Episode 209: Jam Session, with Reina + Christina, Types of Offers to Create in Your Biz - the Creative Empire podcast

Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire.

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Main Takeaways:

  • How digital downloads were Christina's first money maker [0:02:11]
  • What the types of offerings are online [0:05:25]
  • How done for you services are what Christina likes [0:07:43]
  • How to use affiliate programs [0:09:31]
  • How you can have pop-up services [0:15:47]
  • What passive offers can look like [0:20:33]
  • What product offers can look like + drop shipping [0:25:35]
  • How you can use licensing [0:30:28]
Marketing your services in a different way that just really gets to the heart of what the person that you’re trying to serve is really looking for support and help around.
— Christina Scalera
You, as the content creator, are packing it up to create shortcuts for your consumer so that they don’t have to look for thousands of hours’ worth of podcast content.
— Reina Pomeroy
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Episode 200: Jam Session with Reina + Christina, Creative Empire's 2 Year Anniversary - the Creative Empire podcast

Today, Reina and Christina are back for episode 200! The duo are are so honored to have been in your ears for this long and this many episodes and they are really excited to jam about the things that They’ve learned through having this podcast, the things that they have seen in the industry and what they anticipate, the projections that they have for Creative Empire and the creative community at large.

Main Takeaways:

  • The story behind Creative Empire Podcast [0:01:33]
  • Why Reina was scared of starting the podcast [0:06:57]
  • How the podcast has influenced the duo in their businesses [0:11:51]
  • What type of brand to build [0:13:40]
  • How having the podcast has helped them become better guests [0:15:13]
  • What changes in the industry have looked like [0:15:43]
  • What sustainability in business can look like [0:18:46]
  • Why you just need to start somewhere [0:23:21]
  • What they have learned personally [0:26:00]
  • Where is the Creative Industry headed [0:39:59]
Entrepreneurship is just this game where you’re constantly trading up, like you start with a paperclip and then you end up with a condo in Hawaii, like that guy on craigslist all those years ago. You’re just like constantly trading up.
— Christina Scalera
Every industry requires some kind of tenacity and what does that look like for you and how do you want to grow your business.
— Reina Pomeroy
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Episode 190: Jam Session with Reina + Christina, Catching Up With Our Co-Hosts - the Creative Empire podcast

Today, Reina and Christina and they're jamming about catching up, both about their lives and what’s been going on behind the scenes for their businesses. They are also talking about traveling, which they've both done a lot of, and they're going to be also talking about behind the scenes in terms of when things go as well as they had hoped or it’s not going as they had expected. Listen below to hear a little bit more about where they both are in their businesses and the changes they are implementing.

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Main Takeaways:

  • Where Christina is [0:01:11]
  • What moving has been like for Reina [0:02:02]
  • What business looks like for Christina [0:03:47]
  • What Reina is looking forward to this year [0:12:03]
  • How to manage expectations [0:14:38]
  • What seasons versus shifting hours [0:16:28]
  • How shifting your business model can work [0:20:46]
  • How to start setting boundaries [0:23:42]
  • What Christina's creative empire looks like [0:25:45]
  • What Reina's creative empire looks like [0:26:43]
For me it’s been like just putting the brake on it and saying, ‘You know what? It’s okay. It’s going to be.’
— Reina
I mean, there’s definitely certain seasons where I feel more permission. So around, like Christmas and the holidays, I definitely feel a lot more permission to let go and like people aren’t expecting your responses quickly, which is really kind of a breath of fresh air.
— Christina Scalera

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Episode 180: Jam Session with Reina + Christina, Contentment in Business - the Creative Empire podcast

Today, Reina and Christina are jamming out about contentment within business. They are chatting about what it can feel like to be content in where your business is as well as what contentment would look like for each of them. This episode is full of  talking about giving ourselves grace and discussing a real life struggle in business.

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Main Takeaways:

  • What contentment in business would look like for the duo [0:01:28]
  • How guilt can creep in with contentment [0:06:42]
  • Why being content with what you want in your business is okay [0:08:25]
  • Why to focus on one thing in your business [0:12:35]
  • What does contentment look like for you [0:17:03]
  • Why we care about what others think [0:19:06]
Write down three things everyday that you’re grateful for and that, I think that helps to create (gratitude).
— Christina Scalera
From experience, you can visible everywhere that you want and if you are not good at selling at the end of the day it does not matter.
— Christina Scalera
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Episode 156: Jam Session with Reina + Christina, Shop Small - the Creative Empire podcast

This jam session episode features Reina and Christina chatting about shopping small this holiday season. This episode is really for those who want to be conscious in where we put our money. The duo start by chatting about what entrepreneurs feel like when someone buys from them. The chat about Reina's Heart Centered Holiday Gift Guide and about how shopping can make you feel. In addition, Reina and Christina share some of their favorite small businesses to buy from. 

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Main Takeaways:

  • What having someone buys from you feels like [0:02:08]
  • What the Heart Centered Holiday Gift Guide is [0:04:56]
  • How to deal with decision fatigue [0:05:30]
  • Why shopping from smaller online businesses is worth it [0:07:12]
  • How to treat holiday guilt [0:13:20]
  • How to accept gifts graciously [0:17:01]
  • Why you are a driver of the economy [0:20:01]
  • What some gifts that give back are [0:21:14]
  • Reina + Christina's favorite small businesses + gifts [0:26:47]
  • How you can buy products outside of Amazon [0:35:39]
If you want a gift that really wows and delights, I think looking small is going to give you that wow factor.
— Christina Scalera
If you have an opportunity to spend money on gifts that give back, please do that.
— Reina Pomeroy
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Episode 148: Jam Session with Reina + Dannie, Big Plan for the Creative Mind - the Creative Empire podcast

Today is a jam session with our co-hosts Christina and Reina, plus Dannie Fountain. Reina and Dannie are jamming out about their new book, that was just released this past Tuesday. The Duo jump into what makes goal setting important and their reasons for wanting a book like this created. They chat about how they break down parts of each guest expert, so that the reader can really identify with parts of their lives. The book boasts a lot of information and takeaways, so they explain the best way to digest the book.

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Main Takeaways:

  • What makes goal setting important [0:02:37]
  • How they have guest experts to give ideas for planning [0:05:14]
  • What the most common thing they found while creating this book [0:10:47]
  • How to be proactive while reading the book + how to digest it all [0:16:13]
  • Why you need to take in compliments [0:19:57]
  • What the clear focus of the book was [0:28:55]
Writing your goals down sets you up to be exponentially more successful, and all it takes is pen to paper.
— Dannie Fountain
Before you plan, you have to reflect.
— Reina Pomeroy
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About The Big Plan for the Creative Mind:

We believe that because just because we are more creative, more right brained, more flow or intuition oriented, doesn’t mean that one should not plan. In fact, there is an opportunity to do it differently - there's not just one way to do goal setting.

When you Google goal setting books, you find very corporate style, linear left brain books. A lot of creative types and people who want a little bit more flow get turned off by this. They’re planning or flowing in a way that doesn't really identify with that left brain linear type of planning. In the past, maybe if they've had a corporate job or had some kind of a structure that is very left-brain dominant, they’ve been told that their process is wrong or they're made to feel inadequate in the way that they do things.

In the creative industry there are plenty of tools like Power Sheets, the Conquer Kit, Your Best Year or the Fresh Start Notebook that are breaking the mold of the standard goal-setting book. These leaders are writing and creating content around these topics, but what we fail to see is a collection housed together where their unique goal-setting strategies, mindset, and execution are being showcased. This is an opportunity for the creative industry to get a glimpse of what it's like both in people's businesses and in their lives.

Social Handles:

Reina's:
Website
Instagram
Facebook
Twitter
Pinterest

Dannie's:
Website
Instagram
Facebook
Twitter
Pinterest

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Episode 145: Jam Session with Reina + Christina, Masterminds - the Creative Empire podcast

This jam session episode features Reina and Christina chatting about masterminds and masterminding. They are  covering lots of different questions that you guys have had and that they even had about masterminds. Specifically, what is in your mind? What can you expect to get out of these things? What do these things even do for you? Why would you want to be a part of on and which ones we've been a part of and which ones were running. 

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Main Takeaways:

  • What is a mastermind [0:01:22]
  • What the types of masterminds are [0:04:21]
  • What are peer masterminds vs. paid masterminds [0:08:17]
  • How to figure out why you want to join a mastermind [0:09:33]
  • What rules of masterminds can be [0:13:30]
  • What some takeaways from Masterminds have been [0:17:10]
  • How hotseats work [0:22:33]
  • How Reina is starting a mastermind and what they are [0:25:44]
  • What service Christina offers in sales [0:27:10]
  • How masterminds can help network and create credibility [0:32:05]
The best masterminds are the ones who are willing to dig deep with you.
— Reina Pomeroy
I’m so glad I did join one because it is very helpful to see how other people are experimenting and trying the things.
— Christina Scalera
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Episode 132: Jam Session with Reina + Christina, Getting Honest About Self Care - the Creative Empire podcast

This jam session episode features Reina and Christina chatting and getting honest, about self-care as a business owner. Today we’re going to be talking a little bit about self-care but also other things and how to be a more whole person. The duo discuss everything from hobbies and how they can help you creatively in a business, to their top tools they use to stay productive, such as apps like Sworkit and Asana Rebel.

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Main Takeaways:

  • Setting boundaries such as business hours [0:01:47]
  • How your hobbies can help you feel scheduled [0:03:32]
  • Working in different places to be more productive [0:06:50]
  • What Reina's "One Body" idea [0:07:50]
  • Top list of helpful things to be more productive [0:09:06]
  • Why hobbies can help you be creative [0:18:57]
  • How to start a hobby [0:28:15]
It’s not an appointment but it’s sort of like a commitment to myself to do that.
— Reina Pomeroy
There is a lot of hard work involved and so in taking care of ourselves it really is necessary to do things that are fun.
— Christina Scalera
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Episode 124: Jam Session with Reina + Christina, How to Do Business Differently - the Creative Empire podcast

This jam session episode features Reina and Christina chatting about how to break the mold in your business. The duo have at least eight actionable strategies that you’re going to be able to take away in this episode and can use to start switching up the status quo and do your business differently than the rest of your industry. 

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Main Takeaways:

  • How high need, low competition ideas can do great things [0:01:54]
  • Why we should be questioning the "standard way" to do things [0:06:40]
  • How payment plans can be a client experience [0:08:48]
  • Why client gifts are getting overwhelming [0:14:00]
  • Why stepping into another niches conference is a good idea + investing  [0:20:08]
  • How questioning the status quo can help us develop [0:23:03]
  • What collaborations can do with your clientele [0:30:46]
  • How leveraging your past can differentiate your business [0:34:39]
There’s a lot of fear in doing it differently.
— Reina Pomeroy
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Episode 115: Jam Session with Reina + Christina, Reina's Japan Trip - the Creative Empire podcast

This episode features Reina and Christina chatting about Reina's month long trip to Japan. Reina is talking about how the trip was something she was nervous about, but made time to do it. They chat about how mommy-mode effects a trip and what mom guilt can look like as an entrepreneur. Reina talks deeply about the differences of societal norms in Japan, from client experiences to packaging on everything. This episode gives you some advice on travelling if you are a parent with young children or even an entrepreneur hesitant to commit to a long travel time frame.

Creative Empire Podcast | Episode 115 | Jam Session about Reina's Japan Trip

Main Takeaways:

  • How to decide to take a trip for an extended amount of time + making it happen [0:01:15]
  • What mommy-mode looks like on vacation [0:06:12]
  • What travelling struggles and hurdles that she had to overcome [0:18:11]
  • What her business will change from self-reflection while gone for a while [0:21:14]
  • How the society norms differ in Japan including efficiency and client-experience [0:24:33]
  • How we should give ourselves permission to travel and commitment [0:34:29]
Every season comes with a different challenge for me, but traveling shouldn’t necessarily have to be something that you wait for.
— Reina Pomeroy
Click here to subscribe
There’s a lot of things that we do in our lives that we’re hindered because there’s a certain expectation that we put on ourselves.
— Christina Scalera

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Episode 102: Jam Session with Reina + Christina, Milestones - the Creative Empire podcast

This episode features Reina and Christina chatting about milestones in business. They both reveal moments that have been milestones in their individual businesses. Also shared in this episode is  advice for what people need to do when they are feeling overwhelmed or triggered.

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Show Highlights:

  • What milestones Reina has experienced in her business
  • What milestones Christina has experienced in her business
  • How investing in courses + retreats can be milestones
  • What people need to do when something is overwhelming them
  • What people need to do when they feel triggered

Show Notes:

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Episode 100: Jam Session with Reina + Christina, Sales 101 - the Creative Empire podcast

This episode features Reina and Christina chatting about selling. They start the episode by briefly outlining their own personal philosophies on selling. Then they dive right in and talk about what good selling looks like, how to sell by just talking to people + trying to help them, and how to manifest generosity in your business. They also chat about how to pick a lead magnet, how to guide leads through your selling process, and how to follow up with leads. Lastly Reina and Christina finish up the episode by talking about how money mindset affects selling. 

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Show Highlights:

  • What Christina's philosophy on selling is
  • What Reina's philosophy on selling is
  • What good selling looks like
  • How to sell by just talking to people and trying to help them
  • How to manifest generosity in your business
  • How to pick your lead magnet, even if you don't have clients yet
  • What to do if you're feeling stuck and not getting clients
  • How to sell without having a website
  • How to follow up with leads
  • How money mindset affects selling

Show Notes:

98: Jam Session with Reina + Christina, How to Create Accountability in Your Business - the Creative Empire podcast

This episode features Reina and Christina chatting about how to create accountability in your business. They briefly  discuss why accountability is important and then dive right into 9 ways to incorporate accountability into your business. They finish up the episode by outlining the difference between a lack of accountability versus just making excuses and why it's important to speak your goals out loud. 

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Show Highlights:

  • Why accountability is important
  • What 9 ways to incorporate accountability into your business are
  • What the difference between lacking accountability + just making excuses is
  • Why it's important to say your goals out loud

Show Notes:

Listen And Subscribe
Listen And Subscribe

73: How to Start a Business, Jam Session with Reina + Christina - the Creative Empire podcast

This episode features Reina and Christina chatting about how to start a business. They see people over-complicating it and would like to discuss how to go through the process in simpler terms. First Christina tells how to legally set up a business. Then they talk about the other things that go into building a business, like visibility, gaining clients, and mindset. 

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Show Highlights:

  • How to legally setup a business from scratch
  • What the difference between an LLC and a trademark
  • What to do before you start a company
  • What belongs in a business plan
  • How to gain visibility quickly
  • How to test your business idea before you even have an LLC + why it's important
  • Why you should pick one thing first to become an expert in
  • Why confidence is an important part of owning a business

Show Notes:

54: How to Survive the Holidays with Your Family, Jam Session with Reina and Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast, Reina + Christina want to shed light on an important topic they see creatives struggling with, which is how to share what you do and survive the opinions. They both have been there and want to help make this holiday season more peaceful for you! They talk about it being the creative business owner's responsibility not only to educate people on what it is they do, but also to be okay with them not understanding. Reina advises people to get really clear on their money situation so they can be confident in their plan and articulate it. They encourage listeners to figure out who really matters, who is part of their inner circle, and only listen to their opinions. When it gets hard, especially around the holidays, find ways to be alone and de-stress, like journaling and the Grateful Heart exercise. Lastly, they talk about voicing your wins and actually celebrating them. 

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Show Highlights:

  • How to be ok with people not "getting" what you do
  • How to limit whose opinions matter to you
  • How to approach friends + family with the news of launching your business
  • How to tell people what you do in relatable terms
  • Why having outlets are so important + a few ideas of how to decompress
  • How to acknowledge + celebrate your wins

Show Notes:

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Listen And Subscribe

50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

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Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

45: Everything you Need to Know About Registering a Trademark for Your Creative Biz, with Christina Scalera - the Creative Empire podcast

During this Jam Session Reina interview Christina all about trademarks for creative businesses. Christina describes the different kind of creatives who may or may not need to register their trademark and how to identify if you're one of them. She does on to describe what you can and can't trademark, and how to register for your blog and digital downloads. She covers what different classes are, and why you need to know your trademark class. She clarifies the difference between trademarks and copyrights, and closes with why you should hire an attorney to register a trademark (and how to choose the right one!). She offers a timeline for the filing process, what to expect and how much to budget. 

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Show Highlights:

  • Why you may need to register your trademark (and why you may not!)
  • What you can trademark (and what you can't)
  • How you can register your blog and digital downloads
  • What's the difference between trademarks and copyrights
  • What your trademark class is, and why it's important to know
  • How long the filing process is and what to expect
  • How much you should budget for a trademark
  • Why you need to hire an attorney to register a trademark

Show Notes:

Listen And Subscribe
Listen And Subscribe

40: Networking Like a Pro for Introverts, Jam Session with Reina + Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast features Reina + Christina jamming on how to network, especially if you're an introvert. Reina shares the tips and tricks she has shared with introvert clients and friends that have helped them the most. Christina, a natural introvert, shares what it is like for her to go to events and asks Reina how to go up to people she looks up to or "influencers." They both discuss what networking and being more visible and making connections has done for their businesses. Finally Christina asks Reina what one step an introvert can take today to connect to another person if they don't know where to start. 

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Show Highlights:

  • What can help ease nerves about networking
  • How making networking a game makes it more fun
  • How to shift your thinking when you're really nervous to go up to someone you really admire
  • How having a goal for networking can help you determine what kind of event to go to
  • How honoring the commitment you made to go to an eventcan help break the cycle of excuses for not going
  • How to turn your attention from how you're feeling to maybe another person is feeling the same way
  • What people get from networking
  • What networking and connecting to other people have done for Reina + Christina's businesses
  • What the "Social Glue Method" is
  • What one action that an introvert who doesn't know where to start networking can take

Show Notes:

Listen And Subscribe
Listen And Subscribe

36: Your Supporting Role, Jam Session with Reina + Christina - the Creative Empire podcast

This week on the Creative Empire podcast Reina + Christina are jamming about being a part of a team and playing a supporting role in business. They discuss it being a financially and business savvy decision to learn from someone else's mistakes before going into business for yourself. Next the ladies introduce their team and share what their roles on their teams are. Reina + Christina discuss figuring out your strengths and how the role you're meant to fill might not have a specific title. Lastly, they discuss how you can find entrepreneurs to work for in Facebook groups. 

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Show Highlights:

  • How the title of the roles don't necessarily fit the actual needs of entrepreneurs
  • How if you're struggling, it's ok to not be in business for yourself immediately
  • How, as part of a team, you get to learn from someone else's mistakes
  • How being a part of a team is not as lonely as being a solopreneur
  • What the criteria for internships is
  • How to put yourself out there to get hired

Show Notes:

Listen And Subscribe
Listen And Subscribe

29: Our Favorite Biz Books, Jam Session with Reina and Christina - the Creative Empire podcast

This week on the Creative Empire Podcast Reina + Christina are jamming about their favorite business and life books. They discuss a dozen books that have made a real impact or impression on their personal and/or business lives. If you're looking for a good weekend read or for some serious inspiration then listen on! 

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HIGHLIGHTS:

  • Contagious by Jonah Berger
  • Later by Lara Casey
  • The Conquer Kit by Natalie MacNeil
  • The $100 Startup by Chris Guilebeau
  • The Crossroads of Should and Must by Elle Luna
  • Make it Happen by Lara Casey
  • Daring Greatly by Brene Brown
  • Steal Like an Artist by Austin Kleon
  • Start With Why by Simon Sinek
  • Harvard Business Review
  • The Blue Ocean Strategy by W Chan Kim
  • Daring and Disruptive by Lisa Messenger

SHOW NOTES:

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