Episode 249: Jam Session with Reina + Christina, Scaling Your Business - the Creative Empire podcast

Today, Reina and Christina are talking about scaling your business, specifically how do you know what to scale to, what are some red flags that show you maybe you shouldn’t be scaling right now, and what kinds of things you can scale into. If you have no idea how to make more money, or how to serve more people most importantly, this is the episode for you.

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Main Takeaways:

  • What some indicators for scaling are [0:01:46]

  • Why you need to be clear in your offerings [0:04:00]

  • How big of an audience size do you need to know when to scale [0:10:03]

  • Why a pre-launch is so important for a course launch [0:14:34]

  • What to do to start scaling [0:24:10]

  • What the online course model looks like [0:25:50]

  • What the agency model looks like [0:29:49]

  • What the one-to-many model looks like [0:35:22]

  • What membership models look like [0:43:48]

I would rather have a small course that I can complete that I know that I’m going to get through, rather than this massive course that’s going to attempt to help me with everything.
— Reina Pomeroy
If you don’t know your conversion rate, then you’re not ready to scale.
— Christina Scalera
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