Branding expert, founder of Love Inspired, and creator of Shopsite School Cathy Olson is Reina and Christina’s guest on The Creative Empire podcast this episode. Cathy shares the pivotal experience that changed her life and made her want to start teaching and speaking. First they discuss branding- who to hire, how to make your website user friendly, and what the most essential part of your brand is. Then Cathy talks about how being on Etsy can be a branding "kiss of death" and how she recommends people get off Etsy. Finally, she shares a ton of knowledge about how to build brand loyalty to get customers to follow you off of Etsy.
- How to determine who to hire for branding your business
- Why having a website you can use + grow into is important
- How Cathy is able to translate what her clients want + what she uses to fuel her process
- Why transitioning off of Etsy is important, branding wise
- How to build brand loyalty off of Etsy
- How to build your brand as a whole
Cathy Olson has been beautifying brands and designing experiences of digital delight for over 17 years, working with multi-million dollar brands like Costco, Best Buy and Disney. Now the founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings. She is also the creator of Shopsite School, an online classroom and essential resource to help product-based businesses get off of Etsy and create a successful shop on their own. She has a passion for putting the fun in functional, the purpose in pretty, and the meaning in details. When she’s not innovating for clients, she shares her multifaceted expertise teaching online or on the stage. Her heart’s mission: To help talented creatives feel seen online, so they’ll feel proud to share their ideas and passions with others, and inspired to stretch their creativity.
Cathy’s Social Handles: