Episode 233: Mentoring Session: Baby-proofing Your Business, with Rachel Brumley - the Creative Empire podcast

Today, Reina and Christina are talking with Rachel Brumley, of Brumley and Bloom, and we are going to be doing a mentoring session, talking about baby-proofing your business. At the beginning of the episode we hear from Rachel who shares with us how nervous she is for pregnancy in her business. The trio discuss how baby-proofing your business will not only help you now, but also in the future. We hear from Reina and Christina about automating different processes and how to do that, plus setting up a lead funnel and having a client process. Not only will you hear the why behind automating, you also will hear how to combat the overwhelm that can go along with writing these processes!

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Main Takeaways:

  • Where she is in her business + what is on her mind [0:02:15]
  • How important starting to baby-proof your business can be [0:03:00]
  • What her weekly schedules look like [0:06:51]
  • How to automate things in your business [0:11:16]
  • What setting up a lead funnel + client process can look like [0:14:28]
  • What to hire out first [0:20:31]
  • Why systems can be overwhelming + how to combat it [0:26:14]

Show Notes:

Knowing that I wanted a family was part of why I wanted to be more of an entrepreneur rather than stuck in an office somewhere.
— Rachel Brumley
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Bio:

My name is Rachel, a twenty-something, newlywed florist from Michigan.

Sometimes I can't even believe this is my life. I love working alongside my sweet husband, Chase, to create stunning floral designs that would make your dreams jealous. I believe that the entire wedding planning experience should be as wonderful as your wedding day. I love going above and beyond for each client and hearing those magical words   "It's even  more beautiful than I imagined." That's exactly why it's my goal to understand your vision.

Brumley and Bloom was born out of my love for creativity. I enjoy working with my hands and bringing charming, unique pieces to life. I love creating a magically visual experience that your guests will remember forever. They will remain in your pictures, so attention to every little detail is SO important to me. I am passionate about organic beauty and I think most would agree that flowers are the best source of this in the world.

Nothing makes me happier than collaborating with my clients and other creative entrepreneurs to build a unique event and unforgettable experience. I am a firm believer of treating others with kindness and choosing community over competition, after all... "a flower never thinks of competing to the flower next to it, it just blooms."

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Episode 225: Empire Mentoring Session: Where to Start, with Sam Harris - the Creative Empire podcast

Reina and Christina are back today with a mentoring session with Sam Harris. Sam is the lead VA and Founder of The Executive Studio, a studio that really helps passionate girl bosses and helping them run their businesses more efficiently. As we dive in, we're going to be talking a little bit about the concept of done is better than perfect, investing in your business, and other topics that will help you also grow your business. At the beginning of the episode, we hear about where Sam currently is with her business and what she is struggling with. Reina chats about social glue and how creating connections with people is so important. Christina talks about the idea of quality over quantity, but also just starting. Lastly, the trio chat about responding to "no's" and how to keep track of connections in your business.

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Main Takeaways:

  • How she started her business + where it is right now [0:01:28]
  • Why Social Glue is helpful for business + creating connections [0:04:35]
  • What to focus on when just starting your business [0:14:45]
  • Why quality is better than quantity [0:20:47]
  • How to respond to a "no" [0:23:21]
  • Why you should be keeping track of connections [0:31:26]
Don’t let that giant website project stop you from going out and getting clients, getting results for those people, to get testimonials from people and getting you paid. That is the most important thing to prove that you have a concept that’s really going to work and it’s going to fly once you do have a website.
— Reina Pomeroy
I think quality is one of the greatest assets that you can have at the beginning of your business before you have scaled up and you’ve gotten to a level where that’s just not possible anymore.
— Christina Scalera
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Bio:

Sam Harris is the lead VA and founder of The Executive Studio ("TES"). TES serves passionate girl bosses in helping them run their business efficiently and effectively through professional virtual assistant services and business support.  We make it our mission to connect with creatives from all walks of life and love to provide inspiration and encouragement to those on a quest to turn their dreams into reality.

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Episode 208: Empire Mentoring Session, Walking Through An Idea Launch, with Andrea Rhoades - the Creative Empire podcast

Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, parent.co and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about her offer. The trio talk about beta testing and beta pricing, as well as pricing your offer. 

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Main Takeaways:

  • What Andrea is working on + needs help with [0:01:42]
  • How to get feedback on an idea [0:07:44]
  • Where to put a "coming soon" area [0:11:59]
  • Why to use beta-testing + feedback [0:16:23]
  • How to choose a year-long vs monthly pricing structure [0:22:15]
  • What the next steps are for Andrea [0:27:06]
  • What pricing will look like + finding loyal customers [0:27:46]
Keep it simple, don’t do more work than you need to do.
— Christina Scalera
[The] next step is to make sure I’m scaling way down and way back, instead of getting too big, and just really going forward and setting this thing up and even if it’s just for a small group, to just get going.
— Andrea Rhoades
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Bio:

Andrea Rhoades is the creator of Selfies to Selfless, a site that empowers new(ish) moms. Her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, Parent.co and other online publications. She's on a mission to bring knowledge, community and laughter to moms who are in the first few years of motherhood. Because being a mom is hard AF. Andrea lives in the midwest with her husband and two kids and when she isn't writing about the excitement of tracking her kid's bowel movements, she works full-time as an analyst at an insurance company.

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Episode 179: Empire Mentoring Session: Content Creation + Consistency, with Tani Mitsch - the Creative Empire podcast

Today, Reina and Christina are joined with Tani Mitsch of Splash of T Design for an empire mentoring session. Today, we are learning that Tani is struggling with content creation and bring consistency to that routine. The trio talk about the best platforms for your audience and discuss which topics fit with your audience. Also discussed are calls to action and how to use those with a freemium.

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Main Takeaways:

  • How to decide what to create content around + consistency [0:02:45]
  • What mediums work best + topics [0:13:47]
  • Where your call to action leads [0:17:31]
  • How to figure out + creating a freemium [0:20:11]
Whenever you’re going to start something new in your business thinking about why you’re going to do it is always important.
— Reina Pomeroy
I have a rule of thumb though that I try everything for three months and then, I re-evaluate.
— Christina Scalera
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Bio:

Created out of her love for print and layout design, Tani Mitsch founded Splash of T Design to help others create personalized, professionally designed projects to celebrate their individuality and unique personalities. Her love of wedding stationery played a huge role in creating the company, as her circle of friends moved from engagement to marriage, and her unique spin on wedding invitations was always sought after. She received her BFA in Graphic Design from San José State University, and over her professional career, she discovered her passion for editorial design when asked to create style and brand guides, product portfolio brochures, and catalogs for several major brands including Ghirardelli Chocolate Company and San José State University, and of course wedding invitations for her friends. She just loves working with and organizing content on paper! She currently resides in the San Francisco Bay Area with her husband, Jeff, and loves spending time with her family and adorable (but mischievous!) husky, Nali. She enjoys baking and cooking, the outdoors, camping, watching comedy TV shows (Seinfeld is her favorite!), stargazing, and even though everyone thinks she's crazy, she truly loves stormy skies over blue ones. Oh, and if you couldn't tell by her company name, she absolutely LOVES tea! :)

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Episode 176: Empire Mentoring Session: Niching in the VA Space, with Liz Strong - the Creative Empire podcast

Today, Reina and Christina are joined with Liz Strong of Lux + Vita for an empire mentoring session. Liz is a branding and website designer that is branching her business into the virtual assistance space. At the beginning of the episode, we learn more about Liz and her business struggles. From there Reina and Christina chat about growing, prioritizing, and niching in your business. Liz chats about how she really loves the organizational aspect of becoming a VA for her clients and the duo tell her to lean into the "done for you" services. Lastly, the trio chat about passive income and how that looks different depending on the type of business you run.

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Main Takeaways:

  • How to grow a business [0:04:22]
  • How to prioritize in your business + niching [0:07:11]
  • Why you should lean into "done for you" businesses [0:14:32]
  • What testing your language can look like [0:20:44]
  • Why you should find pain-points [0:24:29]
  • What passive income can look like as a "done for you" service [0:29:18]
Right now I love being able to do different things that just kind of helps me stay creative and it also just helps me learn right now more about all the different businesses.
— Liz Strong
Write down what you see people having problems with.
— Christina Scalera
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Bio:

Hey y'all, I'm Liz, believer, wife, and chai tea enthusiast! I'm also the owner + designer over at Lux + Vita. Lux + Vita is a full-service graphic design studio serving nonprofits and creative entrepreneurs through branding, websites and more. I've been serving others in any way I can through design since 2010. I love helping other solve problems, whether it's design or business related - if you hop on a call with me, you'll probably end up with a page full of tips and sites to check out. When I'm not working you can find me, my hubby and our rescue pup, Delta, exploring our new home state of Texas.

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Episode 174: Empire Mentoring Session: Focusing In Your Business, with Nicole Logan - the Creative Empire podcast

Today Reina and Christina are doing a mentoring session with Nicole Logan from staynorth.co. At the beginning of the episode, Nicole chats about how she just moved to Canada and how she is struggling with focusing. The trio begin by chatting about finding your audience and how creating verticals in your business can help you create consistent content. They also discuss how having people around you and your business, can help you flourish. Lastly, they talk about visibility and the mediums to be sharing your content on, like guest posting on other peoples blogs. 

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Main Takeaways:

  • How to find out who your audience is [0:03:26]
  • How to create content consistently [0:09:36]
  • Why verticals can help you in your business [0:13:14]
  • Why you should have people around you [0:15:39]
  • What mediums you can use for visibility [0:18:42]
  • How to look at "empty" time [0:25:37]
  • What plan will Nicole create [0:29:58]
I’m hoping that I can use my posts and my stories and the things that I encounter in daily, weekly, whatever it may be, and inspire people to take the challenges that come up to them and if it means moving out of the country then and by so, then go ahead and do it.
— Nicole Logan
I need to stop, you know, just daydreaming about all the things I want to do with it and then just do it.
— Nicole Logan
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Bio:

Nicole Logan is a self-taught handlettering artist and published freelance writer from the Pacific Northwest. She recently took a giant leap of faith by leaving her job, packing her life up, and moving north to beautiful Calgary, Alberta to pursue an education (and live closer to her boyfriend!). She has dedicated the last 8 years of her life working in the media, primarily in print and radio. She is fascinated with the hygge lifestyle, enjoys teaching herself new skills and loves conversing with strangers while in line for coffee.

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Episode 172: Empire Mentoring Session: Financial Mindset + Setting Goals , with Magen Ferrer - the Creative Empire podcast

Today Reina and Christina are chatting with Magen Ferrer of The Lefty Writer for an empire mentoring session. Magen is a calligrapher who does wedding stationary calligraphy, spot calligraphy, and offers custom fabric pieces. The episode begins with some chat from Magen about what she is struggling with and why she is holding back from going full time. The ladies share that looking at the financials of your business and having financial goals, will help ease her mind. They chat about ways to increase your prices in the future, but the work that goes into it now: having a unique style and systems for your clients. Lastly, they talk about how leaning on your strengths can do wonders and goal setting in your business.

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Main Takeaways:

  • What is holding her back from going full-time [0:03:04]
  • Why you need to start looking at financials for your business [0:04:40]
  • What two things can help to increase prices in the future [0:09:26]
  • How long your quote pricing lasts [0:11:30]
  • How to engage clients + gain clients [0:13:52]
  • Why using stock photos can help a product based business [0:21:20]
  • Why you need to lean on your strengths [0:29:35]
  • How goal setting can really help your business [0:34:07]
Don’t forget what the bottom line is especially in this really critical stage of your growth as you’re bridging that gap from full-time worker to full-time entrepreneur.
— Christina Scalera
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if you don’t know where money is coming from or you don’t have any confidence that things are coming from particular revenue streams or when they are coming in, you really can’t have a sustainable business.
— Reina Pomeroy

Bio:

Hey everyone! My name is Magen (totally spelled correctly) and I am the calligrapher, owner, and operator of The Lefty Writer, LLC. Let's start with some background info first. I am 28 years young, (freaking out a bit about 30!), a happily married Christian wife and full-time stepmomma of two pre-teens, (Lord, send help!), a full-time airport employee and part-time student, (hectic schedule alert?), a book nerd, (HP⚡️and G⚔️T foreva), and an unstoppable maker of all the things, ALL the things! (Seriously, Michael's should pay me to shop there.) I have always had nice and neat handwriting and always loved making my notebooks, planners, and bedroom wall signs pretty and organized. When I was fifteen I begged my mom to buy me a quill feather and a bottle of ink so I could write like Harry Potter - it didn't work out so well, and I didn't have Google or YouTube or any internet really to teach myself properly. So, I tucked away my feather and ink and settled for using good ol pencils and pens to maintain my handwriting until I reached my twenties. That's when I stumbled upon some calligraphy videos online and decided to seriously discipline and teach myself. Fast-forward to today! I have officially been in business for one full year, and I am working my butt off to turn this love of mine into both my passion and my full-time income. I'm sure you've all heard that quote, "When you do what you love, you never work a day in your life." Well, that's not quite true. I am doing what I love and working my...well, you know, working my BEHIND off while doing it. The difference is I'm working because I love it. And in my opinion, that is the absolute best and most fulfilling feeling anyone can have in their career. And that, my friends, is where my story is headed. Totally #goals, right?! 

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Episode 168: Empire Mentoring Session: Teaching + Scaling Struggles, with Sarah Barrett - the Creative Empire podcast

Today, Reina and Christina are joined by Sarah Barrett of Sarah B. Calligraphy for a creative empire mentoring session. Sarah creates wedding stationery for brides nationally. At the beginning of the episode Reina and Christina ask Sarah about what she is struggling with. Sarah shares about wanting to teach the behind the scenes of a calligraphy business and how she wants to teach that to others. They discuss what unique value propositions are and how that can influence your audience. Later, they discuss membership sites and how to establish yourself as a teacher. Lastly, Reina shares about her verticals method and how having content buckets can really help you narrow down your focus.

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Main Takeaways:

  • How teaching + mentoring can be part of your business [0:02:25]
  • What you do can help shape your unique value proposition (UVP) [0:03:45]
  • How to ask your audience about what they want [0:07:45]
  • Why membership sites can be daunting [0:08:54]
  • What success looks like for her + how to get there [0:12:50]
  • How teaching is not for everyone + sharing trade secrets [0:17:44]
  • How to establish yourself as a teacher + content creation [0:28:54]
  • How Reina's verticals guide can help you + content buckets [0:32:38]
I think I’ve always had that teaching heart and even helping heart to really help people either build their business or find something that they really want to do and stick to it and really build on their passion.
— Sarah Barrett
Believe it or not, if you have your own business, you have full control over your calendar. It’s our responsibility to take the clients that we can take and set the timelines that we want to set. I think as service providers, we need to be dictating that. We need to be telling people this is the expectation.
— Reina Pomeroy

Bio:

My name is Sarah Barrett, and I am the owner of Sarah B. Calligraphy. I create wedding stationery for brides nationally who value the art of heirloom calligraphy and attention-to-detail. Although I am a graphic designer by trade (BFA in graphic design), I am a calligrapher by heart. My passions include supporting and helping other creatives with their businesses and empowering brides with lettered details for their wedding. Living in the state of hospitality, you can be sure that my customer service is spot-on with a bit of southern flair!

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Episode 161: Empire Mentoring Session: Finding Value + Setting Goals, with Jesi Parker Ekonen - the Creative Empire podcast

Today, Christina and Reina are joined with Jesi Parker Ekonen for an Empire Mentoring Session. Jesi is a designer from Michigan and the owner behind Just Follow Your Art gift shop. The trio dive head first into what Jesi is currently working on and talk about what type of content she is creating. They talk about showcasing and leading with value as a business owner. They then discuss how to pre-validate ideas if you are a product based shop and your not sure which direction to head. Lastly they discuss goals and the importance of having one as a product based business.

Header Image | Episode 161 | Jesi Ekonen

Main Takeaways:

  • How to behind a sales goal + black Friday talk [0:03:52]
  • How content is being pushed out + type of content [0:10:09]
  • What showcasing your value can look like [0:12:34]
  • Why you need a unique value proposition [0:17:53]
  • How values can make you stand out [0:19:14]
  • How digital downloads can help pre-validate ideas [0:21:39]
  • Why you should watch other seller when you are first starting + testing ideas [0:27:01]
  • Why a product based businesses need to set goals [0:29:47]
"My art is a reflection of who I am, and part of that are my values." -Jesi

Show Notes:

"The reason why I market around the holidays is because those big companies have already done the leg work for me and put people into a buying mindset." -Christina
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Bio:

Jesi Ekonen is the MI designer and owner of Just Follow Your Art gift shop. Just Follow Your Art is home to pretty & witty hand lettered gifts and decor. Jesi's art is sometimes inspirational, often relatable, and always paired best with a cocktail. Feel good about your purchase- a portion of all proceeds are donated to a cause near and dear to the artist. Cheers!

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Episode 151: Empire Mentoring Session: Finding Focus + Client Insight, with Nicolette Fernandez - the Creative Empire podcast

Photographer and founder of Avner Road Photography, Nicolette Fernandez, is Reina and Christina’s guest on The Creative Empire podcast in this Empire Mentoring Session. The trio dive right into talking about focusing in on aspects of business and what rescue time really means.  They share how time tracking can really help you as a business owner, to see what parts of your business are taking the most amount of time. The trio also discuss finding focal points in your business and how client communication is critical to help your business grow. 

Email Header | Episode 151 | Nicolette Fernandez
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Main Takeaways:

  • How to figure out where to dive in and focus on investing time in a certain area of business + rescue time [0:01:58]
  • How time tracking can help you figure out what you're spending your time on [0:03:30]
  • What working or in your business looks like + finding focal points [0:06:39]
  • Why to figure out where you clients have came from + ask them questions [0:12:52]
  • Why to trade your services to build your portfolio [0:20:52]
  • How to determine your focal points [0:24:46]
  • How listening to people can help you figure out how your ideal clients feel [0:26:53]
As soon as you call yourself something, it’s almost like you see everybody else who is out there doing it.
— Nicolette Fernandez
It takes dedication to not do all the things so that we can concentrate on the things that matter most to us.
— Nicolette Fernandez
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Bio:

Nicolette is a wife to her sweetheart, mama to an active toddler and believer that joy can be found in the everyday. After 9 years as a college administrator, she took a leap of faith to stay home with her son and launch her photography business full time. She realized her business could be used as a way to pursue her passion of motherhood and serve her family, while using her creativity to encourage and serve others. Nicolette specializes in lifestyle sessions for newborns and branding for creative entrepreneurs. These niches allow her to run alongside her clients, celebrating with them, pouring in words of love and support, while providing images that share their story.

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Episode 139: Empire Mentoring Session: Creating a Signature Process As A Maker, with Brittany Branson - the Creative Empire podcast

Today, Brittany Branson of By Brittany Branson is joining Reina and Christina today for an Empire Mentoring session. At the beginning we dive deep into where Brittany sees herself in her business and where her pressure is coming from. Brittany also chats about how selling her products takes away from her time to create. The trip discuss how to niche down in your market and how to commit to a single mission. In the end, they discuss how to use a process that you create, to brand yourself and make yourself stand out in your market. 

Email Header | Episode 139 | Brittany Branson

Main Takeaways:

  • How education is a big part of helping your consumer base learn about your products [0:01:39]
  • What transitioning into a coach can look like [0:06:10]
  • Where the pressure comes from for her, in her market [0:10:42]
  • How selling feels like it takes away from the creative mindset [0:12:30]
  • How hard it is to niche down, but still feel open to new passions [0:17:11]
  • What committing to a single mission can look like [0:19:09]
  • How important pre-validation can be [0:25:45]
  • How to articulate your signature process as a maker [0:26:27]
  • Why you should name your process + take ownership of it [0:31:08]
I am wondering if we can involve people rather than you creating for yourself.
— Brittany Branson
It’s just a matter of fine tuning it and finding those dreamies and making sure I’m doing all I can to articulate my value.
— Brittany Branson
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Bio:

After spending a few years working in arts legislation at the local and federal levels, Brittany couldn’t help but follow that small whisper to leave it behind and become an artist herself! As the painter and creative mind behind By Brittany Branson | Wedding Paper, Art, and Live Painting, she loves celebrating life and love stories through her whimsical brush strokes and ethereal color schemes. With a heart to encourage wedding professionals to utilize art as a unique foundation for styling and design, Brittany is also incredibly passionate about helping left and right brained humans alike work their creative muscles to diversify their God given talents and serve others in more beautiful ways! She’s a sundress-loving Jersey Girl now hailing from Maryland’s gorgeous Eastern Shore. When not at her easel, Brittany’s devouring Starbucks very berry hibiscus refreshers (no berries, no water), oogling over fresh flowers, loving on her airline pilot hubby Tim, and smothering their rescue pup Bolt with kisses.

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Episode 134: Empire Mentoring Session: How You Can Move With Your Business, with Amy Cherry - the Creative Empire podcast

Today, Amy Cherry of Amy Nicole Photography is joining Reina and Christina today for an Empire Mentoring session. Amy is chatting all about what it’s like to move a business from one place to another and the struggles with uprooting your work. The trio jump right into discussing Amy's big move and how she is finding her clientele. They discuss how to find your unique value proposition to stand out, plus how to determine your ideal client.

Email Header | Episode 134 | Amy Cherry

Main Takeaways:

  • How to let clients know where you are, especially when you move [0:03:18]
  • What moving can look like as a business owner [0:05:13]
  • How to price yourself as a photographer [0:09:45]
  • Why finding your unique value proposition (UVP) into your business [0:15:53]
  • How to find what makes you different from everyone else [0:22:45]
  • Why talking with your ideal client can help you [0:25:54]
  • How being an introvert + building deep connections can actually help your business [0:27:56]
I’m just very much a doer, and so I just want to do as much as I can so that I can always look back and say, “You gave it your all.”
— Amy Cherry
As a service provider of a creative product, you are not the hero. You are the Dumbledore to the Harry Potter.
— Amy Cherry

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Bio:

Amy Cherry has been photographing stories of life and love for 10 years and has been the girl behind Amy Nicole Photography for 5 years. Family & the simple moments of life endlessly inspire her and she's thankful to call Charlottesville home with her husband, Jeremy, after spending some time in Nashville together. Her work has been featured in National Geographic Traveler, The Washington Post, Nashville Lifestyles and many wedding publications like Southern Weddings, BRIDES.com and Snippet & Ink.

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Episode 129: Empire Mentoring Session: Validation + Permission, with Brianne Dosier - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Brianne Dosier, a photographer, branding strategist, and face behind Brightly & Co. With Brianne, Reina and Christina help her to figure out what her transition into coaching will look like. They discuss the why and how of the transition, as well as the confidence behind the new title. They discuss how easy it is to unintentionally block yourself and how to get past that, to move forward. Also discussed is fear and pre-validation and how both can help you make business decisions. 

Email Header | Episode 129 | Brianne Dosier

Main Takeaways:

  • How to shift your vision of your business + transitioning [0:04:05]
  • Why giving yourself permission + having a plan, go hand-in-hand [0:08:17]
  • How to stop blocking yourself  [0:10:47]
  • How fear can help and hinder you [0:12:53]
  • Where are you clients coming from and focusing on that [0:20:55]
  • What her pre-validation process has looked like [0:24:07]
There’s such a fear behind letting go of the thing that literally brings in the most money for you.
— Brianne Dosier
It is you owning the fact that you are already freaking doing this work and you’re owning it.
— Brianne Dosier
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Bio:

Brianne has been a photographer and branding strategist for over 10 years. She just didn’t always know it. These were the projects she did on the side, just for fun, and sometimes she even got paid. After years of pursuing her career in music and working as an administrator for a “real” job Brianne took a leap of faith and started her own company, Brightly & Co. Branding Strategy, Design & Photography + lots of teaching and encouragement, in August of 2015. After experiencing the heart wrenching transition of a dream dying, Brianne knows what it takes to turn a new leaf and pursue that deep passion you may not have known was there. That’s why her heart is in supporting and helping other creatives learn, grow and pursue their passions. When she’s not cultivating brands for driven entrepreneurs, she’s usually teaching/speaking at workshops, having tea chats with friends and watching hilarious comedies (or Disney movies) with her fluffball Kitty and hunky boyfriend.

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Episode 125: Empire Mentoring Session: Confidence + Booking Your First Client, with Chelsey Nelson - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Chelsey Nelson, a photographer and blogger based out of Louisville, Kentucky. Chelsey's biggest struggle right now is booking clients and deciding which pathway she was to take her photography business. The trio think through what an ideal client would look like for Chelsey and discuss how to clearly set goals for obtaining clients.

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Main Takeaways:

  • How to add people into your client pipeline [0:03:18]
  • How hard it is to articulate yourself as one of the many [0:04:50]
  • What is a unique value proposition and how to figure it out [0:06:13]
  • How flying into the blue ocean will make things a bit easier [0:12:41]
  • What an ideal client can look like + thinking through the process [0:19:01]
  • How to focus in your business + set and achieve goals [0:21:48]
  • What her first steps are towards booking an ideal client [0:28:32]
No one knows you exist unless you really push for it.
— Chelsea Nelson
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Bio:

Hi, y'all!  I'm Chelsey.  I'm a believer, grateful wife, wedding and portrait photographer.  I live in Louisville, Kentucky where my husband teaches and attends at the Southern Baptist Theological Seminary.  We're in the thick of Seminary life and loving it. After years of telling myself I wasn't creative, I changed the story I kept telling myself and dove into entrepreneurship.  Maybe willingly listening to entrepreneur success story cd's in high school should have been my first clue!  My aim is to show the world as much of God's beauty as I can, while helping them feel loved and valued.  Right now, it's through photography and blogging.

Social Handles:

Website
Instagram
Facebook
Pinterest
Blog

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71: Empire Mentoring Session: How to Transform Inquiries into Sales, with Maura Chamness - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Maura Chamness, product stylist and brand photographer. Maura's biggest struggle right now is how to convert inquiries into clients. Reina + Christina talk about her website + process of booking a client before giving her several key pieces of advice. 

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Show Highlights:

  • How your service needs to match your ideal client's needs
  • How you can go to people who need your service instead of waiting for them to come to you
  • How to pitch your services in a way that makes your potential clients receptive to them
  • How to sell value not cost
  • How to figure out what to focus on and why it's important to focus for a length of time
  • How to use your personality in business
  • How to use the Social Glue Method of marketing
  • How to find value in masterminds

Show Notes:

Maura’s Bio:

Maura is a product stylist and brand photographer who helps inspired and creative entrepreneurs enhance their online presence with photos that complement the brand they’ve worked hard to build. Through her unique process, she guides them in honing their style to create custom stock and product photography that brings their work to life online. Maura currently lives in Houston, TX with her sassy Schnauzer, Gracie. When she's not in the studio or trying to tame the prop closet, you can usually find her working on a house project, going to yoga, or celebrating Taco Tuesdays - usually with extra guac and pun-ny Instagram memes!

Maura’s Social Handles:

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61: How to Unite Multiple Hustles Under a Master Brand, Empire Mentoring Session with Dannie Fountain - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring Session is Dannie Fountain, a strategist, author, and educator. Dannie has several businesses and side hustles that she is wanting to unite and be more cohesive. Reina and Christina work with Dannie to get really clear on her core offering and how her other projects relate to it. They even discuss how to showcase her expertise on her website! Lastly they give her homework to check out the website of other creative entrepreneurs with multiple businesses and to get really clear on her five main thesis points when she pitches to clients. 

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Show Highlights:

  • How there's always something that unites all of your hustles
  • How the more LLCs you have, the more diversified your portfolio is
  • What questions you have to ask to get clear on your purpose
  • How building a brand that's more about you + that houses your various hustles might be the right move
  • How being really clear on what your main offerings are going to be is great for your business
  • What prompted Dannie to write Side Hustle Gal
  • How to structure your website to house all your side projects
  • What other creative entrepreneurs do to showcase all their various businesses on their website
  • How your main 5 thesis points you have when pitching yourself convey your message to potential clients

Show Notes:

Dannie’s Bio:

I'm Dannie, I'm the founder of LE Consulting! I got my start in the marketing world in late 2008/early 2009 when I took on my first freelance client. I then did marketing for a State Senator campaign in my home state of Michigan, and between that first client and working with the Senator's team, I knew marketing was for me. I've since gone to college and earned a BA in Media and Marketing and Management and an MS in Human Resource Management to supplement that early "on the job" training. I got my "official" start on LE Consulting in 2012 and the rest is somewhat history! On a more personal note, I'm in love with traveling the world - I've been to 15 countries (4 continents) and half the US so far and I've got a few more trips coming up in the next 18 months (Thailand, Italy, Greece, Portugal, Turks & Caicos, the Dominican Republic, and Arizona, to start). I'm a certified scuba diver and have a student pilot certification, so I introduce myself to clients by first explaining that I can look at their marketing challenges from literally every angle. I currently live in the Chicagoland area but I'm a born and bred Michigander and still head home to Lexington, MI for holidays.

Dannie’s Social Handles:

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52: Empire Mentoring Session: How to Streamline Your Process with Ashley Takacs - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Ashley Takacs, jewelry designer behind A. Tak Crafts. Like most creatives, Ashley is multi-passionate and wasn't sure what to pursue next. We focused on streamlining her process at her current jewelry business so that no matter what she decides to pursue, she will be ready to tackle it head on!

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Show Highlights:

  • What questions you need to ask yourself to figure out what to focus on
  • How anything you pursue in business provides valuable experience for future endeavors
  • How to streamline a product-based business, including batch ordering + less styles
  • How stories sell your products

Show Notes:

Ashley's Bio:

Ashley Takacs ("A. Tak") is the creative behind A. Tak Crafts. She's a theatre nerd, Longhorn, Houstonian, wife, and crafter of handmade pendant and tassel necklaces. Ashley is inspired the creative community she has found and is open to see where her path may lead. You can often find her acting as a sounding board and providing encouragement for her friends. Her favorite pastime, besides hanging with her husband, is helping fellow creatives through conversation or even just a big hug. Ashley is a lover of leopard print, chocolate, dance parties, and all things gold. She lives for genuine connection and meeting new creatives.

Ashley's Social Handles:

38: Empire Mentoring Session: How to Become an Industry Expert, with Julie Painter of Dallas Girl Friday - the Creative Empire podcast

This Empire Mentoring Session is with Julie Painter of Dallas Girl Friday. She is coming to Reina + Christina with the question of how to be seen as an expert. First Reina asks Julie what she wants to be known for. Then the ladies talk about pre-validating and beta testing an ecourse. Christina tells Julie the real secrets to being seen as an expert + asks Julie to name 3 things she could do between now and when her course launches. Both ladies encourage Julie to commit to this business. 

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Show Highlights:

  • How to pre-validate and beta test a product
  • What the real secrets are to becoming seen as an expert
  • How everyone doesn't feel good enough sometimes, but we all have something that someone needs

Show Notes:

Julie's Bio:

I’m Julie and I’m here to help. You’re overworked and overwhelmed. Being a business owner myself, I totally get the deadlines, time management, and the wanting and needing to grow your business. Let me help take you to the next level. I started Dallas Girl Friday with sound organizational skills and a passion for systems. I’m a lover of creatives, iced coffee, Target, and the color teal. I obsessively love spreadsheets, to-do lists, and project management.

I’m a Dallas resident and I also opened and operate Events by Jules, a boutique wedding planning firm.

Julie's Social Handles:

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30: How to Scale Your Business for Rapid Growth with Melissa Cales of Brand Sweet Co - the Creative Empire podcast

This Empire Mentoring session is with Melissa Cales, of Brand Sweet Co and The White Desk Sessions. She is coming to Reina and Christina with the question of how to scale her business while experiencing rapid growth. The three ladies discuss outsourcing, systems, and developing passive income products.

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Show Highlights:

  • How to hire before you're ready to avoid scrambling later
  • What you can automate to make life easier
  • How to make a minimum viable passive income product
  • How to collect ideas from your ideal client for passive income products

Melissa's Bio:

Melissa is a brand experience designer for creative entrepreneurs, combining drool-worthy visual design with kick-butt brand and marketing strategy. After her first failed attempt at a film photography business ten years ago, she made it her mission to learn everything she could about marketing, branding and business which lead to a successful corporate career as a Marketing Director and a successful senior portrait photography business. As Melissa went from struggling to thriving, her passion shifted to inspiring the same journey in other creative entrepreneurs. Today she combines her experience, skills and knowledge to help creative entrepreneurs build and grow their brands.

Melissa’s Social Handles:

28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Irene’s Social Handles: