Episode 238: Why You Need An Opt-In, with Vanessa Ryan - the Creative Empire podcast

Reina and Christina are back today talking to Vanessa Ryan. Vanessa is an opt-in strategist with an absolute love for all things digital product and lodging and making it all seem not so scary, which is such a superpower. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt-ins. If you have no idea what an opt-in is, we’re going to be diving into that. At the beginning of the episode, we learn about how Vanessa has gotten to where she is, plus we hear all about opt-ins are and what their purpose is. Then the trio brain storm opt-in ideas for our audience and how to share them with the world. Lastly, we hear about Vanessa’s template shop and her free course for Creative Empire listeners.

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Main Takeaways:

  • How Vanessa got to where she is today [0:01:37]

  • What her opt-in’s look like + what programs she uses [0:03:18]

  • What is an opt-in + the purpose of them [0:06:28]

  • What type of opt-ins our audience could create [0:09:31]

  • How to get your opt-in in front of people outside of social media [0:15:38]

  • Why you need to focus on your dreamy clients [0:19:03]

  • How to create a high value opt-in [0:20:46]

  • Why her templates are helpful to make your opt-ins pretty and branded [0:24:30]

I really love helping people figure out opt-ins that not only help them get more subscribers, but actually helps them make money by being able to sell more of their products, and also book more of their dreamy clients, or the projects they really want to work on.
— Vanessa Ryan
My purpose for helping people create really good opt-ins is to actually have an end-goal, and it’s not just to create an opt-in for the sake of creating an opt-in.
— Vanessa Ryan

Bio:

Vanessa is an opt in strategist with a love for digital products and launching, and making it all seem not so scary. Most importantly, she helps women entrepreneurs turn strangers into fast friends, future clients and customers using opt ins. When she is not using her brainstorming super power, she can be found being covered in glitter and play doh ever so happily by her toddler (aka, the muse).

Social Handles:

Website
Instagram

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