Episode 145: Jam Session with Reina + Christina, Masterminds - the Creative Empire podcast

This jam session episode features Reina and Christina chatting about masterminds and masterminding. They are  covering lots of different questions that you guys have had and that they even had about masterminds. Specifically, what is in your mind? What can you expect to get out of these things? What do these things even do for you? Why would you want to be a part of on and which ones we've been a part of and which ones were running. 

Email Header | Episode 145 | Jam Session

Main Takeaways:

  • What is a mastermind [0:01:22]
  • What the types of masterminds are [0:04:21]
  • What are peer masterminds vs. paid masterminds [0:08:17]
  • How to figure out why you want to join a mastermind [0:09:33]
  • What rules of masterminds can be [0:13:30]
  • What some takeaways from Masterminds have been [0:17:10]
  • How hotseats work [0:22:33]
  • How Reina is starting a mastermind and what they are [0:25:44]
  • What service Christina offers in sales [0:27:10]
  • How masterminds can help network and create credibility [0:32:05]
The best masterminds are the ones who are willing to dig deep with you.
— Reina Pomeroy
I’m so glad I did join one because it is very helpful to see how other people are experimenting and trying the things.
— Christina Scalera
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98: Jam Session with Reina + Christina, How to Create Accountability in Your Business - the Creative Empire podcast

This episode features Reina and Christina chatting about how to create accountability in your business. They briefly  discuss why accountability is important and then dive right into 9 ways to incorporate accountability into your business. They finish up the episode by outlining the difference between a lack of accountability versus just making excuses and why it's important to speak your goals out loud. 


Show Highlights:

  • Why accountability is important
  • What 9 ways to incorporate accountability into your business are
  • What the difference between lacking accountability + just making excuses is
  • Why it's important to say your goals out loud

Show Notes:

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89: Financial Planning for the Heart-Centered Boss, with Mary Beth Storjohann - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is author, financial planner, and podcaster Mary Beth Storjohann. Diving deep into the topic of financial planning, Mary Beth shares advice + actionable tips for business owners during this episode. This isn't your typical financial planning conversation- the trio focus on a more heart-centered approach.


Show Highlights:

  • How Mary Beth educates her clients
  • How being smart with money means different things + how to figure out what it means to you
  • What advice Mary Beth has for people who are trying to figure out what their goals are for different parts of their lives
  • What some things are that someone could do maybe today financially to start to see results
  • What Mary Beth recommends in terms of how people save for taxes
  • How to deal with money mindset issues head on
  • How to feel more okay with handing over your books over to a bookkeeper
  • What the difference between fee only versus commission based financial planners + why to work with one over the other
  • What steps a person could take before needing to work with a financial planner
  • What topics Mary Beth’s book and podcast touch on
  • How to deal with your personal marriage (or partner) finances
  • What business money mindset is concerning to Mary Beth + what to do instead
  • Why having a part-time job might be a good thing for your business

Show Notes:

Mary Beth’s Bio:

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is an author, financial planner and accountability partner working to help clients in their 20s-40s across the country make smart, educated choices with their money. Her recent accolades include the “Top 40 Under 40” by Investment News, “10 young Advisors to Watch” by Financial Advisor Magazine, and “10 of the Best Personal Finance Experts on Twitter.” She frequently appears on NBC as a financial expert and her expertise has been featured in The Wall Street Journal, CNBC, Forbes and more.

Mary Beth’s Social Handles:

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85: How to Collaborate on Styled Shoots, with Shea Hopely - the Creative Empire podcast

This episode of the Creative Empire Podcast with Shea Hopely of Shea Hopely Flowers is all about styled shoots! Reina, Christina, and Shea discuss how to be intentional about which ones to participate in, the etiquette behind asking another creative to collaborate, how to keep the shoots fun, and why to keep them small. Shea also shares what she looks for in an ideal client and what to do when the client's design style is completely different than yours but you really need the money. 


Show Highlights:

  • How florists can travel and work on location
  • What Shea looks for in an ideal client
  • How Shea decides to do a styled shoot with someone + what she looks for in a project before saying yes
  • How to keep the amount of people on-site at a styled shoot small
  • What the process of planning a styled shoot with other vendors looks like
  • What "enough" looks like for Shea
  • What to do if a client's design style is completely different then yours, but you need the money
  • What Shea's best tips/tricks are to asking another creative to collaborate on a styled shoot
  • What everyone should know about making styled shoots fun
  • How styled shoots have helped Shea develop ongoing relationships
  • What Shea hopes to see in the floral design area in the future

Show Notes:

Shea’s Bio:

Shea Hopely is one of Northeast Florida’s most sought-after floral artisans. Her designs are characterized by a creative use of texture, greenery and color.  Shea designs her events with careful consideration to the entire aesthetic – from luxurious linens to specialty rentals, each Shea Hopely event is a custom celebration tailored to her client’s vision. With over twenty years of experience in the industry, Shea brings a wealth of knowledge and skill to her clients’ events. Shea began her career in the visual merchandising department of a large retail store in Jacksonville, Florida. There, she was able to cultivate her eye for design and created custom displays that implemented fashion trends and styles.  Later, she went on to work for several highly acclaimed area floral designers until she began her own company in 2009. Since then, Shea’s designs have been featured in multiple publications, including the Celebration Society, Every Last Detail, and Southern Weddings. She is a regular contributor to area editorial shoots and has spoken and taught classes at a variety of workshops and retreats. Shea lives in Jacksonville with her husband and two children, and has a love of country music and roller coasters. When she’s not up to her elbows in garden roses, peonies, and greenery, you might find her sipping coffee (she’s a recent convert!) and enjoying a piece of her MeeMee’s pecan pie.

Shea’s Social Handles:

61: How to Unite Multiple Hustles Under a Master Brand, Empire Mentoring Session with Dannie Fountain - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring Session is Dannie Fountain, a strategist, author, and educator. Dannie has several businesses and side hustles that she is wanting to unite and be more cohesive. Reina and Christina work with Dannie to get really clear on her core offering and how her other projects relate to it. They even discuss how to showcase her expertise on her website! Lastly they give her homework to check out the website of other creative entrepreneurs with multiple businesses and to get really clear on her five main thesis points when she pitches to clients. 


Show Highlights:

  • How there's always something that unites all of your hustles
  • How the more LLCs you have, the more diversified your portfolio is
  • What questions you have to ask to get clear on your purpose
  • How building a brand that's more about you + that houses your various hustles might be the right move
  • How being really clear on what your main offerings are going to be is great for your business
  • What prompted Dannie to write Side Hustle Gal
  • How to structure your website to house all your side projects
  • What other creative entrepreneurs do to showcase all their various businesses on their website
  • How your main 5 thesis points you have when pitching yourself convey your message to potential clients

Show Notes:

Dannie’s Bio:

I'm Dannie, I'm the founder of LE Consulting! I got my start in the marketing world in late 2008/early 2009 when I took on my first freelance client. I then did marketing for a State Senator campaign in my home state of Michigan, and between that first client and working with the Senator's team, I knew marketing was for me. I've since gone to college and earned a BA in Media and Marketing and Management and an MS in Human Resource Management to supplement that early "on the job" training. I got my "official" start on LE Consulting in 2012 and the rest is somewhat history! On a more personal note, I'm in love with traveling the world - I've been to 15 countries (4 continents) and half the US so far and I've got a few more trips coming up in the next 18 months (Thailand, Italy, Greece, Portugal, Turks & Caicos, the Dominican Republic, and Arizona, to start). I'm a certified scuba diver and have a student pilot certification, so I introduce myself to clients by first explaining that I can look at their marketing challenges from literally every angle. I currently live in the Chicagoland area but I'm a born and bred Michigander and still head home to Lexington, MI for holidays.

Dannie’s Social Handles:

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54: How to Survive the Holidays with Your Family, Jam Session with Reina and Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast, Reina + Christina want to shed light on an important topic they see creatives struggling with, which is how to share what you do and survive the opinions. They both have been there and want to help make this holiday season more peaceful for you! They talk about it being the creative business owner's responsibility not only to educate people on what it is they do, but also to be okay with them not understanding. Reina advises people to get really clear on their money situation so they can be confident in their plan and articulate it. They encourage listeners to figure out who really matters, who is part of their inner circle, and only listen to their opinions. When it gets hard, especially around the holidays, find ways to be alone and de-stress, like journaling and the Grateful Heart exercise. Lastly, they talk about voicing your wins and actually celebrating them. 


Show Highlights:

  • How to be ok with people not "getting" what you do
  • How to limit whose opinions matter to you
  • How to approach friends + family with the news of launching your business
  • How to tell people what you do in relatable terms
  • Why having outlets are so important + a few ideas of how to decompress
  • How to acknowledge + celebrate your wins

Show Notes:

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46: Everything You Need to Know to Legally Protect Your Biz, with Autumn Witt Boyd - the Creative Empire podcast

This episode of the Creative Empire Podcast, hosts Reina Pomeroy and Christina Scalera are joined by Autumn Witt Boyd, an intellectual property lawyer who specializes in working with creative entrepreneurs. First they talk about where clients find Autumn and how they can approach her to get the most out of working with her. Autumn explains that investing in sound legal advice is an investment creative business owners need to make for their business to run the way it should. They discuss the biggest legal hangups that she sees questions on and what kind of worrisome situations people who haven't worked with a lawyer yet find themselves in. They even discuss how to DIY a contract (hint: pick up one of her DIY templates over on her website!) Lastly, Autumn explains how to start an LLC and get it off the ground. 


Show Highlights:

  • How hiring a lawyer is like an insurance policy for your business
  • How contracts protect both the service provider and the client
  • What kind of jams people without legal expertise find themselves in + her solutions
  • Whether or not you need a lawyer from your area + how law licensing works
  • What steps to take to start an LLC and get it off the ground
  • Why hire someone smaller like Autumn or Christina who specifically work with creatives

Show Notes:

Autumn's Bio:

Autumn Witt Boyd is a lawyer who helps creative entrepreneurs achieve explosive growth. Autumn helps businesses protect themselves with rock solid contracts they can actually understand.  She also works with creatives who want to make more money from their copyrights and trademarks, and solve problems like copycats or difficult clients when they come up.  You can find tons of free legal resources and more information about working together on her website.

Autumn's Social Handles:

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42: How to Build an Intentional Wedding Planning Brand, with Cassie Cherneski - the Creative Empire podcast

Featured on this episode of the Creative Empire podcast is Cassie Cherneski, a wedding planner and founder of Cultivate Retreat. First Cassie discusses how she does things a little differently and how that impacts her clientele. She talks about rebranding and her inspirations behind the project. Cassie offers a lot of advice in this episode for new wedding industry business owners, including to try to work for someone first before jumping in the business with both feet and how to price your services. She finishes the episode advising them to not be so concerned with appearances on social media. Instead, become an expert in your industry and build relationships with people. 


Show Highlights:

  • Why less inquiries can be a good thing
  • How and why to do styled shoots
  • What the 4 core values of the Cultivate Retreat are and who it's for
  • How to ask for feedback and why it's important
  • How to get out of a contract if it's the right move to make
  • Why social media isn't the best indicator of how well someone's business is doing

Show Notes:

Cassie's Bio:

Cassie Cherneski has been planning and designing stylish events with her company Flaire Weddings since 2005. A 2004 Graduate of Liberty University, Cassie spent seven years teaching English and Drama in a public high school, where she helped inner city students learn to read critically, write persuasively, and perform passionately. Cassie added a boutique rental company, Jax Chair Boutique to her portfolio of companies in 2010, and left teaching to plan and design full time with Flaire Weddings in 2011. Cassie is also the founder and hostess of Cultivate Retreat, an annual gathering of creative wedding professionals that has sought to encourage, inspire and educate wedding professionals through stunning locations, thoughtful design, and a curated experience since 2012.

When not planning events, arranging beautiful blooms, or designing retreats, you can find Cassie with her husband and two children in their 1919 home in Jacksonville, Florida, working on her currently unfinished YA novel, planning for the future zombie apocalypse, or dreaming about her next trip to France.

Cassie's Social Handles:

38: Empire Mentoring Session: How to Become an Industry Expert, with Julie Painter of Dallas Girl Friday - the Creative Empire podcast

This Empire Mentoring Session is with Julie Painter of Dallas Girl Friday. She is coming to Reina + Christina with the question of how to be seen as an expert. First Reina asks Julie what she wants to be known for. Then the ladies talk about pre-validating and beta testing an ecourse. Christina tells Julie the real secrets to being seen as an expert + asks Julie to name 3 things she could do between now and when her course launches. Both ladies encourage Julie to commit to this business. 


Show Highlights:

  • How to pre-validate and beta test a product
  • What the real secrets are to becoming seen as an expert
  • How everyone doesn't feel good enough sometimes, but we all have something that someone needs

Show Notes:

Julie's Bio:

I’m Julie and I’m here to help. You’re overworked and overwhelmed. Being a business owner myself, I totally get the deadlines, time management, and the wanting and needing to grow your business. Let me help take you to the next level. I started Dallas Girl Friday with sound organizational skills and a passion for systems. I’m a lover of creatives, iced coffee, Target, and the color teal. I obsessively love spreadsheets, to-do lists, and project management.

I’m a Dallas resident and I also opened and operate Events by Jules, a boutique wedding planning firm.

Julie's Social Handles:

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36: Your Supporting Role, Jam Session with Reina + Christina - the Creative Empire podcast

This week on the Creative Empire podcast Reina + Christina are jamming about being a part of a team and playing a supporting role in business. They discuss it being a financially and business savvy decision to learn from someone else's mistakes before going into business for yourself. Next the ladies introduce their team and share what their roles on their teams are. Reina + Christina discuss figuring out your strengths and how the role you're meant to fill might not have a specific title. Lastly, they discuss how you can find entrepreneurs to work for in Facebook groups. 


Show Highlights:

  • How the title of the roles don't necessarily fit the actual needs of entrepreneurs
  • How if you're struggling, it's ok to not be in business for yourself immediately
  • How, as part of a team, you get to learn from someone else's mistakes
  • How being a part of a team is not as lonely as being a solopreneur
  • What the criteria for internships is
  • How to put yourself out there to get hired

Show Notes:

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14: Empire Mentoring Session: How to Market Without Sleaze with Ashley Cox - the Creative Empire podcast

This Empire Mentoring Session is with Ashley Cox of Ashley Cox Photography and Sprout HR. She is coming to Reina and Christina about how to market herself and her business better, without coming off as sleazy. Reina and Christina talk about how and where to give away content, and how that translates into more paid work. Additionally the girls are chatting about how your website should read to help viewers understand your business (and you!), and how to define what you do, concisely! 

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Email Header Episode 14

Show Highlights:

  • How to market and sell to people without coming off as sleazy
  • How to get more sales (*hint* it's about giving away content!)
  • How your website should read to help viewers understand your business (and you!)
  • How to define what you do, concisely

Ashley's Bio:

Ashley Cox is the owner of sproutHR, where she helps creative entrepreneurs learn all about how to hire, train, and grow a thriving team. Whether you feel like you're in way over your head hiring your first team member, or you're looking for someone to help you create a strategic long-term plan, she partners with you as your personal HR expert! She'll help you feel more confident in your abilities, while saving you the time and frustration of trying to figure it all out on your own.

Ashley’s Social Handles:

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4: Christina Scalera, How to Keep Running Your Business When Your Personal Life is Falling Apart - the Creative Empire podcast

In this episode Reina is interviewing co-host Christina on how to run your business when your personal life is falling apart. Christina is a lawyer for creative entrepreneurs and provides free legal information and resources for creatives to access. In this interview Christina opens up about a recent loss and how she kept her business alive and running (even if in a different sense) while dealing with this tragic time. Christina discusses how connecting with others led to a road of recovery, not only for her mental health, but to get fully back into her business. Afterall, life happens when you’re building a business. 

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Email Header Episode Four

Show Highlights:

  • How to keep running your business when your personal life is falling apart
  • What to do in the face of tragedy as a creative entrepreneur
  • How connecting can lead to fulfillment (yeah social glue!)
  • Why reaching out to others if you need help can make all the difference

Show Notes:

Christina's Bio:

If you've ever complained that you love what you do but HATE the business side of things, you're in the right spot. Christina’s mission as a lawyer for creative entrepreneurs is to help them fulfill their life's work by creating beautiful businesses from the inside out. She provides the creative world with accessible, affordable legal solutions. Whether you need a last-minute contract template that covers your butt, a painless trademark registration or want to learn more to empower yourself to run your business well, legally speaking, Christina has you covered. She’ll be touching on all the legal essentials you need to know as a blogger, photographer or other creative entrepreneur.

Christina's Social Handles:

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3: Steph Crowder, Men vs. Women in Entrepreneurship - the Creative Empire podcast

Steph Crowder, Director of Member Success at Fizzle joins the ladies of My Creative Empire podcast to talk about men versus women in entrepreneurship. Steph talks about why there seems to be more male entrepreneurs than female, and why they tend to self-promote and self-proclaim as experts sooner than women do. Steph leads an inspiring discussion about how women can be more confident about their knowledge and accept that imperfections don’t negate successes. She encourages female entrepreneurs to jump in and start working towards their dreams instead of worrying that they’re not qualified enough, or creating excuses of why it won’t work. She also addresses the importance of asking others for help, and recognising that it makes you a stronger entrepreneur (not a weaker one!).

Show Highlights:

  • Why you should self-promote (and not see it as bragging!)
  • How to ask for help (and recognizing it makes you a better entrepreneur!)
  • Why women should be more confident about their expertise
  • How to deal with imperfections as a creative entrepreneur

Show Notes:

Bonnie's Bio:

Steph Crowder is the Director of Member Success at Fizzle, the best place for training and community for creatives, freelancers and entrepreneurs. With a background in sales and training, Steph joined Fizzle after launching her own career coaching business for young women. When not helping entrepreneurs build their thing, she's likely on a dance floor, drinking wine or just spending time with her husband and dog in Chicago.

Bonnie's Social Handles: