Episode 196: Motherhood + Consistency, with Kelsey Baldwin - the Creative Empire podcast

Today, Reina and Christina are joined today by Kelsey Baldwin of Paper and Oats. Kelsey is the owner of an Etsy shop and a freelance design studio since 2013. But what’s really phenomenal about Kelsey is her story, plus she just wrote a book about it! At the beginning of the episode, we learn about Kelsey's back-story and about how single-motherhood has impacted her. We learn about how she moved away from client work and digital products and courses. The trio discuss planning and how multiple revenue streams are important for her as a single-parent. Lastly, we learn who Kelsey's mentors and influencers have been.

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Main Takeaways:

  • Who Kelsey is + how she got to where she is [0:02:01]
  • What being a single-mother in business is like [0:05:39]
  • What early moments of a rough stage feels like [0:08:21]
  • How moving away from client work has impacted her business [0:12:11]
  • How to balance money now vs future payoff of passive products [0:14:35]
  • Why multiple revenue streams is a good idea [0:17:16]
  • What planning is like for her [0:19:20]
  • How to prepare for a digital product launch [0:27:51]
  • Who Kelsey's mentors have been [0:30:30]
A lot of stuff gets erased and rewritten (in my calendar), so I think being able to be flexible and move stuff around as you go.
— Kelsey Baldwin
(My book) will be another little piece that can help sustain all these other little pieces that make up a whole.
— Kelsey Baldwin

[TRANSCRIPT]

Bio:

Kelsey Baldwin started Paper + Oats as an Etsy shop and a freelance design studio in 2013. It has since grown into a brand + blog that teaches creatives how to organize, design, and market their digital products, so they can share what they know + look good doing it. She is a single mom to a crazy 3-year-old and a big fluffy dog, and is also an advocate for women learning to sustain themselves + gain independence through online business.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Episode 195: Turning Off the BS, with Allen Brouwer - the Creative Empire podcast

Reina and Christina are joined with Allen Brouwer and Allen is the co-founder of Best Self Co. a company that helps people achieve their goals and become the best version of themselves through productivity performance and positivity. At the beginning of the episode, we jump right in with Allen and learn more about him and his motto. He shares about how to cut off distractions and how to use a schedule as a creative to cut through the bs. Allen then chats about how Best Self Co. was created and how it started off of a Kickstarter campaign. Lastly, the trio talk tips and takeaways to help you stay productive.

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Main Takeaways:

  • Who Allen Brouwer is + his experiences [0:01:23]
  • How to turn off the bs [0:03:47]
  • What the easiest way to start turning off distractions [0:05:39]
  • How to use a schedule as a creative [0:09:31]
  • What exercise to do, to cut through that bs [0:14:05]
  • How the Best Self Co. system came to be + how journal works [0:17:25]
  • Why they started with Kickstarter [0:20:31]
  • What some launch tips are [0:24:31]
  • How to connect better with your audience [0:28:22]
  • What shifting your mindset looks like + practicing gratitude [0:31:57]
You’ll start creating a fan base that is so loyal, regardless of what you’re selling, as long as you’re there and you’re acknowledging them and you’re supporting them and you’re contributing and you’re providing value.
— Allen Brouwer
Then you just create a narrow mindset and anything that does not relate to either becoming the person that you want to become or achieving the things that you want to achieve, you say no to it.
— Allen Brouwer

 

Bio:

Allen is the Co-Founder of BestSelf Co. a company that helps people achieve their goals and become the best version of themselves through productivity, performance, and positivity. A serial entrepreneur whose passion is to help others achieve their entrepreneurial visions. He loves the outdoors, psychology, and marketing.

Social Handles:

Website
His Website
Facebook
Instagram
Twitter

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Episode 194: Being an Influencer, with Julie Solomon - the Creative Empire podcast

Today, Reina and Christina are joined with Julie Solomon. Julie is a New York Times bestselling publicist, host of The Influencer Podcast, and a marketing expert! At the beginning of the episode, we hear all about Julie's twist and turns in business and how she has landed where she is today. Julie shares about soul-searching within her businesses and all about what being an "influencer" actually means. In the episode, we even find out who Julie follows as influencers. At the end of the podcast we learn why batching your content is key to having more time as well as what makes a good pitch.

Main Takeaways:

  • How Julie got to where she is + twist and turns in business [0:01:24]
  • What soul-searching was like for Julie [0:18:03]
  • What an influencer means [0:22:26]
  • What are some things that comes with the "influencer" title [0:28:35]
  • Who Julie follows as influencers [0:31:44]
  • Why you should be batching your content [0:35:00]
  • What makes a good pitch [0:39:12]
(To me) Influencer means helping others find that magic within, so then create the brilliance that they want to be in the world and then they can share that with everyone, and to really enact change.
— Julie Solomon
The more that you’re able to know who your audience is, the more that you’re going to be able to serve them.
— Julie Solomon

Show Notes:

 

Bio:

Nashville native and California-based entrepreneur Julie Solomon is a NY Times Best-Selling Publicist, influencer and marketing expert who teaches bloggers and online entrepreneurs how to grow their blog, business, and income through authentic connection and brand strategy. Julie has worked with some of the country’s most recognized influencers, authors, entrepreneurs, and bloggers for over a decade. From graduating cum laude with a major in Journalism and Public Relations to working at PR powerhouses, Julie has made a reputable name for herself in the PR, marketing and branding world. As a New York Times-best selling publicist with experience covering music, publishing, and entertainment, Julie eventually co-founded a prestigious public relations agency, OMG! Publicity, in 2013. Along with her PR agency, Julie has since created a popular website, JulieSolomon.net, to combine her talents, background, and passion to empower others through her informative tips on business growth, social media and marketing. Within her domain, Julie runs Pitch It Perfect, a branding and marketing pitch program for bloggers, influencers, and entrepreneurs to learn the step-by-step formula for executing a pitch strategy that converts into lucrative brand deals and attention grabbing media placements for their businesses. These strategies are the same she used to help herself as well as clients garner national media placements and over $1 million dollars in income from brand deals in just 1 year. Her latest venture, The Influencer Podcast, explores the secrets behind the every changing landscape of influencer marketing and shares the most accredited and informed strategies from top social influencers, business owners, and industry elites. During its launch month in April 2017, The Influencer Podcast joined the Top-50 list of iTunes’ Business Podcast Chart, peaking at #15, and remains in the Top-50 to date. Julie currently calls Los Angeles home, and lives there with her husband, Johnathon, and son Camden.

Social Handles:

Website
Website - The Influencer Podcast
Instagram
Facebook
Twitter
Youtube
Pinterest

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Episode 193: Building + Becoming Boss, with Kathleen Shannon - the Creative Empire podcast

Today Reina and Christian are talking to Kathleen Shannon. Kathleen is one of the co-hosts of Being Boss Podcast, a founder of Braid Creative, and is the co-author of the Being Boss book. At the beginning of the episode, we hear all about how Kathleen got started with her business and podcasting. She shares about content streams and how she repurposes content for her audience. The trio discuss shifting mindset into bigger picture marketing and why you need to get clear with your offerings. Lastly, we hear all about the new Being Boss book and Kathleen shares about two methods that she writes about in the book.

Main Takeaways:

  • How Kathleen got started with her business + podcast [0:01:55]
  • What all of her content streams are + repurposing content [0:05:49]
  • What Being Boss has become [0:12:26]
  • How to get into shifting your mindset to bigger picture marketing [0:16:08]
  • Why to created content for your ideal clients + getting clear [0:20:11]
  • What the Being Boss book is about + the chalkboard method [0:23:24]
  • What Kathleen's dinner party method is [0:28:24]
  • What the best way to digest her book is [0:34:44]
  • How being a leader has helped her grow [0:41:04]
Whenever it comes to having a brand and a reputation, it is about saying the same thing over and over again. If you feel like you’re being redundant, you’re probably doing it right.
— Kathleen Shannon
There is definitely some manifesting magic whenever it comes to the chalkboard. It’s also a really practical way to visualize your goals and to get some hustle in your bustle.
— Kathleen Shannon

 

Bio:

Kathleen Shannon is a creative director, podcaster, speaker, author, and mentor. As the co-founder of Braid Creative and co-host of the Being Boss podcast she has helped thousands of creative entrepreneurs from all over the world authentically brand and position themselves as creative experts, cultivate confidence in their business, and blend more of who they are into the work they do. When she’s not working she’s traveling the world, cooking a great meal, or cuddling on the couch with her husband and their 3 year old son, Fox.

Social Handles:

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Episode 192: Having a Badass Brand, with Pia Silva - the Creative Empire podcast

Reina and I are joined today by Pia Silva, who is an entrepreneur, speaker and author. She is also the partner and branch strategist of at Worstofall Design, where they build badass brands without the BS. At the beginning of the episode, Pia jumps right in sharing about her book and what differentiation has looked like for her business. She explains what being a badass brand means and how they accomplish it with their clients. Pia shares about her brand, Worstofall design, and how the name came to be. She shares about shifting in business and why you need to prepare your clients when you work with them. Lastly, Pia talks about influencer opportunities and what you need to know about your ideal clients.

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Main Takeaways:

  • How her book, Badass Your Brand, came to be [0:01:20]
  • What moving through pricing has looked like + differentiation [0:02:35]
  • What it means to have a badass brand [0:05:45]
  • How they prep for an intensive with their brand [0:08:02]
  • Why you need to build a brand that only attracts your audience [0:11:09]
  • How her brand shifted from to having a productized service [0:13:00]
  • How their design brand name, "worstofall" came to be [0:19:15]
  • When do you know when you are ready to hire a designer [0:22:39]
  • Why you need to prepare your clients [0:25:25]
  • How designers can help their businesses [0:28:17]
  • What to know about ideal clients + influencer opportunities [0:32:01]
One of the most valuable things as a business owner is getting back to what’s going to bring in the money.
— Pia Silva
You want to build a brand that is so clear in its’ positioning that it attracts exactly the clients you want.
— Pia Silva
Click here to subscribe

Bio:

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

Social Handles:

Website - Pia Silva
Facebook
Twitter
Instagram
LinkedIn
YouTube
Website - Worstofall Design
 

 

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Episode 191: Becoming Obsessed With Your Business, with Melissa Cassera - the Creative Empire podcast

Today Reina and Christina are talking to Melissa Cassera, who is an award-winning business strategist and professional screenwriter. She is actually one of Reina's mentors and Reina is part of her Obsessed Program. Melissa teaches entrepreneurs how to build an audience that’s a 100% obsessed with their work while making every step feel like a total guilty pleasure. At the beginning of the episode, Melissa shares how she started her business and what it has evolved from. She shares why you need to be obsessed with your business with some helpful tips, plus explains how being obsessed with help influence your audience. Towards the end of the episode, the trio talk about haters and how to deal with negative words sent to you. Lastly, Melissa shares how she deals with the twists and turns of entrepreneurship. 

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Main Takeaways:

  • How she started her business + the facets of her business [0:01:35]
  • How to move past fear of repeating yourself to your audience [0:04:39]
  • Why you should shift and be obsessed with your business [0:07:54]
  • What personality brings to being "professional" + adding personality [0:14:48]
  • How to deal with haters + hate messages [0:24:23]
  • How to talk about the twists + turns in entrepreneurship [0:37:32]
Trust that when you go out there with that energy and actually talk about things you want to talk about, not talk about things that you think other people wanted you to talk about, because that never goes any place good. When you do that, then people get behind your energy and your enthusiasm.
— Melissa Cassera
Bringing in your passions and your guilty pleasures, whatever feels fun for you is really crucial for business.
— Melissa Cassera
Click here to subscribe

Bio:

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime, and she has a TV series in development.

Social Handles:

Website
Facebook
Instagram

 

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Episode 190: Jam Session with Reina + Christina, Catching Up With Our Co-Hosts - the Creative Empire podcast

Today, Reina and Christina and they're jamming about catching up, both about their lives and what’s been going on behind the scenes for their businesses. They are also talking about traveling, which they've both done a lot of, and they're going to be also talking about behind the scenes in terms of when things go as well as they had hoped or it’s not going as they had expected. Listen below to hear a little bit more about where they both are in their businesses and the changes they are implementing.

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Main Takeaways:

  • Where Christina is [0:01:11]
  • What moving has been like for Reina [0:02:02]
  • What business looks like for Christina [0:03:47]
  • What Reina is looking forward to this year [0:12:03]
  • How to manage expectations [0:14:38]
  • What seasons versus shifting hours [0:16:28]
  • How shifting your business model can work [0:20:46]
  • How to start setting boundaries [0:23:42]
  • What Christina's creative empire looks like [0:25:45]
  • What Reina's creative empire looks like [0:26:43]
For me it’s been like just putting the brake on it and saying, ‘You know what? It’s okay. It’s going to be.’
— Reina
I mean, there’s definitely certain seasons where I feel more permission. So around, like Christmas and the holidays, I definitely feel a lot more permission to let go and like people aren’t expecting your responses quickly, which is really kind of a breath of fresh air.
— Christina Scalera

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Episode 189: Designing + Doing In Your Product Business, with Megan Auman - the Creative Empire podcast

Today, Reina and Christina is joined with Megan Auman who runs a multifaceted business around her passion for art, Designing an MBA. At the beginning of the eisode, Megan dives right in chatting about how she got started with fine art, her blog, and her program. We learn all about her program and what people can expect to learn with it. Megan talks about when people should start building their business and why you need to get past the ideas of perfection and comparison in business. Lastly, Megan shares about her process and how she uses a visual content strategy.

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Main Takeaways:

  • How she got started in fine art + starting her blog [0:01:28]
  • What information people learn in Designing an MBA [0:05:36]
  • Where you should start when building a business [0:10:15]
  • How to move past perfection for your business [0:15:37]
  • What Megan's process looks like [0:21:55]
  • How to get out of comparing yourself to others [0:29:43]
  • What a visual content strategy + how to start it [0:34:23]
  • Why you should be writing differently across platforms [0:36:28]
I am the most creative and the best at designing for my business when I’m the one doing the work, when I’m the one actually sitting in there and making production. What that means is that I’m going to spend a lot of my time making, which I’m okay with.
— Megan Auman
There’s not one right way to run a business. There’s no path that everyone should follow.
— Megan Auman
Click here to subscribe

Bio:

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a a multi-faceted business around her  passion for art, commerce, and visual content creation! (Which is just a fancy way of saying she's obsessed with Instagram and Pinterest.) In addition to running her eponymous jewelry line, she also runs Designing an MBA, where she helps makers, artists, and creatives grow their businesses.

Social Handles:

Website
Facebook
Instagram
Pinterest
Twitter

 

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Episode 188: Building a Calligraphy Community, with Becca Courtice - the Creative Empire podcast

Reina and Christina are joined today by Becca Courtice of The Happy Ever Crafter. Becca is modern calligrapher, doer and teacher based on Ottawa, Canada but has been traveling quite a bit recently. The trio start the episode by listening to Becca explain how she has created a Facebook community with her "Show Me Your Drills" challenge. She shares the struggles she has seen her community face and how pricing and community should go together. Becca shares about her love of teaching, plus what partnerships and affiliates look like for her business. Lastly, the trio discuss why you should be doing, rather than worrying about perfection.

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Main Takeaways:

  • How she has created a community + travelling to them [0:01:53]
  • How the Show Me Your Drills challenge has transformed [0:05:39]
  • What struggles she has seen with her audience [0:12:28]
  • Why pricing + community go together [0:13:59]
  • How to create a community as a calligrapher [0:20:07]
  • What Becca's favorite teaching moments [0:21:28]
  • What her partnerships + sponsorship's + affiliates have looked like [0:29:05]
  • Why you should focus on doing vs. perfection [0:39:34]
It’s one thing to create a community of people who are following and engaging with me, but it’s totally different to put people together in to their own communities.
— Becca Courtice
I always want (sponsorships) to work for my community.
— Becca Courtice
Click here to subscribe

Bio:

Becca is a modern calligraphy “do-er” and teacher based out of Ottawa, Canada. Becca focuses largely on teaching calligraphy – both in person and online. She has created a huge community of aspiring calligraphers around a free, online calligraphy course/challenge called ShowMeYourDrills, where students learn the basics of calligraphy in a simple, step-by-step process from the ground up. If you’re thinking of picking up calligraphy in a simple, fun and stress-free way- Becca aims to help you do just that. But beware... if “Dad jokes” and terrible puns aren’t your jam, you may want to find a different place to learn!

Social Handles:

Website
Facebook
Instagram
Pinterest
Youtube

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Episode 187: Authenticity + Storytelling in Your Business, with Marisa Arredondo - the Creative Empire podcast

Today, Reina and Christina are joined by Marisa Arredondo of Phace Bioactive. If you have not heard of Marisa or her product, then get excited to hear about how she went from somebody who just had a problem to being on QVC! The episode starts with Marisa sharing how her product was created and why she chose to be the solution. She shares how storytelling has been a big part of her brand. Marisa also shares about hiring people, but knowing your business by being present in all parts of your business. Lastly, she shares about watching her competitors and copycats and how she uses that to fuel her business. 

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Main Takeaways:

  • How Phace Bioactive was started [0:01:41]
  • Why she chose to be the solution for a problem + using storytelling [0:06:08]
  • Why relationships are important in your business + hiring [0:09:53]
  • What product struggles are for skin care [0:15:59]
  • Why you should be in all of the parts of your business [0:17:20]
  • Why you don't need a business degree, to be a business owner [0:20:28]
  • Why you should study competitors + copycats [0:23:06]
  • What influencers need to partner with a large brand [0:29:12]
I spent some time while in Wall Street as a research analyst investing in biotech stock, all the while knowing that might end game was to start my own skin care line. First, to solve my own issues and then bring my products that work to women everywhere.
— Marisa Arredono
Storytelling has been a real important part of growing my brand in addition to having true passion about what I’m doing because again as I mentioned it’s a labor of love.
— Marisa Arredono
Click here to subscribe

Bio:

PHACE BIOACTIVE® is the first line of pH Optimized Skin Care®. Each original formula is designed for maximum absorption and efficacy, and to preserve your skin's delicate pH balance. The philosophy and treatments are grounded in decades of clinical research, and as a result of personal experience and years of development. PHACE BIOACTIVE® has been a labor of love for me. I had terrible cystic acne as a teen which lead me to experiment with anything and everything: buff puffs, soaps, scrubs, sulfur, benzoyl peroxide. Eventually I was prescribed antibiotics, retin-A, corticosteroid injections, and Accutane. The blemishes subsided for a period, only to return at age 22 as adult acne. I didn't know it at the time, but I was stripping my acid mantle with the alkaline topical cleansers, creams and exfoliants I was told to use, and I was actually exacerbating my symptoms, not to mention accelerating the visual marks of aging. And so began my quest for the perfect skin care system. After graduating from Stanford University, I worked as an analyst on Wall Street for 12 years to research and invest in cosmetic, drug and biotech companies. There, I learned about skin biology, ingredient technology, and pH balance as it relates to anti-aging. I engaged first hand with novel research and manufacturing practices, and developed a network of dermatologists and chemists I consult with. I also graduated from Harvard Business School, where I conceived the business plan for PHACE BIOACTIVE®. My mission is to educate women and men about the most effective ways to care for their skin; to inform, inspire, and instruct our growing community on a variety of skin care, cosmetic, and lifestyle issues, and to offer the most powerful and effective anti-aging skin care solutions. My wish for you is the happiness, relief, and confidence that comes with having healthy, radiant skin. Show your face, love your face, protect your pH™!

Social Handles:

Website
Twitter
Facebook
Pinterest
Instagram

 

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Episode 186: Heels + Confidence In Business, with Abby Walker - the Creative Empire podcast

Reina and Christian are joined today by Abby Lou Walker who is the CEO of Vivian Lou Incorporated. The episode starts by us diving into Abby's journey into how she got to where she is and we learn more about the business she runs. She talks about keeping momentum in business and how persistence has kept her going throughout many business hurdles. The trio talk about the emotional experiences of being a business owner and Abby shares how she continues to move forward. Lastly, the trio discuss mindset, coaches, and giving back in your business.

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Main Takeaways:

  • What is Vivian Lou + how it was founded [0:01:22]
  • How she has kept momentum going + persistence [0:13:24]
  • What it is like to be on television [0:19:46]
  • What her emotional experience has looked like [0:21:14]
  • What does managing a 3 million dollar business look like [0:22:47]
  • Why mindset is important in business [0:26:23]
  • How to keep track of your highlight reel + insecurities [0:30:08]
  • What having coaches have looked like [0:32:10]
  • Why she gives back in her business [0:38:40]
I have purposely set up my company so that I don’t have investors and I don’t have employees, and the reason I did that was because I don’t want a boss and the only people I want to be responsible too are my husband and my kids.
— Abby Walker
I just want you to know that you are worthy of whatever you’re dreaming of.
— Abby Walker
Click here to subscribe

Bio:

Abby Lou Walker is the CEO of Vivian Lou Inc., a multi-million dollar company that markets and sells shoe insoles that empower women to wear high heels without pain. Walker started the company in 2014 as a “hobby” while working a full-time job and raising two children. Two years later, she ditched her day job to focus on her business. As part of her mission to support women in pursuit of their dreams, she donates a portion of every sale to organizations that support disadvantaged women. Prior to starting her own company, Abby served in a variety of executive roles for various companies ranging from Fortune 500 companies to private-equity owned firms. She received her Master’s degree in Business Communication from DePaul University, and her Bachelor’s degree in English-Journalism from Miami University. Abby currently resides in Mequon, Wisconsin with her husband and two elementary-school aged kiddos. Find Vivian Lou insoles at www.vivianlou.com and follow Abby at www.abbylouwalker.com.

Social Handles:

Vivian Lou Website
Abigail Walker LinkedIn
Vivian Lou Facebook
Vivian Lou Instagram
Vivian Lou Twitter
Strap on a Pair Book

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Episode 185: Being a Disruptor + Filling the Gaps, with Jackie Nwobu - the Creative Empire podcast

Joining Reina and Christina today is Jackie Nwobu, the CEO and Editor-in-Chief of Munaluchi Bride Magazine. Jackie dives right into the episode, chatting about how she started in the magazine industry. She talks about how her retreat came to be and what it feels like to be a disruptor in an industry. Additionally, she shares about business struggles and how we can help support others. Lastly, the trio talk about spotting gaps in the industry and how to listen to your audience.

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Main Takeaways:

  • How she got started with a magazine, without publishing experience [0:01:54]
  • Why Coterie Retreat was born + inclusivity [0:12:44]
  • What being a disruptor feels like [0:19:01]
  • How we can support others [0:22:36]
  • What some business struggles are [0:30:59]
  • Why the publishing world is so scary [0:35:01]
  • Why leverage your audience + find out what they like [0:36:55]
  • How to spot gaps in the industry [0:40:53]
If you are launching the next big thing, chances are it doesn’t exist. If it doesn’t exist, there is going to be a learning curve, because there’s no one who’s going to teach you how to do it. You’re going to have to do as much research as you can. You’re going to have to figure things out.
— Jackie Nwobu
Then when people are honest with what they’re going through on the other end, people who’ve been there before, you know that you’ve been there before and maybe now you’re doing really well, don’t ever forget where you came from, because you didn’t just wake up and become a big time planner, or you didn’t just wake up and become award-winning photographer. There was a process that you went through.
— Jackie Nwobu
Click here to subscribe

Bio:

Jacqueline Nwobu is the CEO and Editor-in-Chief of Munaluchi Bride Magazine, the leading nationally distributed wedding magazine and online wedding marketplace catering to women of color. With no prior experience within the publishing industry, Jacqueline and her husband launched Munaluchi Bride Magazine in 2010 and obtained national distribution within major retailers including Target and Barnes and Noble. Women of color are major contributors to the billion dollar wedding industry, yet, their presence within major bridal publications and websites/blogs is rare. Jacqueline’s vision and determination to fill this void is what gave her the strength and willpower to break into and positively impact an industry she knew very little about. Prior to launching Munaluchi Bride, Jacqueline obtained her B.S. degree in Medical Technology and worked for major pharmaceutical and diagnostic companies, including Johnson and Johnson. The rapid success of her magazine has landed her interviews on NBC, ABC, and WPIX NY. Jacqueline resides in New Jersey with her husband and three children. Learn more about Munaluchi at www.munaluchibridal.com

Social Handles:

Website
Instagram
Facebook
Pinterest
Twitter
Coterie Retreat Website
Munamommy Website

 

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Episode 184: Focusing + Growing on Social Media, with Ashley Perkins - the Creative Empire podcast

Today, Reina and Christina are joined by Ashley Perkins of Prestige Revolution and the Social Smarter Society. The trio jump right in to the episode and talk about how social media has impacted Ashley's business. Ashley's shares how she started small and how social media was her go-to for connections. She shares how social media is a good way to leverage connections and how to use analytics to see how your business is operating online. Next, she shares how video is the game changer in social media and way you need to be using video with your audience. Lastly, the trio discuss what type of content you should be sharing and why you should be real with your audience.

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Main Takeaways:

  • How social media has connected her [0:01:32]
  • Where the shift and focus came in her business [0:06:26]
  • How to grow your social media following + taking a look at the backend [0:09:37]
  • Why should you be using video + getting over the emotional hump [0:15:34]
  • What social media should you focus on [0:22:33]
  • How to look at data in social media [0:36:59]
A lot of people are very quick to discredit it because it can be so overwhelming at times, but the connections I’ve made through social media are so invaluable and I wouldn’t trade that for anything.
— Ashley Perkins
I really got this point where I realize, you know what? I’m at a point now where I’ve got to kind of put the blinders on and put more trust in myself.
— Ashley Perkins
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Bio:

Hey there! I’m Ashley, found of Prestige Revolution and the Social Smarter Society. I have almost ten years of experience helping business owners and bosses create more income, influence and impact with strategic online marketing. I’ve worked with dozens of clients across industries like technology and e-Commerce, real estate, investments and finance, and health, wellness, and lifestyle. My blog and insider tips have been featured in several entrepreneurial publications like The Rising Tide Society, and my clients often say I have a talent in growing thriving and engaged online communities to achieve specific business goals and objectives. When I’m not coaching my clients, filming a YouTube video, or prepping for my next guest feature or segment, you can find me out and about with my rescue dog, dancing to ’90’s classics, binge-watching the latest Netflix original, or diving into a good book. Want to chat? Reach out to me on any platform: ashleyperkins.co

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Episode 183: Email Marketing + MemberVault, with Erin Kelly - the Creative Empire podcast

Today, Reina and Christina are joined with Erin Kelly who is the co-founder of MemberVault. Erin has transformed in her business adventures, starting out as an online business manager, to now managing MemberVault with her husband. She shares how she has handled big life decisions and what life challenges she has faced from having an on-the-road business. The trio discuss re-engaging with your list and how email marketing can be engaging. Lastly, they dive into MemberVault and how it can help your small business. 

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Main Takeaways:

  • How her journey unfolded [0:01:43]
  • What an Online Business Manager is [0:03:31]
  • How to handle big life + business decisions [0:08:33]
  • What challenges they have faced in their on-the-road business [0:09:38]
  • How to re-engage your list + email marketing [0:14:12]
  • Where you can get a free MemberVault account + how it can help you [0:22:36]
  • What segmenting + tagging for a list looks like [0:24:27]
  • How helpful support can be [0:32:17]
  • Where to start in MemberVault [0:34:59]
There’s a lot of negativity around email marketing I think. Which is a shame because it’s actually a really really great way to open a conversation with your audience.
— Erin Kelly
I think that’s a good thing for all of us to remember is that we all make oopsies.
— Erin Kelly
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Bio:

Erin Kelly is the co-founder of MemberVault, the perfect tool to boost engagement, learn more about your audience and make selling easier. She is currently living full time in a 30 ft RV with her husband, 19 month old son and rescue hound pup. Grab your free account at membervault.co.

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Episode 182: Mindfulness + Self-Compassion In the Entrepreneurial World, with Dr. Leah Weiss - the Creative Empire podcast

Today, Reina and Christina are joined by Dr. Leah Weiss who is a teacher at the Stanford School of Business and the author of an upcoming book titled, How We Work: Live Your Purpose, Reclaim Your Sanity and Embrace the Daily Grind, published by Harper Collins. The trio start off by chatting about Dr. Leah's background and how it has influenced her career. They then discuss the idea of mindfulness and what some practical ways to start incorporating mindfulness into your routine can look like. Lastly, she talks about her new book and how it is structured for everyone.

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Main Takeaways:

  • How her background influenced her career [0:01:55]
  • What "the hustle" means to her [0:04:43]
  • What mindfulness means + practical practices [0:09:06]
  • How to be a better leader [0:19:06]
  • Why you need self-compassion [0:25:13]
  • How to examine yourself + moving forward [0:29:27]
  • How her book is structured [0:33:34]
The way I have approached the classes to give people resources and resilience so they can live that life that they’re so passionate about, but do it with more sanity and not burn out and you know, not implode themselves, their families, their projects.
— Dr. Leah Weiss
The mindfulness for me is a way of enacting the purpose and the purpose is about priorities, it’s about our personal priorities, it’s about our professional priorities, it’s doing what we can to bring those together so that we know what we’re doing, we know why.
— Dr. Leah Weiss
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Bio:

Leah Weiss, PhD. is a lecturer, a researcher, a writer, and an author. She’s trained thousands of executives, team leaders, students, veterans, and Silicon Valley’s best and brightest in mindfulness. She’s taken years of personal and academic mindfulness research and applied it to training seminars, speaking engagements, Ivy League courses, and a book published by Harper-Collins and launching this coming March, 2017. Some of the clients that Leah has worked with include Google, LinkedIn, The Omidyar Group, and countless others. She currently lectures at the Stanford School of Business -- where her course ‘Leading With Mindfulness and Compassion’ is one of the most popular courses offered since 2013. Her academic work has been (and still is) used at the Stanford School of Business, at the University of California at Berkeley, the Stanford School of Medicine, at the US Department of Veteran Affairs, and in countless other places. In addition to academic research, consulting, and teaching, Leah has spoken at Kaiser Permanente, Harvard Medical School, Accredited Investors Wealth Management, the Hebrew Senior Life Center, the Carnegie Foundation for the Advancement of Teaching, TedX, and in many additional corporations and centers both in the US and abroad. Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications. She has worked alongside the Dalai Lama’s main English interpreter (Thupten Jinpa), with popular health psychologist Kelly McGonigal, and with Pierre Omidyar (founder of eBay) through the Hope Lab where she implemented the Compassion Education and Scholarship program. Leah currently lectures at the Stanford Business School along with running her own consulting business.

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Episode 181: Educational Nugget - Getting Testimonial from Clients, with Reina - the Creative Empire podcast

Today, Reina is here in an educational nugget, to teach us about testimonials and how to get them from clients. There are so many reasons behind having client testimonials, so Reina is diving in and talking about the why behind testimonials and what to do with client testimonials once you have them. In the episode, Reina also shares about a free resource that she has that can help you get killer client testimonials.

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Main Takeaways:

  • Why client testimonials are important [0:01:17]
  • How to ask for a testimonial [0:04:25]
  • How to get the transformation in the testimonial [0:09:40]
  • Why you should set an intentional day for feedback [0:12:11]
  • How to prepare for critical feedback [0:15:13]
  • What are ways to get sales page testimonials [0:19:53]
  • Where you can receive reviews [0:23:51]
We should make sure to get feedback from all of our customers so that we can figure out how to fine tune our services.
— Reina Pomeroy
Data is important to me just because it’s not just about testimonials but being able to say like, “This is where I help my clients. This is what, you know, the changes we make by working together.
— Reina Pomeroy
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Episode 180: Jam Session with Reina + Christina, Contentment in Business - the Creative Empire podcast

Today, Reina and Christina are jamming out about contentment within business. They are chatting about what it can feel like to be content in where your business is as well as what contentment would look like for each of them. This episode is full of  talking about giving ourselves grace and discussing a real life struggle in business.

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Main Takeaways:

  • What contentment in business would look like for the duo [0:01:28]
  • How guilt can creep in with contentment [0:06:42]
  • Why being content with what you want in your business is okay [0:08:25]
  • Why to focus on one thing in your business [0:12:35]
  • What does contentment look like for you [0:17:03]
  • Why we care about what others think [0:19:06]
Write down three things everyday that you’re grateful for and that, I think that helps to create (gratitude).
— Christina Scalera
From experience, you can visible everywhere that you want and if you are not good at selling at the end of the day it does not matter.
— Christina Scalera
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Episode 179: Empire Mentoring Session: Content Creation + Consistency, with Tani Mitsch - the Creative Empire podcast

Today, Reina and Christina are joined with Tani Mitsch of Splash of T Design for an empire mentoring session. Today, we are learning that Tani is struggling with content creation and bring consistency to that routine. The trio talk about the best platforms for your audience and discuss which topics fit with your audience. Also discussed are calls to action and how to use those with a freemium.

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Main Takeaways:

  • How to decide what to create content around + consistency [0:02:45]
  • What mediums work best + topics [0:13:47]
  • Where your call to action leads [0:17:31]
  • How to figure out + creating a freemium [0:20:11]
Whenever you’re going to start something new in your business thinking about why you’re going to do it is always important.
— Reina Pomeroy
I have a rule of thumb though that I try everything for three months and then, I re-evaluate.
— Christina Scalera
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Bio:

Created out of her love for print and layout design, Tani Mitsch founded Splash of T Design to help others create personalized, professionally designed projects to celebrate their individuality and unique personalities. Her love of wedding stationery played a huge role in creating the company, as her circle of friends moved from engagement to marriage, and her unique spin on wedding invitations was always sought after. She received her BFA in Graphic Design from San José State University, and over her professional career, she discovered her passion for editorial design when asked to create style and brand guides, product portfolio brochures, and catalogs for several major brands including Ghirardelli Chocolate Company and San José State University, and of course wedding invitations for her friends. She just loves working with and organizing content on paper! She currently resides in the San Francisco Bay Area with her husband, Jeff, and loves spending time with her family and adorable (but mischievous!) husky, Nali. She enjoys baking and cooking, the outdoors, camping, watching comedy TV shows (Seinfeld is her favorite!), stargazing, and even though everyone thinks she's crazy, she truly loves stormy skies over blue ones. Oh, and if you couldn't tell by her company name, she absolutely LOVES tea! :)

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Episode 178: All About Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast

In this episode, Reina and Christina are joined with Bonnie Christine. Bonnie Christine is a successful service pattern designer and to date has taught over 50,000 students the art of surface design. She's excited to be launching an all new course, "Surface Pattern Design Immersion". At the beginning of the episode, Bonnie shares about what surface pattern design is and how her new course will teach students the ins and outs of how to become a licensing artist. After that, she shares about the skill needed to become a designer and what has been happening in the industry since she was last on the podcast. Lastly, she shares how residual income has transformed her businesses and all about the new course she has created. Take a listen below!

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Main Takeaways:

  • What surface pattern design is + how she got started [0:02:07]
  • What her new course, "Surface Pattern Design Immersion" is composed of [0:04:22]
  • How skilled do you have to become a designer [0:09:28]
  • What success stories Bonnie Christine has seen + joining the industry [0:14:17]
  • What does licensing look like [0:20:36]
  • What the differences are between her old courses to this new one [0:28:23]
  • How residual income works for her business [0:30:29]
There were no courses, no teaching, no books, and no one talking about how they were doing this. So, I spliced together information from all over the internet, and I learned Adobe Illustrator by watching a couple of guys illustrate robots and tessellating lizards.
— Bonnie Christine
What I’ve done is created exactly what I would have died to have taken when I wanted to pursue this career.
— Bonnie Christine
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Bio:

Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.

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Episode 177: Fear, Strengths, + Confidence, with Christy Wright - the Creative Empire podcast

Today, we’re talking with Christy Wright. Christy is the creator of the Business Boutique; she’s a certified business coach and a speaker who’s spoken on stages all across the country. She is also a podcaster. She’s the host of the Business Boutique Podcast and has and hosts an incredible one-day event. She’s helped many women step into their gifts and overcome fear, which I absolutely love, to make money living their dreams. She believes that you can do it too and I’m so excited to dive into this conversation. At the beginning of the episode, Christy explains the top three things new entrepreneurs get caught up on: not having a business background, thinking they are in a saturated market, and fear. She shares how to combat those feelings and shares about imposter syndrome. The trio talk about validation in your business and Christy shares how pre-validation can help. Lastly, they talk about needing to know your target market and the value of your product. Take a listen below!

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Main Takeaways:

  • How your past experiences shape you [0:01:30]
  • What things new entrepreneurs get hung up on [0:05:06]
  • Why fear is normal + the imposter syndrome [0:11:05]
  • How you can lessen your fear [0:19:04]
  • What validation can do [0:21:01]
  • How to help yourself in the pre-validation phase [0:23:24]
  • What Christy's one day event looks like [0:31:57]
  • Why you need to know your target market + value [0:34:23]
You can have all the degrees in the world and if you’re not willing to fall down and get back up, you’re not going to be a successful business, because the secret to being an entrepreneur is experimenting and some of those experiments aren’t going to go well.
— Christy Wright
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Show Notes:

  • Dave Ramsey
  • Susan Jeffers
  • Donald Miller
  • The Business Boutique Podcast - Pricing Episode
  • Jeff Goins - Real Artists Don't Starve - His Creative Empire Episode
The more that you do it scared, the less scared you become, because fear can’t torment you any more with these terrifying possibilities of what’s going to happen if you do it because you did it. Guess what? You survived.
— Christy Wright

Bio:

Christy Wright is the creator of Business Boutique, a Certified Business Coach and a Ramsey Personality with a passion for equipping women with the knowledge and steps they need to successfully run and grow a business. Since joining Ramsey Solutions in 2009, she has spoken to thousands across the country at women’s conferences, national business conferences, Fortune 500 companies and her own sold-out live events. She is the host of the Business Boutique Podcast and her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.

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