94: Becki Crosby, How to Makeover Your Mentality - the Creative Empire podcast

  Reina and Christina’s guest this episode of the Creative Empire Podcast is Becki Crosby, a professional stylist turned self-confidence promoter and creator of Whippy Cake. Becki shares that being a business owner isn't all sunshine and rainbows and what people can actually expect to go through. Also discussed in this episode is the need to go all in in your business, why you need to trust yourself and what you're good at, and why personal development is important + what kinds to partake in. The trio even discuss copycats, why you shouldn't hyperfocus on them, and how to find your special message to the world.

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Show Highlights:

  • What Becki's winding path to entrepreneurship looked like
  • Why Becki chose to shut down her headband business rather than sell it
  • Why you need to go all in with your business, no matter if you don't have many hours to work on it
  • What the difference is between successful business owners + people who are just dabbling
  • How being a business owner isn't all sunshine and rainbows
  • Why people are more important than money and what role intuition plays in Becki's business
  • What "makeup for your mindset" is and why you need to be doing it
  • Why you need to trust yourself and what you're good at
  • Why you shouldn't hyperfocus on copycats
  • How to figure out what's special about you, what your message to the world is
  • Why personal development is important + what kinds to partake in

Show Notes:

Becki’s Bio:

Who is Whippy Cake? That would be me, Becki, a professional stylist turned self-confidence promoter. I love a beauty tutorial as much as the next girl, but I also believe in a world where people put more value on who you are on the inside than what you look like on the outside.

If pixie tutorials and confidence lessons aren’t enough to kick start your journey to mega achievement, I’ve still got you covered.  After developing my own business for 7+ years and working on dream projects that still have me pinching myself, I've turned my attention to you, the up-and-coming #GirlBoss who just might need a little pep talk from someone who has been there, tried that.  Never one to shy away from a crowd, I have also taken my love for teaching on the road, speaking to audiences big and small, from LA to NYC.

Becki’s Social Handles:

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Episode 56: How to Cultivate a Life of Grace Not Perfection, with Emily Ley - the Creative Empire podcast

Joining Reina and Christina this episode is Emily Ley, creator of the Simplified Planner and the book Grace, Not Perfection. Emily reveals how she has embraced grace, not perfection in her own life and what it has done for her personally. She shares how to find your own version of "enough" and live with imperfect grace as well. Emily also has great insights on working from home and taking care of kids, building a debt free business, and how to answer when people ask what you do for a living. 

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Show Highlights:

  • How grace gives you permission to just be yourself
  • How to manage being a mom + working at home
  • How to build a business without debt
  • Why community is important + where to find creative business owner friends
  • How to figure out an answer to the question "What do you do for a living?"
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Show Notes:

Emily's Bio:

Like all women, Emily Ley has a lot on her plate. She is a devoted wife and present mother to three small children, she is the creator of the top-selling Simplified Planner®, founder of a hugely successful brand of simple day planners, baby books and home-office accessories sold worldwide, Gerber and Shipt spokesperson, and now an author. And despite her beautiful products and seemingly Pinterest-perfect life, Emily isn’t afraid to admit that her life is crazy and messy. And that’s OKAY. After a health scare resulting from the stress and overwhelm she was trying to manage nearly landed her in the hospital, Emily decided enough was enough. It was time to simplify all areas of her life so that she could focus on the people and things that matter most. Now she is leading the revolution to help all women do the same.

Out of the dozens of helpful tips and convicting lessons, what Emily hope readers gain from Grace, Not Perfection is quite simple. “Whether my reader is single or married, a mom or child-free, in a career she loves of at home full-time, feeling pretty together or feeling like a total mess, I want her to have the same takeaway,” Emily says. “I want her to shut this book and say, ‘This is good enough. I am good enough, just like I am right now, with what I have and as who God made me to be. I don’t have to be anything more.’” Emily lives in Tampa with her husband and three children. For more information, please visit www.EmilyLey.com.

Emily's Social Handles:

47: Why You Should Attend That Conference, with Amber Housley - the Creative Empire podcast

Amber Housley joins the ladies of the Creative Empire Podcast to discuss her journey and how it lead to following many passions. From stationary and wedding planning, to organizing retreats and creating products, Amber has done it all! Amber discusses her transition from working full time in a team to going out on her own in the creative world full time. She offers how she deals with life's chaotic times and moments, despite the pressure of Instagram to make it all look put together. Amber explains the ROI and the kind of personal/business development you can expect from a conference, and why they may be worth going, even if you're not a full time creative yet. Amber goes on to talk about the benefits of stepping outside your community (or bubble) to learn from other industries and professions. 

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Show Highlights:

  • How to transition from your 9-5 to full time creative entrepreneur
  • How to deal when your life feels very un-Instagram-able
  • How to conquer email marketing when you're just starting out
  • What kind of personal/business development you can expect from a conference
  • Why you should step outside your community to learn
  • How to look beyond competitors and why it's important

Show Notes:

Amber's Bio:

Amber Housley is a Creative Business and Sweet Life Cultivator. A multi-passionate serial entrepreneur, she founded her first business in 2007 and is now the designer behind The Joyful Garden Planner and founder of Inspired Retreat, an annual business gathering of creative women entrepreneurs. Her new course, Blooming Business Kits, will launch in Fall of 2016 and is made for mama entrepreneurs who want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time. In addition to her business activities, she is Marketing Director at Southern Weddings magazine and Lara Casey Media, and is enthusiastic about sharing the message of meaningful marriages and intentional living. Her past wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. Speaking from the stage at Inspired Retreat, Making Things Happen, Stationery Academy, Savvy Experience and Altitude Summit conferences, she has covered everything from building your creative business dream to marketing strategies. Amber has a big heart for helping women build thriving creative businesses and joy-filled lives. She combines her love of business, creating, gardening, faith and family into one ‘sweet life’ with her husband and two little ones outside Nashville, Tennessee.

Amber's Social Handles:

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40: Networking Like a Pro for Introverts, Jam Session with Reina + Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast features Reina + Christina jamming on how to network, especially if you're an introvert. Reina shares the tips and tricks she has shared with introvert clients and friends that have helped them the most. Christina, a natural introvert, shares what it is like for her to go to events and asks Reina how to go up to people she looks up to or "influencers." They both discuss what networking and being more visible and making connections has done for their businesses. Finally Christina asks Reina what one step an introvert can take today to connect to another person if they don't know where to start. 

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Show Highlights:

  • What can help ease nerves about networking
  • How making networking a game makes it more fun
  • How to shift your thinking when you're really nervous to go up to someone you really admire
  • How having a goal for networking can help you determine what kind of event to go to
  • How honoring the commitment you made to go to an eventcan help break the cycle of excuses for not going
  • How to turn your attention from how you're feeling to maybe another person is feeling the same way
  • What people get from networking
  • What networking and connecting to other people have done for Reina + Christina's businesses
  • What the "Social Glue Method" is
  • What one action that an introvert who doesn't know where to start networking can take

Show Notes:

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Episode 37: How to Create Meaningful Client Relationships, with Laura Joseph - the Creative Empire podcast

On this episode of the Creative Empire Podcast Laura Joseph of Paper & Honey discusses creating meaningful client relationships. She firstly talks about transitioning from her 9-5 to take her side hustle full time. She elaborates on how she took this leap of faith, creates what she loves, and continues to be fearless in what she wants as a creative. Laura explains how to find your ideal client and then truly connect with them. She talks about how she moves with what clients want and need from her, without compromising her integrity or vision.

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Show Highlights:

  • How to transition from your 9-5 to taking your side hustle full time
  • How to move with what clients want and need from you (without compromising)
  • How to take the leap of faith and create what you love
  • How to find your ideal clients and truly connect with them
  • How to be fearless in what you want as a creative
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Show Notes:

Laura's Bio:

Laura lives in Brighton, Michigan where she spends her days with a calligraphy pen in one hand and a mug of French roast coffee in the other. Some of her favorite things are getting to know someone over a glass of wine (or craft beer — she doesn’t discriminate!), the smell of opening her windows for the first time after a long winter, or finding a good documentary on Netflix. Paper & Honey began as a cubicle-confined dream back in 2012, coming to life in early 2014. She believes in having a kind and human-centered heart, living with intention and purpose, working hard to make the incredible happen, and finding inspiration in the strangest of places.

Laura’s Social Handles:

28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Irene’s Social Handles:

8: Giving Resources While Making Bank, with Think Creative Collective - the Creative Empire podcast

How do you give away your resources and tools to entrepreneurs and still make money? Emylee and Abagail are the co-founders of the Think Creative Collective, a unique membership website for creative entrepreneurs, full of resources and courses built for biz growth. In this week’s episode they discuss, they discuss how their partnership came about (*hint* Facebook Groups are for more than just cute wedding photos) and how they developed and grew the Think Creative Collective into what it is today. Emylee and Abagail also break down how they create passive income products and manage their email marketing (and why it’s so important!). 

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Show Highlights:

  • How the Think Creative Collective came to be
  • How to turn your knowledge into passive income products
  • Why email marketing is so important (and how to manage it)
  • Why giving away tools and resources can result in big returns
  • What systems you should invest in for your biz

Show Notes:

Abagail and Emylee's Bios:

Abagail:Abagail’s passion shines when she is helping small business owners pursue their dreams by designing them brands they love, websites that work and social media strategies that are on point with helping them grow. Abagail brings 5+ years of business and design experience to accelerate companies of all shapes and sizes. After graduating from Kansas State University with a degree in Fine Art in Graphic Design and a minor in Business Administration, she worked in a variety of industries including advertising, non-profit education and corporate before launching her own creative business full-time. Abagail calls Kansas City home, with a heart for the midwest and a home full of her incredible creative husband, Jared and two sweet rescue Beagles. When she is not hiding behind her keyboard you can catch her sporting giant sunglasses and bright red lipstick!

Emylee:With degrees in Fine Arts Photography and Psychology Emylee brings dual expertise to the table. Trained in dark room, editing softwares and digital photography she brings the lessons of century old photography techniques and pairs them with the newest technologies to provide top notch results for your brand. Once Emylee started teaching the psychology behind being in business and how to use psychological techniques to build better business she found her happy place. She loves seeing your a-ha light bulb moments when a new technique or strategy can be used to better your business. Calling both Kansas City and Tulsa home - Emylee, her husband Bryan and rescue pups currently reside in Tulsa. She has a heart for endless cups of coffee, home cooked meals, spiky succulents and musty book stores.

Think Creative Collective Social Handles: