Video queen April Bowles-Olin of Blacksburg Belle joins Reina and Christina to chat about how to start using video in your business and why it's important. April really believes that video breaks down barriers + allows people to connect with you in a whole new way. She gives tons of great tips on making videos, from ways to come up with topics to what equipment + software you need. If you're feeling scared or uncomfortable, April has great advice and encouragement to try. We hope this episode inspires you to start making videos for your business today!
- Why videos are important + what you actually need to get started making them
- What to consider if you feel scared to even start making videos
- What the value is of sharing content that is uniquely you
- What you can do if you feel uncomfortable on camera
- What to use to edit your videos
- What situations warrant investing in professional filming/editing
- How sharing content in general is good for your business
- What you should do if you want to be on CreativeLive someday
- What some very practical ways are to do a live video this week, even if you're a complete newbie
- How to figure out topics for your videos
- Marie Forleo's videos
- Mayi Carles
- Creative Empire Podcast Focus Group
- April's CreativeLive classes
- Brit + Co
- Etsy Success Symposium Conference
- Random Olive
April Bowles-Olin graduated from Virginia Tech with a bachelor’s degree in human development and a minor in psychology. Then, she obtained her master’s degree in social work from NYU. While studying at NYU, she worked with homeless adults who were diagnosed with HIV and AIDS and in a combination middle and high school providing counseling services to the students. After graduation, she worked with high-risk adolescents in the Bronx and Brooklyn providing individual, family, and group counseling. April realized that something was missing and she felt emotionally drained, so she looked for other job opportunities. Soon after she started blogging, she left her career in social work and started Blacksburg Belle. The rest is history. April has spoken at the Etsy Success conference, and has been featured on my many websites and blogs including Etsy, Design*Sponge, and BlogcastFM. She has worked with thousands of creatives via one-on-one consulting, group coaching and online courses.
When she’s not helping creative entrepreneurs build successful businesses around the lives they crave, you can find her snapping pictures of her three adopted lab mixes, discovering nifty spy tricks while watching Burn Notice with her husband, and reading every young adult novel she comes across without shame.
April’s Social Handles: