96: Dominique Broadway, How to Treat Your Business Like a Business - the Creative Empire podcast

Personal finance coach, speaker, and the founder of Finances Demystified & The Social Money Tour Dominique Broadway is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about how to treat your business like a business. Dominique shares how often you should look at your financials, easy tools to start budgeting with, and how to work on a retainer business model so you make more consistent income. Also discussed this episode is advice for business owners who want to take the leap from their 9-5 to full-time entrepreneur, what debt is okay to take one, and how to have money conversations with your children. 

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Show Highlights:

  • Why we struggle with money
  • How to have money conversations with children
  • Why a lot of creative businesses fail
  • What advice Dominique has for business owners who want to go from their 9-5 to full-time entrepreneur
  • What budgeting tools Dominique recommends
  • How often you should look at your business financials
  • What Dominique's stance on taking on debt for your business is
  • How to know if something is a good investment
  • How to start working on a retainer so you have consistent income each month + how retainers work
  • How to take your business seriously

Show Notes:

Dominique’s Bio:

Dominique Broadway is an award winning Personal Finance Coach, Speaker, Finance Expert and the Founder of Finances Demystified & The Social Money Tour. Dominique has received various accolades such as the Top 30 Under 30 in Washington DC, the DC Future Business Leader of America Businessperson of the Year and the Top Financial Advisor for Millennials in the US. Dominique’s demystified financial advice, has been highlighted on Yahoo!, Huffington Post, Forbes, USA Today, Black Enterprise, Marketwatch.com, Ebony Magazine, Levo League, Refinery29 and other media outlets. She has a strong passion for working with young professionals, entrepreneurs and people of all ages to bring their Dreams2Reality.

Dominique’s Social Handles:

94: Becki Crosby, How to Makeover Your Mentality - the Creative Empire podcast

  Reina and Christina’s guest this episode of the Creative Empire Podcast is Becki Crosby, a professional stylist turned self-confidence promoter and creator of Whippy Cake. Becki shares that being a business owner isn't all sunshine and rainbows and what people can actually expect to go through. Also discussed in this episode is the need to go all in in your business, why you need to trust yourself and what you're good at, and why personal development is important + what kinds to partake in. The trio even discuss copycats, why you shouldn't hyperfocus on them, and how to find your special message to the world.

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Show Highlights:

  • What Becki's winding path to entrepreneurship looked like
  • Why Becki chose to shut down her headband business rather than sell it
  • Why you need to go all in with your business, no matter if you don't have many hours to work on it
  • What the difference is between successful business owners + people who are just dabbling
  • How being a business owner isn't all sunshine and rainbows
  • Why people are more important than money and what role intuition plays in Becki's business
  • What "makeup for your mindset" is and why you need to be doing it
  • Why you need to trust yourself and what you're good at
  • Why you shouldn't hyperfocus on copycats
  • How to figure out what's special about you, what your message to the world is
  • Why personal development is important + what kinds to partake in

Show Notes:

Becki’s Bio:

Who is Whippy Cake? That would be me, Becki, a professional stylist turned self-confidence promoter. I love a beauty tutorial as much as the next girl, but I also believe in a world where people put more value on who you are on the inside than what you look like on the outside.

If pixie tutorials and confidence lessons aren’t enough to kick start your journey to mega achievement, I’ve still got you covered.  After developing my own business for 7+ years and working on dream projects that still have me pinching myself, I've turned my attention to you, the up-and-coming #GirlBoss who just might need a little pep talk from someone who has been there, tried that.  Never one to shy away from a crowd, I have also taken my love for teaching on the road, speaking to audiences big and small, from LA to NYC.

Becki’s Social Handles:

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90: Jaclyn Mellone, How to Master Your Mindset - the Creative Empire podcast

Mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast Jaclyn Mellone is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about tackling mindset issues. Jaclyn shares ways mindset issues manifest themselves in our lives and how to deal with them instead. Also included in this episode is why it's important sometimes to rebrand, what things to do to get to know your tribe, why community is essential to owning a business, and lots of great advice for other business owners. 

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Show Highlights:

  • Why Jaclyn rebranded + what some of her reservations were for making this change
  • How to incorporate your children into your business, if that's what you want to do
  • How Jaclyn intersected mindset + marketing
  • How Jaclyn knew it was time to become a personal brand
  • What imposter syndrome is and how it manifests itself
  • How to self-develop or reflect in a way that really is empowering or powerful to build yourself up
  • What things to do to get to know your tribe
  • Why community is essential in business ownership

Show Notes:

Jaclyn’s Bio:

Jaclyn Mellone is a mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast. She helps passionate, creative entrepreneurs channel their zone of genius, tackle their inner mean girls, and build Know, Love and Trust with themselves and their tribe.

When she’s not helping entrepreneurs create their own version of success, from the inside out, you can find Jaclyn spending time with her husband Chris, their 2 adorable children, Eleanor and Marshall or being lounged on by their fur-child, Louie… most likely in a sea of naked Barbies and dismantled Lego sets. Jaclyn loves to connect on Instagram (@knowloveandtrust), her Facebook group (The Know Love and Trust Tribe) … usually with her favorite Black Toasted Almond cuppa joe from Dunkin’ Donuts in hand!

Jaclyn’s Social Handles:

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89: Financial Planning for the Heart-Centered Boss, with Mary Beth Storjohann - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is author, financial planner, and podcaster Mary Beth Storjohann. Diving deep into the topic of financial planning, Mary Beth shares advice + actionable tips for business owners during this episode. This isn't your typical financial planning conversation- the trio focus on a more heart-centered approach.

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Show Highlights:

  • How Mary Beth educates her clients
  • How being smart with money means different things + how to figure out what it means to you
  • What advice Mary Beth has for people who are trying to figure out what their goals are for different parts of their lives
  • What some things are that someone could do maybe today financially to start to see results
  • What Mary Beth recommends in terms of how people save for taxes
  • How to deal with money mindset issues head on
  • How to feel more okay with handing over your books over to a bookkeeper
  • What the difference between fee only versus commission based financial planners + why to work with one over the other
  • What steps a person could take before needing to work with a financial planner
  • What topics Mary Beth’s book and podcast touch on
  • How to deal with your personal marriage (or partner) finances
  • What business money mindset is concerning to Mary Beth + what to do instead
  • Why having a part-time job might be a good thing for your business

Show Notes:

Mary Beth’s Bio:

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is an author, financial planner and accountability partner working to help clients in their 20s-40s across the country make smart, educated choices with their money. Her recent accolades include the “Top 40 Under 40” by Investment News, “10 young Advisors to Watch” by Financial Advisor Magazine, and “10 of the Best Personal Finance Experts on Twitter.” She frequently appears on NBC as a financial expert and her expertise has been featured in The Wall Street Journal, CNBC, Forbes and more.

Mary Beth’s Social Handles:

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88: Let's Talk Tech, with Jessica Stansberry - the Creative Empire podcast

Reina and Christina’s guest this episode is Jessica Stansberry, owner of Hey Jessica. They discuss how to change your focus and tell your audience about it, what makes a post go viral and how to recreate it, how to create + pitch a course without having much content, and how to get people to opt-in to your email list. Also discussed in this episode are money mindset and how to create the Hey Jessica style email signature. 

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Show Highlights:

  • How Jessica found her path + followed it
  • What she finds her clients need the most
  • How she told her audience her focus was shifting and what has/hasn't worked for her
  • How to create the Hey Jessica style email signature
  • What makes a post go viral and how to recreate it
  • How to create + pitch a course without having much content
  • How to get people to opt-in to your email list
  • How to transition to having a better money mindset
  • What courses Jessica has created
  • How to plan launches ahead of time

Show Notes:

Jessica’s Bio:

Jessica Stansberry is THE Jessica behind Hey Jessica, an online content machine dedicated to helping online entrepreneurs figure out the sometimes scary (aka, systems and technology) involved with running their business. Jessica spent the first 5 years of her entrepreneurial journey as a web designer before morphing into an infopreneur and selling courses as her main source of income. When she isn't writing blog posts, creating new courses or jamming out in her free Facebook group, Biz Tech Collective, you can likely find Jessica chasing chickens or little boys (her own, it'd be weird for her to chase other little boys) on her family farm in the mountains of North Carolina.

Jessica’s Social Handles:

84: How to Jump into Wholesale, with Katie Hunt - the Creative Empire podcast

Business strategist, mentor to creative entrepreneurs, and founder of Tradeshow Bootcamp Katie Hunt is Reina and Christina’s guest on The Creative Empire podcast this episode. They dive right in to some things to consider when trying to decide whether or not to go wholesale and that advantages/disadvantages to going to a big tradeshow such as the National Stationery Show. Other things they talk about include: what to consider when deciding whether or not to buy educational opportunities for your business, why focus is key in growing your business, and what characteristics people have that make them more likely to be successful. 

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Show Highlights:

  • What some things are to consider when thinking of going wholesale
  • When (in the timeline of your business) to go to a big trade show like the National Stationery Show
  • What the pros + cons are of going to a big trade show like the National Stationery Show
  • What Paper Camp is
  • What to consider when deciding whether or not to buy educational opportunities for your business
  • Why focus is key in growing your business
  • What characteristics people have that make them more likely to be successful
  • What a few Paper Camp success stories are
  • What is next for wholesale

Show Notes:

Katie’s Bio:

Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. Katie has taught classes for CreativeLive, The Savvy Experience, Seanwes Conference, Be Sage Conference, Unique Camp, and Makers Nation. She frequently speaks about strategies for creating a product line, selling wholesale, business planning and the importance of community for entrepreneurs.

Katie earned a dual MBA in marketing and finance from Loyola Marymount University and has spent the last 16 years coaching large corporations and entrepreneurs on marketing and business development strategies. Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.

Katie’s Social Handles:

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64: How to Find Your Ideal Client, with Eliana Baucicault - the Creative Empire podcast

Reina and Christina’s guest this episode is event and wedding planner Eliana Baucicault. There are a lot of great tips and advice for the newer wedding professional in this episode. Eliana shares a lot on finding your ideal client and why it's important for newbies to do so. She also shares what her entire customer experience is like, to give others an idea of how to treat their ideal client from the time they inquire to the time they book. Eliana even addresses what to do if you're not getting enough inquiries or if the people inquiring aren't your ideal client. 

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Show Highlights:

  • What Eliana's secret is to booking so many weddings all over the country
  • How to create a wedding planning empire
  • Why figuring out your ideal client is important + how to identify them
  • What the process of booking a client is, from start to finish
  • What to do when you're not getting inquiries
  • What to do with non-ideal client inquiries
  • How professionals new to the wedding industry can get other wedding vendors to notice them

Show Notes:

Eliana’s Bio:

With 9 years in event production under her belt, Eliana creates unforgettable celebrations while bringing a fresh perspective to the industry. Eliana's background in project management ensures that events goes seamlessly while her eye for design creates memorable events that guests aren't soon to forget. Eliana takes the visions of her clients and magnificently amplifies them into extraordinarily unique experiences. She prides herself on connecting with her clients on a personal level and maintaining relationships long after their special event. Eliana's achievements have been spotted in publications such as The Knot, Munaluchi, Southern Bride, Inside Weddings, Essence Magazine and a host of others. She resides in Atlanta, GA with her husband, her teenage son, and 4 adorable Yorkshire Terriers.

Eliana’s Social Handles:

48: How to Create Value Throughout Your Customers' Journey, with Tara Gentile - the Creative Empire podcast

Tara Gentile joins Reina and Christina on the Creative Empire podcast this episode. They begin the episode by talking about where Tara started her entrepreneurial journey and how she's gotten to where she is now. Then they dive right in to talking about the customer journey and how to nurture your customer along the way. Next they discuss Tara's living room strategy, which is actually how to figure out your next product and who to launch it to. They round out the episode by talking about how your business is a system that doesn't need you if it's functioning properly and you should be able to teach the system to others. 

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Show Highlights:

  • What the customer journey is and where it actually ends
  • What the three categories of things are to look at to map out your customer journey
  • How to figure out your next offer and who to offer it to
  • What the living room strategy is and how to use it in your business
  • How you can package up what you do + teach others to do it

Show Notes:

Tara's Bio:

Tara Gentile is the founder of Quiet Power Strategy®, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. She’s the host of Profit. Power. Pursuit. a podcast that goes behind-the-scenes of the real grit, administration, and logistics of running a successful business. Tara’s work has been featured in Fast Company, Forbes, Inc, and the Huffington Post. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

Tara's Social Handles:

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35: How to Use Your Story in Business, with Jessica Rasdall - the Creative Empire podcast

  This episode Reina + Christina are talking to inspirational speaker, Jessica Rasdall. Jessica offers a how-to on finding your story and using it in your business. She describes how she tells her story to inspire and motivate others, and how you can do this even if you're a bad writer. It starts with processing emotions instead of toughing it out, and then harnessing those emotions to tell others. Jessica shares her secret to making a connection with listeners and then turning them into trusting clients.

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Show Highlights:

  • How to find your story and use it in your business
  • Why you should process your emotions instead of toughing it out
  • How to tell your story to inspire others
  • How to tell your story as a bad writer
  • How to make a connection with listeners to turn them into trusting clients

Show Notes:

Jessica's Bio:

When Jessica Rasdall was a freshman in college, she made a life-altering decision that resulted the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was later sentenced to four years in prison. Upon being released from prison, she returned home to pick up the pieces and continued to share her message. Today, Jessica is a Motivational Speaker and Transformational Coach to female business owners. She helps her clients unearth their signature story, tap into their inner strength and evoke radical change. She believes that what most people consider to be their “liabilities” are actually their greatest asset. Jessica has shared her story of turning her “mess into a message” for nearly ten years and has been featured on major media outlets such as ABC's 20/20, Katie Couric, Seventeen Magazine, The Guardian, MTV’s Series Premiere of One Bad Choice and many more. Today, Jessica helps others take control of their lives, starting from the inside out. Through public speaking, group coaching and one-on-one intensives, Jessica Rasdall is helping others live passion-driven lives, focused on embracing their stories and uncovering their purpose.

Jessica's Social Handles:

5: Reina Pomeroy, How to Invest in Yourself as a New Creative Entrepreneur - the Creative Empire podcast

In this episode Christina interviews co-host Reina Pomeroy to discuss her journey to life and business coaching and how she got there. Reina talks about steps she took to invest in herself, even when she had no money to do so, and how it paid off in spades. Investing in herself sometimes included conferences, technology and resources, but since day one she’s had a coach to help guide and push her. Reina lays out why you should consider hiring a coach, and how to hire the right one for you. Investing in yourself as a small business owner can be tough, but Reina encourages you to stop making excuses, and make your creative entrepreneur dreams happen! As the podcast continues Reina and Christina discuss how even small and/or new business owners can make very real, big social impacts.

Show Highlights:

  • Why you should consider hiring a coach
  • Why you should stop making excuses and how you can make your creative entrepreneur dreams happen
  • How to hire the right coach for you and invest in yourself
  • How to make a big social impact, even if you’re a small biz owner
  • How Reina transitioned from a social worker and wedding planner to a life +biz coach

Show Notes:

Reina's Bio:

I’m the Life + Biz Success Coach behind Reina + Co. I help creative entrepreneurs who have a million amazing ideas in their heads and get overwhelmed because they’re always spinning their wheels. I help them pinpoint what’s most important so they can become the go to expert in their industry. I coach entrepreneurs who not only want to have a business that thrives but a life that is really rich and purposeful. I have run my business on the belief that having strong personal and business values are what help to create and sustain a healthy business. Here’s to success, whatever that means for you!

Reina's Social Handles: