Episode 171: All About FreeeUp, with Nathan Hirsch - the Creative Empire podcast

Today, Reina and Christina are joined today by Nathan Hirsch, who is a serial entrepreneur and an expert in remote hiring and e-commerce. The trio start the episode by learning more about FreeeUp. Nathan explains how the idea was born, what the platform looks like, and the process looks like if you are looking to hire or be hired. He shares what he sees the top positions people who are just starting a team hire out. Lastly, he shares how freelancers can benefit by being on the FreeeUp platform.

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Main Takeaways: 

  • How the Freeeup Marketplace was born [0:01:34]
  • When to start outsourcing + the strategy [0:05:48]
  • What the FreeeUp process looks like + comparisons [0:07:39]
  • What type of people are on their platform [0:11:05]
  • What the five to ten top positions to hire as a first worker are [0:15:26]
  • How to become a worker on Freeeup + who would be a good fit [0:18:16]
  • How FreeeUp helps freelancers [0:25:53]
When you’re an entrepreneur, get away from your computer for a day and go make a list of everything you do on a day-to-day, week-to-week, month-to-month basis, and then put it in order from easiest to hardest. Start taking the easiest stuff off your plate. Even if it’s an hour or two a day, just get those hours back so you can focus on expansion.
— Nathan Hirsch
I think people can use contractors way more than they could before. I kind of mentioned this that I had this realization a while ago. But if you’re just hiring from your town and the towns around you, you’re so limited into the talent you have access to.
— Nathan Hirsch

Bio:

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and eCommerce. He has been selling online for over 7 years and has sold well over $25 million worth of product through his eCommerce business. He is now the co-founder and CEO of FreeeUp.com, the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted remote workers. FreeeUp is redefining how businesses are able to hire remote freelancers online. He can be found on leading podcasts, such as Entrepreneur on Fire, Eventual Millionaire, and many more, speaking about online hiring tactics. He currently lives in Orlando, Florida. 

Social Handles:

Website
Facebook
YouTube
LinkedIn
Twitter
Facebook Group
The FreeeUp Blog

 

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Episode 170: How SEO Can Help Grow Your Business, with Sarah Chancey

Today Reina and Christina are joined today by Sarah Chancey of Chancey Charm.  Chancey Charm is one of the nation’s leading luxury wedding planning, coordination, and design teams, and the planners work from offices in more than 13 cities. At the beginning of the episode, Sarah shares how her business has shifted recently. She explains how she has created new locations in different cities and how search engine optimization
(SEO) has aided that journey. Sarah explains about growing her team and how goals can really help your team. 

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Main Takeaways:

  • How her business has shifted [0:01:32]
  • How she started businesses in new locations [0:05:56]
  • When to start a business + patience [0:09:31]
  • Why SEO is a secret tool that many people over look [0:12:19]
  • How she started her SEO journey [0:17:26]
  • What SEO has created for her business + her planners [0:27:13]
  • How to keep your business sustainable [0:33:38]
  • What growing a team + her E-Course can help you [0:36:49]
  • How goals can help you + your team [0:39:13]
[SEO] is definitely something that you have to stay committed, I mean just like any part of your business.
— Sarah Chancey
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You just have to keep pushing, you have to stay consistent. When you need to change, you change.
— Sarah Chancey

Bio:

Most days, you’ll find Sarah Chancey steering her business from her home office and taking breaks to chase after her toddler son padding barefoot through the house. Sarah is a wedding planner, industry educator, design-loving sketch-book aficionado, and mentor to her team — serving wedding planners as they build a career they love and learn the ropes of the industry is why she's in business. Sarah's vision statement is: “To help women have a creative career that they love, with freedom and flexibility to focus on what’s important: faith and family.”  

Sarah's planning style stems from her interior design studies and custom sketches melded with tech-focused online design boards: capturing a bride’s vision while encouraging her along the way is her goal.  Sarah believes in creating blissful wedding days filling them with authenticity and heart — and making it stress-free, to boot!

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Episode 169: Educational Nugget - Three Legal Steps to Get Your Business Up, with Christina + Reina

Today, Reina and Christina are sharing a new type of episode! The educational nugget episodes are here to help you learn about business practices that can help your business succeed. Today, Christina is sharing some pertinent legal steps to get your business up and running. 

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Main Takeaways:

  • What you need to have a business + contracts [0:05:47]
  • How contracts were not easy for Christina [0:11:45]
  • How the Contract Shop was created + templates [0:16:07]
  • What an EIN (Emplyer Identification Number) is [0:24:48]
  • Why you need to open a business bank account [0:27:51]
  • Why an LLC is beneficial [0:28:05]
  • What business licenses + business insurance do [0:31:24]
  • Why you need to have privacy policies + terms and conditions on our website [0:39:34]
We’re just mapping out and outlining what the relationship is with our client and this is something that you can even explain the clients to take away some of the icks some of the fear around the contract.
— Christina Scalera
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I’m just illustrating a point and that sometimes it’s better to be work expedient and do the efficient thing as a business owner than it is to follow every single rule that’s possibly out there to a tee. If there’s going to be something that comes around and bites you on the butt, you’re going to deal with it at some point and that’s going to happen no matter what in your business.
— Christina Scalera
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Episode 168: Empire Mentoring Session: Teaching + Scaling Struggles, with Sarah Barrett - the Creative Empire podcast

Today, Reina and Christina are joined by Sarah Barrett of Sarah B. Calligraphy for a creative empire mentoring session. Sarah creates wedding stationery for brides nationally. At the beginning of the episode Reina and Christina ask Sarah about what she is struggling with. Sarah shares about wanting to teach the behind the scenes of a calligraphy business and how she wants to teach that to others. They discuss what unique value propositions are and how that can influence your audience. Later, they discuss membership sites and how to establish yourself as a teacher. Lastly, Reina shares about her verticals method and how having content buckets can really help you narrow down your focus.

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Main Takeaways:

  • How teaching + mentoring can be part of your business [0:02:25]
  • Why what you do can help shape your unique value proposition (UVP) [0:03:45]
  • How to ask your audience about what they want [0:07:45]
  • Why membership sites can be daunting [0:08:54]
  • What success looks like for her + how to get there [0:12:50]
  • How teaching is not for everyone + sharing trade secrets [0:17:44]
  • How to establish yourself as a teacher + content creation [0:28:54]
  • How Reina's verticals guide can help you + content buckets [0:32:38]
I think I’ve always had that teaching heart and even helping heart to really help people either build their business or find something that they really want to do and stick to it and really build on their passion.
— Sarah Barrett
Believe it or not, if you have your own business, you have full control over your calendar. It’s our responsibility to take the clients that we can take and set the timelines that we want to set. I think as service providers, we need to be dictating that. We need to be telling people this is the expectation.
— Reina Pomeroy

Bio:

My name is Sarah Barrett, and I am the owner of Sarah B. Calligraphy. I create wedding stationery for brides nationally who value the art of heirloom calligraphy and attention-to-detail. Although I am a graphic designer by trade (BFA in graphic design), I am a calligrapher by heart. My passions include supporting and helping other creatives with their businesses and empowering brides with lettered details for their wedding. Living in the state of hospitality, you can be sure that my customer service is spot-on with a bit of southern flair!

Social Handles:

Website
Facebook
Facebook Group
Instagram
Pinterest

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Episode 167: Automation + Productivity, with Haley Burkhead - the Creative Empire podcast

Reina and Christina are joined today by Haley Burkhead of Market Beautifully. Haley is a Marketing Strategist and she helps entrepreneurs map out where their marketing can take them. As we dive into the episode, Haley jumps in to talk about how sytems and processes can be the foundation of your business. She shares how Asana can help with projects and the flow should look like this: evaluation, projects and brain dump, then due dates, then action. The trio chat about what a "normal" day looks like for Haley and she shares that ConvertKit should be the first automation tool to start with. Lastly, Haley chats about what projects are next for her and how to stay productive as a business owner.

Main Takeaways:

  • How strategy + systems can become the foundation of your business [0:03:29]
  • What some productivity tips are + hacks for Asana [0:05:17]
  • Why to be consistent with Asana or Trello [0:14:21]
  • What a normal day looks like for her + being an extrovert [0:16:25]
  • How automation makes her business easier [0:19:55]
  • What systems to start with for automation [0:22:01] 
  • Why you need to listen to your audience [0:25:03]
  • What the new "90-day profit lounge" will be + writing a book [0:30:30]
  • How she stays productive [0:33:42]
The more strategic you are, the more time you’re going to have and the more productive you’re going to be.
— Haley Burkhead
It’s all about how you spend your time and that’s going to be the level of success you’re on.
— Haley Burkhead

Click for Full Transcript

Bio:

I'm Haley, a marketing stylist that works with lady entrepreneurs through my programs and services so that they can create sales on autopilot through authentic marketing strategies. I have been in the entrepreneur realm for 6 years now and recently founded Market Beautifully two years ago which people also associate with the Market Beautifully podcast I host every Monday. We focus on conversion, strategy, and scaling the beautiful business every lady has poured their heart and soul into.

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Episode 166: How to Survive 8+ Months with NO Social Media, with Shanna Skidmore - the Creative Empire podcast

Today, Christina and Reina are joined with second time guest Shanna Skidmore. At the beginning of the episode we dive right into the decision Shanna made to leave social media and how it has affected her. She shares about the scary side of silence in your business and how to market more effectively in your business. Lastly, she talks about her signature model, the Blueprint Model.

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Main Takeaways:

  • How getting off of social media has affected her [0:01:05]
  • How it was going from saturation to silence + the transition [0:06:03]
  • What to focus on if you do not have a huge community [0:13:14]
  • Why to find out who your audience is + where are they hanging out [0:15:55]
  • What the best ways are to market your business [0:21:15]
  • Who is your "power of one" - meaning who are you serving [0:23:06]
  • What are the foundations to be focusing on [0:28:38]
  • What her Blueprint Model Program is + who it is geared for [0:38:26]
We are trained and conditioned for saturation. That is scary. We don’t like quiet.
— Shanna Skidmore
Serve the people right in front of you.
— Shanna Skidmore

Bio:

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 10 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology and art, have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love!

Social Handles:

Website
Pinterest

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Episode 165: Jam Session with Reina + Christina, A Different Way to Ring in the New Year with Your Business

This jam session episode features Reina and Christina chatting about a different way to ring in the new year. In this episode they chat about their hopes and desires for 2018 and failures from 2017.

Main Takeaways:

  • What 2018 Creative Empire is going to look like [0:03:34]
  • Where Reina is at with her goals from 2017 [0:04:20]
  • Where Christina was in 2017 [0:05:29]
  • How Christina traveled all over in 2017 + stress of work while traveling [0:11:15]
  • What travelling to Japan was like for Reina [0:13:25]
  • How Reina's personal challenges has impacted her business [0:14:15]
  • What their favorite memories have been so far [0:19:28]
  • What Reina's goals for 2018 are [0:25:23]
  • What are Christina's goals for 2018 + potential projects [0:27:27]
  • What Reina is planning for 2018 [0:36:30]
  • What they both have learned in 2017 [0:45:07]
  • What success in 2018 will look like for both of them in 2018 [0:49:38]
I think when your personal life is tougher, it weighs you down in terms of what you can get done on your business side.
— Reina Pomeroy
Being impactful. How can I make an impact in a positive way? For that that means, me stepping into a more visionary role.
— Christina Scalera
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Episode 164: All About TED + TEDx Talks, with Ryan Hildebrandt - the Creative Empire podcast

Today, Reina and Christina are chatting with Ryan Hildebrandt, the face behind getyourfirsttedtalk.com. He founded a TED Talks event (TEDxLeamingtonSpa) in 2015, so he knows the ins and outs of what event decision makers want, how they choose speakers and the mistakes people make most often. The first thing Ryan dives into is how he became a TEDx organizer and the differeces of TED versus TEDx. He shares about the application process and shares helpful tips if you are thinking to apply to be a speaker. Lastly, he share why you should choose to be a speaker at a TED or TEDx event.

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Main Takeaways:

  • How Ryan got started as a TEDx organizer [0:02:21]
  • What the difference is between TED vs. TEDx [0:04:35]
  • What the application process looks like for TED + TEDx [0:08:19]
  • Why women should apply to be a TED +TEDWomen speaker [0:10:42]
  • What is a good or bad topic to pitch [0:18:15]
  • What the four things are to have a good talk [0:28:00]
  • What are some pro-tips for a TED application [0:33:47]
  • Why you should do a TED talk [0:42:46]
You owe it to yourself to at least investigate how you can make [a TED talk] a reality.
— Ryan Hildebrandt
When pitching anything, make it focus on the value for the audience not your own kind of selfish motivation.
— Ryan Hildebrandt

Click for Full Transcript

 

Bio:

If you’ve dreamed of doing a TED Talk one day but aren’t quite sure how to get there, Ryan’s your guy. He founded a TED Talks event (TEDxLeamingtonSpa) in 2015, so he knows the ins and outs of what event decision makers want, how they choose speakers and the mistakes people make most often. Now, he shares these insider tips on how to get invited to do a TED Talk on a site calledGetYourFirstTEDTalk.com. Fun fact: Ryan can be manipulated into doing almost anything if you give him peanut butter, Argentinian Malbec, or carrot cake.

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Website
 

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Episode 163: Bookkeeping + Processes, with Stephanie Thacker - the Creative Empire podcast

Joining Reina and Christina today is founder of Steadfast Bookkeeping Co, Stephanie Thacker. Today we are talking all about the in's-and-out's of bookkeeping as a small business owner. Stephanie jumps right in by talking about how she came to be a bookkeeper for creatives and the unique challenges she sees that creatives face. The trio discuss the "feast and famine" mindset and she shares how to overcome that with budgeting. She shares tips for budgeting. Lastly, she chats about her process and the nitty-gritty of bookkeeping, like not mixing your personal and business funds.

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Main Takeaways:

  • How Steadfast Bookkeeping started + how she became a bookkeeper for Creatives [0:02:13]
  • What some unique challenges for creative business owners are [0:04:14]
  • How to step out of the feast and famine mindset [0:07:34]
  • Why budgeting is so critical as business owner [0:13:28]
  • How to look at the value as a return on investment (ROI) [0:18:59]
  • Why her process is seamless + hiccups along the way [0:29:15]
  • Why you should not mix personal funds with business funds [0:34:38]
  • What is a business expense + saving receipts [0:38:12]
  • How to protect yourself for audits [0:42:32]
I think part of the reason and I really love working with Creatives is just the ambition that I see and just having that go-getter attitude.
— Stephanie Thacker
You never know when your growth is going to come. It might come really, really quick.
— Stephanie Thacker

Click for Full Transcript

 

Bio:

Stephanie Thacker is an all around Florida girl who loves being outdoors. Born and raised in Florida, she can’t imagine being anywhere else. Spending the day at the beach with her husband and daughter is her absolute favorite thing to do. She’s also very active in her local church and enjoys leading women in ministry there. She is the founder of Steadfast Bookkeeping Co. which she started in 2011. Steadfast exists to empower small business owners to run the business of their dreams while feeling confident and secure that all financial aspects are handled and your records are being cared for. They offer full service monthly bookkeeping support as well as monthly consulting and general bookkeeping education.

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Episode 162: Work Ethic + Branding in Your Business, with Timeesha Duncan - the Creative Empire podcast

Today, Reina and Christina are joined with Timeesha Duncan of the Bombshell Branding Agency. Timeesha is a serial entrepreneur, brand strategist and visionary who loves working with female entrepreneurs who are tired of playing a small game in their industry and want to claim their spot at the top. At the beginning of the episode, Timeesha dives right into how she became a creative entrepreneur and how work ethic is important to be a successful entrepreneur. Timeesha share tips for finding your brand voice and chats about finding your ideal clients. The trio then dive into a discussion on knowing your worth and how to be good to yourself. Lastly, they chat about creating a buzz behind your brand and what exactly Timeesha calls a bankable brand.

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Main Takeaways:

  • How she got into the creative industry [0:01:55]
  • How work ethic is the biggest thing behind creating a personal brand [0:06:03]
  • What some tips are for finding your brand voice [0:08:36]
  • How to convey your results to your ideal client [0:13:33]
  • Why you should vet your clients [0:17:52]
  • What some tips are for knowing your worth [0:23:09]
  • Why unfollowing people can benefit you [0:26:41]
  • How to create buzz for your brand + pattern interruption [0:31:17]
  • What a bankable brand is [0:37:59]
You cannot compare you’re beginning to somebody else’s middle or even your middle to somebody else is middle because you don’t know what they’re walk in life was.
— Timeesha Duncan
Who are you meant to serve? You’re not meant to serve everybody. You have a gift and focus on that gift.
— Timeesha Duncan

Click for Full Transcript

Bio:

Timeesha Duncan is the Founder and Creative Director of The Bombshell Branding Agency. Timeesha is a serial entrepreneur, brand strategist and visionary who loves working with female entrepreneurs who are tired of playing a small game in their industry and want to claim their spot at the top. While little girls were playing with dolls, at 8 years old, Timeesha was cutting out fashion model images from her parents Ebony and Jet magazines. She started dancing at 3 years old, and began working in the fashion and music industry at 15 years old as an editorial and runway model and professional dancer. Throughout her career in entertainment, she’s worked for and performed with artists such as Jennifer Lopez, Eve, Missy Elliott, Puff Daddy, Nelly to name a few. At 19, Timeesha began working behind the scenes as a celebrity makeup artist and co-produced theater shows. After moving from NY to Atlanta, in 2006, she started working for the most iconic brand in the world, The Coca-Cola Company, working for the Executive Vice President of the company. There, she learned more of the secret sauce to creating brand magic, on a corporate level. Throughout her 9-year tenure she formed several businesses, Tim Duncan Events, Luxe Branding Co and The Quit Your 9 to 5 Academy to name a few. In 2015, she left the corporate world to pursue her passion full-time to help other powerhouse entrepreneurs become marketable and be influencers in the world. Timeesha is also an International Best Selling Author of the book, The E.S.C.A.P.E. Plan, and Crush The Competition. She is a keynote speaker and resides in Atlanta with her husband and business partner, and two sons.

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Episode 161: Empire Mentoring Session: Finding Value + Setting Goals, with Jesi Parker Ekonen - the Creative Empire podcast

Today, Christina and Reina are joined with Jesi Parker Ekonen for an Empire Mentoring Session. Jesi is a designer from Michigan and the owner behind Just Follow Your Art gift shop. The trio dive head first into what Jesi is currently working on and talk about what type of content she is creating. They talk about showcasing and leading with value as a business owner. They then discuss how to pre-validate ideas if you are a product based shop and your not sure which direction to head. Lastly they discuss goals and the importance of having one as a product based business.

Header Image | Episode 161 | Jesi Ekonen

Main Takeaways:

  • How to behind a sales goal + black Friday talk [0:03:52]
  • How content is being pushed out + type of content [0:10:09]
  • What showcasing your value can look like [0:12:34]
  • Why you need a unique value proposition [0:17:53]
  • How values can make you stand out [0:19:14]
  • How digital downloads can help pre-validate ideas [0:21:39]
  • Why you should watch other seller when you are first starting + testing ideas [0:27:01]
  • Why a product based businesses need to set goals [0:29:47]
"My art is a reflection of who I am, and part of that are my values." -Jesi

Show Notes:

"The reason why I market around the holidays is because those big companies have already done the leg work for me and put people into a buying mindset." -Christina
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Bio:

Jesi Ekonen is the MI designer and owner of Just Follow Your Art gift shop. Just Follow Your Art is home to pretty & witty hand lettered gifts and decor. Jesi's art is sometimes inspirational, often relatable, and always paired best with a cocktail. Feel good about your purchase- a portion of all proceeds are donated to a cause near and dear to the artist. Cheers!

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Episode 160: Systems, Processes, + Feedback, with Morgan Montgomery - the Creative Empire podcast

Today, Christina and Reina are joined by Morgan Montgomery who owns Paisley & Jade which is a vintage and specialty rental company out of Virgina. Morgan jumps right in talking about how her and her co-founder began their business. She discusses how they set up systems, procedures, and processes which helped them as they grew. The trio chat about finding the right clients and asking for feedback. Lastly, Morgan shares a bit about the company culture and how a team can be a great asset.

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Main Takeaways:

  • How she began Paisley & Jade [0:01:28]
  • How they set up their business when they first started + systems [0:05:45]
  • Why procedures + processes help you integrate core values into everything [0:10:46]
  • What she would have done differently earlier on [0:17:12]
  • What some tips are for finding the right clients [0:23:42]
  • How to ask for honest feedback [0:25:58]
  • Why processes can turn into sales tools [0:31:08]
  • How they are changing their branding [0:32:45]
  • Why they have see growth this year + are having their busiest month yet [0:36:27]
  • What the internal culture looks like + "weird chicken" [0:37:43]
  • How the team culture can be so exciting [0:40:28]
Take the right business as opposed to just any business.
— Morgan Montgomery
Make sure you give it the time that it needs to work.
— Morgan Montgomery
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Bio:

A New England native, Virginia resident, and lover of all things modern, clean-lined and loud, Morgan discovered her passion for unique and vintage finds as she designed and propped shows while working towards her B.A. in Theatre from The College of the Holy Cross.  With years of sales and customer service experience behind her, she spent three years in the trenches of the off-premise catering world before co-launching Paisley & Jade, a specialty rental company serving the Mid-Atlantic, in 2012.  Morgan’s passion for business and events extends beyond the walls of P&J, and she loves to share her knowledge through the Paisley & Jade specialty rental coaching program and by speaking at national conferences such as NACE Experience, Lend & Gather, and The School of Styling.  An active member of NACE on the local and national level, she is a past president of her local chapter and also currently serves on the NACE National Board of Directors as the Treasurer. Morgan’s personal and professional work has been featured extensively in national and regional publications, including Southern Weddings, Richmond Magazine, Sage Wedding Pros and The Huffington Post.

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Episode 159: Finding the Story Behind Your Business, with Michelle Khouri - the Creative Empire podcast

Joining Reina and Christina today is Michelle Khori. Michelle is an arts and culture writer and the host of The Cultured Podcast. From the beginning the trio dive right in to chatting about Michelle's business and how she started her podcast. She shares tips on how to write your own bio and reflects on how bullying has impacted her and her business. Michelle shares about her consulting business, plus lots of helpful tips for new business owners.

Email Header | Episode 159 | Michelle Khouri
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Main Takeaways:

  • How she helps people tease out their stories [0:04:44]
  • What her tip is for helping you write a bio [0:08:25]
  • How bullying has impacted her business [0:10:15]
  • Why she created The Cultured Podcast [0:14:07]
  • How she reaches her target demographic and audience [0:16:22]
  • What her consulting business can do for your business + results [0:19:56]
  • How to maximize client experiences [0:28:42]
  • What a consultant vs a team member feels like [0:30:19]
  • How to set effective boundaries [0:32:33]
  • What combating burnout can look like [0:38:11]
There is so many products on the market that what differentiates those are the vision, they why of those products, the belief.
— Michelle Khouri
I am a firm believer that every single human – actually, every living thing, has a cool interesting story.
— Michelle Khouri
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Bio:

Michelle Khouri is an arts and culture writer and the host of The Cultured Podcast, a weekly show that unearths intriguing perspectives in art, theatre, travel, design and literature while digging at the roots of what inspires us. Aside from her work as a storyteller, Michelle helps businesses bring their narratives to life as a branding and content development consultant. Visit www.michellekhouri.com to learn more about her consulting work and www.culturepodcast.com to get your weekly dose of culture.

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Episode 158: Clarity + Funnels, with Jessica Rodriguez - the Creative Empire podcast

Joining Reina and Christina today is a big influencer in the creative community, Jessica Rodriguez, who is a business and visibility strategist. She is also the host of the #daydreamachievers podcast and movement, which serves purpose-driven women and helps them scale their online business from four-figure months to six-figure years. The trio start the episode by talking with Jessica about how she started her business and how it has transformed many times. Jessica gives us lots of reasons and actionable tips about finding clarity in in your business. The conversation is then shifted into funnels and how you find what people need, to help your own business. In the end, Jessica shares her tool to map out funnels for you. 

Email Header | Episode 158 | Jessica Rodriguez
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Main Takeaways:

  • How entrepreneurship started for her [0:01:33]
  • What some of the limiting beliefs in this creative industry are [0:06:40]
  • How being aware of your weaknesses can help your business [0:09:45]
  • Why you have to get clear before you brand + spending money [0:12:10]
  • What going towards your goal looks like with Jessica [0:17:03]
  • Why you have to change your mindset to shift your business [0:19:24]
  • What are Click Funnels are + how they can grow your business [0:21:20]
  • How to really start selling + finding out what people need [0:29:42]
  • What some tools are to map out funnels [0:35:45]
Put some blinders on and stay on your lane.
— Jessica Rodriguez
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Sometimes there’s different ways that you can express that creativity for yourself.
— Jessica Rodriguez

Bio:

Jessica Rodriguez is a Business and Visibility Strategist, Podcast Host, and founder of the #daydreamachievers movement - serving purpose-driven women scale their online business from four figure months to six figure years, without compromising the life they truly want in order to do so. Within the first year of her business, she went from working 4 jobs and carrying $120k worth of debt to replacing her income to become a full-time lifestyle entrepreneur along with becoming completely consumer debt free just a few years later. Through her 1:1 work and her Achievers Circle membership community, she has committed herself to helping women create their own freedoms in life - both personally and financially. When she’s not helping people create massive growth in their online business, you can find her curled up on the couch with her husband and furbabies Netflix binging or traveling to the next adventure life brings. Jessica can be found at thedaydreamachiever.com.

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Instagram Story | Episode 158 | Jessica Rodriguez

Episode 157: Dressing For Your Stay At Home Career, with Shelley Cohen - the Creative Empire podcast

Joining Reina and Christina is Shelley Cohen of From Shelley with Love. Shelley is a personal stylist and interior designer, plus has an amazing blog! The trip dive into the conversation by talking about what clothes the wear at home while they work and why you should be showing up for yourself. Shelley explains that you may not feel like you need to get dress, doing it will actually make you feel better. She shares tips to help us get ready in the morning, like cleansing your closet, as well as shifting you mindset and straying from negative self-talk. In the end she chats about why we should wrap ourselves in clothes we love and re-frame how we think about ourselves. 

Email Header | Episode 157 | Shelley Cohen
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Main Takeaways:

  • Why you should be dressing for your stay at home career (0:02:15)
  • What showing up for yourself means (0:05:30)
  • How you just have to fake it until you make it to feel better (0:13:34)
  • How to identify negative self-talk + shifting that (0:18:14)
  • What some tips are to help you get ready in the morning (0:21:55)
  • Why you need to evaluate + start a morning routine (0:24:17)
  • Why to spend time in the "today" (0:30:35)
  • Why you should wrap yourself in clothes you love (0:36:51)
  • How to re-frame how to feel about yourself ( 0:39:05)
I’m a huge advocate for slowing down, slow dancing with your morning and just being a bit more in touch with that good little voice.
— Shelley Cohen
What you wear is just another way of self-expression and showing up for yourself. You’re worth everything and more.
— Shelley Cohen
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Bio:

Shelley Cohen is a personal stylist & interior designer who helps big-hearted girl bosses style themselves and their spaces for maximum creativity, energy & confidence! From closet cleanses (that are wayyyy more fun than juice cleanses, BTW), to picking out the coolest outfits for an upcoming event or conference, to giving your home office a sparkly makeover (from anywhere in the world!), Shelley will wield her magic style wand and have you saying “OMG - I can’t believe this is me!" Learn more at fromshelleywithlove.com

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Episode 156: Jam Session with Reina + Christina, Shop Small - the Creative Empire podcast

This jam session episode features Reina and Christina chatting about shopping small this holiday season. This episode is really for those who want to be conscious in where we put our money. The duo start by chatting about what entrepreneurs feel like when someone buys from them. The chat about Reina's Heart Centered Holiday Gift Guide and about how shopping can make you feel. In addition, Reina and Christina share some of their favorite small businesses to buy from. 

Email Header | Episode 156 | Jam Session - Shop Small
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Main Takeaways:

  • What having someone buys from you feels like [0:02:08]
  • What the Heart Centered Holiday Gift Guide is [0:04:56]
  • How to deal with decision fatigue [0:05:30]
  • Why shopping from smaller online businesses is worth it [0:07:12]
  • How to treat holiday guilt [0:13:20]
  • How to accept gifts graciously [0:17:01]
  • Why you are a driver of the economy [0:20:01]
  • What some gifts that give back are [0:21:14]
  • Reina + Christina's favorite small businesses + gifts [0:26:47]
  • How you can buy products outside of Amazon [0:35:39]
If you want a gift that really wows and delights, I think looking small is going to give you that wow factor.
— Christina Scalera
If you have an opportunity to spend money on gifts that give back, please do that.
— Reina Pomeroy
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Episode 155: Beginnings + Branding, with Leslie Wong - the Creative Empire podcast

Today Reina and Christina are joined by Burgundy Fox co-founder Leslie Wong. Burgundy Fox empowers women to celebrate themselves by combining authentic lifestyle content with curated intimate apparel for all sizes. The trio start out by discussing how Leslie decided to start a subscription box service. They also discuss packaging and how to create changes in packaging, plus keeping it on brand. Lastly, they discuss what bringing on a co-founder looked like and how growing her team has helped the brand. 

Email Header Template | Episode 155 | Leslie Wong
Email Header Template | Episode 155 | Leslie Wong
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Main Takeaways:

  • Why she started a subscription service [0:04:21]
  • How to have a mission behind your brand [0:08:28]
  • Why packaging is important + changing  [0:13:16]
  • How done is better than perfect [0:16:33]
  • What hiring on a co-founder looks like + letting go of everything [0:19:29]
  • What tactical things helped the transition to the entrepreneur world [0:28:20]

[ctt template="3" link="CupYr" via="no" ]As you continue growing, listening to your customer’s experience and the problems they’re having.[/ctt]

Show Notes:

[ctt template="4" link="5oIv0" via="no" ]It definitely takes time to create awareness and that is hard.[/ctt]

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Bio:

Leslie Wong is the Founder and CEO of Burgundy Fox, an e-commerce brand on a mission to celebrate all bodies and empower women. After experiencing how unenjoyable lingerie shopping was, she set out to create a more modern and inclusive experience that celebrated all women's bodies and minds. Leslie has 10 years of marketing and partnership experience, is an advisor to companies HoneyBook, Cloudspotter, Curvy Unicorn and serves on Rising Tide Society's Creative Council. She spends her free time practicing vinyasa yoga, listening to business podcasts and enjoying all the great food Chicago has to offer. Connect with Burgundy Fox on social @burgundyfoxco

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Episode 154: Core Values + Content Creation In Your Business, with Marie Parks + Jessi Honard - the Creative Empire podcast

Today Reina and Christina are joined by Marie Parks and Jessi Honard of North Star Messaging + Strategy. They serve purpose-driven entrepreneurs and help them figure out what is their outward facing message. The two started the conversation by talking about how they began working together. They transitioned into talking about finding uniqueness in your own brand as well as core values. Once you find those, the ladies talk about finding your core pillars that will drive your content strategy.

Email Header | Episode 154 | Marie Parks + Jessi Honard
Email Header | Episode 154 | Marie Parks + Jessi Honard
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Main Takeaways:

  • How the two women began their partnership [0:01:39]
  • How to really find your uniqueness + stand out qualities [0:04:23]
  • Why you should focus on core values [0:10:47]
  • How to feel in control of your content + core pillars [0:14:17]
  • What an example of an effective content strategy looks like [0:21:23]
  • Why you need to find a place to start with consistency [0:27:20]
  • What some pieces to create time for [0:29:40]
  • What is important to notice about your competition [0:36:35]

[ctt template="3" link="d8q0Z" via="no" ]I think it's so possible to try new things and to tap in to new things while digging deeper rather than spreading wider.[/ctt]

Show Notes:

[ctt template="4" link="alNtu" via="no" ]You can change what you do and you can change how you do it but you can\'t change who you are.[/ctt]

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Bio:

Jessi Honard is a self-professed word nerd whose copy packs a powerful, persuasive punch. She puts her years in marketing + education to work, empowering entrepreneurs to achieve big results. Marie Parks is a compulsive writer with an eye for detail (thanks to years of nonprofit grant writing) and the coveted ability to combine heart + logic. Her copy makes readers stop, drop, and read. Together, they help purpose-driven entrepreneurs find their true north and make a lasting positive impact.

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Episode 153: How to be Deliberate In Your Online Business, with Davey + Krista Jones - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Davey and Krista Jones of daveyandkrista.com. This power couple specialize in helping businesses create brands and websites that are, not just beautiful but also compelling, and encourage your visitors to take action. At the beginning the Davey and Krista duo dive head first into SEO and how it can really help your business. They share the 3 main pillars of SEO which are: strong content, building relationships (especially through linkbacks on your site), and user experience. After discussing the ins and outs of SEO they jump on to chatting about having a content strategy and how blogging needs to be deliberate for you. Lastly, we talk about mindset shifts and pivoting while in your business.

Email Header | Episode 153 | Davey and Krista Jones
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Main Takeaways:

  • How SEO can optimize content for your ideal clients [0:03:27]
  • What the 3 main pillars of SEO are [0:06:03]
  • How they define content strategy [0:07:48]
  • Why to be super deliberate on your blog [0:09:44]
  • What shifts have looked like for both of them [0:15:32]
  • What mindset shifts you need to make to pivot [0:20:54]
  • Why "shiny object" syndrome happens [0:27:27]
  • What some ways to get pre-validation [0:34:12]

[ctt template="3" link="Kub9J" via="no" ]If you're not making little changes every day, you are not growing.[/ctt]

Show Notes:

[ctt template="4" link="RurW1" via="no" ]As the person goes through your feed, you have to be compelling enough for them to stop looking to what you\'re doing.[/ctt]

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Bio:

Davey and Krista are brand strategists and designers who specialize in helping businesses create brands and websites that are beautiful, compelling, and encourage action. After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, Davey and Krista decided to make helping creatives run better businesses their full time gig. They believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with the pups, and—of course—wine and pizza.

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Krista

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Episode 152: Living By Design, with Katie Den Ouden - the Creative Empire podcast

Reina and Christina are joined today by Katie Den Ouden and Katie is an entrepreneur, freedom lifestyle coach and holistic business strategist. She teaches ambitious women how to live and lead by design instead of by default so that they can become the womEn that they’ve always known they can be. At the beginning of the episode Katie jumps in to talk about the difference between living by default and living by design means. Shes asks us all why we are not living more intentionally and helps us to think about how to cut out the fluff. She talks all about the abundance mindset and why we should shift to that. 

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Email Header Episode 152 | Katie Den Ouden
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Main Takeaways:

  • What living by default means + living by design means [0:01:45]
  • What it looks like to live by design [0:04:15]
  • How to identify seasons + what is essential [0:06:49]
  • How to start being intentional in your business design [0:13:43]
  • What her 90 day set-up looks like + cutting out the "fluff" [0:15:22]
  • What the abundance mindset looks like + how to shift into this [0:29:43]
  • How to fit service-based activities in your business [0:34:02]

[ctt template="3" link="y4NoC" via="no" ]It’s not really designing our lives if we’re just imitating someone else or following someone else’s show, someone else’s rules. [/ctt]

Show Notes:

Click here to subscribe

[ctt template="4" link="0N7Sd" via="no" ]As a business owner, you can’t be on 24/7 all the time 365 days of the year.[/ctt]

Bio:

Katie Den Ouden is an entrepreneur, freedom lifestyle coach, and holistic business strategist teaching ambitious women how to live & lead by design instead of default, so that they can become the woman they’ve always know they can be. Katie's work {programs, challenges, experiences} meet women in the season of becoming - as a woman, leader, and luminary - and gives the strategy, soul, sisterhood, and self-care to get there.

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Instagram Story | Episode 152 | Katie Den Ouden
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