Episode 179: Empire Mentoring Session: Content Creation + Consistency, with Tani Mitsch - the Creative Empire podcast

Today, Reina and Christina are joined with Tani Mitsch of Splash of T Design for an empire mentoring session. Today, we are learning that Tani is struggling with content creation and bring consistency to that routine. The trio talk about the best platforms for your audience and discuss which topics fit with your audience. Also discussed are calls to action and how to use those with a freemium.

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Main Takeaways:

  • How to decide what to create content around + consistency [0:02:45]
  • What mediums work best + topics [0:13:47]
  • Where your call to action leads [0:17:31]
  • How to figure out + creating a freemium [0:20:11]
Whenever you’re going to start something new in your business thinking about why you’re going to do it is always important.
— Reina Pomeroy
I have a rule of thumb though that I try everything for three months and then, I re-evaluate.
— Christina Scalera
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Bio:

Created out of her love for print and layout design, Tani Mitsch founded Splash of T Design to help others create personalized, professionally designed projects to celebrate their individuality and unique personalities. Her love of wedding stationery played a huge role in creating the company, as her circle of friends moved from engagement to marriage, and her unique spin on wedding invitations was always sought after. She received her BFA in Graphic Design from San José State University, and over her professional career, she discovered her passion for editorial design when asked to create style and brand guides, product portfolio brochures, and catalogs for several major brands including Ghirardelli Chocolate Company and San José State University, and of course wedding invitations for her friends. She just loves working with and organizing content on paper! She currently resides in the San Francisco Bay Area with her husband, Jeff, and loves spending time with her family and adorable (but mischievous!) husky, Nali. She enjoys baking and cooking, the outdoors, camping, watching comedy TV shows (Seinfeld is her favorite!), stargazing, and even though everyone thinks she's crazy, she truly loves stormy skies over blue ones. Oh, and if you couldn't tell by her company name, she absolutely LOVES tea! :)

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