Episode 146: How to Sell With Etsy + Personality, with Jenni Waldrop - the Creative Empire podcast

Joining Reina and Christina today is Jenni Waldrop, the founder of Fuzzy & Birch. Jenni begins by chatting about her Etsy shop and her blog. She chats about why she is a firm believer in Etsy and why she will never leave Etsy. The trip talk about consistency in selling and Jenni gives us some tips on creating consistency in an Etsy shop by having quality items,pictures look good, andwording the items correctly so people can find them.

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Main Takeaways:

  • Why she started her Etsy business + blog [0:02:32]
  • Why she has chosen to stay on Etsy [0:08:18]
  • What new businesses are joining Etsy [0:12:23]
  • How Etsy compares to Amazon Handmade [0:14:52]
  • What some mistakes are that you can avoid [0:19:36]
  • How to create consistency in selling [0:26:19]
  • Why you have to be able to evolve and change with the sales platforms [0:28:58]
  • How to scale your shop or listings + listening to your buyers [0:32:48]
  • Why you should show your personality in your shop [0:36:02]
You really need one place to focus so that you can sort of hone in on the tactics and the profit biding exercises that work best for you.
— Jenni Waldrop
It feels so freeing to create stuff your way and it’s so much faster to create stuff your way and not have to deal with anyone else.
— Jenni Waldrop
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Jenni Waldrop used an Etsy shop to free herself from the chains of corporate slavery. A 6-figure seller of sarcastic home decor, she now teaches other women how to turn their crafts into full-time income.

Social Handles:

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52: Empire Mentoring Session: How to Streamline Your Process with Ashley Takacs - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Ashley Takacs, jewelry designer behind A. Tak Crafts. Like most creatives, Ashley is multi-passionate and wasn't sure what to pursue next. We focused on streamlining her process at her current jewelry business so that no matter what she decides to pursue, she will be ready to tackle it head on!


Show Highlights:

  • What questions you need to ask yourself to figure out what to focus on
  • How anything you pursue in business provides valuable experience for future endeavors
  • How to streamline a product-based business, including batch ordering + less styles
  • How stories sell your products

Show Notes:

Ashley's Bio:

Ashley Takacs ("A. Tak") is the creative behind A. Tak Crafts. She's a theatre nerd, Longhorn, Houstonian, wife, and crafter of handmade pendant and tassel necklaces. Ashley is inspired the creative community she has found and is open to see where her path may lead. You can often find her acting as a sounding board and providing encouragement for her friends. Her favorite pastime, besides hanging with her husband, is helping fellow creatives through conversation or even just a big hug. Ashley is a lover of leopard print, chocolate, dance parties, and all things gold. She lives for genuine connection and meeting new creatives.

Ashley's Social Handles: