11: The 6 Pillars of a Creative Business with Jennifer Faught - the Creative Empire podcast

What are the Six Pillars of a Creative Business? And why are they important? In this episode with Jennifer Faught, we discuss the highlights of the Creative Founders community's focus on pricing, money planning, and using visioning to succeed in personal and business goals. Jennifer goes on to show the possibilities of going wholesale (for product-based creative entrepreneurs) and how to stand out in the wholesale market. Lastly Jennifer discusses why she changed her business' name (from the Stationery Academy), and why it may be the best choice for your business. 


Show Highlights:

  • How changing your company name can have a positive effect
  • What the six pillars of a creative business are and why they're important
  • How to manage a membership site successfully
  • How to tackle pricing and money planning
  • How visioning is key to your personal and biz success
  • How to make a purchased brand your own
  • Why you should consider going wholesale
  • How to stand out in the wholesale market

Show Notes:

Jennifer's Bio

Jennifer Faught, the founder of the Society, got her start in marketing for the healthcare and tech worlds, and then started her own wedding invitation design business in 2008. She kept working her day job for three years as she grew her business, and finally in 2011, her side hustle became her full-time thing. In 2012, she arrived at the Stationery Academy conference with her guard up, thinking she needed to impress her competition. Instead of competitors, she met twenty other inspiring, welcoming, incredibly smart businesswomen who answered any questions without making her feel stupid or naïve. That conference changed her entire business experience, so when she was offered the chance to purchase the business, she took the leap. she planned her first conference in 2014, and the rest is history.

Jennifer's Social Handles:

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