Episode 222: Mentoring Session, Finding Your Message + Focus, with Omishan Ogholoh Williams - the Creative Empire podcast

Today we have another mentoring session for you! Today Reina and Christina are talking to Omishan Ogholoh Williams of Adesuwa Events; a New Orleans-based wedding consulting business. She’s not a wedding planner, so this is going to be a super fun conversation. They're talking about how to stay motivated when you’re not seeing a lot of traction. At the beginning of the episode, we hear about Adesuwa Events and what Omishan has been struggling with. Christina and Reina dive deep to ask Omishan the hard questions about her business, like her ideal audience and what her unique value proposition are. The trio discuss many apspects of her business! 

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Main Takeaways:

  • What Adesuwa Events does + her struggles [0:01:19]
  • Why location is important as a wedding planner/event planner [0:07:23]
  • Where her strategy and focus should be [0:08:30]
  • Why you need to find a unique value proposition (UVP) [0:13:54]
  • What her biggest hurdle is + how to solve it [0:20:54]
  • How disrupting can help you market [0:25:36]
When you plan your wedding, you’re using so many tools that will propel you through your marriage.
— Omishan Ogholoh Williams
You need to help them feel that pain now, not because you’re a mean person, but because you’re trying to help them out of that later situation.
— Christina Scalera
Click here to subscribe

Bio:

Omishan Williams is the owner of Adesuwa Events, a New Orleans based wedding consulting business where she provides intentional guidance and direction to couples who desire to plan their own weddings. She works with them to help organize their plan and streamline the chaos that sometimes goes along with wedding planning. Her mission is to bring fulfillment and provide guidance to couples going through their wedding planning journeys while preparing for marriage more special than their wedding. Omishan is a pharmacist by education, a wife, and a lover of all things organized. She loves traveling, good food and wine, and celebrating all of life's special moments.

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Website
Facebook
Instagram
Pinterest

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Episode 221: Letterpress + Staying True to Yourself, with Britt Rohr - the Creative Empire podcast

Christina and Reina are talking today with Britt Rohr of Swell Press, Swell Press is a boutique design and letter press company inspired by everything southern California. At the beginning of the episode, Britt shares how she got started with Swell Press and explains all about what letterpressing is! She explains how she makes sure to stand out in her industry, by staying in her own lane and using nature to influence her work. The trio discuss the hustle mentality and we hear how Britt balances hustle with time to herself. Lastly, they discuss spending your time on things that you should be and how to hire out effectively.

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Main Takeaways:

  • How Britt got started with Swell Press + how growth happened [0:01:21]
  • What switching to a full time business + what a letter press is [0:03:49]
  • How to stand out in your industry [0:15:07]
  • What staying true to your own style looks like [0:21:01]
  • How to combat the hustle mentality [0:25:44]
  • How to figure out where to spend your time + hiring out [0:29:59]
It’s never the ‘right’ time. Not everything is going to be lined up where you’re like, ‘Okay, section A, B and C of my life are perfectly aligned right now so now it’s time. I’m going to take this risk.’
— Britt Rohr
I really try not to look at what other people are doing because I want my design inspiration to come from a place that is so true to me.
— Britt Rohr
Click here to subscribe

Bio:

Founded by letterpress maven Britt Rohr in 2014, Swell Press is a boutique design and letterpress company inspired by the salt water, Strand, sunsets, and palm trees of Southern California. From one-of-a-kind wedding and event invitation suites to sleek and sophisticated stationery and business cards, every single paper product that leaves Swell Press’ studio doors is a true, intricate and original work of art, featuring signature Swell Press designs like ombré and neon edge painting, hand- painted water color borders, and custom dip dye. Under Britt’s masterful creative direction, Swell Press’s letterpress creations are an artfully crafted, individualized adventure from start to finish.

Social Handles:

Website
Instagram
Pinterest

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Episode 220: Blogging as a Business, with Bree Pair - the Creative Empire podcast

Today, Reina and Christina are joined today by Bree Pair, who began blogging in 2011. After three years of being part of being part of the blogging community, she saw the different areas where bloggers were in need of knowledge to turn their blogs into full-time businesses. She founded a conference called Thrive in 2014 on her passion for seeing others succeed. That passion has driven her to continue leading and growing the Thrive conference to reach and educate even more bloggers. 

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Main Takeaways:

  • What inspired her to take her business on the road [0:02:12]
  • How the day-to-day looks like for them as they travel + her favorite places [0:05:19]
  • How she is running her business from the road [0:07:53]
  • What some tools are to get ahead of schedule [0:10:21]
  • What the Thrive Conference is [0:14:31]
  • Who her teams consists of + most important member [0:20:40]
  • Where to get more eyeballs on your content + growing [0:25:18]
  • What trends + changes she has seen [0:29:46]
  • How her conference has grown organically [0:32:39]
Quarterly planning has been a game changer. It helps us to look ahead and say, ‘Okay. Where do we want to grow?’
— Bree Pair
What’s going to create that connection and make people keep coming back to learn from you is knowing a little bit more about you, and everybody is different.
— Bree Pair
Click here to subscribe

Bio:

Breanna began blogging in 2011 and continued to blog because of the community. After three years of being a part of that community, she saw the different areas where bloggers were in need of the knowledge to turn their blogs into full-time businesses. Once Thrive was founded in 2014, her passion for seeing others succeed was fueled. That passion has driven her to continue leading and growing Thrive to reach and educate even more bloggers. Breanna is currently traveling around the country with her husband, Brannon, in their travel trailer. They’re enjoying working from the road and meeting bloggers and other entrepreneurs during their travels. You can follow her @breepair on Instagram.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Episode 219: Maximizing Efficiency with Systems, with Jordan Gill - the Creative Empire podcast

Reina and Christina are joined today by Jordan Gill of The Kolada Group, she is also the host behind The System Saves Me podcasts. At the beginning of the episode, Jordan dives right in and talks about how the Kolada Group was started. She shares about how she transitioned from working a corporate job, to running her own business. The trio then chat about Jordan attending over 30 events last year and Jordan shares how she makes that happen and why in-person events are important to her. Lastly, they discuss systems that help make her wants a reality and what her triple-threat program is. 

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Main Takeaways:

  • What the Kolada Group is + how she started [0:01:40]
  • How Jordan attended over 30 events in 2017 [0:06:26]
  • How to find events + affording them with prioritization [0:14:04]
  • How systems have organized her enough to attend events regularly [0:21:36]
  • What the triple threat is + getting started [0:27:30]
I love pouring into people and I actually really like to meet people offline, which was kind of a struggle at the beginning of my business.
— Jordan Gill
Clients will rule your whole world if you allow them to.
— Jordan Gill
Click here to subscribe

 

Bio:

Operations Consultant, Founder of The Kolada Group, and Host of the Systems Saved Me Podcast, Jordan Gill takes pride in saving hours (even days) around time-sucking technology decisions and an untrained team. She has been on the stages of She's Building Her Empire, Creative CEO Conference, Success Without Sacrifice, Blog Like a Boss Brunch, and Vision Casting while also being featured in Belong Magazine! Jordan is known for her buzzworthy client onboarding experience for service-based business owners that only takes 5 minutes! She also teaches her P.R.E. process for onboarding team members to set your team up for success in 30 minutes. No more bad hires! Jordan lives in Dallas and loves to indulge in some true southern bbq. Learn more about Jordan at www.thekoladagroup.com

Social Handles:

Website
Facebook
Instagram
Systems Saved Me Podcast

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Episode 218: Batching + Focus, with Elle Drouin - the Creative Empire podcast

Reina and Christina are joined today by Elle Drouin. Elle is a New York City based product stylist photographer and digital marketing strategist. After several years working as a director of marketing and digital strategy for ecommerce brands, Elle has launched her own business to focus on helping other women-build brands that are as profitable as they are pretty. At the beginning of the episode, we learn how Elle's background in finance has helped shape her and helped her in her path to her current business. Elle shares about the three main facets to her business and how she manages to fit them all together. The trio talk about stock photos and the fear of posting the same thing as others and Elle shares some options for making stock photos personalized. Lastly, Elle chats about how she stays focused by batching each week of the month differently in her business.

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Main Takeaways:

  • How Elle's background has shaped her [0:01:54]
  • What brand opportunities include + lessons learned [0:07:18]
  • How to make multiple facets of business fit together [0:12:54]
  • What churn rate is + video stock [0:14:41]
  • How to combat the fear of differentiating your stock photos [0:18:58]
  • What creative ways she has seen her stock photos used [0:22:46]
  • What helps build her business + how she focuses [0:24:39]
  • What the weeks in her business look like [0:35:27]
I try to batch related tasks for all of the businesses at the same time.
— Elle Drouin
During my content creation week, I’m very, very strategic in the way that I create contact because I’m creating so much content.
— Elle Drouin
Click here to subscribe

Bio:

Elle Drouin is a NYC-based product stylist, photographer, and digital marketing strategist. After several years working as the Director of Marketing & Digital Strategy for e-commerce brands, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. In addition to creating custom imagery for beauty and lifestyle brands, Elle is the founder of the Styled Stock Society, a stylish stock photography membership for female entrepreneurs. Elle is also the social media director for her Instagram-famous dog @mochiandthecity (who is far more popular than she'll ever be). Elle and Mochi have been featured on Entrepreneur, Refinery29, and the TODAY Show and have collaborated with brands like American Express, Disney, Google, and The Ritz-Carlton. When she's not styling, shooting, or strategizing, you can find Elle binge-watching Bravo TV, hoarding gold office supplies, or eating her way through Brooklyn with her husband Zach.

Social Handles:

Elle's Website
Elle's Facebook
Elle's Pinterest
Elle's Instagram
Elle's Twitter
Styled Stock Society Website
Styled Stock Society Instagram
Mochi's Instagram

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Episode 217: Focus On Doing Less Better, with Ashley Gartland - the Creative Empire podcast

Today, Reina and Christina are talking with business coach, Ashley Gartland. She works with women entrepreneurs who business is doing pretty well, but who feel like a hot mess behind the scenes. Ashley jumps right into the episode, chatting about how she found herself in the coaching world. The trio discuss intentional growth and the why behind business owners wanting fast growth. She shares why you have to define your own measurement of success and why staying focused will help you reach your goals. We hear about some timeless marketing stratgies to focus on and tools to help you stop feeling like a mess behind the scenes. Lastly, Ashley talks about how far holds us back as entrepreneurs and how to combat it.

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Main Takeaways:

  • How Ashley got into the coaching world [0:01:43]
  • What the process of intentional business planning looks like [0:04:22]
  • Why people seem to want fast growth [0:06:28]
  • How to define what success or intentionality looks like [0:07:51]
  • How to stay on focus [0:12:36]
  • When should you be working on growth activity [0:15:28]
  • What some timeless marketing strategies are + tracking [0:20:44]
  • What some tools are to stop feeling like a hot mess [0:25:53]
  • How fear can impact our business [0:29:33]
Yeah, we take the big picture view and then we’d break it down into very small bite size goals that [you] can actually tackle week to week.
— Ashley Gartland
It’s a habit, so it becomes easier overtime.
— Ashley Gartland
Click here to subscribe

Bio:

Ashley Gartland became an entrepreneur the day she graduated college and has been enjoying the perks of the lifestyle ever since. As a business coach, she works with women entrepreneurs whose business is doing well but who feel a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Before launching her coaching practice, Ashley spent a decade working in public relations, magazine publishing, copywriting, digital publishing and event planning. As a writer, she contributed to high-profile magazines such as O, The Oprah Magazine, Runner’s World, Sunset and Prevention and honed her editorial skills at successful digital media brands including Tasting Table and PureWow. She is also a published author twice-over. Ashley is passionate about helping women drop the cookie cutter approaches and instead grow their business their way through the lens of simplicity. She is a Certified Life Coach who received her training through The Life Coach School. Ashley lives in Portland, Oregon, where she spends her time outside work trail running and raising two little girls.

Social Handles:

Website
Facebook
Instagram
LinkedIn

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Episode 216: Recurring Revenue, with Terra Dawn - the Creative Empire podcast

Today Reina and Christina are talking with Terra Dawn who is the  owner of the Uncork Your Dork website and membership site. At the beginning of the episode, we hear about how Terra created Uncork Your Dork and what caused her to create a membership site. We learn all about recurring revenue and why it can be an important stabilizer in your businesses income. Terra shares ideas of types of recurring revenue and how tech ties into it. Lastly, the trio talk all about membership sites and learn the best sites Terra has seen work.

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Main Takeaways:

  • How Uncork Your Dork got started [0:01:36]
  • Why recurring revenue is important + what recurring revenue is [0:03:23]
  • What some examples of recurring revenue is [0:08:30]
  • What putting something out into the world like this is like [0:11:51]
  • How tech + complex tech ties in [0:13:12]
  • Why recurring revenue through membership sites is the best [0:20:59]
  • What churn is + how to combat it [0:24:01]
  • What some membership sites Terra has seen work [0:28:14]
Sometimes you tend to fall in love with your hobby and your hobby shouldn’t become your business.
— Terra Dawn
If someone is telling you that this is the only way to launch your membership site or to run your membership site, this is the only way your membership site will work, then you are listening to the wrong person.
— Terra Dawn
Click here to subscribe

Bio:

Terra Dawn is the owner, operator and head dork over at the UncorkYourDork website!  In addition to publishing frequent articles to the blog, she runs the Wham! Bam! Business Plan membership site to help show budding entrepreneurs the SIMPLE path to creating a dependable and recurring revenue in their small business. Whether memberships are up your alley or something slightly more simple...like paid newsletters or masterminds, Terra is dedicated to helping business owners leave the launch to launch mentality behind them.

Social Handles:

Website
Facebook
Instagram

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Episode 215: Gaining Confidence With Video, with Trena Little - the Creative Empire podcast

Today, Reina and Christina are chatting with YouTube strategist, Trena Little. Trena helps online business owners create video content strategy that works for your business. At the beginning of the episode we learn how Trena got started in her business and what some of her tips are for starting to create video content. She shares what her workflow looks like for batching videos, plus gives us an idea of what having a YouTube strategy looks like. The trio discuss hangups of getting on video and we learn why YouTube is the most effective video content solution. 

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Main Takeaways:

  • How Trena got started with her business [0:01:32]
  • What her tips are for first starting videos + hang ups [0:03:32]
  • What some YouTube workflows look like + prepping for video [0:08:12]
  • What does it look like to have a YouTube strategy [0:13:33]
  • Why YouTube is more effective [0:15:01]
  • How to stay consistent with videos [0:18:18]
  • Who should be on YouTube [0:22:55]
  • What is the first thing to do to get started + accountability [0:25:56]
  • Why focus on YouTube [0:32:58]
The people you need to connect to, the people that need what you are teaching, will find you.
— Trena Little
These first couple videos, let them be ugly, and at least you’re going ugly early and you’re getting them done. I should put more content out, those ugly videos will start to get buried under your older content.
— Trena Little
Click here to subscribe

Bio:

As a video and Youtube strategist, Trena helps online business owners create a video content strategy that works for their business.  Being a busy business owner herself, she understands the importance of making video simple and painless but effective and lasting. Her Youtube videos are her sales team and they do the heavy lifting for free!  When she’s not in front of a camera, she’s in her “mom-iform” of yoga pants and a tee chasing her 2 kids around alongside her husband, her high school sweetheart.

Social Handles:

Website
YouTube
Facebook
Instagram
Twitter
Pinterest

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Episode 214: The Rainbow of Sales, with Courtney Johnston - the Creative Empire podcast

Today, Reina and Christina are joined by Courtney Johnston, who is the founder of The Rule Breaker’s Club. She teaches women how to package and sell their brilliance. At the beginning of the episode, we hear all about how and why Courtney started the Rule Breaker's Club. She shares with us why you should be packaging your services and what her rainbow of sales concept is. The trio discuss engaging with your audience as well as getting clarity from them. Lastly, Courtney shares about sales pages and how to show some personality in your business.

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Main Takeaways:

  • How the Rule Breaker's Club was started + what she does [0:01:31]
  • What a service package is + the rainbow of sales concept [0:07:11]
  • How to engage with your audience [0:13:39]
  • How to offer solutions for your audience [0:22:59]
  • How to craft your rainbow [0:25:46]
  • Why a sales page is important [0:29:52]
  • How to showcase your personality in your business [0:36:04]
You’ve got to find the language that (your ideal clients are) laying awake, frustrated, having anxious thoughts about, that’s the language that you need to show that you understand.
— Courtney Johnston
If you’re in newer stages of business should absolutely be offering services. It’s way easier way to start making money than products. Go ahead and do your products, but just know the services are the lower hanging-fruit.
— Courtney Johnson
Click here to subscribe

Bio:

Courtney Johnston is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her fiancé, Mohammed. Learn Courtney’s 14-part sales page recipe at www.RuleBreakersClub.com.  

Social Handles:

Website
Facebook
Instagram
Twitter
YouTube

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Episode 213: An Intentionally Designed Work Week, with Cailen Ascher - the Creative Empire podcast

Reina and Christina are joined today by Cailen Ascher who is a lifestyle design expert and the creator of the 3-Day Workweek. he mostly helps women bring intentional design into their lives and businesses that they can stop living by default and start creating success on their own terms. We start the episode with Cailen describing what exactly intentional design is and the mindset behind having a purposely designed life. She shares with us what her work week looks like and talks about the team that she has. Lastly, Cailen shares why it is important to give yourself time to pause.

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Main Takeaways:

  • What intentional design is + the mindset behind a designed life [0:01:22]
  • What her team looks like + what her schedule look like [0:05:59]
  • How to make time for yourself [0:10:45]
  • How to get to a 3-Day Workweek [0:13:17]
  • What living by design vs. living by default is [0:18:38]
  • How to give yourself time to pause [0:23:36]
‘Why do I think the only way to be successful is to work 24/7, sacrifice my time with my new baby to build this business?’ It didn’t resonate with me.
— Cailen Ascher
We have to make what might feel like uncomfortable decisions in the moment, but ultimately can serve us better.
— Cailen Ascher
Click here to subscribe

Bio:

Cailen Ascher is a Lifestyle Design Expert and creator of the 3-Day Workweek Program. Through her programs, products and coaching, she helps women bring intentional design into their lives and businesses so that they can stop living by default and start creating success on their terms. Cailen and her work have been spotlighted in Business Insider, Huffington Post, Entrepreneur on Fire, The Create Podcast, MindBodyGreen, Gary Vaynerchuk’s One-a-Day Q&A, and dozens of other podcasts and popular publications. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. Get her free 3-Day Workweek Schedule at www.CailenAscher.com.

Social Handles:

Website
Facebook
Instagram
Pinterest
Twitter

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Episode 212: Handlettering By Hand, with Nicole Miyuki Santo - the Creative Empire podcast

Reina and Christina are joined today by Nicole Miyuki Santo, who is a freelance artist, graphic designer, teacher and now published author. We are so excited to talk to her about her book By Hand, which if you guys have not picked up a copy of this yet, it is the most gorgeous thing you have ever seen. Nicole started in the modern calligraphy scene fairly early and at the beginning of this episode we hear how that happened. Nicole shares about her book and what the creative process looked like for it, behind the scenes. She gets really vulnerable and talks about how the journey has made her have feelings that may not have always felt good, but also shares the exciting moments along the way. Towards the end of the episode, the trio discuss what happiness can look like in business and how that can differ for everyone. 

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Main Takeaways:

  • How she got started in modern calligraphy scene in 2015 [0:01:54]
  • Why she wrote a book + what the creative process looked like [0:04:40]
  • What encouragement she has for people to try handlettering [0:10:27]
  • What some exciting moments were along the book writing journey [0:13:03]
  • Why feelings can process after projects [0:21:21]
  • What having a different scale of success looks like [0:30:31]
  • What some happy things that are happening for her [0:36:04]
What’s cool was that hand lettering has shifted twofold from being this stiff calligraphic type of thing, to more of an approachable thing, medium and art form that everyone can do, and I fully believe that.
— Nicole Santo
I had to learn to say no to a lot of things to allow space for the funkiness of the creative journey and the awesome parts of the creative journey to all happen.
— Nicole Santo
Click here to subscribe

Bio:

Nicole Miyuki Santo is a freelance artist, graphic designer, teacher, and published author. Since 2015, she has taught in-person hand-lettering workshops empowering her students to tap into their creativity and develop their own unique voice. She is a kind spirit and truly believes that everyone, kids and adults both, can enjoy using their own two hands to create. Her work has been featured in numerous publications, including Martha Stewart Magazine, and she is the author of By Hand: The Art of Modern Lettering. Nicole lives in Los Angeles, California. Visit her online at nicolemiyuki.com and on Instagram @nicolemiyuki.

Social Handles:

Website
Facebook
Instagram
Pinterest

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Episode 211: Journaling + Growth, with Cheryl Sutherland - the Creative Empire podcast

Today, Reina and Christina are joined with Cheryl Sutherland, who is the founder behind PleaseNotes, a for-purpose company of affirmation-filled products, like journals, and notebooks and just everything stationary that makes our hearts sing. At the beginning of the episode, Cheryl dives in to tell us all about how PleaseNotes got started! She shares why taking time for yourself is important and what made her make the decision to have a physical product and not sell a service. We learn about how journaling can be useful and how to run a business that is driven by purpose. Towards the end of the episode, the trio discuss networking and why you need to do it well.

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Main Takeaways:

  • How PleaseNotes got started + who is using her products [0:01:12]
  • Why taking time for yourself is a critical part of your business [0:05:33]
  • What made her choose a physical product over a service [0:07:20]
  • What does a PleaseNotes Journal offer you [0:09:20]
  • How to overcome business hurdles + stepping back [0:11:40]
  • Why journaling can help transition periods [0:14:00]
  • How her business is driven by purpose [0:19:23]
  • What her business days look like [0:24:18]
  • How the Law of Attraction works [0:27:15]
  • Why networking events can be a great place [0:32:35]
There are so many things and so many times that we just don’t take the time for ourselves where journaling, it’s so vulnerable you’re able to connect so honestly with yourself in that way where it’s so important.
— Cheryl Sutherland
The biggest thing that I’ve ever learned is how to listen to my gut and what certain feelings mean and what they feel like.
— Cheryl Sutherland
Click here to subscribe

Bio:

Cheryl Sutherland is the Founder of PleaseNotes, a for-purpose company of affirmation-filled products. Creator Cheryl felt restless and underwhelmed at her 9 to 5. After spending over 1400 hours in learning and facilitating personal development, coaching, and reigniting her inner creativity, Cheryl created a company that inspires women to step into their own power by building confidence, clarity, and creativity. In 2016, Cheryl started her company with one item, the PleaseNotes Sticky Note, and fully launched the brand with a successful Kickstarter campaign. Since then, PleaseNotes has expanded to include a suite of products that cater to customers worldwide, including Spain, UK, Canada, Latin America and Asia. Each purchase contributes 10% of the profits to support women empowerment initiatives in her local community. PleaseNotes has been endorsed by renowned changemakers Les Brown and Monique Coleman with the words, “This is a gift, this is special and extraordinary and deserves to be shared with the world.” As a women's empowerment expert and entrepreneur, Cheryl Sutherland and PleaseNotes have been featured InStyle, Huffington Post, Fast Company, American Express OPEN Forum, Thrive Global, Youngry, and StandOut Publications. Cheryl resides in between Los Angeles and Toronto, Ontario. 

Social Handles:

Website
Facebook
Instagram
Twitter

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Episode 210: Funnels + Automations, with Kate Boyd - the Creative Empire podcast

Reina and Christina are joined today by Kate Boyd of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content handcrafted for higher conversions. In three years, Kate has built three profitable online businesses. At the beginning of the episode, we hear how Kate got started with funnels in her line of work. She share funnel mistakes she sees business owners making and what reverse engineering a funnel looks like. The trio discuss tracking in your business and how to give permission. Towards the end of the episode, Kate dives into her podcast and the why behind creating it.

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Main Takeaways:

  • How Kate got started with funnels [0:01:35]
  • What funnel mistakes online business owners are creating [0:04:09]
  • What are some best practices for validation [0:06:08]
  • What reverse engineering a funnel looks like [0:07:37]
  • How to track what is working in your business [0:09:57]
  • What are some of the best things she has seen in funnels [0:15:41]
  • What should your timeline look like + permission [0:19:50]
  • Why you should care about the lifetime of a client [0:22:32]
  • How do funnels actually help your business [0:28:57]
  • Why Kate created a podcast [0:32:28]
The copy-and-paste funnel thing might get you some people coming through, but it won’t do its best.
— Kate Boyd
Every funnel will take time and that’s something that everyone forgets as well, is that maybe it converts on day one and that’s amazing, but a lot of times, they may convert on day one, but it’s really low and then you’re still trying to tweak and optimize, so that you can step back. Giving yourself that space and setting the expectations is really important.
— Kate Boyd

[TRANSCRIPT]

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Bio:

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content, hand-crafted for higher conversions. In 3 years, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5x the normal rates. Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too. You can learn more about Kate and the Cobblestone team at cobblestonecreativeco. 

Social Handles:

Website
Facebook
Instagram
Twitter

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Episode 209: Jam Session, with Reina + Christina, Types of Offers to Create in Your Biz - the Creative Empire podcast

Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire.

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Main Takeaways:

  • How digital downloads were Christina's first money maker [0:02:11]
  • What the types of offerings are online [0:05:25]
  • How done for you services are what Christina likes [0:07:43]
  • How to use affiliate programs [0:09:31]
  • How you can have pop-up services [0:15:47]
  • What passive offers can look like [0:20:33]
  • What product offers can look like + drop shipping [0:25:35]
  • How you can use licensing [0:30:28]
Marketing your services in a different way that just really gets to the heart of what the person that you’re trying to serve is really looking for support and help around.
— Christina Scalera
You, as the content creator, are packing it up to create shortcuts for your consumer so that they don’t have to look for thousands of hours’ worth of podcast content.
— Reina Pomeroy
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Episode 208: Empire Mentoring Session, Walking Through An Idea Launch, with Andrea Rhoades - the Creative Empire podcast

Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, parent.co and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about her offer. The trio talk about beta testing and beta pricing, as well as pricing your offer. 

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Main Takeaways:

  • What Andrea is working on + needs help with [0:01:42]
  • How to get feedback on an idea [0:07:44]
  • Where to put a "coming soon" area [0:11:59]
  • Why to use beta-testing + feedback [0:16:23]
  • How to choose a year-long vs monthly pricing structure [0:22:15]
  • What the next steps are for Andrea [0:27:06]
  • What pricing will look like + finding loyal customers [0:27:46]
Keep it simple, don’t do more work than you need to do.
— Christina Scalera
[The] next step is to make sure I’m scaling way down and way back, instead of getting too big, and just really going forward and setting this thing up and even if it’s just for a small group, to just get going.
— Andrea Rhoades
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Bio:

Andrea Rhoades is the creator of Selfies to Selfless, a site that empowers new(ish) moms. Her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, Parent.co and other online publications. She's on a mission to bring knowledge, community and laughter to moms who are in the first few years of motherhood. Because being a mom is hard AF. Andrea lives in the midwest with her husband and two kids and when she isn't writing about the excitement of tracking her kid's bowel movements, she works full-time as an analyst at an insurance company.

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Episode 207: Building a Physical Product Based Business + Self-Care, with Jaime Schmidt - the Creative Empire podcast

Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the middle of the episode, the trio chat about self-care and what that looks like for different people. Lastly, Jaime shares about the struggles of being a physical product based business and how they managed scaling.

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Main Takeaways:

  • How Schmidt's Naturals started [0:01:49]
  • What set their company apart [0:06:42]
  • How to create a culture around your brand [0:08:46]
  • What Schmidt's has done to make products accessible [0:09:46]
  • How to manage self-care [0:14:48]
  • What some of the hardest part of building a physical product business [0:18:24]
  • What the beginning of Schmidt's looked like [0:19:49]
  • How they managed scaling [0:24:03]
  • What Jaime does to absorb wins [0:28:56]
One thing that I’ve noticed working for other brands is just being real with the consumer, and transparency obviously is key.
— Jaime Schmidt
For me, I’m finding self-care opportunities in just little moments throughout the day, and those small things are so impactful.
— Jaime Schmidt
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Bio:

Jaime Schmidt is an entrepreneur and Maker's Movement icon. As the founder of Schmidt's Naturals, Jaime has been changing the way people think about natural products since 2010. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt seized the opportunity to create an innovative version of natural deodorant and turned it into an empire. Jaime's unique brand of leadership has inspired her crusade into naturals, helping Schmidt's land a top-15 spot on Entrepreneur Magazine's list of the "Best Entrepreneurial Companies in America" in 2017. She was also named PNW Entrepreneur of the Year by Ernst & Young the same year and recognized by Goldman Sachs as one of "100 Most Intriguing Entrepreneurs." Jaime continues to combine her powerful vision for trends and drive for innovation while guiding her brand's growth into new product categories and consumer experiences.

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Episode 206: Educational Nugget - Segments of Success, with Reina - The Creative Empire Podcast

Today, Reina is sharing all about her new brand, but most importantly the seven segments to success in order to profit and serve. She is breaking her Fueled with Heart model down for us in a new way that she has conceptualized. At the beginning of the episode, Reina talks about what the Fueled with Heart model is and what the seven segments are. Throughout the episode, she walks us through the model and talks through the importance of each of the seven segments.

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Main Takeaways:

  • What the Fueled with Heart model is + the seven segments are [0:01:08]
  • How Social Glue works [0:09:33]
  • How to gauge if you are giving too much [0:13:35]
  • Why profitability is part of a business + money mindset [0:15:55]
  • Why sustainability is something all businesses need [0:19:21]
  • What verticals + visibility means in the model [0:25:20]
  • How to set goals + focus [0:29:16]
  • What the Fueled with Heart Podcast is about [0:31:47]
I really wanted to take that and show people that you don’t have to just serve, serve, serve, serve, serve and not actually be able to make a profit, but we can do both of those things at the same time.
— Reina Pomeroy
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It feels really great to have that reciprocity that I serve people and they pay me for that in return.
— Reina Pomeroy

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Episode 205: Relationships + Sales, with Lacey Sites - the Creative Empire podcast

Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching. She shares how making connections and relationships are one of the most important things in business. Towards the middle of the episode, Lacey shares about value-centered sales and what you should be doing, and looking for, in a sales call. At the end of the episode, we hear about the even-energy concept and why balance is important for you as a business owner.

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Main Takeaways:

  • What Lacey's journey to coaching has looked like [0:01:40]
  • What the most important thing in business is [0:06:15]
  • How to connect with people if you are an introvert [0:08:18]
  • Why to focus on building relationships [0:10:00]
  • What value centered sales are [0:12:55]
  • What a good sales call includes + after the call [0:17:58]
  • Why you need to get detached from your business [0:21:47]
  • How to filter out non-ideal clients [0:25:07]
  • What her even energy exchange concept is [0:27:36]
  • What the Happy Thoughts Show is about [0:30:02]
The more lit up we are, the more we light other people up.
— Lacey Sites
Scripts are like the worst thing ever when it comes to sales.
— Lacey Sites

Bio:

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

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Instagram
The Happy Thoughts Show

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Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

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Main Takeaways:

  • How she went from a corporate job to helping other entrepreneurs [0:01:25]
  • What documenting her journey has looked like [0:05:28]
  • Why Jereshia shares her income public + transparency [0:08:54]
  • When she realized she was positioning herself as an expert [0:16:40]
  • What struggling with pricing looks like [0:18:30]
  • How to start raising your prices + communicating those increases [0:22:25]
  • How to use visual management + how to put this into practice [0:24:36]
  • What we will see from Jereshia in the next few years [0:36:52]
I don’t believe that any goal is unrealistic. I just think people have unrealistic expectations about what’s required to achieve that goal.
— Jereshia Hawk
Say your price and then shut up. Don’t speak after, don’t qualify, don’t try to start undercutting.
— Jereshia Hawk
Click here to subscribe

Bio:

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

Social Handles:

Website
Facebook
Instagram
Twitter

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Episode 203: Setting Up Pricing Systems + Freelancing, with Aleia Walker - the Creative Empire podcast

Reina and Christina are joined today by Aleia Walker who is all things freelance. She is a freelance mentor, a web developer, and she helps creatives quit their day jobs.  At the beginning of the episode, we learn how Aleia has became a freelancer and what strategic pricing is. The trio then jump into chatting about growing out of your clients and having confidence in yourself and your boundaries as a freelancer. Aleia shares with us what her strategies are to build trust with potential clients and how she creates her packages in HoneyBook. At the end of the episode we learn about some common freelance challenges and how to combat them.

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Main Takeaways:

  • How Aleia became a freelancer [0:01:21]
  • What strategic pricing is + where to start [0:02:37]
  • What growing out of your clients look like + mindset [0:04:30]
  • How to have confidence in your own boundaries as a freelancer [0:06:35]
  • How to build trust with your future clients [0:09:08]
  • What creating the perfect package looks like [0:12:08]
  • When you should take a side-hustle full time [0:15:35]
  • What some common freelance challenges are [0:17:26]
  • How to choose which side-hustle to pursue [0:21:03]
[If you are] just pricing randomly and it doesn’t match your actual needs, you’re not running a business. You’re still running a hobby.
— Aleia Walker
Spend the time doing what’s in your zone of genius.
— Aleia Walker
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Bio:

Aleia Walker is a freelance mentor and web developer helping creatives quit their day jobs to build the careers of their daydreams. A few years ago, she was an unhappy corporate drone and started looking for skills that would make her more attractive so she could quit her 9 to 5 for full-time creative work. Learning the new skills was only half the battle. It wasn’t until she figured out the backend of her business - like how to how to find resources for all the legal bits and how to price her services - that she built her freelance business up enough for her to walk away from corporate life. Now when she’s not teaching others in her situation how to code at Skillcrush, she’s helping creatives navigate the backend of their businesses so they can hand in their two week notices and live their daydreams! Freebie:  Want to know the secret to quitting your day job for full time creative work? Pricing your services to pay your bills and not just feed your Starbucks habit. If you ready to figure out the key to pricing your services join my 5 Day challenge 'Pricing Packages as a Creative'. More details here

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