BEST OF | 81: How to be an Intentional Work-at-home Parent, with Ashlee Proffitt - the Creative Empire podcast

Reina and Christina interview Ashlee Proffitt, owner of a boutique branding studio, this Creative Empire podcast episode. Ashlee always knew she wanted to be a work-at-home parent, so she designed her life around that goal. The trio chat about transitioning to a more intentional work-at-home life, why you don't need to have everything figured out, and what success really means.

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Show Highlights:

  • How Ashlee knew she wanted to be a work-at-home parent so she chose a career that would allow her to do so
  • What life looked like when Ashlee started versus what it looks like now
  • How Ashlee transitioned into a more intentional work-at-home life
  • How to manage the monetary expectation vs time expectation vs our identity
  • What success means to Ashlee
  • Why you don't have to figure everything out perfectly right now

Show Notes:

Ashlee’s Bio:

Hi friend! I'm Ashlee, a believer, wife, mama. I am the owner of a boutique branding studio where I have the pleasure of creating intentional, strong and genuine brands for fellow creative entrepreneurs through design and consulting services. I fell madly in love with the art of design while studying at James Madison University where I received a degree in Fine Art with an emphasis in Graphic Design. I am perpetually obsessed with thoughtful typography and to this day I am head over heels for all things paper and ink. In addition to a strange obsession to typography and great pens, I get strangely excited over anything in a beautiful shade of white. I wake up before dawn on most days. I hate a mess and accept coffee as a form of payment.

Ashlee’s Social Handles:

BEST OF | 87: How to Craft a Business with Intention, with Ali Edwards - the Creative Empire podcast

Reina and Christina interview Ali Edwards, creator of memory keeping products and classes, this Creative Empire podcast episode. Ali talks about always connecting everything she puts out back to her reason why, how she is very intentional in everything she does, and why she prefers slow growth. During this conversation, the trio discuss thinking ahead in launch strategy and share tips on how to authentically share your story with your audience.

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Show Highlights:

  • What One Little Word is and what Ali's word for this year is
  • How Ali uses her website to get her customers to focus on certain projects
  • How to create & use a launch strategy
  • How to intentionally create products/classes that matter to you
  • Why Ali encourages everyone to connect with their reason why
  • How Ali's business has evolved
  • What tips Ali has for people wanting to authentically share their story with their audience

Show Notes:

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Ali’s Bio:

Ali Edwards' passion resides in that very special place where the stories and images of life intersect. Designer, blogger, workshop instructor, and author of four books about memory keeping, Ali is well known for authentically capturing everyday life with photos and words and creating memory keeping projects from those moments that pass by in an instant. Guided by simple principles such as not making things more complicated than they need to be, focusing on the things that matter most and embracing imperfection, Ali Edwards is proud to be a work in progress. She believes without a doubt that there's no right or wrong way to do all this, that the real stories are worth telling, and there's a whole lot of celebrating to do even in the midst of the challenging pieces of life. Since 2004, Ali Edwards blog, workshops and memory keeping projects have inspired tens of thousands of people to share their own stories and enrich their own lives through the process. Ali lives in Eugene, Oregon with her two children and their cat George Washington.

Ali’s Social Handles:

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BEST OF | 86: How to Get Organized in Your Business, with Jillian Smith - the Creative Empire podcast

Reina and Christina talk to Jillian Smith of OneTouch Events, LLC during this episode of the Creative Empire Podcast. Jillian is a boss at getting organized and staying on task. She shares her top tips and favorite tools for getting organized and how to develop systems that work for you. Also included in this episode are how to find opportunities that are different than what you're currently getting and how to develop your company's core values. 

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Show Highlights:

  • How Jillian organizes her business now and what it looked like when she first started
  • What Jillian's favorite organizational tools are
  • How to develop systems that work for you
  • How Jillian incorporated international travel into her business
  • How to find opportunities that are different than the ones you currently have
  • How Jillian strategizes with her clients + how she organizes that strategy
  • How to develop your company's core values
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Show Notes:

Jillian’s Bio:

Jillian Smith is the Owner and Principal Wedding & Event Planner of OneTouch Events, LLC. Based in Atlanta, GA, her team specializes in giving every occasion from social events to multi-day business conferences a touch of “WOW”. Jillian is one of Jezebel Magazine’s 2016 Emerging Elite and an expert panelist of The Wedding Business Academy. You can find her business, planning, and leadership tips featured on The Planner’s Lounge, WeddingLovely, Heather Crabtree, and Happy Black Woman.

Jillian’s Social Handles:

BEST OF | 69: How to Find Your Authentic Purpose, with Kelly Newsome Georges - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Kelly Newsome Georges, a former-lawyer-turned-birth and postpartum teacher. Kelly shares her winding path to finding her authentic purpose in life and what activities people can do to help them find theirs. She reveals that moving closer to authenticity can help us move closer to living a life we love (and gain us ideal clients in the process!) It can be kind of scary being authentic, so Kelly also shares how to not be so resistant to fear + why you can't get rid of all fear. 

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Show Highlights:

  • How the journey to finding her purpose followed a non-linear path
  • What 3 activities are that help you grow closer to finding your purpose
  • How women business owners can help facilitate the transition from woman to mother
  • How to deal with people who are unkind to you
  • Why building up to success slowly is better than overnight success
  • How authenticity can help us live a life we love (and gain us ideal clients too!)
  • How to not resist fear so much and why you can't get rid of all fear
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Show Notes:

Kelly’s Bio:

Kelly Newsome Georges is a former-lawyer-turned-birth and postpartum teacher, helping new moms transition confidently, consciously, and more comfortably into motherhood. She is the creator of The New Parent Partner™: 100+ Tools for Birth, Postpartum, and Newborn Care, Designed to Make Early Motherhood Easier, and in early 2017, she will launch Ritual Care, an online wellness sanctuary and virtual classroom with courses and coaching on birth, newborn care, and new mama care throughout the first year of baby’s life. Kelly has a certification in Positive Psychology from the Kripalu Center for Yoga and Health, a bachelor of science degree in Psychology and Human Development, and multiple certifications and trainings for birth and postpartum doula care, prenatal and postnatal yoga, kids yoga, pediatric sleep, and breastfeeding and bottle-feeding support. Her favorite mama-related role, though, is her own: she is a mother to a spectacular little girl, Sage, and stepmom to 3 brilliant bonus kids. She lives in Washington, DC and Paris, France.

Kelly’s Social Handles:

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BEST OF | 56: How to Cultivate a Life of Grace Not Perfection, with Emily Ley - the Creative Empire podcast

Joining Reina and Christina this episode is Emily Ley, creator of the Simplified Planner and the book Grace, Not Perfection. Emily reveals how she has embraced grace, not perfection in her own life and what it has done for her personally. She shares how to find your own version of "enough" and live with imperfect grace as well. Emily also has great insights on working from home and taking care of kids, building a debt free business, and how to answer when people ask what you do for a living. 

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Show Highlights:

  • How grace gives you permission to just be yourself
  • How to manage being a mom + working at home
  • How to build a business without debt
  • Why community is important + where to find creative business owner friends
  • How to figure out an answer to the question "What do you do for a living?"
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Show Notes:

Emily's Bio:

Like all women, Emily Ley has a lot on her plate. She is a devoted wife and present mother to three small children, she is the creator of the top-selling Simplified Planner®, founder of a hugely successful brand of simple day planners, baby books and home-office accessories sold worldwide, Gerber and Shipt spokesperson, and now an author. And despite her beautiful products and seemingly Pinterest-perfect life, Emily isn’t afraid to admit that her life is crazy and messy. And that’s OKAY. After a health scare resulting from the stress and overwhelm she was trying to manage nearly landed her in the hospital, Emily decided enough was enough. It was time to simplify all areas of her life so that she could focus on the people and things that matter most. Now she is leading the revolution to help all women do the same.

Out of the dozens of helpful tips and convicting lessons, what Emily hope readers gain from Grace, Not Perfection is quite simple. “Whether my reader is single or married, a mom or child-free, in a career she loves of at home full-time, feeling pretty together or feeling like a total mess, I want her to have the same takeaway,” Emily says. “I want her to shut this book and say, ‘This is good enough. I am good enough, just like I am right now, with what I have and as who God made me to be. I don’t have to be anything more.’” Emily lives in Tampa with her husband and three children. For more information, please visit www.EmilyLey.com.

Emily's Social Handles:

BEST OF | 82: How to Define Your Own Version of Success, with Rhiannon Bosse - the Creative Empire podcastv

Reina and Christina’s guest this episode is Rhiannon Bosse, founder of Rhiannon Bosse and the Trouvaille Workshop. The trio have an honest conversation that addresses a few issues in our creative community today, such as copying others' work, defining success in others' terms, and our business running our life instead of the other way around. Listen to this episode and learn how to find your own voice, define your own version of success, and set boundaries.

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Show Highlights:

  • What some of the hallmarks are of doing business the right way
  • How to find your own style/voice
  • Why we need to give ourselves permission to change
  • How, as an entrepreneur, to prepare for becoming a parent
  • How to build a business that supports the life you want to live
  • What mistakes Rhiannon has made around setting boundaries
  • How Rhiannon loves on her clients
  • How being a mom + her relationship with her own mother help her serve her clients
  • How community is a good thing, but needs to be moderated in our lives
  • Why working hard for what you get is a good thing
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Show Notes:

Rhiannon’s Bio:

Rhiannon is passionate about striving to make those around her always feel loved. She is the businesswoman behind the Rhiannon Bosse brand which has two distinct facets; a wedding planning and design firm, and a lifestyle blog both started in 2009. When she's not designing florals in her studio, she's found at home in West Michigan spending time with her family. Rhiannon stands for innovation, integrity, and most of all, extending love and grace to all.

Rhiannon’s Social Handles:

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BEST OF | 63: How to Brand Your Photography Business, with Vanessa Velez - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by destination wedding photographer and intentional brand strategist Vanessa Velez. She gives practical tips and advice this episode for photographers and non-photographers alike on branding and visual strategy. Vanessa curates a beautiful online presence through her website and social media and shares how she does so. 

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Show Highlights:

  • How Vanessa's background in marketing has helped make her a successful destination wedding photographer
  • What changes she's seen in the photography industry in the past ten years
  • How Instagram has helped her business + how she's grown her Instagram following
  • How knowing the client you want is helpful + how to figure them out
  • What photographers who are struggling to book anybody should do
  • What happens when you have a really strong visual branding strategy
  • What 3 practical tips she has for people to take their client experience up a level
  • What Vanessa's secret is to curating such a visual presence
  • What non-photographers can do to improve their Instagram feed + captions
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Show Notes:

Vanessa’s Bio:

Vanessa Velez is a Destination Wedding Photographer and Intentional Brand Strategist who has a deep passion for the creative business and weddings. She has been documenting events for the past decade and it is a romantic at heart. As a Destination photographer she has traveled to places like Jamaica, Puerto Rico, Dominican Republic, New York and Paris. When she is not shooting weddings she is helping creative businesses create brands with intention, that can connect with their audience with authentic and true voices. She is also an advocate for community over competition as the Fort Lauderdale leader of Tuesdays Together. When she is not working you can find her cozy in bed with her daughter eating vanilla ice cream with an excess of whip cream and almonds.

Vanessa’s Social Handles:

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BEST OF | 26: The 5 Things Your Business About Page Needs, with Ashlyn Carter - the Creative Empire podcast

Reina + Christina are joined this episode by Ashlyn Carter, who discusses in depth the 5 things your business about page needs. She outlines a little about the possibilities that story telling holds, what copywriting actually is, and why/when/where they should hire a copywriter. Next Ashlyn discusses the role that vulnerability can play in a business and the baby steps a newbie can start taking to implement vulnerability in their lives. Lastly she shares the advice she would give her former self who hadn't taken the leap yet.

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Show Highlights:

  • How there's power and investment when a consumer's world view aligns with a brand's story
  • What the 5 parts to a great business about page are
  • What a good copywriter should do + where to find them
  • How to be vulnerable and still be seen as a professional
  • How to cultivate more vulnerability in life
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Show Notes: 

Ashlyn’s Bio:

Ashlyn is a calligrapher and copywriter for creatives, helping simplify storytelling for creative women. She came alongside clients like Delta Air Lines, Chick-fil-A, Orkin, and Woodruff Arts Center to tell their stories at a full-service PR firm — and then worked as publicist branding for celebrity chef Ford Fry. Now? She strings words copywriting websites for creativepreneurs, and slings ink as a calligrapher. When not writing about herself in third person, she’s usually trying to scratch the ink off her fingernails or grabbing margs and tacos with her husband.

Ashlyn’s Social Handles:

BEST OF | 37: How to Create Meaningful Client Relationships, with Laura Joseph - the Creative Empire podcast

Please enjoy this 'best of' episode featuring Laura Joseph of Paper & Honey. The CEP gals are taking the month of June off after a year of podcasting 2x weekly. It's worth listening to again! On this episode of the Creative Empire Podcast Laura Joseph of Paper & Honey discusses creating meaningful client relationships. She firstly talks about transitioning from her 9-5 to take her side hustle full time. She elaborates on how she took this leap of faith, creates what she loves, and continues to be fearless in what she wants as a creative. Laura explains how to find your ideal client and then truly connect with them. She talks about how she moves with what clients want and need from her, without compromising her integrity or vision.

Laura Joseph Headshot | Creative Empire Podcast

Show Highlights:

  • How to transition from your 9-5 to taking your side hustle full time
  • How to move with what clients want and need from you (without compromising)
  • How to take the leap of faith and create what you love
  • How to find your ideal clients and truly connect with them
  • How to be fearless in what you want as a creative
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Show Notes:

Laura's Bio:

Laura lives in Brighton, Michigan where she spends her days with a calligraphy pen in one hand and a mug of French roast coffee in the other. Some of her favorite things are getting to know someone over a glass of wine (or craft beer — she doesn’t discriminate!), the smell of opening her windows for the first time after a long winter, or finding a good documentary on Netflix. Paper & Honey began as a cubicle-confined dream back in 2012, coming to life in early 2014. She believes in having a kind and human-centered heart, living with intention and purpose, working hard to make the incredible happen, and finding inspiration in the strangest of places.

Laura Joseph | My Creative Empire Podcast

Laura’s Social Handles:

BEST OF | 13: Living with Intention, Learning from Fear, Katie Selvidge of Cottage Hill Magazine - the Creative Empire podcast

Please enjoy this 'best of' episode featuring Katie Selvidge, founder of Cottage Hill. The CEP gals are taking a month off after a year of podcasting 2 times weekly. It's worth listening to again! This episode interview Katie Selvidge of Cottage Hill Magazine about living and making decisions intentionally, and learning from fear. Katie is all about being intentional with time, money and resources, listen in on how she achieves this. Besides intention, Katie's other main highlight this episode is about the role fear plays in business and how to overcome and even learn from fear. Linked with understanding fear is how courage plays its role in creative entrepreneurship. Katie goes on to talk about how much of fear is linked with shaming, and how it's not the failure that we fear, but rather what others will think. Katie relates this to mom-shaming as well. Finally Katie ends with how you should honor your truth and how, despite living in the middle-of-nowhere, you can network and be present.

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Show Highlights:

  • How to be intentional about our time, money and resources
  • What role fear plays in your business and life
  • How courage plays its role in creative entrepreneurship
  • How to overcome shaming (specifically mom-shaming)
  • How to network and be successful (despite living in the middle-of-nowhere)
  • Why you should honor your truth (and why it's the key to your success!)
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Show Notes:

Katie’s Bio:

Katie O. Selvidge is an editor in chief, writer, thought leader and consultant for creative entrepreneurs. As a former ballerina and choreographer, Katie coaches creative professionals in a unique way utilizing her self-developed curriculum ‘Assured + Well’ to cultivate creative authenticity and sustainability. After Katie launched Cottage Hill in November 2014 as the only lifestyle and wedding publication, its inaugural magazine – The Homecoming Issue was immediately welcomed by thousands of readers in 43 US states and 4 countries before landing in all Barnes & Noble newsstands. Following publications, The Captivated Issue and The Pioneer Issue both sold out online before hitting newsstands, reaching all 50 US states and 7 countries. The Grace Issue debuts November 2016. Cottage Hill is named after Katie’s hometown and celebrates lives worthy of an elegant and meaningful legacy through original inspiration, real stories and fine art photography by artists around the globe. Simply put, Cottage Hill is the art of wholehearted living. Katie resides in Oklahoma with her husband and their daughter.

Katie Selvidge | Creative Empire Podcast