Episode 176: Empire Mentoring Session: Niching in the VA Space, with Liz Strong - the Creative Empire podcast

Today, Reina and Christina are joined with Liz Strong of Lux + Vita for an empire mentoring session. Liz is a branding and website designer that is branching her business into the virtual assistance space. At the beginning of the episode, we learn more about Liz and her business struggles. From there Reina and Christina chat about growing, prioritizing, and niching in your business. Liz chats about how she really loves the organizational aspect of becoming a VA for her clients and the duo tell her to lean into the "done for you" services. Lastly, the trio chat about passive income and how that looks different depending on the type of business you run.

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Main Takeaways:

  • How to grow a business [0:04:22]
  • How to prioritize in your business + niching [0:07:11]
  • Why you should lean into "done for you" businesses [0:14:32]
  • What testing your language can look like [0:20:44]
  • Why you should find pain-points [0:24:29]
  • What passive income can look like as a "done for you" service [0:29:18]
Right now I love being able to do different things that just kind of helps me stay creative and it also just helps me learn right now more about all the different businesses.
— Liz Strong
Write down what you see people having problems with.
— Christina Scalera
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Bio:

Hey y'all, I'm Liz, believer, wife, and chai tea enthusiast! I'm also the owner + designer over at Lux + Vita. Lux + Vita is a full-service graphic design studio serving nonprofits and creative entrepreneurs through branding, websites and more. I've been serving others in any way I can through design since 2010. I love helping other solve problems, whether it's design or business related - if you hop on a call with me, you'll probably end up with a page full of tips and sites to check out. When I'm not working you can find me, my hubby and our rescue pup, Delta, exploring our new home state of Texas.

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