Episode 175: Starting out + Selling A Business, with Debbie Orwat - the Creative Empire Podcast

Today, Reina and Christina are joined today by Debbie Orwat of the Planner’s Lounge. This episode jumps right in to learning how Debbie sold her businesses and how she determined when outsourcing was needed. The trio chat about organization of your leads and how you can feel when your leads disappear. After that, Debbie shares her favorite lead generating tactics, including: search engine optimization (SEO), personal relations, social media, ads, traditional wedding sites, and referrals. Lastly, she talk about why you should build a lot of relationships at the beginning of your buiness and why establishing trust in your brand is needed.

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Main Takeaways:

  • What selling a business looks like [0:05:41]
  • What to outsource in your business [0:08:44]
  • Why you need to keep track + organize your leads [0:10:10]
  • What disappearing leads can feel like + trends [0:15:59]
  • Where leads can come from + lead generation  [0:28:29]
  • How to network + create new relationships [0:30:28]
  • Why SEO + PR can establish trust [0:35:00]
Sometimes it’s just a matter of the personality fit which we can’t help and I always think, if they didn’t hire me, that means there’s another opportunity coming around the corner that either for that date or for something that is an even better fit for me.
— Debbie Orwat
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I like to think of relationships as the long term marketing strategy.
— Debbie Orwat


Debbie is a business coach for wedding and event planners across the US and around the world. She is the founder and editor of Planner's Lounge, a resource site and community for wedding and event planners to relax, talk, learn, and inspire. Through Planner's Lounge, Debbie offers coaching, mentoring, online courses, a private forum community, and digital products to empower wedding and event planners to succeed. In addition to Planner's Lounge, Debbie Orwat is the Founder and Business Advisor for Save the Date Events. Save the Date Events is a multi-­award winning event planning and design company based in Denver, Colorado. During Debbie’s 10 year reign as owner at Save the Date Events, the company won numerous awards

including the Knot Best of Weddings Hall of Fame Award, 2 ICON awards, and was published in more than 30 wedding and lifestyle magazines. Debbie was also featured multiple times on local television stations as the entertaining expert. Debbie is the previous owner of StudioWed Denver, a boutique wedding showroom and co-working space. After 10 years of owning her planning business and 6 years owning StudioWed, Debbie sold both of those businesses in the fall of 2015 to focus on Planner's Lounge.

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