Reina and Christina are joined today by Elle Drouin. Elle is a New York City based product stylist photographer and digital marketing strategist. After several years working as a director of marketing and digital strategy for ecommerce brands, Elle has launched her own business to focus on helping other women-build brands that are as profitable as they are pretty. At the beginning of the episode, we learn how Elle's background in finance has helped shape her and helped her in her path to her current business. Elle shares about the three main facets to her business and how she manages to fit them all together. The trio talk about stock photos and the fear of posting the same thing as others and Elle shares some options for making stock photos personalized. Lastly, Elle chats about how she stays focused by batching each week of the month differently in her business.
- How Elle's background has shaped her [0:01:54]
- What brand opportunities include + lessons learned [0:07:18]
- How to make multiple facets of business fit together [0:12:54]
- What churn rate is + video stock [0:14:41]
- How to combat the fear of differentiating your stock photos [0:18:58]
- What creative ways she has seen her stock photos used [0:22:46]
- What helps build her business + how she focuses [0:24:39]
- What the weeks in her business look like [0:35:27]
Elle Drouin is a NYC-based product stylist, photographer, and digital marketing strategist. After several years working as the Director of Marketing & Digital Strategy for e-commerce brands, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. In addition to creating custom imagery for beauty and lifestyle brands, Elle is the founder of the Styled Stock Society, a stylish stock photography membership for female entrepreneurs. Elle is also the social media director for her Instagram-famous dog @mochiandthecity (who is far more popular than she'll ever be). Elle and Mochi have been featured on Entrepreneur, Refinery29, and the TODAY Show and have collaborated with brands like American Express, Disney, Google, and The Ritz-Carlton. When she's not styling, shooting, or strategizing, you can find Elle binge-watching Bravo TV, hoarding gold office supplies, or eating her way through Brooklyn with her husband Zach.
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