Episode 248: Growing a Subscription Box Business, with Julie Ball - the Creative Empire podcast

Today, Reina and Christina are joined by founder and chief sparkler of Sparkle Hustle Grow, Julie Ball. Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder and subscription box coach. She’s been featured in Forbes, Business Insider, Thrive Global, PopSugar, Mashable, BuzzFeed and probably all those places that you guys check out online when you’re procrastinating.

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Main Takeaways:

  • How she went from running a design business to Sparkle Hustle Grow [0:01:19]

  • Where to start with a product shop [0:04:03]

  • What her advice is to start [0:09:05]

  • How to validate things in your business [0:12:03]

  • What you can find in the Sparkle Hustle Grow box [0:13:52]

  • What the Subscription Box Bootcamp is [0:22:38]

  • What success stories Julie has seen with her subscribers [0:25:07]

  • How much you can learn from mistakes made [0:27:08]

  • How to balance both businesses [0:32:03]

As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.
— Julie Ball
As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.
— Julie Ball

Bio:

Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, and subscription box coach-- featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration--the female entrepreneur community--is what led her to start Sparkle Hustle Grow. Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product--delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success. A media studies graduate of Penn State University, Julie went on to get her Masters in Internet Marketing from Full Sail University. Before starting her own business, she worked in corporate music marketing, holding management level roles in a mostly-male dominated industry. Julie lives in the mountains of western NC with her husband and daughter.

Social Handles:

Website
Facebook
Instagram
Twitter

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Episode 247: Dual Coast Living + Photography, with Kristen Brown - the Creative Empire podcast

Reina and Christina are chatting with Kristen Brown of Samba to the Sea and The Sunset Shop. Kristin is a gal who was gone from humble roots as a photographer in the United States creating a dual coast living from Savannah, Georgia and Costa Rica. In addition, you have to go check out Kristen on Instagram and get all the down-low and all the cute pictures of Gidget on Instagram, because this is a chihuahua you do not want to miss out on.

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Main Takeaways:

  • How Kristen decided to move to Costa Rica + split her time in Savannah [0:02:24]

  • How she finds clients in a destination location [0:05:46]

  • What her visual portfolio looks like + what style she has [0:08:01]

  • Why living in two areas helps her business [0:14:54]

  • What challenges + transitions she has faced [0:19:47]

  • What growing has looked like for her [0:24:06]

  • What assets Kristen has + what her superpower is [0:26:43]

  • How photography has been something she has always loved [0:28:55]

  • What the “banks” are that Kristen looks like + having blinders [32:47]

It was more so out of need of I’ve really started to miss a lot of things about the US, just like easy conveniences that we take for granted as Americans.
— Kristen Brown
You can’t compare someone’s middle, or where they are, to your beginning.
— Kristen Brown

Bio:

Me llamo Kristen – that’s Español for “My name is Kristen.” Not too long ago, it was love at first wipeout after my first surf lesson in New York City - -  within a year of that first lesson, I retired from the hustle and bustle of the NYC corporate banking world and traded in my heels for a surfboard and camera in Costa Rica. Most days you can find me surfing beautiful Costa Rican waves, photographing a breathtaking sunset, or playing on the beach with my Chihuahua, Gidget. I’m a sunset chaser, soul surfer, and photographer for the sunset dreamers + wild at heart. You can check out my brand and editorial work here, wedding and family photography work here, bring a piece of paradise home with you via my sunset and beach prints at The Sunset Shop, and chase sunsets with me on Instagram @sambatothesea!

Social Handles:

Website - The Sunset Shop
Website - Samba to the Sea
Facebook
Instagram
Pinterest

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Episode 246: Educational Nugget - The Legal Side of Your Biz + How to Protect It, with Christina - the Creative Empire podcast

Today Reina and Christina are bringing you another jam session! Christina is talking all about legal. She is talking about what happens if somebody steals your ideas, what to do when you’re thinking about “should I be trademarking something or not?,” and how to potentially close your business. These are all things that at some point, you’re going to be thinking about or confronted by in your business. Knowing that you have legal options and hopefully somebody you can trust in order to help protect you in your business is super helpful as well. If you are excited to talk about all legal things and things that just happen kind of in the daily business life of an entrepreneur, listen below.

Main Takeaways:

  • What the worst reason to not start your business [0:01:12]

  • What to do when someone creates a product exactly like yours [0:02:33]

  • Why brand building is so important [0:05:00]

  • What actions you can take to stop people from copying you + trademarks [0:10:21]

  • When to decide to talk to an attorney [0:18:08]

  • What to think about when closing your business + exiting your business [0:25:20]

At some point, you mentor enough people, you are going to mentor someone into your shoes. In this world of community over competition, one of your clients is going to take it too far.
— Christina Scalera
Just because you’re right, doesn’t mean that you’re not going to have to pay to respond to all these people or pay legal fees because people can really make a big fuss and it ends up costing you money.
— Christina Scalera
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Episode 245: All About Punkpost, with Alexis "Lex" Monson - the Creative Empire podcast

Reina and Christina are joined today by Alexis “Lex” Monson. Lex is the Co-founder and CEO of Punkpost, a service powered by a community of artists who handwrite and send cards for you. Punkpost is the dashboard for creating and managing happy moments. Lex’s goal is to help people make good on their good intentions and give people an accessible way to connect with one another in a deeper, more meaningful way. Before Lex founded Punkpost, she was the managing community editor at Brit + Co. Prior to that, she worked as a senior editor at Yelp, so she knows her way around the internet.

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Main Takeaways:

  • Why Punkpost was created [0:02:42]

  • Who Punkpost works with [0:04:40]

  • What types of cards they have [0:09:21]

  • What fires Lex up about Punkpost [0:11:19]

  • Why they are cultivating a community at Punkpost [0:14:01]

  • How to become an artist to Punkpost [0:20:07]

  • What some of the business stages they have went through [0:21:00]

  • What people are sending cards for + their best holidays [0:24:52]

As business owners, or just busy humans in general, you don’t always have the time to put all the steps together to make (sending a card) come to life.
— Alexis "Lex" Monson
I just think as a creative, when you’re creating something, you’re really giving a lot of yourself and putting yourself out there. It’s so important to have someone acknowledge what you’re doing and praise you for what you’re doing.
— Alexis "Lex" Monson

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

Website
Facebook
Instagram
Twitter

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Episode 244: Second Shooting in Photography, with Natarsha Wright - the Creative Empire podcast

Today, Reina and Christina are joined by Natarsha Wright, who is a published, and featured, wedding photographer and personal branding photographer. Natarsha is committed to building her business through second shooting, which is really cool. The trio are talking about second shooting. If you have ever been curious about how you get into that or supplementing your business income by doing second shooting. Natarsha is going to be talking a little bit about tips and tricks for how to get second shooter gigs and some of the things that you need to know to make sure that you’re not stepping on people’s toes.

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Main Takeaways:

  • How Natarsha got into wedding photography [0:01:58]

  • Why she is so passionate about second shooting [0:03:20]

  • How to be a second shooter + what it means [0:08:27]

  • What mistakes people make as a second shooter [0:11:19]

  • What advice she has for lead photographers [0:16:57]

  • What types contracts you should have in place [0:19:12]

  • What tips Natarsha has to be a second shooter + skills to have [0:22:50]

  • What camera lenses to start with as a second shooter [0:25:49]

  • Why she created a resource for second shooters [0:29:19]

  • How pricing can vary as a second shooter [0:30:47]

My heart is serving. I love serving others and what better way to do that than serving creatives through second shooting.
— Natarsha Wright
You want to make sure that you operate and serve in excellent when you’re documenting someone’s legacy.
— Natarsha Wright

Bio:

Natarsha Wright is a published and featured wedding photographer and personal branding photographer, and the owner of Natarsha Wright Photography. After years of specializing in wedding photography, she now partners with creatives who are focused on increasing their brand visibility by showcasing intentional visual content needed to connect with their target audience and grow a more profitable business. Natarsha’s passion is helping creatives tell the story of their couples + brands through curated images aimed at their target audiences and missions. Her work has been featured on The Knot, Baltimore Bride, Washingtonian Bride and Groom, Virginia Bride, Essence, Black Bride, Aisle Perfect, Munaluchi Bridal and more. When she’s not in grind mode she is exploring taco and ramen bars, checking out the latest netflix binge worthy shows, or spending time with family and friends.

Social Handles:

Website
Facebook
Twitter
Instagram

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Episode 243: Jam Session with Reina + Christina, 5 Tips for Growing a Successful Business - the Creative Empire podcast

Welcome back to another episode of the Creative Empire Podcast. Reina and Christina are jamming all about five habits of growing a successful business. It’s actually 10, because each of them have five. Reina’s perspective is the mom perspective and Christina's perspective is all about the success habits of traveling and maintaining a really successful business. Listen below to hear all ten!

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Main Takeaways:

  • Why less is definitely more [0:03:28]

  • How to pack light + wash your clothes on the go [0:08:19]

  • Why you should double and triple check your schedule [0:11:06]

  • Why you should bring food everywhere [0:15:10]

  • Why having a morning routine is important [0:21:31]

  • What Reina’s recoup day looks like [0:23:05]

  • Why you should create 3 buckets of life [0:29:01]

  • How to “sit by the pool” [0:33:00]

  • Why reading is important [0:34:10]

It has broken my stationary loving heart, but I’ve had to digitize everything.
— Christina Scalera
You have to take care of yourself before you can take care of anyone else. As women, we do tend to have a tendency to take care of everything and everyone else before we take care of ourselves.
— Reina Pomeroy

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Episode 242: Growing A Product Shop, with Kylie Clayborne + Liz Rich - the Creative Empire podcast

Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners.

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Main Takeaways:

  • How the ladies starting working together + what Wee Rascal is [0:01:21]

  • Why it was scary to niche down in their market [0:05:18]

  • How the duo reduce risk as a product shop [0:09:45]

  • What some of their struggles as a product based business was [0:11:10]

  • How they listen to their audience [0:16:01]

  • What the duo do to stay organized [0:19:45]

  • What some of their lessons learned have been [0:22:04]

  • How they have kept their focus [0:25:22]

The heart of (Wee Rascals) is just really wanting to inspire kids.
— Liz Rich
We’re definitely open for change and letting it grow and it’s kind of own organic way, while still kind of holding pretty tight to the concept of really empowering and inspiring kids in a different way.
— Kylie Clayborne

Bio:

Liz Rich: Co- Founder, Mama of 3 and currently living in Vancouver, BC. Kylie Clayborne: Owner + Co- Founder, Mama of 2 and currently living in Austin, TX.

Wee Rascals was started in 2013, born out of a desire to empower children with tales of true heroism. To spark their curiosity and connect them with their own possibilities. With 5 children between us, we wanted to give our own children more options for clothing than we saw in the sea of superheroes and princesses. We wanted them to see real faces and hear stories of courage, perseverance and selfless dedication that has led to the betterment of humankind. We wanted to spark curiosity within our own children and yours, and prompt conversations that matter.

Social Handles:

Website
Facebook
Instagram
Pinterest

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Episode 241: Podcasting + Networking, with Molly Beck - the Creative Empire podcast

Reina and Christina are back today and are talking to Molly Beck. Molly is the founder of the podcast creation site, messy.fm and the author of Reach Out. It’s a career advice guidebook published by McGraw-Hill. This book helps you in networking in a really non-sleazy way. Even entrepreneurs can really utilize these tactics that she’s got outlined for us. At the beginning of the episode we hear all about how Molly’s book, Reach Out, has changed her career and why she wrote it. She shares with us about her business, messy.fm, and about many of the hang-ups podcasters have when starting. Lastly, we hear what “reaching out” means and how to do it for the first time.

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Main Takeaways:

  • What her book, Reach Out, has done for her + how it changed her career [0:01:44]

  • What messy.fm is + who their target is [0:06:19]

  • What some hang-ups are for podcasters [0:12:21]

  • How to reach out the first time [0:28:25]

The number one thing I hear from podcasters that have been podcasting is man, I wish I started earlier.
— Molly Beck
You know, if you wanted to start a blog, it’s super easy, you would go to WordPress for Squarespace or Wix or Blogspot and you would have that show up and running and I just felt like people were being left behind in the podcasting revolution because there just wasn’t a WordPress for podcast.
— Molly Beck

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Episode 240: Creating A Course People Want, with Dr. Lindsay Padilla - the Creative Empire podcast

Today, Reina and Christina are joined by Dr. Lindsay Padilla. Dr. Lindsay Padilla is the founder of Course Power, a company that helps trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results. Her team specializes in supporting digital entrepreneurs with the early stages of course, or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business podcast, which shares the journeys of other academics who have started businesses. If you are thinking about starting an online course, or you have an online course, you must pay attention to the remainder of this episode. It's mandatory. The trio are talking today about how to start your course, how to get that beta round up off the ground, and the nitty-gritty details of what it takes to have a successful course.

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Main Takeaways:

  • How she got into online courses from the traditional academic path [0:02:06

  • How to start building a course + staying focused [0:05:23]

  • What winning looks like as a course creator [0:12:39]

  • What course challenges Dr. Lindsay Padilla sees [0:17:21]

  • What her beta framework includes + why you should do a beta [0:22:50]

  • How to reengage people in your course [0:36:07]

  • Why working with Dr. Lindsay Padilla can help you [0:40:01]

(A course is) the intersection of the thing that you have skills to teach something you would love to teach about and something that the market is willing to pay for a solution.
— Dr. Lindsay Padilla
That’s the fun thing about being an entrepreneur, you’re both a teacher and a learner all at the same time.
— Dr. Lindsay Padilla

Bio:

Dr. Lindsay Padilla is the founder of Course Power, a company that helps I  trailblazing entrepreneurs create student-centered courses, content and communities that get their clients A+ results! Using her years of teaching adults online at a community college and the ridiculous amount of learning she has done in all things education, her team specializes in supporting digital entrepreneurs with the early stages of course or program creation, with a focus on optimizing content and elevating the experience using student feedback. She's also the host of the Academics Mean Business Podcast, which shares the journeys of other academics who have started businesses.

Social Handles:

Website
Facebook
Twitter
Instagram
LinkedIn

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Episode 239: Jam Session with Reina + Christina, Instagram - the Creative Empire podcast

Reina and Christina are back for a jam session to intentionally talk about Instagram. If you use Instagram for your business, or you are not but want to, listen up! At the beginning of the episode, both Reina and Christina share about their relationship with Instagram. We hear why trying out types of content on the platform can be helpful and we hear which posts get better engagement. Lastly, we hear why Christina has went back to Instagram and their thoughts on the 10K mark.

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Main Takeaways:

  • What Reina’s relationship with Instagram [0:01:38]

  • What Christina’s relationship with Instagram [0:02:48]

  • How Instagram keeps changing + why you should experiment [0:06:12]

  • How to use Instagram for your business [0:09:28]

  • What posts have better engagement [0:17:56]

  • How IG TV [0:19:43]

  • What Christina’s wins on Instagram have been + why she started IG again [0:23:05]

  • How Reina feels like Instagram is weighted for 10K [0:30:02]

  • How to manage DM’s [0:32:14]

Followers does not equal profit.
— Reina Pomeroy
What I’ve seen and what I admire about people that have a lot of followers on Instagram is that it does feel like it affords them a lot of opportunities if they are capable of taking advantage of those opportunities.
— Christina Scalera
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Episode 238: Why You Need An Opt-In, with Vanessa Ryan - the Creative Empire podcast

Reina and Christina are back today talking to Vanessa Ryan. Vanessa is an opt-in strategist with an absolute love for all things digital product and lodging and making it all seem not so scary, which is such a superpower. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt-ins. If you have no idea what an opt-in is, we’re going to be diving into that. At the beginning of the episode, we learn about how Vanessa has gotten to where she is, plus we hear all about opt-ins are and what their purpose is. Then the trio brain storm opt-in ideas for our audience and how to share them with the world. Lastly, we hear about Vanessa’s template shop and her free course for Creative Empire listeners.

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Main Takeaways:

  • How Vanessa got to where she is today [0:01:37]

  • What her opt-in’s look like + what programs she uses [0:03:18]

  • What is an opt-in + the purpose of them [0:06:28]

  • What type of opt-ins our audience could create [0:09:31]

  • How to get your opt-in in front of people outside of social media [0:15:38]

  • Why you need to focus on your dreamy clients [0:19:03]

  • How to create a high value opt-in [0:20:46]

  • Why her templates are helpful to make your opt-ins pretty and branded [0:24:30]

I really love helping people figure out opt-ins that not only help them get more subscribers, but actually helps them make money by being able to sell more of their products, and also book more of their dreamy clients, or the projects they really want to work on.
— Vanessa Ryan
My purpose for helping people create really good opt-ins is to actually have an end-goal, and it’s not just to create an opt-in for the sake of creating an opt-in.
— Vanessa Ryan

Bio:

Vanessa is an opt in strategist with a love for digital products and launching, and making it all seem not so scary. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt ins. When she is not using her brainstorming super power, she can be found being covered in glitter and play doh ever so happily by her toddler (aka, the muse).

Social Handles:

Website
Instagram

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Episode 237: Running a Debt Free Business, with Molly Stillman - the Creative Empire podcast

Today, Reina and Christina are joined by Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007 and the host of the Business With Purpose podcast with over 600,000 readers. Stillbeingmolly.com has become a trusted community for women, especially moms who love everything from style and beauty to parenting and real food, to serving in their communities and making the world a better place. At the beginning of the episode, we hear all about Molly’s struggles with debt and how it influenced her to live a debt free life. Molly shares about why sharing your struggles with someone is important to your healing. Lastly, she shares some safeguards you can put up in your business to set yourself up for financial success.

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Main Takeaways:

  • How she started blogging in 2007 [0:01:41]

  • How grief has influenced her debt [0:05:34]

  • What she did to get out of the debt [0:12:23]

  • How her husband and her live a debt-free lifestyle [0:19:28]

  • Why you need to share your struggles [0:20:53]

  • How to say "no" to unwise business decisions [0:26:26]

  • What safeguards you can put up in your business [0:32:43]

  • How to strategize for future expenses [0:38:34]

I wouldn’t be where I am now had it not been for that really terrible dark season of my life.
— Molly Stillman
My biggest tip is first share it with somebody and then get help.
— Molly Stillman

Bio:

Molly Stillman is the founder and creator of Still Being Molly, a life and style blog started in 2007, and the host of the Business with Purpose podcast. With over 600,000 readers in the last year, stillbeingmolly.com has become a trusted community for women, especially moms, who love everything from style and beauty, to parenting and real food, to serving in their communities and making the world a better place. Molly has had the honor of collaborating with well-known brands such as Stitch Fix, Target, Sseko Designs, CAUSEBOX, Sevenly, Noonday Collection, and more. Molly is honored to have been featured in such publications and media as US News & World Report, Scary Mommy, Fashion Revolution’s Zine “Loved Clothes Last”, The 700 Club, Cary Magazine, and was named as one of “the Carolina’s 75 Most Stylish People” by Carolina STYLE Magazine.

Social Handles:

Website
Facebook
Instagram
Twitter
Pinterest

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Episode 236: Empire Mentoring Session: Setting Boundaries, with Anne Casey - the Creative Empire podcast

Today, Reina and Christina are joined with Anne Casey in an empire mentoring session.  Anne is a thirty something, ex-firefighter and paramedic turned wedding photographer and a mom living right outside Baltimore. She is currently running two businesses, so they are going to be talking about what’s happening in her businesses and will be creating some solutions with her. 

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Main Takeaways:

  • How Anne has gotten to where she is [0:01:23]
  • How to deal with juggling home and business [0:02:40]
  • Why + how to set phone boundaries with your family [0:05:31]
  • What some ways to set time boundaries [0:14:24]
  • How to start batching content [0:18:11]
  • Why you have to create a good to-do list [0:28:23]
It is really difficult to tell people, especially when they’re not in this (creative) world, and set the parameters and the boundaries around your workspace and what is appropriate and what is not.
— Anne Casey
Stick to the facts (when defining boundaries) as much as you can rather than your feelings because the thing here about boundaries is that, you’re protecting your business by protecting your boundaries.
— Reina Pomeroy

Bio:

I'm a 30 something ex-firefighter and paramedic turned wedding photographer and mother living just outside of Baltimore. My days consist of puppy dog snuggles from my mastiff, working from my home office in sweats and a messy bun, and juggling motherhood, being a wife, and 2 businesses. 

Social Handles:

 

Anne Casey Photography - 
Website
Facebook
Instagram
Twitter
Pinterest

BMore  Boudoir
Website
Facebook
Instagram

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Episode 235: Mindfulness Painting, with Hannah Lowe Corman - the Creative Empire podcast

Reina and Christina are joined today by Hannah Lowe Corman, who is a Mindfulness Painter in New York City. She has been painting and drawing since childhood, studying after school and during summers at the Maryland Institute of College of Art. At the beginning of the episode, we hear about how Hannah has found herself painting. She shares what her work and business looks like and how mindfulness has become a part of it. Hannah shares about mindfulness and the how and why to starting one. At the end of the episode, the trio discuss how showing off your uniqueness is special for being a creative.

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Main Takeaways:

  • How Hannah became a painter [0:02:11]
  • What her work + business looks like [0:07:50]
  • Why you should start a mindfulness practice + how to start [0:13:01]
  • How mindfulness falls into her business [0:17:46]
  • How to identify anxiety + using mindfulness to combat it [0:22:12]
  • What uniqueness means as a creative [0:30:13]
I had been creating my whole life, but it truly, truly never occurred to me that this would be what I would do as a living for money.
— Hannah Lowe Corman
The main crux of being mindful is to be very aware of your present state, and not allowing, worrying about the future, or the past, those things cloud into your mind that aren’t truly what’s happening right now.
— Hannah Lowe Corman

Bio:

Hannah Lowe Corman is a mindfulness painter in New York. She’s been painting and drawing since childhood, studying after school and during summers at the Maryland Institute College of Art. Her undergraduate degrees are in Finance and French, and she spent the first part of her career in healthcare and investment banking as well as not-for-profit fundraising, however upon moving to New York, she took the leap into selling her art, inspired by the full-time artists she met there. She paints organically-inspired collections, as well as undertakes custom painting commissions and large-scale wedding backdrop work. Hannah also teaches yoga and meditation, mindfulness practices that she melds with her painting practice into what she describes as the process of Mindfulness Painting, a mind-body approach to painting. She can be found painting in her NYC apartment with her son and husband or teaching yoga. Her art has been featured at West Elm, on houzz.com and her wedding backdrops have been in My Wedding Magazine, The Perfect Palette and Borrowed + Blue. Hannah is passionate about trying to live in the moment, and while her practices ease stress and anxiety, she is not a medical professional and they are not intended to replace necessary medical or clinical care.

Social Handles:

Website
Facebook
Instagram

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Episode 234: Why Pinterest Should Be A Priority In Your Business, with Cara Chace - the Creative Empire podcast

Today, Reina and Chrisina are joined today by Cara Chace, who is a Pinterest Marketing and Squarespace design expert. Cara is sharing all about Pinterest and how it can be used in your business. At the beginning of the episode, Cara shares how she got started in the creative industry and how she has niched her business down into Pinterest. We learn about why we should be using Pinterest as business owners and learn what a promoted pin is. Towards the end of the episode we hear how to start with Pinterest and what some of the best practices are for the platform!

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Main Takeaways:

  • How Cara got started + where her business is now [0:01:53]
  • Why Pinterest should be a priority in your business [0:08:19]
  • What promoted pins are  + why you should use them [0:15:30]
  • What a "tripwire" is [0:23:18]
  • Where to start with Pinterest [0:25:09]
  • How to create keyword optimized descriptions + best practices [0:27:24]
  • What the most important things are for Pinterest [0:33:43]
Keywords get you found, graphics get you clicked.
— Cara Chace
As far as ad dollars, my minimum threshold is there’s got to be an e-mail exchange for it.
— Cara Chace
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Bio:

Meet Cara Chace - Pinterest Marketing + Squarespace Design are her JAM. She started in social media marketing in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on to create hashtag campaigns for cities and their tourism boards, websites for entertainers and small businesses, and online courses to help online entrepreneurs like YOU figure out this whole digital marketing puzzle for their business. When she's not geeking out on Pinterest and Squarespace, she's listening to music, reading in fuzzy slippers, or entertaining her kiddo with dance parties and doing the "funny faces" on Snapchat.

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Facebook
Pinterest
Instagram
LinkedIn

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Episode 233: Mentoring Session: Baby-proofing Your Business, with Rachel Brumley - the Creative Empire podcast

Today, Reina and Christina are talking with Rachel Brumley, of Brumley and Bloom, and we are going to be doing a mentoring session, talking about baby-proofing your business. At the beginning of the episode we hear from Rachel who shares with us how nervous she is for pregnancy in her business. The trio discuss how baby-proofing your business will not only help you now, but also in the future. We hear from Reina and Christina about automating different processes and how to do that, plus setting up a lead funnel and having a client process. Not only will you hear the why behind automating, you also will hear how to combat the overwhelm that can go along with writing these processes!

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Main Takeaways:

  • Where she is in her business + what is on her mind [0:02:15]
  • How important starting to baby-proof your business can be [0:03:00]
  • What her weekly schedules look like [0:06:51]
  • How to automate things in your business [0:11:16]
  • What setting up a lead funnel + client process can look like [0:14:28]
  • What to hire out first [0:20:31]
  • Why systems can be overwhelming + how to combat it [0:26:14]

Show Notes:

Knowing that I wanted a family was part of why I wanted to be more of an entrepreneur rather than stuck in an office somewhere.
— Rachel Brumley
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Bio:

My name is Rachel, a twenty-something, newlywed florist from Michigan.

Sometimes I can't even believe this is my life. I love working alongside my sweet husband, Chase, to create stunning floral designs that would make your dreams jealous. I believe that the entire wedding planning experience should be as wonderful as your wedding day. I love going above and beyond for each client and hearing those magical words   "It's even  more beautiful than I imagined." That's exactly why it's my goal to understand your vision.

Brumley and Bloom was born out of my love for creativity. I enjoy working with my hands and bringing charming, unique pieces to life. I love creating a magically visual experience that your guests will remember forever. They will remain in your pictures, so attention to every little detail is SO important to me. I am passionate about organic beauty and I think most would agree that flowers are the best source of this in the world.

Nothing makes me happier than collaborating with my clients and other creative entrepreneurs to build a unique event and unforgettable experience. I am a firm believer of treating others with kindness and choosing community over competition, after all... "a flower never thinks of competing to the flower next to it, it just blooms."

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Episode 232: Why You Should Be Pitching Podcasts, with Brigitte Lyons - the Creative Empire podcast

Today, Reina and Christina are joined by Brigitte Lyons, who is the Founder of the Boutique PR and Digital Marketing Agency B, where she helps emerging brands, authors and experts get known for their work. At the beginning of the episode, we hear all about how Brigitte got started with PR and the why behind nicheing down to podcasts in her business. We hear all about why PR is good as a business owner, plus the SEO implications because of it. Brigitte shares where you should start with PR and when the right time to start pitching yourself is. Lastly, she shares some tips for growing your confidence as you pitch yourself and how to streamline your pitching process.

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Main Takeaways:

  • How Brigitte got started with PR work + podcasting [0:03:12]
  • What making the leap looked like for her [0:07:50]
  • Why PR is important for a business owner [0:10:21]
  • How + where to start with PR that is effective [0:15:25]
  • When it is the right time to start pitching yourself + how [0:24:23]
  • What the biggest thing to grow your pitching confidence [0:30:05]
  • How to organize the pitching process [0:34:08]
Momentum begets more momentum.
— Brigitte Lyons
The conversion rates off of a podcast listener are those percentage of people that listen and turn in buyers are much, much higher than any other media.
— Brigitte Lyons
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Bio:

Brigitte Lyons is the founder of the boutique PR and digital marketing agency B, where she helps emerging brands, authors and experts get known for their work. While her roots are in In the past couple of years, Brigitte has shifted the focus of her agency to focus almost entirely on podcasts, because when it comes to audience engagement, there is no media opportunity out there that rivals podcasts right now. While her company is best known for repping author-entrepreneurs like Being Boss, Amber Rae and Danielle LaPorte, they have also worked with clients who’ve had little-to-no media coverage and gotten them on top podcasts like Entrepreneur on Fire, What Works and, yes, Creative Empire! On top of her agency leadership, Brigitte is passionate about teaching you how to do your own press outreach -- and that's why she's joined us today to talk about how you can book podcast interviews for your own business.

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Facebook
Twitter
Pinterest
Instagram

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Episode 231: Creative + Converting Quizzes, with Chanti Zak - the Creative Empire podcast

Reina and Christina are joined today by Chantelle Zakariasen, otherwise known as Chanti Zak. She is a conversion copywriter who creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. At the beginning of the episode, we hear what got Chanti interested in copywriting and creating quizzes. Not only does she share great tips for creating quizzes, she tells us how to get started with one and how to use it as a pre-qualifier for leads. Lastly, we hear the platforms Chanti promotes and how quizes can be, and should be, used hand-in-hand with facebook ads.

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Main Takeaways:

  • How Chanti got into copywriting + creating quizzes [0:02:32[
  • What a conversion copywriter is [0:04:54]
  • What some best practices are for making quizzes [0:08:31]
  • How to get started with quizzes + tips to create good ones [0:13:17]
  • What questions to ask to pre-qualify the quiz takers [0:23:43]
  • How and when you should work with Chanti [0:26:36]
  • What resources Chanti promotes + the ROI with FB Ads [0:29:52]
Quizzes are fun first and foremost, and that’s why they’re so effective.
— Chanti Zak
The more data you have on your audience, the better products you can create, the more your messaging will be on point, the more insight you’ll have into who they are and what they want.
— Chanti Zak
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Bio:

Chanti is a conversion copywriter, lover of a good cab sav, collector of ornamental snails, and she's straight up obsessed with quizzes. Why? Because they get better results than any other lead magnet. Because they’re fun and they make people happy. Because—psychology is cool and you don’t have to have a Ph.D. to use it in your business. She creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. Learn more at chantizak.com.

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Instagram
Facebook

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Episode 230: How to Sell Through Serving, with Kelly Roach - the Creative Empire podcast

Reina and Christina are joined today by Kelly Roach who is the host of the top rated podcast, Unstoppable Success Radio. She’s also an international bestselling author and the CEO of Kelly Roach Coaching, plus a former NFL cheerleader and Fortune 500 executive. She was promoted seven times in the eight years and she is bringing a powerful combination of proven and profitable business growth strategies, coupled with mindset wellness and productivity here to our show today. At the beginning of the episode, we hear all about the twists and turns of life with Kelly and how that has influenced her. She shares about why building a winning team is the biggest thing as an entrepreneur and how you should serve, while making money. The trip really get into what serving your audience should actually look like and the intention behind serving. Lastly, Kelly shares the first step for you to make money while serving. Check out the show notes below to grab a productivity resource from Kelly!

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Main Takeaways:

  • How Kelly's background has influenced her life strategy [0:01:30]
  • What the biggest thing she helps her people with [0:05:55]
  • Why you should build a winning team [0:07:57]
  • How to serve and also make money [0:15:34]
  • Why you need to show up [0:20:39]
  • What it looks like to serve your audience to actually serve [0:24:59]
  • How to manage a Facebook group well [0:27:10]
  • What the first step to making money is [0:30:35]
I learned really, really quickly at a really early age that I had two choices in life; I was going to either accept no, we can’t afford it, or I was going to go out and hustle and I was going to go get it.
— Kelly Roach
I always say start from where you are with what you’ve got, but start right away.
— Kelly Roach
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Bio:

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching. As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth. Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kelly’s philanthropy work and donate at www.kellyroachcoaching.com/givingback. Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

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Facebook
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Episode 229: Fashion and Passion, with Neely and Chloe Burch - the Creative Empire podcast

Today, Reina and Christina are joined by Neely and Chloe Burch. They believe luxury should never be out of reach and Chloe and Neely have sought to create a line of handbags, shoes, wallets and other accessories that redefine a luxury. At the beginning of the episode, we hear all about these two wonderful ladies and how they have found themselves running a business together. The duo discuss how they received funding and what some milestones have been for the both of them in business. The group chat about moving forward in business and Neely and Chloe are sharing how they have been data driven. Lastly, we hear what being on Oprah's list of favorite things was like and they give us an insider peek of the behind the scenes of their favorite pieces launching this fall.

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Main Takeaways:

  • What their origin story is [0:02:07]
  • How they were funded for their launch [0:06:56]
  • How Chloe transitioned out of corporate [0:12:38]
  • What it is like to bring in a co-founder [0:14:30]
  • What some of their milestones in the growth of their business [0:17:55]
  • How they are moving forward in their businesses [0:21:36]
  • Why you should be looking at the data in your biz [0:23:07]
  • What being a part of Oprah's Favorite Things taught them [0:33:14]
  • What their favorite pieces out of their fall line [0:33:00]
We really threw ourselves into the deep end, we were really lucky to have some great people surrounding us who could teach us everything we needed to learn.
— Neely Burch
You always have to have kind of a plan B and stay on your toes.
— Chloe Burch
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Bio:

We make precious things - items of quality and beauty - that are to be used for years. We believe that great design stirs our emotional connection to a product. That mark of luxury is not its price or a logo - it it the inherent beauty, quality and usefulness of something special and worth keeping. Luxury should never be out of reach. We have sought to create a line of handbags and shoes that redefines luxury. Based in New York City, Neely & Chloe is the eponymous creation of sisters Neely and Chloe Burch. Having graduated in 2013 and 2014 respectively, both sisters began a career in the fashion industry. Neely retrofitted a vintage Airstream trailer into a pop up boutique to travel the country’s rural and suburban college campuses, while Chloe cut her teeth at J. Crew as a merchant. Through these endeavours the sisters saw an opportunity to reimagine an archaic industry that encouraged low quality, unsustainable fast fashion. They found there was a void to be filled between affordable accessories and luxury brands. By renouncing the traditional retail model and selling exclusively to customers direct, Neely & Chloe are able to invest in quality, trust in design and believe that you deserve more.

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