Episode 240: Creating A Course People Want, with Dr. Lindsay Padilla - the Creative Empire podcast

Today, Reina and Christina are joined by Dr. Lindsay Padilla. Dr. Lindsay Padilla is the founder of Course Power, a company that helps trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results. Her team specializes in supporting digital entrepreneurs with the early stages of course, or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business podcast, which shares the journeys of other academics who have started businesses. If you are thinking about starting an online course, or you have an online course, you must pay attention to the remainder of this episode. It's mandatory. The trio are talking today about how to start your course, how to get that beta round up off the ground, and the nitty-gritty details of what it takes to have a successful course.

Email Header Template-240.jpg

Main Takeaways:

  • How she got into online courses from the traditional academic path [0:02:06

  • How to start building a course + staying focused [0:05:23]

  • What winning looks like as a course creator [0:12:39]

  • What course challenges Dr. Lindsay Padilla sees [0:17:21]

  • What her beta framework includes + why you should do a beta [0:22:50]

  • How to reengage people in your course [0:36:07]

  • Why working with Dr. Lindsay Padilla can help you [0:40:01]

(A course is) the intersection of the thing that you have skills to teach something you would love to teach about and something that the market is willing to pay for a solution.
— Dr. Lindsay Padilla
That’s the fun thing about being an entrepreneur, you’re both a teacher and a learner all at the same time.
— Dr. Lindsay Padilla

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

Website
Facebook
Twitter
Instagram
LinkedIn

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 239: Jam Session with Reina + Christina, Instagram - the Creative Empire podcast

Reina and Christina are back for a jam session to intentionally talk about Instagram. If you use Instagram for your business, or you are not but want to, listen up! At the beginning of the episode, both Reina and Christina share about their relationship with Instagram. We hear why trying out types of content on the platform can be helpful and we hear which posts get better engagement. Lastly, we hear why Christina has went back to Instagram and their thoughts on the 10K mark.

Email Header Template-239.jpg

Main Takeaways:

  • What Reina’s relationship with Instagram [0:01:38]

  • What Christina’s relationship with Instagram [0:02:48]

  • How Instagram keeps changing + why you should experiment [0:06:12]

  • How to use Instagram for your business [0:09:28]

  • What posts have better engagement [0:17:56]

  • How IG TV [0:19:43]

  • What Christina’s wins on Instagram have been + why she started IG again [0:23:05]

  • How Reina feels like Instagram is weighted for 10K [0:30:02]

  • How to manage DM’s [0:32:14]

Followers does not equal profit.
— Reina Pomeroy
What I’ve seen and what I admire about people that have a lot of followers on Instagram is that it does feel like it affords them a lot of opportunities if they are capable of taking advantage of those opportunities.
— Christina Scalera
Instagram Story Template-239.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 238: Why You Need An Opt-In, with Vanessa Ryan - the Creative Empire podcast

Reina and Christina are back today talking to Vanessa Ryan. Vanessa is an opt-in strategist with an absolute love for all things digital product and lodging and making it all seem not so scary, which is such a superpower. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt-ins. If you have no idea what an opt-in is, we’re going to be diving into that. At the beginning of the episode, we learn about how Vanessa has gotten to where she is, plus we hear all about opt-ins are and what their purpose is. Then the trio brain storm opt-in ideas for our audience and how to share them with the world. Lastly, we hear about Vanessa’s template shop and her free course for Creative Empire listeners.

Email Header Template-238.jpg

Main Takeaways:

  • How Vanessa got to where she is today [0:01:37]

  • What her opt-in’s look like + what programs she uses [0:03:18]

  • What is an opt-in + the purpose of them [0:06:28]

  • What type of opt-ins our audience could create [0:09:31]

  • How to get your opt-in in front of people outside of social media [0:15:38]

  • Why you need to focus on your dreamy clients [0:19:03]

  • How to create a high value opt-in [0:20:46]

  • Why her templates are helpful to make your opt-ins pretty and branded [0:24:30]

I really love helping people figure out opt-ins that not only help them get more subscribers, but actually helps them make money by being able to sell more of their products, and also book more of their dreamy clients, or the projects they really want to work on.
— Vanessa Ryan
My purpose for helping people create really good opt-ins is to actually have an end-goal, and it’s not just to create an opt-in for the sake of creating an opt-in.
— Vanessa Ryan

Bio:

Vanessa is an opt in strategist with a love for digital products and launching, and making it all seem not so scary. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt ins. When she is not using her brainstorming super power, she can be found being covered in glitter and play doh ever so happily by her toddler (aka, the muse).

Social Handles:

Website
Instagram

Instagram Story Template-238.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 237: Running a Debt Free Business, with Molly Stillman - the Creative Empire podcast

Today, Reina and Christina are joined by Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007 and the host of the Business With Purpose podcast with over 600,000 readers. Stillbeingmolly.com has become a trusted community for women, especially moms who love everything from style and beauty to parenting and real food, to serving in their communities and making the world a better place. At the beginning of the episode, we hear all about Molly’s struggles with debt and how it influenced her to live a debt free life. Molly shares about why sharing your struggles with someone is important to your healing. Lastly, she shares some safeguards you can put up in your business to set yourself up for financial success.

Email Header Template-237.jpg

Main Takeaways:

  • How she started blogging in 2007 [0:01:41]

  • How grief has influenced her debt [0:05:34]

  • What she did to get out of the debt [0:12:23]

  • How her husband and her live a debt-free lifestyle [0:19:28]

  • Why you need to share your struggles [0:20:53]

  • How to say "no" to unwise business decisions [0:26:26]

  • What safeguards you can put up in your business [0:32:43]

  • How to strategize for future expenses [0:38:34]

I wouldn’t be where I am now had it not been for that really terrible dark season of my life.
— Molly Stillman
My biggest tip is first share it with somebody and then get help.
— Molly Stillman

Bio:

Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007, and the host of the Business with Purpose podcast. With over 600,000 readers in the last year, stillbeingmolly.com has become a trusted community for women, especially moms, who love everything from style and beauty, to parenting and real food, to serving in their communities and making the world a better place. Molly has had the honor of collaborating with well-known brands such as Stitch Fix, Target, Sseko Designs, CAUSEBOX, Sevenly, Noonday Collection, and more. Molly is honored to have been featured in such publications and media as US News & World Report, Scary Mommy, Fashion Revolution’s Zine “Loved Clothes Last”, The 700 Club, Cary Magazine, and was named as one of “the Carolina’s 75 Most Stylish People” by Carolina STYLE Magazine.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 236: Empire Mentoring Session: Setting Boundaries, with Anne Casey - the Creative Empire podcast

Today, Reina and Christina are joined with Anne Casey in an empire mentoring session.  Anne is a thirty something, ex-firefighter and paramedic turned wedding photographer and a mom living right outside Baltimore. She is currently running two businesses, so they are going to be talking about what’s happening in her businesses and will be creating some solutions with her. 

Email Header Template-236.jpg

Main Takeaways:

  • How Anne has gotten to where she is [0:01:23]
  • How to deal with juggling home and business [0:02:40]
  • Why + how to set phone boundaries with your family [0:05:31]
  • What some ways to set time boundaries [0:14:24]
  • How to start batching content [0:18:11]
  • Why you have to create a good to-do list [0:28:23]
It is really difficult to tell people, especially when they’re not in this (creative) world, and set the parameters and the boundaries around your workspace and what is appropriate and what is not.
— Anne Casey
Stick to the facts (when defining boundaries) as much as you can rather than your feelings because the thing here about boundaries is that, you’re protecting your business by protecting your boundaries.
— Reina Pomeroy

Bio:

I'm a 30 something ex-firefighter and paramedic turned wedding photographer and mother living just outside of Baltimore. My days consist of puppy dog snuggles from my mastiff, working from my home office in sweats and a messy bun, and juggling motherhood, being a wife, and 2 businesses. 

Social Handles:

 

Anne Casey Photography - 
Website
Facebook
Instagram
Twitter
Pinterest

BMore  Boudoir
Website
Facebook
Instagram

Instagram Story Template-236.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 235: Mindfulness Painting, with Hannah Lowe Corman - the Creative Empire podcast

Reina and Christina are joined today by Hannah Lowe Corman, who is a Mindfulness Painter in New York City. She has been painting and drawing since childhood, studying after school and during summers at the Maryland Institute of College of Art. At the beginning of the episode, we hear about how Hannah has found herself painting. She shares what her work and business looks like and how mindfulness has become a part of it. Hannah shares about mindfulness and the how and why to starting one. At the end of the episode, the trio discuss how showing off your uniqueness is special for being a creative.

Email Header Template-235.jpg

Main Takeaways:

  • How Hannah became a painter [0:02:11]
  • What her work + business looks like [0:07:50]
  • Why you should start a mindfulness practice + how to start [0:13:01]
  • How mindfulness falls into her business [0:17:46]
  • How to identify anxiety + using mindfulness to combat it [0:22:12]
  • What uniqueness means as a creative [0:30:13]
I had been creating my whole life, but it truly, truly never occurred to me that this would be what I would do as a living for money.
— Hannah Lowe Corman
The main crux of being mindful is to be very aware of your present state, and not allowing, worrying about the future, or the past, those things cloud into your mind that aren’t truly what’s happening right now.
— Hannah Lowe Corman

Bio:

Hannah Lowe Corman is a mindfulness painter in New York. She’s been painting and drawing since childhood, studying after school and during summers at the Maryland Institute College of Art. Her undergraduate degrees are in Finance and French, and she spent the first part of her career in healthcare and investment banking as well as not-for-profit fundraising, however upon moving to New York, she took the leap into selling her art, inspired by the full-time artists she met there. She paints organically-inspired collections, as well as undertakes custom painting commissions and large-scale wedding backdrop work. Hannah also teaches yoga and meditation, mindfulness practices that she melds with her painting practice into what she describes as the process of Mindfulness Painting, a mind-body approach to painting. She can be found painting in her NYC apartment with her son and husband or teaching yoga. Her art has been featured at West Elm, on houzz.com and her wedding backdrops have been in My Wedding Magazine, The Perfect Palette and Borrowed + Blue. Hannah is passionate about trying to live in the moment, and while her practices ease stress and anxiety, she is not a medical professional and they are not intended to replace necessary medical or clinical care.

Social Handles:

Website
Facebook
Instagram

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

Email Header Template-234.jpg

Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
Keywords get you found, graphics get you clicked.
— Cara Chace
As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.
— Cara Chace
Click here to subscribe

Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

Social Handles:

Website
Facebook
Pinterest
Instagram
LinkedIn

Instagram Story Template-234.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 233: Mentoring Session: Baby-proofing Your Business, with Rachel Brumley - the Creative Empire podcast

Today, Reina and Christina are talking with Rachel Brumley, of Brumley and Bloom, and we are going to be doing a mentoring session, talking about baby-proofing your business. At the beginning of the episode we hear from Rachel who shares with us how nervous she is for pregnancy in her business. The trio discuss how baby-proofing your business will not only help you now, but also in the future. We hear from Reina and Christina about automating different processes and how to do that, plus setting up a lead funnel and having a client process. Not only will you hear the why behind automating, you also will hear how to combat the overwhelm that can go along with writing these processes!

Email Header Template-233.jpg

Main Takeaways:

  • Where she is in her business + what is on her mind [0:02:15]
  • How important starting to baby-proof your business can be [0:03:00]
  • What her weekly schedules look like [0:06:51]
  • How to automate things in your business [0:11:16]
  • What setting up a lead funnel + client process can look like [0:14:28]
  • What to hire out first [0:20:31]
  • Why systems can be overwhelming + how to combat it [0:26:14]

Show Notes:

Knowing that I wanted a family was part of why I wanted to be more of an entrepreneur rather than stuck in an office somewhere.
— Rachel Brumley
Click here to subscribe

Bio:

My name is Rachel, a twenty-something, newlywed florist from Michigan.

Sometimes I can't even believe this is my life. I love working alongside my sweet husband, Chase, to create stunning floral designs that would make your dreams jealous. I believe that the entire wedding planning experience should be as wonderful as your wedding day. I love going above and beyond for each client and hearing those magical words   "It's even  more beautiful than I imagined." That's exactly why it's my goal to understand your vision.

Brumley and Bloom was born out of my love for creativity. I enjoy working with my hands and bringing charming, unique pieces to life. I love creating a magically visual experience that your guests will remember forever. They will remain in your pictures, so attention to every little detail is SO important to me. I am passionate about organic beauty and I think most would agree that flowers are the best source of this in the world.

Nothing makes me happier than collaborating with my clients and other creative entrepreneurs to build a unique event and unforgettable experience. I am a firm believer of treating others with kindness and choosing community over competition, after all... "a flower never thinks of competing to the flower next to it, it just blooms."

Social Handles:

Website
Facebook
Instagram

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 232: Why You Should Be Pitching Podcasts, with Brigitte Lyons - the Creative Empire podcast

Today, Reina and Christina are joined by Brigitte Lyons, who is the Founder of the Boutique PR and Digital Marketing Agency B, where she helps emerging brands, authors and experts get known for their work. At the beginning of the episode, we hear all about how Brigitte got started with PR and the why behind nicheing down to podcasts in her business. We hear all about why PR is good as a business owner, plus the SEO implications because of it. Brigitte shares where you should start with PR and when the right time to start pitching yourself is. Lastly, she shares some tips for growing your confidence as you pitch yourself and how to streamline your pitching process.

Email Header Template-232.jpg

Main Takeaways:

  • How Brigitte got started with PR work + podcasting [0:03:12]
  • What making the leap looked like for her [0:07:50]
  • Why PR is important for a business owner [0:10:21]
  • How + where to start with PR that is effective [0:15:25]
  • When it is the right time to start pitching yourself + how [0:24:23]
  • What the biggest thing to grow your pitching confidence [0:30:05]
  • How to organize the pitching process [0:34:08]
Momentum begets more momentum.
— Brigitte Lyons
The conversion rates off of a podcast listener are those percentage of people that listen and turn in buyers are much, much higher than any other media.
— Brigitte Lyons
Click here to subscribe

Bio:

Brigitte Lyons is the founder of the boutique PR and digital marketing agency B, where she helps emerging brands, authors and experts get known for their work. While her roots are in In the past couple of years, Brigitte has shifted the focus of her agency to focus almost entirely on podcasts, because when it comes to audience engagement, there is no media opportunity out there that rivals podcasts right now. While her company is best known for repping author-entrepreneurs like Being Boss, Amber Rae and Danielle LaPorte, they have also worked with clients who’ve had little-to-no media coverage and gotten them on top podcasts like Entrepreneur on Fire, What Works and, yes, Creative Empire! On top of her agency leadership, Brigitte is passionate about teaching you how to do your own press outreach -- and that's why she's joined us today to talk about how you can book podcast interviews for your own business.

Social Handles:

Website
Facebook
Twitter
Pinterest
Instagram

Instagram Story Template-232.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 231: Creative + Converting Quizzes, with Chanti Zak - the Creative Empire podcast

Reina and Christina are joined today by Chantelle Zakariasen, otherwise known as Chanti Zak. She is a conversion copywriter who creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. At the beginning of the episode, we hear what got Chanti interested in copywriting and creating quizzes. Not only does she share great tips for creating quizzes, she tells us how to get started with one and how to use it as a pre-qualifier for leads. Lastly, we hear the platforms Chanti promotes and how quizes can be, and should be, used hand-in-hand with facebook ads.

Email Header Template-231.jpg

Main Takeaways:

  • How Chanti got into copywriting + creating quizzes [0:02:32[
  • What a conversion copywriter is [0:04:54]
  • What some best practices are for making quizzes [0:08:31]
  • How to get started with quizzes + tips to create good ones [0:13:17]
  • What questions to ask to pre-qualify the quiz takers [0:23:43]
  • How and when you should work with Chanti [0:26:36]
  • What resources Chanti promotes + the ROI with FB Ads [0:29:52]
Quizzes are fun first and foremost, and that’s why they’re so effective.
— Chanti Zak
The more data you have on your audience, the better products you can create, the more your messaging will be on point, the more insight you’ll have into who they are and what they want.
— Chanti Zak
Click here to subscribe

Bio:

Chanti is a conversion copywriter, lover of a good cab sav, collector of ornamental snails, and she's straight up obsessed with quizzes. Why? Because they get better results than any other lead magnet. Because they’re fun and they make people happy. Because—psychology is cool and you don’t have to have a Ph.D. to use it in your business. She creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. Learn more at chantizak.com.

Social Handles:

Website
Instagram
Facebook

Instagram Story Template-231.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 230: How to Sell Through Serving, with Kelly Roach - the Creative Empire podcast

Reina and Christina are joined today by Kelly Roach who is the host of the top rated podcast, Unstoppable Success Radio. She’s also an international bestselling author and the CEO of Kelly Roach Coaching, plus a former NFL cheerleader and Fortune 500 executive. She was promoted seven times in the eight years and she is bringing a powerful combination of proven and profitable business growth strategies, coupled with mindset wellness and productivity here to our show today. At the beginning of the episode, we hear all about the twists and turns of life with Kelly and how that has influenced her. She shares about why building a winning team is the biggest thing as an entrepreneur and how you should serve, while making money. The trip really get into what serving your audience should actually look like and the intention behind serving. Lastly, Kelly shares the first step for you to make money while serving. Check out the show notes below to grab a productivity resource from Kelly!

Email Header Template-230.jpg

Main Takeaways:

  • How Kelly's background has influenced her life strategy [0:01:30]
  • What the biggest thing she helps her people with [0:05:55]
  • Why you should build a winning team [0:07:57]
  • How to serve and also make money [0:15:34]
  • Why you need to show up [0:20:39]
  • What it looks like to serve your audience to actually serve [0:24:59]
  • How to manage a Facebook group well [0:27:10]
  • What the first step to making money is [0:30:35]
I learned really, really quickly at a really early age that I had two choices in life; I was going to either accept no, we can’t afford it, or I was going to go out and hustle and I was going to go get it.
— Kelly Roach
I always say start from where you are with what you’ve got, but start right away.
— Kelly Roach
Click here to subscribe

Bio:

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching. As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth. Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kelly’s philanthropy work and donate at www.kellyroachcoaching.com/givingback. Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

Social Handles:

Website
Facebook
Twitter

Instagram Story Template-230.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 229: Fashion and Passion, with Neely and Chloe Burch - the Creative Empire podcast

Today, Reina and Christina are joined by Neely and Chloe Burch. They believe luxury should never be out of reach and Chloe and Neely have sought to create a line of handbags, shoes, wallets and other accessories that redefine a luxury. At the beginning of the episode, we hear all about these two wonderful ladies and how they have found themselves running a business together. The duo discuss how they received funding and what some milestones have been for the both of them in business. The group chat about moving forward in business and Neely and Chloe are sharing how they have been data driven. Lastly, we hear what being on Oprah's list of favorite things was like and they give us an insider peek of the behind the scenes of their favorite pieces launching this fall.

Email Header Template-229.jpg

Main Takeaways:

  • What their origin story is [0:02:07]
  • How they were funded for their launch [0:06:56]
  • How Chloe transitioned out of corporate [0:12:38]
  • What it is like to bring in a co-founder [0:14:30]
  • What some of their milestones in the growth of their business [0:17:55]
  • How they are moving forward in their businesses [0:21:36]
  • Why you should be looking at the data in your biz [0:23:07]
  • What being a part of Oprah's Favorite Things taught them [0:33:14]
  • What their favorite pieces out of their fall line [0:33:00]
We really threw ourselves into the deep end, we were really lucky to have some great people surrounding us who could teach us everything we needed to learn.
— Neely Burch
You always have to have kind of a plan B and stay on your toes.
— Chloe Burch
Click here to subscribe

Bio:

We make precious things - items of quality and beauty - that are to be used for years. We believe that great design stirs our emotional connection to a product. That mark of luxury is not its price or a logo - it it the inherent beauty, quality and usefulness of something special and worth keeping. Luxury should never be out of reach. We have sought to create a line of handbags and shoes that redefines luxury. Based in New York City, Neely & Chloe is the eponymous creation of sisters Neely and Chloe Burch. Having graduated in 2013 and 2014 respectively, both sisters began a career in the fashion industry. Neely retrofitted a vintage Airstream trailer into a pop up boutique to travel the country’s rural and suburban college campuses, while Chloe cut her teeth at J. Crew as a merchant. Through these endeavours the sisters saw an opportunity to reimagine an archaic industry that encouraged low quality, unsustainable fast fashion. They found there was a void to be filled between affordable accessories and luxury brands. By renouncing the traditional retail model and selling exclusively to customers direct, Neely & Chloe are able to invest in quality, trust in design and believe that you deserve more.

Social Handles:

Website
Facebook
Instagram
Twitter

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 228: Uncovering Emotions, with Amber Rae - the Creative Empire podcast

Today, Reina and Christina are chatting with Amber Rae who has been called a ‘millennial motivator’ by Fortune and the ‘Brené Brown of wonder’ by Mind Body Green. She is an author, artist and speaker whose work invites you to live your truth, befriend your emotions and express your gifts, her writing blends raw personal story telling with actionable aha moments. Amber has helped launch six bestselling books as Chief Evangelist of Seth Godin’s publishing experiment and started an accelerator for your life called The Bold Academy. She lives in Brooklyn and around the world with her fiancé Farhad. At the beginning of the episode we learn quickly how we can connect with Amber. She shares about the consequences about not sharing emotions and how our mindset controls every aspect of our lives. The trio explore some tools for uncovering emptions. At the end of the episode, we hear about Amber's memorable moments during her book tour.

Email Header Template-228.jpg

Main Takeaways:

  • Who Amber Rae really is + how her father's death influenced her [0:01:58]
  • What type of work Amber Rae does [0:05:41]
  • What the consequence of not exploring emotions [0:07:13]
  • How our mindset controls every aspect of our lives [0:12:11]
  • How she scaled her business [0:19:55]
  • Why talking about shame is helpful [0:24:35]
  • What some tools are for uncovering emotions [0:29:45]
  • What memorable moments have happened during her book tour [0:34:35]
Really, my life’s work is around the notion that our feelings are our friends, when we can learn to understand the messages in our emotions and learn to understand why they’re here, what they’re telling us and how we can work with them and become masters of them.
— Amber Rae
Our emotions, especially when we don’t look at them, they don’t disappear, they increase.
— Amber Rae

Bio:

Called a “Millennial Motivator” by Fortune and "The Brené Brown of Wonder” by Mind Body Green, Amber Rae is an author, artist, and speaker whose work invites you to live your truth, befriend your emotions, and express your gifts. Her writing blends raw, personal storytelling with actionable aha! moments and has reached more than 5 million people in 195 countries. Her public art has spread to more than 20 countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. Amber has been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss's blog, and more. Previously, Amber helped launch six best-selling books as Chief Evangelist of Seth Godin's publishing experiment and started an "accelerator for your life" called The Bold Academy. She lives in Brooklyn and around the world with her fiancé, Farhad.

Social Handles:

Website
Instagram

Instagram Story Template-228.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 227: Entrepreneurship Abroad, with Cassandra Le - the Creative Empire podcast

Today, Reina and Christina are chatting with Cassandra Le who is the curator and the content strategist and copywriter behind the Quirky Pineapple Studio which is a virtual studio that provides copywriting, content creation, brand strategy, all that and more for the creative souls and the tourism and hospitality industry. In this episode, Cassandra dives right in, chatting about the Quirky Pineapple and how she decided to take her business abroad. We learn all about what content strategy is and what some of the biggest content mistakes she sees are. Lastly, she shares about lliving abroad and having her business abroad looks like and how hard it can be personally.

Email Header Template-227.jpg

Main Takeaways:

  • How the Quirky Pineapple Studio started [0:01:44]
  • How she decided to move abroad and what it looks like [0:04:59]
  • What does her work look like + what is a content strategist [0:07:10]
  • How to audit the analytics [0:11:24]
  • What some big content mistakes are [0:13:03]
  • Why you should find your brand values + creating a brand [0:16:49]
  • What owning a business in a different country is like [0:21:43]
  • How to cultivate relationships in a different culture [0:25:55]
  • Why she took a social media detox [0:31:35]
Content creation doesn’t need to be a new thing every single time and I think the more we kind of create templates for all of the stuff that we want to create.
— Cassandra Le
The biggest thing that I have learned so far (in business and moving abroad) is to really be patient.
— Cassandra Le

Bio:

Cassandra Le is a copywriter and content strategist. She is the creator of The Quirky Pineapple Studio, a virtual studio providing copywriting, content creation, and brand strategy for creative souls in the tourism and hospitality industry. She crafts words that help get your business seen online and in person! After years working in the tourism and hospitality industry, she now helps business owners get noticed, build communities of loyal clients, and create content that connects. When she's not chugging away on her laptop, she's usually exploring her new adopted city, Madrid, traveling with her boyfriend, and either looking for the best street food or gallivanting through cobble-stoned streets for the perfect Instagram shot! *wink*

Social Handles:

Website
Facebook
Twitter
Instagram
YouTube

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 226: Overcoming Sugar Addiction, with Sherry Strong - the Creative Empire podcast

Today, Reina and Christina are joined by Sherry Strong who is an award-winning speaker, chef, nutritionist, food philosopher and she has traveled through the journey of sugar addiction. She is the Victorian chair of Nutrition Australia, the Melbourne president of Slow Food, and the co-founder of the World Wellness Summit. At the beginning of the episode, Sherry shares all about her addiction with sugar and how she has coped with it. She explains how sugar is like a drug, what it does to the body, and some of the symptoms of sugar addiction. The trio dicuss how hard it is to overcome food and Sherry explains that you just have to start somewhere, that no one is perfect. Lastly, we hear some of the sucess stories that Sherry has had, moving people away from their sugar addictions.

Email Header Template-226.jpg

Main Takeaways:

  • How Sherry has struggled with sugar addiction + where she is now [0:01:45]
  • What sugar does to the body + symptoms [0:07:04]
  • What the detox process looks like [0:15:49]
  • Why perfection is the enemy of progress + how to move forward [0:20:28]
  • Why you should start, even when you are not ready [0:28:52]
  • What some of the biggest success stories Sherry has had [0:30:22]
Sugar is a drug. It requires us to have a strategy, not a diet.
— Sherry Strong
The most important stories are the everyday people like myself who sugar was their kryptonite and they actually thought it was impossible to give it up and now, they would actually say that they are stronger than sugar and they have sweet freedom in their life.
— Sherry Strong
Click here to subscribe

Bio:

Sherry is an award-winning Speaker, Chef, Nutritionist, Food Philosopher. She was the Victorian Chair of Nutrition Australia, Melbourne President of Slow Food and the Co-Founder of the World Wellness Summit.  She has worked with elite athletes, billionaires, celebrities, CEO’s and everyday folk like herself to transform the way they relate to food and their body. Sherry is the founder and the creator of the Sweet Freedom Project – which includes a multi-media transformational platform dedicated to helping people get sugar-free naturally for life.

Social Handles:

Website
Facebook
Twitter
Pinterest
Instagram
YouTube
LinkedIn

Instagram Story Template-226.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 225: Empire Mentoring Session: Where to Start, with Sam Harris - the Creative Empire podcast

Reina and Christina are back today with a mentoring session with Sam Harris. Sam is the lead VA and Founder of The Executive Studio, a studio that really helps passionate girl bosses and helping them run their businesses more efficiently. As we dive in, we're going to be talking a little bit about the concept of done is better than perfect, investing in your business, and other topics that will help you also grow your business. At the beginning of the episode, we hear about where Sam currently is with her business and what she is struggling with. Reina chats about social glue and how creating connections with people is so important. Christina talks about the idea of quality over quantity, but also just starting. Lastly, the trio chat about responding to "no's" and how to keep track of connections in your business.

Email Header Template-225.jpg

Main Takeaways:

  • How she started her business + where it is right now [0:01:28]
  • Why Social Glue is helpful for business + creating connections [0:04:35]
  • What to focus on when just starting your business [0:14:45]
  • Why quality is better than quantity [0:20:47]
  • How to respond to a "no" [0:23:21]
  • Why you should be keeping track of connections [0:31:26]
Don’t let that giant website project stop you from going out and getting clients, getting results for those people, to get testimonials from people and getting you paid. That is the most important thing to prove that you have a concept that’s really going to work and it’s going to fly once you do have a website.
— Reina Pomeroy
I think quality is one of the greatest assets that you can have at the beginning of your business before you have scaled up and you’ve gotten to a level where that’s just not possible anymore.
— Christina Scalera
Click here to subscribe

Bio:

Sam Harris is the lead VA and founder of The Executive Studio ("TES"). TES serves passionate girl bosses in helping them run their business efficiently and effectively through professional virtual assistant services and business support.  We make it our mission to connect with creatives from all walks of life and love to provide inspiration and encouragement to those on a quest to turn their dreams into reality.

Social Handles:

Website
Instagram

Instagram Story Template-225.jpg

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 224: Submissions They Can’t Say No To, with Meghan Stolar Brown - the Creative Empire podcast

Reina and Christina are talking to Meghan Stolar Brown who is the manager of Two Bright Lights. She is super passionate about creating a platform to help event pros just like you, grow their brands and lead by connecting with publishers and other vendors. At the beginning of the episode, Meghan dives right in and chats all about Two Bright Lights and the strategy behind good submissions! The trio talk about honing in on your uniqueness and how that can help differentiate your work. Meghan then shares what the perfect pitch consists of for a Two Bright Lights submission. Lastly, we hear why being published is important and we hear Meghan's predictions for the wedding industry.

Email Header Template-224.jpg

Main Takeaways:

  • What Two Bright Lights is + the strategy behind submissions [0:01:15]
  • What the 3 things are that create the best submissions [0:03:50]
  • How to hone in on uniqueness [0:08:00]
  • What TwoBrightLights brings to their clients [0:14:13]
  • What a perfect pitch looks like for getting published [0:16:34]
  • Why publishing is important + diversifying [0:26:49]
  • What predictions for the creative wedding industry is [0:33:38]
Getting published is awesome and getting your work out there in front of new people is great. But your goal is to serve your clients first and foremost.
— Meghan Brown
Show (your audience) exactly what they’re going to get. If you’re not putting yourself out there you need to start because it is not just about how amazing your work is.
— Meghan Stolar Brown
Click here to subscribe

Bio:

Meghan Stolar Brown, Manager of Two Bright Lights, is passionate about creating a platform to help event professionals grow their brand and leads by connecting with publishers and other vendors. She has extensive marketing and event management experience at companies like Antony Todd Events and Roubini Global Economics, and understands the challenges and opportunities creative entrepreneurs face. Growing up with a booking agent and a wedding band leader for parents, there is no doubt that marketing and events are in Meghan’s DNA. Her love for music and events grew from singing and playing piano as a toddler, to performing in recording studios and at weddings and events in the years since. Meghan holds a degree in Music Business from New York University, and lives in New York with her husband and (if everything goes her way) their future dog, “Chet”.

Social Handles:

Two Bright Lights Website
Two Bright Lights Facebook
Two Bright Lights Instagram
Meghan's Instagram

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 223: Cloning Your Best Clients, with Heidi Thompson - the Creative Empire podcast

Today, Reina and Christina are chatting with Heidi Thompson. Heidi is the bestselling author of Clone your Best Clients and the Founder of Evolve Your Wedding Business, where she specializes in business and marketing strategy for wedding professionals. At the beginning of the episode, we hear how Heidi first got into marketing strategy. We hear all about what she loves about marketing in the wedding industry and the gaps she is seeing there. She also shares the biggest mistakes in wedding marketing and the why (and how) behind setting yourself apart.

Email Header Template-223.jpg

Main Takeaways:

  • How Heidi got into marketing strategy [0:01:23]
  • What she loves about marketing in the wedding industry + gaps [0:04:16]
  • How to talk to your ideal client + keeping track of it [0:10:49]
  • What the biggest mistakes in wedding marketing are [0:14:13]
  • Why you have to set yourself apart [0:21:09]
  • What the top 3 things are for awareness [0:34:14]
Anytime you can make your marketing useful, it’s going to resonate so much more than just, ‘Work with me, work with me, have you hired me yet?’
— Heidi Thompson
You don’t have to worry about anybody that isn’t your ideal client. It’s pretty freeing.
— Heidi Thompson
Click here to subscribe

Bio:

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning. You can also join her and lots of other wedding professionals just like you in The Evolve Your Wedding Business Facebook Community.

Social Handles:

Website
Evolve Your Wedding Business Podcast
Facebook
Twitter

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 222: Mentoring Session, Finding Your Message + Focus, with Omishan Ogholoh Williams - the Creative Empire podcast

Today we have another mentoring session for you! Today Reina and Christina are talking to Omishan Ogholoh Williams of Adesuwa Events; a New Orleans-based wedding consulting business. She’s not a wedding planner, so this is going to be a super fun conversation. They're talking about how to stay motivated when you’re not seeing a lot of traction. At the beginning of the episode, we hear about Adesuwa Events and what Omishan has been struggling with. Christina and Reina dive deep to ask Omishan the hard questions about her business, like her ideal audience and what her unique value proposition are. The trio discuss many apspects of her business! 

Email Header Template-222.jpg

Main Takeaways:

  • What Adesuwa Events does + her struggles [0:01:19]
  • Why location is important as a wedding planner/event planner [0:07:23]
  • Where her strategy and focus should be [0:08:30]
  • Why you need to find a unique value proposition (UVP) [0:13:54]
  • What her biggest hurdle is + how to solve it [0:20:54]
  • How disrupting can help you market [0:25:36]
When you plan your wedding, you’re using so many tools that will propel you through your marriage.
— Omishan Ogholoh Williams
You need to help them feel that pain now, not because you’re a mean person, but because you’re trying to help them out of that later situation.
— Christina Scalera
Click here to subscribe

Bio:

Omishan Williams is the owner of Adesuwa Events, a New Orleans based wedding consulting business where she provides intentional guidance and direction to couples who desire to plan their own weddings. She works with them to help organize their plan and streamline the chaos that sometimes goes along with wedding planning. Her mission is to bring fulfillment and provide guidance to couples going through their wedding planning journeys while preparing for marriage more special than their wedding. Omishan is a pharmacist by education, a wife, and a lover of all things organized. She loves traveling, good food and wine, and celebrating all of life's special moments.

Social Handles:

Website
Facebook
Instagram
Pinterest

Do you love what you've heard?

Add this graphic to your Insta Story!

Episode 221: Letterpress + Staying True to Yourself, with Britt Rohr - the Creative Empire podcast

Christina and Reina are talking today with Britt Rohr of Swell Press, Swell Press is a boutique design and letter press company inspired by everything southern California. At the beginning of the episode, Britt shares how she got started with Swell Press and explains all about what letterpressing is! She explains how she makes sure to stand out in her industry, by staying in her own lane and using nature to influence her work. The trio discuss the hustle mentality and we hear how Britt balances hustle with time to herself. Lastly, they discuss spending your time on things that you should be and how to hire out effectively.

Email Header Template-221.jpg

Main Takeaways:

  • How Britt got started with Swell Press + how growth happened [0:01:21]
  • What switching to a full time business + what a letter press is [0:03:49]
  • How to stand out in your industry [0:15:07]
  • What staying true to your own style looks like [0:21:01]
  • How to combat the hustle mentality [0:25:44]
  • How to figure out where to spend your time + hiring out [0:29:59]
It’s never the ‘right’ time. Not everything is going to be lined up where you’re like, ‘Okay, section A, B and C of my life are perfectly aligned right now so now it’s time. I’m going to take this risk.’
— Britt Rohr
I really try not to look at what other people are doing because I want my design inspiration to come from a place that is so true to me.
— Britt Rohr
Click here to subscribe

Bio:

Founded by letterpress maven Britt Rohr in 2014, Swell Press is a boutique design and letterpress company inspired by the salt water, Strand, sunsets, and palm trees of Southern California. From one-of-a-kind wedding and event invitation suites to sleek and sophisticated stationery and business cards, every single paper product that leaves Swell Press’ studio doors is a true, intricate and original work of art, featuring signature Swell Press designs like ombré and neon edge painting, hand- painted water color borders, and custom dip dye. Under Britt’s masterful creative direction, Swell Press’s letterpress creations are an artfully crafted, individualized adventure from start to finish.

Social Handles:

Website
Instagram
Pinterest

Do you love what you've heard?

Add this graphic to your Insta Story!