Episode 101: How to Build an Empire, with Mariahm Coz - the Creative Empire podcast

Reina and Christina’s guest this episode of the Creative Empire Podcast is Mariah Coz, the founder of Femtrepreneur, a 7-figure online education business and global movement. Mariah candidly shares why she set up her company the way she did, how depression and anxiety have impacted her as an entrepreneur, and why she started selling what people were asking for. She encourages listeners to share their imperfect behind-the-scenes and not be afraid of controversy. 

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Show Highlights:

  • How Mariah built her empire
  • Why it's her mission to create more women entrepreneurs
  • Why you need to sell what people are asking for
  • Why Mariah's not afraid of controversy
  • Why there's no excuse for having excuses
  • What sacrifices Mariah made to become successful
  • What passive income really is
  • How to enjoy each milestone instead of just checking it off your list
  • Why Mariah set up her business the way she did
  • How depression + anxiety have impacted Mariah as an entrepreneur
  • Why you should share your imperfect life
  • How there are no secrets to success, just hard work

Show Notes:

Mariah’s Bio:

Mariah Coz the founder of Femtrepreneur, a 7-figure online education business and global movement. As a serial entrepreneur, Mariah started building businesses at age 18. She toured in her punk band, sold vintage clothes online, renovated retro campers, and more before deciding to create and sell online courses. She quickly turned her first course about “how to live in a vintage camper” into a successful business, and started teaching her unique process through her company Femtrepreneur. Within 2 years, Femtrepreneur became a multi-million dollar business with a huge mission: Change 10 million lives through online courses.

Today, Mariah works with her virtual team of badasses to give people all over the world the tools and resources to become financially independent through entrepreneurship.

Mariah’s Social Handles:

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Episode 100: Jam Session with Reina + Christina, Sales 101 - the Creative Empire podcast

This episode features Reina and Christina chatting about selling. They start the episode by briefly outlining their own personal philosophies on selling. Then they dive right in and talk about what good selling looks like, how to sell by just talking to people + trying to help them, and how to manifest generosity in your business. They also chat about how to pick a lead magnet, how to guide leads through your selling process, and how to follow up with leads. Lastly Reina and Christina finish up the episode by talking about how money mindset affects selling. 

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Show Highlights:

  • What Christina's philosophy on selling is
  • What Reina's philosophy on selling is
  • What good selling looks like
  • How to sell by just talking to people and trying to help them
  • How to manifest generosity in your business
  • How to pick your lead magnet, even if you don't have clients yet
  • What to do if you're feeling stuck and not getting clients
  • How to sell without having a website
  • How to follow up with leads
  • How money mindset affects selling

Show Notes:

97: Carly Romeo, How to Be a Disruptor - the Creative Empire podcast

This episode of the Creative Empire Podcast with Carly Romeo of Carly Romeo & Co is all about how to be a disruptor in your industry! Carly shares how she founded her unusual niche and gives advice for people looking to find what makes them happy AND pays the bills. The trio discuss how to have a mindset that doesn't compromise even when it's hard and/or scary, how to say the unpopular thing, and why we need to be courageous enough to say the things we believe in. Also included in this episode is how to really niche down to your target audience. 

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Show Highlights:

  • How Carly found her unusual niche
  • What happened when Carly published her feminist manifesto
  • How to figure out what makes you happy AND pays the bills
  • How to have the mindset that isn't willing to compromise on your values even when it's hard + scary
  • Why she cofounded Catalyst
  • How to hit publish (or say the unpopular thing)
  • How to really niche down on your target audience
  • Why we need to be courageous enough to say the things we believe in

Show Notes:

Carly’s Bio:

Carly Romeo is a photographer, feminist, and serial project-starter. Since graduating from the University of Virginia in 2008, she has been a nanny, record store clerk, barista, Planned Parenthood intern and staff member, fake Princeton student, and member of Gloria Steinem's staff. She's a pure extrovert and though she loves the problem-solving nature of running a small business, she misses having coworkers. Her current projects include running a program called Feminist Camp, being a co-founder of and hype woman for Catalyst Wedding Company, and owning and operating a feminist wedding photography business called Carly Romeo & Co.

Carly’s Social Handles:

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95: Alisha Johns, How to Position Yourself to Do the Work You Want To Do - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is photographer, social media strategist, and founder of LISH Creative Alisha Johns. Alisha shares how to find your own visual style, why you need to curate your portfolio, and how to stand out from the crowd. The trio also talk extensively about how to become an influencer, how to make a memorable and favorable pitch, and what you actually need before you start contacting companies. 

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Show Highlights:

  • How Alisha got to where she is now, owning her own agency + working with big brands
  • Why you need to curate your portfolio
  • How to find your own visual style
  • How many followers Alisha had when she started getting contacted for influencer services
  • What you need in order to start contacting companies to be an influencer
  • Why Instagram stories are on the way up right now
  • What makes a good pitch + some fun ways to make them more visual
  • How to stand out from the crowd
  • Why having a physical space that's your own to create in is important
  • What advice Alisha has for someone who is starting out + wants to be an influencer/work with big brands

Show Notes:

Alisha’s Bio:

Alisha Johns is the the color-loving photographer and social media strategist behind LISH creative - a content agency and consulting firm for lifestyle and hospitality brands. After graduating with a degree in Marketing from Virginia Tech, she turned to Instagram to build a creative portfolio for the advertising industry. 3 agency jobs, 3 features in Mashable, and one vibrant community later, Alisha left her 9-5 to work for LISH creative full time. Originally from Pittsburgh, PA, Alisha now lives in Los Angeles and has done work for major brands including Dunkin Donuts, Method Home, GE and Lenscrafters.

Alisha’s Social Handles:

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91: Janet Hoang, How to Learn as You Grow - the Creative Empire podcast

This episode of the Creative Empire Podcast with Janet Hoang of Janet Gwen Designs is all about learning as you grow! Reina, Christina, and Janet discuss what it was like for Janet to start a business so young and how it has changed from then until now. Janet shares how to not just sell products, but a culture and how to actively engage with people and build a brand outside of the Internet. Lastly they talk about switching from Etsy to her own website and why email lists are so important. 

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Show Highlights:

  • What the impetus for starting her own business was + what her business looked like when she started
  • How Janet realized her phone cases could be a business + how she made it bigger than that
  • How Janet strayed from the path expected from her + decided for herself what she wanted to be
  • What advice Janet has for young people who think they're not qualified to run a business
  • What ways Janet's business has given back to her life and what her business looks like today
  • How Janet got from not even having a studio to having an entire home to work from
  • How to not just sell products, but a culture
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  • How to actively facilitate engagements + create that experience/build that brand outside of the internet
  • How to come up with content for social media
  • What switching from Etsy to her own website has done for her business + what compelled her to switch
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  • How to help facilitate that brand recognition if you are on Etsy + looking to move off of it
  • Why email lists are so important
  • What Janet would say to anyone on the fence about owning a business
  • What self-care looks like for Janet
  • Why she started a fashion blog as well

Show Notes:

Janet’s Bio:

 Hello! I'm Janet; I’m the founder and creative director of Janet Gwen Designs. It’s a creative studio known for our gold and marble cases and hand painted phone cases. (YES! HAND PAINTED!) JGD mission is to encourage and highlight unfiltered creativity by challenging the social standards of art. We strive to make a statement by using bold colors and textures on traditional and non traditional surfaces. We create one-of-a kind pieces of art for those customers who appreciate the little details it takes to pull it all together. We make your hustle beautiful, one art infused piece at the time. We want to start conversations, create real life connections, and inspire you in your wildest dreams. We are here to cheer you on every step because we know you got this! You can read all about my story and how JGD got started here!

Janet’s Social Handles:

90: Jaclyn Mellone, How to Master Your Mindset - the Creative Empire podcast

Mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast Jaclyn Mellone is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about tackling mindset issues. Jaclyn shares ways mindset issues manifest themselves in our lives and how to deal with them instead. Also included in this episode is why it's important sometimes to rebrand, what things to do to get to know your tribe, why community is essential to owning a business, and lots of great advice for other business owners. 

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Show Highlights:

  • Why Jaclyn rebranded + what some of her reservations were for making this change
  • How to incorporate your children into your business, if that's what you want to do
  • How Jaclyn intersected mindset + marketing
  • How Jaclyn knew it was time to become a personal brand
  • What imposter syndrome is and how it manifests itself
  • How to self-develop or reflect in a way that really is empowering or powerful to build yourself up
  • What things to do to get to know your tribe
  • Why community is essential in business ownership

Show Notes:

Jaclyn’s Bio:

Jaclyn Mellone is a mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast. She helps passionate, creative entrepreneurs channel their zone of genius, tackle their inner mean girls, and build Know, Love and Trust with themselves and their tribe.

When she’s not helping entrepreneurs create their own version of success, from the inside out, you can find Jaclyn spending time with her husband Chris, their 2 adorable children, Eleanor and Marshall or being lounged on by their fur-child, Louie… most likely in a sea of naked Barbies and dismantled Lego sets. Jaclyn loves to connect on Instagram (@knowloveandtrust), her Facebook group (The Know Love and Trust Tribe) … usually with her favorite Black Toasted Almond cuppa joe from Dunkin’ Donuts in hand!

Jaclyn’s Social Handles:

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88: Let's Talk Tech, with Jessica Stansberry - the Creative Empire podcast

Reina and Christina’s guest this episode is Jessica Stansberry, owner of Hey Jessica. They discuss how to change your focus and tell your audience about it, what makes a post go viral and how to recreate it, how to create + pitch a course without having much content, and how to get people to opt-in to your email list. Also discussed in this episode are money mindset and how to create the Hey Jessica style email signature. 

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Show Highlights:

  • How Jessica found her path + followed it
  • What she finds her clients need the most
  • How she told her audience her focus was shifting and what has/hasn't worked for her
  • How to create the Hey Jessica style email signature
  • What makes a post go viral and how to recreate it
  • How to create + pitch a course without having much content
  • How to get people to opt-in to your email list
  • How to transition to having a better money mindset
  • What courses Jessica has created
  • How to plan launches ahead of time

Show Notes:

Jessica’s Bio:

Jessica Stansberry is THE Jessica behind Hey Jessica, an online content machine dedicated to helping online entrepreneurs figure out the sometimes scary (aka, systems and technology) involved with running their business. Jessica spent the first 5 years of her entrepreneurial journey as a web designer before morphing into an infopreneur and selling courses as her main source of income. When she isn't writing blog posts, creating new courses or jamming out in her free Facebook group, Biz Tech Collective, you can likely find Jessica chasing chickens or little boys (her own, it'd be weird for her to chase other little boys) on her family farm in the mountains of North Carolina.

Jessica’s Social Handles:

80: How to Powerfully Persuade, with Bushra Azhar - the Creative Empire podcast

Reina and Christina talk to Bushra Azhar of The Persuasion Revolution during this episode of the Creative Empire Podcast. Bushra outlines each of her Eight Persuasion Switches and shares how to use them. This episode is jam-packed with information on how to sell to your audience. Listen below! 

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Show Highlights:

  • What the Eight Persuasion Switches are and examples of them
  • How to use the Eight Persuasion Switches in sales copy + social media
  • How to dive deeper into the art + science of persuasion

Show Notes:

Bushra’s Bio:

Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from ODing on M&Ms by recounting the evils of high fructose corn syrup. She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. She started  The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than two years.

Bushra’s Social Handles:

78: How to Build Brand Loyalty, with Cathy Olson - the Creative Empire podcast

Branding expert, founder of Love Inspired, and creator of Shopsite School Cathy Olson is Reina and Christina’s guest on The Creative Empire podcast this episode. Cathy shares the pivotal experience that changed her life and made her want to start teaching and speaking. First they discuss branding- who to hire, how to make your website user friendly, and what the most essential part of your brand is. Then Cathy talks about how being on Etsy can be a branding "kiss of death" and how she recommends people get off Etsy. Finally, she shares a ton of knowledge about how to build brand loyalty to get customers to follow you off of Etsy. 

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Show Highlights:

  • How to determine who to hire for branding your business
  • Why having a website you can use + grow into is important
  • How Cathy is able to translate what her clients want + what she uses to fuel her process
  • Why transitioning off of Etsy is important, branding wise
  • How to build brand loyalty off of Etsy
  • How to build your brand as a whole

Show Notes:

Cathy’s Bio:

Cathy Olson has been beautifying brands and designing experiences of digital delight for over 17 years, working with multi-million dollar brands like Costco, Best Buy and Disney. Now the founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings. She is also the creator of Shopsite School, an online classroom and essential resource to help product-based businesses get off of Etsy and create a successful shop on their own. She has a passion for putting the fun in functional, the purpose in pretty, and the meaning in details. When she’s not innovating for clients, she shares her multifaceted expertise teaching online or on the stage. Her heart’s mission: To help talented creatives feel seen online, so they’ll feel proud to share their ideas and passions with others, and inspired to stretch their creativity.

Cathy’s Social Handles:

74: How to Find Your Unique Value Proposition, with Jena Nesbitt - the Creative Empire podcast

Professor, author, trend forecastor, and co-founder of The Creative Roundtable Jena Nesbitt is Reina and Christina's guest on The Creative Empire podcast this episode. First the trio talk about Jena's winding path to entrepreneurship and how the skills she learned along the way were valuable. Then they dive right into talking about pricing and the Unique Value Proposition. Jena's unique journey + perspective really lend themselves to these topics. Lastly, they talk about disruptors and how to be one. 

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Show Highlights:

  • How entrepreneurship isn't a straight line
  • How to strategically price your goods or services
  • Why it's necessary to track your numbers
  • What the Unique Value Proposition is and how to figure out your own
  • How to be a disruptor

Show Notes:

Jena’s Bio:

Jena Nesbitt is an avid learner & teacher, constantly striving to encourage the entrepreneurial spirit of other creatives. In 2016 she accepted an adjunct professor position with the Art Institute of Portland, teaching courses in Creative Entrepreneurship and Fashion Forecasting. She is the author of the Creative Business Canvas, a visual business model tool built specifically for artists, designers, and creative businesses. Jena works as a trend forecasting consultant with national companies, utilizing her background in visual merchandising, textile design, and product development to inspire future apparel & lifestyle products. In late 2014 Jena co-founded The Creative Roundtable, offering support & guidance to creative entrepreneurs through facilitated weekly discussions and monthly meet-ups. Jena is an active member of the Portland design, tech, and startup communities; you’ll often find her at networking at local events, hosting meet-ups, or teaching & mentoring at conferences.

Jena’s Social Handles:

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72: How to Share Your Story Authentically, with Nikki Elledge Brown - the Creative Empire podcast

Reina and Christina’s guest this episode is Nikki Elledge Brown, The Communication Stylist, creator of  A Course About Copy, and host of Naptime Empires. Nikki is here to chat about learning how to share your story authentically. She shares where to start if you haven't shared much online yet, how to strut your stuff without feeling self-centered, how to let your personality shine through in everything you do, and much much more. 

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Show Highlights:

  • How to strut your stuff without feeling self-centered
  • What 2 things to consider before you share something that has TMI potential
  • Where to start if you haven't shared much online yet
  • What the difference is between sharing authentically + sharing as a marketing ploy
  • Why Nikki considers being triggered by others' success a potentially good thing
  • How we can make our personalities shine through in our copy across all platforms
  • What Nikki needs to remind herself of who she really is + pull herself out of dark spots
  • How using templates to write from are great starting places
  • How there's no one right way to write copy + her number one advice for sales copy

Show Notes:

Nikki’s Bio:

Nikki's known online as The Communication Stylist®, helping entrepreneurs communicate with clarity and confidence through her flagship program, A Course About Copy®. She's a proud military spouse, mom, former park ranger and college professor sharing stories, tips, and inspiration on life, business, and all things communication over at nikkielledgebrown.com.

#also: If you're looking for refreshingly honest conversations on the realities of parenthood + entrepreneurship, you will LOVE Nikki’s new podcast, Naptime Empires™. Check it out on iTunes and join the conversation at naptimeempires.com!

Nikki’s Social Handles:

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67: How to Find Your Unmistakable Style, with Shay Cochrane - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by stylist and product photographer Shay Cochrane. Shay is well-known in business circles for her product photography and she imparts some of her own wisdom about how to find your unmistakable style. She shares how she first developed her style and how she tunes out all the noise to just create what only she can create. With a refreshing candor, Shay shares her views on copycats and failure and how to know what to try next. 

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Show Highlights:

  • How to stand out from others in your field + tune the noise out
  • How to boost your creativity
  • How to not let copycats get you down
  • How to find your breakthrough thing that differentiates you from others
  • How to have an easier time bouncing back from failure
  • How to know what step to take next

Show Notes:

Shay’s Bio:

After eight years as a wedding and portrait photographer Shay felt her passion and creativity beginning to wane. After a light bulb moment in Homegoods (of all places!) she made the  almost overnight decision to jump head first into the unknown world of styling and product photography. She deleted eight years of wedding photography off of her website, landed her first commercial client and has never looked back. In her own words, "I have finally found that organic, creative, authenticity that always seemed to be missing in those early years as a photographer. I have found the work that my heart truly loves."  By God's grace Shay is married to her best friend of 10 years, has two curly haired girls and lives in sunny Tampa, FL.

Shay’s Social Handles:

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Episode 63: How to Brand Your Photography Business, with Vanessa Velez - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by destination wedding photographer and intentional brand strategist Vanessa Velez. She gives practical tips and advice this episode for photographers and non-photographers alike on branding and visual strategy. Vanessa curates a beautiful online presence through her website and social media and shares how she does so.

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Show Highlights:

  • How Vanessa's background in marketing has helped make her a successful destination wedding photographer
  • What changes she's seen in the photography industry in the past ten years
  • How Instagram has helped her business + how she's grown her Instagram following
  • How knowing the client you want is helpful + how to figure them out
  • What photographers who are struggling to book anybody should do
  • What happens when you have a really strong visual branding strategy
  • What 3 practical tips she has for people to take their client experience up a level
  • What Vanessa's secret is to curating such a visual presence
  • What non-photographers can do to improve their Instagram feed + captions
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Show Notes:

Vanessa’s Bio:

Vanessa Velez is a Destination Wedding Photographer and Intentional Brand Strategist who has a deep passion for the creative business and weddings. She has been documenting events for the past decade and it is a romantic at heart. As a Destination photographer she has traveled to places like Jamaica, Puerto Rico, Dominican Republic, New York and Paris. When she is not shooting weddings she is helping creative businesses create brands with intention, that can connect with their audience with authentic and true voices. She is also an advocate for community over competition as the Fort Lauderdale leader of Tuesdays Together. When she is not working you can find her cozy in bed with her daughter eating vanilla ice cream with an excess of whip cream and almonds.

Vanessa’s Social Handles:

62: How to Get Started with Video, with April Bowles-Olin - the Creative Empire podcast

Video queen April Bowles-Olin of Blacksburg Belle joins Reina and Christina to chat about how to start using video in your business and why it's important. April really believes that video breaks down barriers + allows people to connect with you in a whole new way. She gives tons of great tips on making videos, from ways to come up with topics to what equipment + software you need. If you're feeling scared or uncomfortable, April has great advice and encouragement to try. We hope this episode inspires you to start making videos for your business today!

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Show Highlights:

  • Why videos are important + what you actually need to get started making them
  • What to consider if you feel scared to even start making videos
  • What the value is of sharing content that is uniquely you
  • What you can do if you feel uncomfortable on camera
  • What to use to edit your videos
  • What situations warrant investing in professional filming/editing
  • How sharing content in general is good for your business
  • What you should do if you want to be on CreativeLive someday
  • What some very practical ways are to do a live video this week, even if you're a complete newbie
  • How to figure out topics for your videos

Show Notes:

April’s Bio:

April Bowles-Olin graduated from Virginia Tech with a bachelor’s degree in human development and a minor in psychology. Then, she obtained her master’s degree in social work from NYU. While studying at NYU, she worked with homeless adults who were diagnosed with HIV and AIDS and in a combination middle and high school providing counseling services to the students. After graduation, she worked with high-risk adolescents in the Bronx and Brooklyn providing individual, family, and group counseling. April realized that something was missing and she felt emotionally drained, so she looked for other job opportunities. Soon after she started blogging, she left her career in social work and started Blacksburg Belle. The rest is history. April has spoken at the Etsy Success conference, and has been featured on my many websites and blogs including Etsy, Design*Sponge, and BlogcastFM. She has worked with thousands of creatives via one-on-one consulting, group coaching and online courses.

When she’s not helping creative entrepreneurs build successful businesses around the lives they crave, you can find her snapping pictures of her three adopted lab mixes, discovering nifty spy tricks while watching Burn Notice with her husband, and reading every young adult novel she comes across without shame.

April’s Social Handles:

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60: How to Get Featured as a Guest Expert, with Kristen Ley Green - the Creative Empire podcast

Reina and Christina's guest this episode is publicist and co-owner of Something New for I Do, Kristen Ley Green. She is here today to talk to them about how to get featured as a guest expert. Kristen outlines what PR is, how it can help creatives with their business, and the right and wrong ways to pitch a story to outlets. They also talk briefly about trends in the wedding industry and how the rise of the internet helps people connect directly to their customers.

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Show Highlights:

  • What PR is and how it can help people in their businesses
  • How to create your own PR opportunities when you can't afford to hire a professional
  • What some common pitch mistakes are
  • How to come up with a good topic and turn it into a story
  • How her PR experience shapes how she approaches offline events
  • What some trends in the wedding industry are right now
  • How it can be easier to set yourself apart from the rest of the industry now that you can have a direct connection with the customer
  • How there's more diversity being represented on the internet now

Show Notes:

Kristen’s Bio:

Kristen Ley Green is a recently married wedding publicist and co-founder of the Atlanta-based wedding PR/marketing company, Something New for I Do. She helps new and established wedding businesses grow and establish credibility by getting their wedding planning insight featured and styled shoots and real weddings placed in popular wedding magazines and blogs. Kristen is also a regular contributor to Huffington Post Weddings, Once Wed, The Celebration Society and Perfect Wedding Guide.

Kristen’s Social Handles:

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58: How to Create an Intentional Movement, with Ashley Beaudin - the Creative Empire podcast

Heart encourager Ashley Beaudin is on the podcast today, sharing with Reina + Christina behind-the-scenes of her intentional movement, The Imperfect Boss. She shares how to pitch to people in a way that makes them want to join, as well as specific things she did to help her movement create momentum and catch on like wildfire. Lastly, Ashley encourages listeners to go out and encourage others. 

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Show Highlights:

  • Why Ashley came up with the Imperfect Boss campaign
  • How much of an impact the campaign made
  • How Ashley mobilized influencers for that campaign
  • What advice she would give for people wanting to be known as leaders in their field
  • How shy participants can reach out to others who are participating + have meaningful connections
  • What the most common themes of the Imperfect Boss campaign were
  • What not to say/do when someone is being vulnerable + sharing their heart
  • How to become a movement maker
  • How someone who is discouraged can feel encouraged

Show Notes:

Ashley's Bio:

Ashley is a heart encourager, speaker and copywriter for creative women. Ashley is gifted at empowering people to own their message and purpose with confidence and design a life that makes them jump out of bed in the morning. She brings with her a sensitive and strong voice that will both push and encourage you to do what you're called to do - no shame, no fear, just heart, action and a strong dose of community. She is passionate about teaching people how to cultivate a healthy identity and inner life, so that they can fulfill their calling and feel alive in it. When she's not helping women absolutely kill it, she's probably writing some good words, being with people or dreaming up big ideas.  No matter what, you'll leave spending time with her, feeling believed in and empowered to do the things that you're called to for good.

Ashley's Social Handles:

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35: How to Use Your Story in Business, with Jessica Rasdall - the Creative Empire podcast

  This episode Reina + Christina are talking to inspirational speaker, Jessica Rasdall. Jessica offers a how-to on finding your story and using it in your business. She describes how she tells her story to inspire and motivate others, and how you can do this even if you're a bad writer. It starts with processing emotions instead of toughing it out, and then harnessing those emotions to tell others. Jessica shares her secret to making a connection with listeners and then turning them into trusting clients.

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Show Highlights:

  • How to find your story and use it in your business
  • Why you should process your emotions instead of toughing it out
  • How to tell your story to inspire others
  • How to tell your story as a bad writer
  • How to make a connection with listeners to turn them into trusting clients

Show Notes:

Jessica's Bio:

When Jessica Rasdall was a freshman in college, she made a life-altering decision that resulted the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was later sentenced to four years in prison. Upon being released from prison, she returned home to pick up the pieces and continued to share her message. Today, Jessica is a Motivational Speaker and Transformational Coach to female business owners. She helps her clients unearth their signature story, tap into their inner strength and evoke radical change. She believes that what most people consider to be their “liabilities” are actually their greatest asset. Jessica has shared her story of turning her “mess into a message” for nearly ten years and has been featured on major media outlets such as ABC's 20/20, Katie Couric, Seventeen Magazine, The Guardian, MTV’s Series Premiere of One Bad Choice and many more. Today, Jessica helps others take control of their lives, starting from the inside out. Through public speaking, group coaching and one-on-one intensives, Jessica Rasdall is helping others live passion-driven lives, focused on embracing their stories and uncovering their purpose.

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31: How to Create Good Goals for Your Online Business, with Lisa Jacobs - the Creative Empire podcast

This episode of the Creative Empire Podcast is with Lisa Jacobs of the Marketing Creativity Blog where the girls discuss creating good and reasonable goals for your online business. Lisa explains how many online creatives are caught up in the vanity numbers on social media, and are focused only on gaining traffic and email subscribers. She goes on to explain that good online business goals and strategy go beyond these. Lisa talks about how creatives need to evolve by spreading their message and giving it away for free, which will ultimately lead to growth and profit. Some of the tips she offers, specifically to makers, is why your site needs excellent copywriting and professional photography. This. alongside her other tips, is how to convert sit visitors to online customers. 

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Show Highlights:

  • How Lisa achieved Etsy success and now shares her knowledge with others
  • What is the formula for success for your online business (beyond traffic and email subscribers)
  • How to create good goals for your online business
  • How to self-manage in a career without a boss
  • What you need to do to evolve (hint: it has to do with spreading your message)
  • How to convert site-visitors to online customers
  • Why you need good copywriting in your online business
  • How to cater your Instagram to what potential customers want to see

Show Notes:

Lisa’s Bio:

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy storefront. She freely shares her insights and strategy with like-minded entrepreneurial spirits on the blog, Marketing Creativity, and is the proud creator of The Luminaries Club: your creative business headquarters.

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28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

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24: How to Take Risks and Have Them Pay Off, with Farideh Ceaser - the Creative Empire podcast

Featured on this episode of the Creative Empire Podcast is Farideh Ceaser, launch strategist and musician. She started studying business at a young age and realized as a creative that we have to keep taking risks and honor our excitement. They discuss what it's like to be business-minded and creative and how that can make being authentically real online a challenge. Next they talk about passive income, how to develop products, and how Farideh became a launch strategist. Farideh takes Reina and Christina through launch strategy and what an actual launch is like. She ends the episode with the advice for new entrepreneurs to "just try everything, see what sticks, then niche down from there." 

Email Header Episode 24
Email Header Episode 24

Show Highlights:

  • How Farideh became a launch strategist
  • How she balances being creative and business-minded and why it's important to be authentically real online
  • What her strategies for passive income are
  • How to validate ideas to see if there's a market for them
  • How you don't have to be an expert to launch
  • How launching is like being a burlesque dancer
  • How automating your social media makes it easy to promote your products/services
  • How Facebook Pixel works
  • How new entrepreneurs should just try a lot of things before niche-ing down

Show Notes:

Farideh's Bio:

Farideh Ceaser is a musician and launch strategist. After 15 years on the road touring as a musician, Farideh switched gears and now helps entrepreneurs launch their big ideas and online courses. She regularly delivers her wisdom in the form of a ukelele and a song on www.farideh.com.

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