what your customers and clients want [0:05:35]
  • How to overcome objections by building trust [0:08:01]
  • What conversion copy writing is [0:09:21]
  • What types of creatives Sarah has worked with + results [0:12:25]
  • Why you have to overcome perfectionism [0:16:33]
  • What the numbers are behind your open rates + email list [0:17:43]
  • Why you have to be patient with email marketing [0:23:27]
  • What to do after grabbing her blueprint [0:27:07]
If you want to overcome objections it in a way that’s building trust, you approach it with empathy.
— Sarah Anderson
You have to e-mail people regularly to keep showing up and keep building that relationship so that you are not just the guy that shows up when you need money and are like, ‘Hey, can I have some money? Okay, bye now.’
— Sarah Anderson
Click here to subscribe

Bio:

Sarah Anderson is a conversion copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Sign up at proemailcopy.com/newsletter to get weekly tips for writing better emails in your inbox.

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Episode 201: Passion + Storytelling In Business, with Logan Ketterling - the Creative Empire podcast

Reina and Christina are joined today by Logan Ketterling. Logan and his wife, Mikayla, live in Saint Paul Minnesota and are currently travelling and running a beautiful jewelry design studio and Shopify site called Urbain. At the beginning of the episode we learn more about Urbain and how it was founded. The trio discuss how showing and giving value is important as a business owner. Logan also shares how storytelling is a good idea for your business. Lastly, the trio talk about focusing, perfection in business, and podcast recommendations.

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Main Takeaways:

  • What Urbain is [0:01:33]
  • How Logan found a mentor [0:03:30]
  • Why showing + giving value is important as a business owner [0:07:11]
  • What Facebook Ads has looked like for his business + using video [0:08:52]
  • How to find a story around your business [0:12:20]
  • How to marry passion with financial aspects [0:14:57]
  • How to focus in business [0:18:19]
  • What the back-end of Urbain looks like + handing things off [0:24:35]
  • Why you should stop focus on making everything perfect [0:32:26]
  • What some business reccomendations are from Logan [0:34:49]
[Combining my passions] literally just came from meeting with a mentor and him encouraging me to do what I love.
— Logan Ketterling
The root of [a story] is you have to do what you love and if you love it, it’s just going to ooze out of you.
— Logan Ketterling
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Bio:

Logan Ketterling is a business owner, designer, frequent traveler, and avid story lover. He and his wife Mac live in St. Paul, Minnesota; both of them are designers for their fashion lines Urbain and Mac and Me.

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Episode 200: Jam Session with Reina + Christina, Creative Empire's 2 Year Anniversary - the Creative Empire podcast

Today, Reina and Christina are back for episode 200! The duo are are so honored to have been in your ears for this long and this many episodes and they are really excited to jam about the things that They’ve learned through having this podcast, the things that they have seen in the industry and what they anticipate, the projections that they have for Creative Empire and the creative community at large.

Main Takeaways:

  • The story behind Creative Empire Podcast [0:01:33]
  • Why Reina was scared of starting the podcast [0:06:57]
  • How the podcast has influenced the duo in their businesses [0:11:51]
  • What type of brand to build [0:13:40]
  • How having the podcast has helped them become better guests [0:15:13]
  • What changes in the industry have looked like [0:15:43]
  • What sustainability in business can look like [0:18:46]
  • Why you just need to start somewhere [0:23:21]
  • What they have learned personally [0:26:00]
  • Where is the Creative Industry headed [0:39:59]
Entrepreneurship is just this game where you’re constantly trading up, like you start with a paperclip and then you end up with a condo in Hawaii, like that guy on craigslist all those years ago. You’re just like constantly trading up.
— Christina Scalera
Every industry requires some kind of tenacity and what does that look like for you and how do you want to grow your business.
— Reina Pomeroy
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Episode 199: Freelancing As A Designer, with Jamie Starcevich - the Creative Empire podcast

Today, Reina and Christina are chatting with Jamie Starcevich of Spruce Road. Right at the beginning of the episode, Jamie dives into the why behind starting her own business, Spruce Road. She shares what a freelance design business is and why she promotes becoming a business owner to other designers. The trio discuss the freebies Jamie offers and about fear and processes in business. Towards the end of the episode, Jamie shares why having a community where you feel comfortable is important as a business owner and Reina shares about turning people off that may trigger you. Lastly, we hear how she balances life, working, and moving as gracefully as she does.

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Main Takeaways:

  • What Spruce Road is + why she started her own business [0:01:39]
  • What a freelance design business is [0:02:48]
  • Why Jamie encourages people to become freelancers [0:04:15]
  • What some business owner pitfalls are [0:05:57]
  • What to expect when grabbing her client finder freebie [0:07:07]
  • How to get through fear [0:09:23]
  • Why your process is so important [0:12:42]
  • How to increase prices [0:15:49]
  • Why peer-support is helpful + having self-care [0:17:55]
  • How Jamie balances life, work, + moving [0:22:57]
  • What the Share Worthy Design Course is all about [0:26:28]
I have a heart for other designers. There’s such camaraderie within the design community and I just feel led to share what I’ve learned on the way.
— Jamie Starcevich
Step one is to work on your process and then you’ll be 10 times further along than almost any designer that gets started.
— Jamie Starcevich
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Bio:

Hey there! I’m Jamie, founder + creative director at Spruce Rd., a brand identity design studio for online businesses, and creator of the Share-worthy Design course for freelancers. I’m also mom to a little one, hiking enthusiast (walking around the park counts, right?!), and will never say no to cookies, tacos, or a Wes Anderson film.

Social Handles:

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Pinterest
Twitter
Instagram

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Episode 198: How To Turn Your Passion Into A Profitable Endeavor, with Cathy Heller - the Creative Empire podcast

Today, Reina and Christina are joined today by Cathy Heller of the Don't Keep Your Day Job Podcast. Outside of building a huge podcasting following, Cathy is also a song writer and her music has been featured in places like Walmart, McDonald's, Crate and Barrel, and many tv shows. At the beginning of the episode, we learn more about Cathy and how she has landed where she is today. She shares more about why personal relationships are important in business and how you can use your passion without being salesy.  The trio discuss what being in hustle mode is and how to align yourself with it. Lastly, Cathy shares getting feedback from your audience and being quiet for yourself.

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Main Takeaways:

  • How she has landed where she is today [0:02:52]
  • Why personal relationships are so important + caring for others [0:15:45]
  • How to be passionate about your business without being salesy [0:22:59]
  • What offerings she has to serve you [0:28:36]
  • Why you have to align yourself with the hustle [0:29:22]
  • Why you should get feedback from your friends + audience [34:10]
  • How to be quiet + figuring out what you are really good at [0:36:!3]
  • What aligning with your thing feels like + having courage [0:43:04]
What you seek is seeking you.
— Cathy Heller
There is a game plan if you want to understand how to make something that someone else needs.
— Cathy Heller
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Bio:

As the creator and host of the popular podcast Don’t Keep Your Day Job, Cathy Heller is growing one of the biggest, most engaged audiences in the podcast world.  In just a few short months, Cathy’s podcast has climbed high up on the iTunes charts, is sponsored by world class brands, and draws thousands of listeners to feast upon each inspiring episode. Heller’s mission is to offer real tools and insight to help others find a sense of purpose and newfound fulfillment in their work. Far too many people live lives of quiet desperation and never find a way to express their unique gift. Heller is driven to see more people happily making a living doing what they love. Despite the cynics, the evidence is there that many have made careers from what they most enjoy. Whether it’s baking, screenwriting, sewing, painting or dance, it’s certainly attainable to turn your passion into profit. Heller’s listeners are already writing in about the steps her show has inspired them to take. As Heller’s following has grown, she’s created an online course based on the demand of her fans. She's created an active Facebook community, where listeners post about their career ambitions, support one another and share their challenges as they go through the process of building their business. Those who want the full step by step guide to reaching their goals, enroll for Cathy’s course. Prior to her podcast, Cathy was known for having hand crafted a career as a songwriter, licensing her music to Film/TV and Advertising. Songs of hers have been featured in ads for Mcdonald's, Walmart, Kellogs and many TV shows, films and even a few theme songs. Her journey has been documented in magazines and newspapers, like Variety, Billboard and the LA Weekly. After earning multi-six figures each year with her own songs, she started an agency, helping other artists to do the same. She has spoken on the DIY hustle and how to reverse engineer your dream job at countless places such as UCLA, the Grammy Museum, Billboard Film/TV conference, ASCAP Expo, Berklee School of music and more. A graduate from Florida State University, Heller currently resides in Los Angeles with her husband and three daughters. When not podcasting, teaching or speaking, Cathy is still songwriting. Most recently, she wrote the main title theme song to a show called Llama Llama, soon to be out on Netflix, starring Jennifer Garner. In her free time she’s busy playing dress up with her little girls (5 and 3 years old) and enjoying the youngest, Madeleine, who is only 5 months old.

Social Handles:

Website
Facebook
Twitter
Podcast

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Episode 197: Processes + Procedures, with Laura Neff - the Creative Empire podcast

Reina and Christina are joined today by Laura Neff who is a wedding and brand photographer, who preserves memories for adventurous fun loving couples and heart driven creative brands. In addition to running this very successful photography business, she is also an educator and she likes to educate the creative community on all things workflow systems, productivity and time management. At the beginning of the episode we learn a little more about Laura. Laura shares why she thinks workflows and systems are important and where they should be stored. Towards the end of the episode the trio discuss how you can garner higher prices with organization. Listen at the end to hear some quick tips for creating workflows are and client experience.

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Main Takeaways:

  • How she got into wedding and brand photography + moved into an educator role [0:01:33]
  • Why workflows and systems are important in your business [0:07:37]
  • How to start creating workflows [0:10:55]
  • Where to store procedures and workflows [0:14:30]
  • How to create a procedure manual + changes in your processes [0:17:07]
  • Where you can learn about workflows with Laura [0:23:47]
  • Why organization can garner higher price points [0:27:54]
  • What quick tips for creating workflows are + client experience [0:31:34]
My goal as an educator to give people the tools and empower them that work life harmony is possible.
— Laura Neff
Nothing is ever going to be perfect but done is better than perfect.
— Laura Neff
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Bio:

Laura is a New Jersey + worldwide wedding and brand photographer preserving memories for adventurous, fun-loving couples and heart-driven creative brands. In addition to running a very successful photography business, she educates the creative community on all things workflow, systems, productivity and time management!  She's obsessed with firepits, sweet wine, deep conversation, elephants, and showing off her horrible dance moves at any given moment. Laura is on a mission for entrepreneurs to schedule more date nights, brunch weekends, and vacations as a result of finding work-life balance while running a thriving business!

Social Handles:

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Facebook
Instagram
Pinterest

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Episode 196: Motherhood + Consistency, with Kelsey Baldwin - the Creative Empire podcast

Today, Reina and Christina are joined today by Kelsey Baldwin of Paper and Oats. Kelsey is the owner of an Etsy shop and a freelance design studio since 2013. But what’s really phenomenal about Kelsey is her story, plus she just wrote a book about it! At the beginning of the episode, we learn about Kelsey's back-story and about how single-motherhood has impacted her. We learn about how she moved away from client work and digital products and courses. The trio discuss planning and how multiple revenue streams are important for her as a single-parent. Lastly, we learn who Kelsey's mentors and influencers have been.

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Main Takeaways:

  • Who Kelsey is + how she got to where she is [0:02:01]
  • What being a single-mother in business is like [0:05:39]
  • What early moments of a rough stage feels like [0:08:21]
  • How moving away from client work has impacted her business [0:12:11]
  • How to balance money now vs future payoff of passive products [0:14:35]
  • Why multiple revenue streams is a good idea [0:17:16]
  • What planning is like for her [0:19:20]
  • How to prepare for a digital product launch [0:27:51]
  • Who Kelsey's mentors have been [0:30:30]
A lot of stuff gets erased and rewritten (in my calendar), so I think being able to be flexible and move stuff around as you go.
— Kelsey Baldwin
(My book) will be another little piece that can help sustain all these other little pieces that make up a whole.
— Kelsey Baldwin
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Bio:

Kelsey Baldwin started Paper + Oats as an Etsy shop and a freelance design studio in 2013. It has since grown into a brand + blog that teaches creatives how to organize, design, and market their digital products, so they can share what they know + look good doing it. She is a single mom to a crazy 3-year-old and a big fluffy dog, and is also an advocate for women learning to sustain themselves + gain independence through online business.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Episode 195: Turning Off the BS, with Allen Brouwer - the Creative Empire podcast

Reina and Christina are joined with Allen Brouwer and Allen is the co-founder of Best Self Co. a company that helps people achieve their goals and become the best version of themselves through productivity performance and positivity. At the beginning of the episode, we jump right in with Allen and learn more about him and his motto. He shares about how to cut off distractions and how to use a schedule as a creative to cut through the bs. Allen then chats about how Best Self Co. was created and how it started off of a Kickstarter campaign. Lastly, the trio talk tips and takeaways to help you stay productive.

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Main Takeaways:

  • Who Allen Brouwer is + his experiences [0:01:23]
  • How to turn off the bs [0:03:47]
  • What the easiest way to start turning off distractions [0:05:39]
  • How to use a schedule as a creative [0:09:31]
  • What exercise to do, to cut through that bs [0:14:05]
  • How the Best Self Co. system came to be + how journal works [0:17:25]
  • Why they started with Kickstarter [0:20:31]
  • What some launch tips are [0:24:31]
  • How to connect better with your audience [0:28:22]
  • What shifting your mindset looks like + practicing gratitude [0:31:57]
You’ll start creating a fan base that is so loyal, regardless of what you’re selling, as long as you’re there and you’re acknowledging them and you’re supporting them and you’re contributing and you’re providing value.
— Allen Brouwer
Then you just create a narrow mindset and anything that does not relate to either becoming the person that you want to become or achieving the things that you want to achieve, you say no to it.
— Allen Brouwer
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Bio:

Allen is the Co-Founder of BestSelf Co. a company that helps people achieve their goals and become the best version of themselves through productivity, performance, and positivity. A serial entrepreneur whose passion is to help others achieve their entrepreneurial visions. He loves the outdoors, psychology, and marketing.

Social Handles:

Website
His Website
Facebook
Instagram
Twitter

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