Episode 144: How to Leverage Visibility, with Ashley Crouch - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina chat with Ashley Crouch, the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Ashley is a visibility strategist and a founder of a no-photoshop fashion magazine, Verily. Ashely dives into telling her story and how you need to tell your story differently than others and how that can leverage visibility. The trio discuss how to know when you have expertise and how to hone those skills. In the end she discuss return on investment of using visibility in your business. 

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Main Takeaways:

  • How to tell your story in a different way from others + leveraging visibility [0:05:15]
  • What is a visibility strategist [0:08:27]
  • How to know when you have expertise + honing your skills [0:12:41]
  • What working with Ashley can look like [0:17:31]
  • Why you should learn how to do visibility yourself [0:24:55]
  • What return on investment (ROI) is on visibility [0:27:25]
  • How successes are happening for her [0:34:49]
If you feel restless at all to play a bigger game, that is your permission.
— Ashley Crouch
If you hired a PR agency to teach you how to build your business, you made the right decision.
— Ashley Crouch
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Ashley Crouch is the founder of Appleseed Communications, a PR firm that specializes in rising female entrepreneurs. Clients include best-selling authors, CEOs of multimillion dollar companies, TEDx speakers, social innovators, and more. Appleseed has gotten clients featured on hundreds of outlets, including New York Post, Entrepreneur, FOX Business, MSNBC, CNBC, Huffington Post Live, Fast Company, Forbes, Inc, TIME, SUCCESS, Business Insider, and more.

Ashley has secured partnerships with the United Nations, SELF Magazine, Maria Shriver, and beyond. Her online Publicity Accelerator, Master the Media, offers high-value publicity training for promising women entrepreneurs. In 2011, Ashley was on the founding team for the "first no

Photoshop fashion magazine for women, "Verily”, which currently sees 1 million views per month. Ashley has written for outlets such as the New York Times/Women in the World, Business Insider, Fast Company, TIME, Huffington Post, Refinery29, and more. She is an

international speaker on media literacy, publicity strategy, and entrepreneurship, speaking to audiences at Princeton University, University of Texas at Austin, AltSummit, and Lady Project National Summit. Ashley and her businesses have been featured in TODAY.com, Huffington Post, The Sydney Telegraph, International Business Times, and Darling Magazine.

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