BEST OF | 26: The 5 Things Your Business About Page Needs, with Ashlyn Carter - the Creative Empire podcast

Reina + Christina are joined this episode by Ashlyn Carter, who discusses in depth the 5 things your business about page needs. She outlines a little about the possibilities that story telling holds, what copywriting actually is, and why/when/where they should hire a copywriter. Next Ashlyn discusses the role that vulnerability can play in a business and the baby steps a newbie can start taking to implement vulnerability in their lives. Lastly she shares the advice she would give her former self who hadn't taken the leap yet.

Ashlyn Carter CEP Episode Photo

Show Highlights:

  • How there's power and investment when a consumer's world view aligns with a brand's story
  • What the 5 parts to a great business about page are
  • What a good copywriter should do + where to find them
  • How to be vulnerable and still be seen as a professional
  • How to cultivate more vulnerability in life
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Show Notes: 

Ashlyn’s Bio:

Ashlyn is a calligrapher and copywriter for creatives, helping simplify storytelling for creative women. She came alongside clients like Delta Air Lines, Chick-fil-A, Orkin, and Woodruff Arts Center to tell their stories at a full-service PR firm — and then worked as publicist branding for celebrity chef Ford Fry. Now? She strings words copywriting websites for creativepreneurs, and slings ink as a calligrapher. When not writing about herself in third person, she’s usually trying to scratch the ink off her fingernails or grabbing margs and tacos with her husband.

Ashlyn’s Social Handles: