96: Dominique Broadway, How to Treat Your Business Like a Business - the Creative Empire podcast

Personal finance coach, speaker, and the founder of Finances Demystified & The Social Money Tour Dominique Broadway is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about how to treat your business like a business. Dominique shares how often you should look at your financials, easy tools to start budgeting with, and how to work on a retainer business model so you make more consistent income. Also discussed this episode is advice for business owners who want to take the leap from their 9-5 to full-time entrepreneur, what debt is okay to take one, and how to have money conversations with your children. 

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Show Highlights:

  • Why we struggle with money
  • How to have money conversations with children
  • Why a lot of creative businesses fail
  • What advice Dominique has for business owners who want to go from their 9-5 to full-time entrepreneur
  • What budgeting tools Dominique recommends
  • How often you should look at your business financials
  • What Dominique's stance on taking on debt for your business is
  • How to know if something is a good investment
  • How to start working on a retainer so you have consistent income each month + how retainers work
  • How to take your business seriously

Show Notes:

Dominique’s Bio:

Dominique Broadway is an award winning Personal Finance Coach, Speaker, Finance Expert and the Founder of Finances Demystified & The Social Money Tour. Dominique has received various accolades such as the Top 30 Under 30 in Washington DC, the DC Future Business Leader of America Businessperson of the Year and the Top Financial Advisor for Millennials in the US. Dominique’s demystified financial advice, has been highlighted on Yahoo!, Huffington Post, Forbes, USA Today, Black Enterprise, Marketwatch.com, Ebony Magazine, Levo League, Refinery29 and other media outlets. She has a strong passion for working with young professionals, entrepreneurs and people of all ages to bring their Dreams2Reality.

Dominique’s Social Handles:

89: Financial Planning for the Heart-Centered Boss, with Mary Beth Storjohann - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is author, financial planner, and podcaster Mary Beth Storjohann. Diving deep into the topic of financial planning, Mary Beth shares advice + actionable tips for business owners during this episode. This isn't your typical financial planning conversation- the trio focus on a more heart-centered approach.

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Show Highlights:

  • How Mary Beth educates her clients
  • How being smart with money means different things + how to figure out what it means to you
  • What advice Mary Beth has for people who are trying to figure out what their goals are for different parts of their lives
  • What some things are that someone could do maybe today financially to start to see results
  • What Mary Beth recommends in terms of how people save for taxes
  • How to deal with money mindset issues head on
  • How to feel more okay with handing over your books over to a bookkeeper
  • What the difference between fee only versus commission based financial planners + why to work with one over the other
  • What steps a person could take before needing to work with a financial planner
  • What topics Mary Beth’s book and podcast touch on
  • How to deal with your personal marriage (or partner) finances
  • What business money mindset is concerning to Mary Beth + what to do instead
  • Why having a part-time job might be a good thing for your business

Show Notes:

Mary Beth’s Bio:

Mary Beth Storjohann, CFP® and Founder of Workable Wealth is an author, financial planner and accountability partner working to help clients in their 20s-40s across the country make smart, educated choices with their money. Her recent accolades include the “Top 40 Under 40” by Investment News, “10 young Advisors to Watch” by Financial Advisor Magazine, and “10 of the Best Personal Finance Experts on Twitter.” She frequently appears on NBC as a financial expert and her expertise has been featured in The Wall Street Journal, CNBC, Forbes and more.

Mary Beth’s Social Handles:

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73: How to Start a Business, Jam Session with Reina + Christina - the Creative Empire podcast

This episode features Reina and Christina chatting about how to start a business. They see people over-complicating it and would like to discuss how to go through the process in simpler terms. First Christina tells how to legally set up a business. Then they talk about the other things that go into building a business, like visibility, gaining clients, and mindset. 

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Show Highlights:

  • How to legally setup a business from scratch
  • What the difference between an LLC and a trademark
  • What to do before you start a company
  • What belongs in a business plan
  • How to gain visibility quickly
  • How to test your business idea before you even have an LLC + why it's important
  • Why you should pick one thing first to become an expert in
  • Why confidence is an important part of owning a business

Show Notes:

68: How to Transition from a Corporate Career, with Jamie Kutchman - the Creative Empire podcast

Reina and Christina’s guest this episode is founder + owner of the gift company Marigold & Grey, Jamie Kutchman. Jamie is here to chat about how she transitioned from her corporate job of 11 years to starting her own business. She advises listeners to not transition the way she did. Instead, Jamie gives practical tips + advice on how to do it, such as the importance of pre-validating your idea, finding your ideal client, how to get started even if you don't have much space or money, and how to differentiate yourself when you're in a crowded market. 

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Show Highlights:

  • Why you should start + grow your new business while you're still at your corporate job
  • Why pre-validation is important
  • How to differentiate yourself when you're in a crowded market
  • How to figure out what your ideal client's pain points are + deliver a product they need
  • How to get started as a product-based business, even if you don't have much space or money
  • How Jamie scaled her business
  • What to say to yourself when you have anxiety about a transition

Show Notes:

Jamie’s Bio:

Jamie Kutchman Wynne is the founder & owner of the artisan gift company called Marigold & Grey. She first recognized the need for boutique gift service while preparing for her own 2012 wedding when welcome gifts because a major source of stress. Not long after, she left behind an 11-year corporate career in medical/surgical sales to start the business, actually quitting spontaneously on a conference call one day. (She admits it’s probably not the best strategy for transitioning into entrepreneurship, but that’s basically how it happened!) Nonetheless, she is ecstatic to have finally found her true calling. For the first time in life, she doesn't have to be corporate OR creative. She is fully both and exactly where she belongs! She lives in the Washington, DC area with her golf-smitten husband Jeff, three stepkids and two rescue pups, Lewis & Clarkie! While she enjoys DC life, she's a true Virginia girl at heart. When not designing gifts, mentoring other creative entrepreneurs or prop styling for other small businesses, she enjoys good bourbon and barbecue, football season, entertaining, and has been known to dust off her passport every chance she gets. She’s honored to lead the Bethesda, Maryland Tuesdays Together group, part of the Rising Tide Society.

Jamie’s Social Handles:

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49: Building Relationships as an Introvert, with Brooke Saxon-Spencer - the Creative Empire podcast

Brooke Saxon-Spencer of Belong Magazine joins the Creative Empire Podcast to talk about how to be an introvert in the creative community of extroverts. She covers how to conference as an introvert and why you need an introvert ally (and what that is!). She discuses how to reach out and build relationships with other creatives. Brooke covers the benefits of online communities such as Facebook Groups and Instagram, but also the fall backs of dwelling too much on these. She highlights the importance of celebrating the little wins in your business, even if you're not making money yet.

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Show Highlights:

  • How to be an introvert in the creative community of extroverts
  • Why you need an introvert ally (and what that is!)
  • How to reach out and connect with people
  • What are the benefits of communities like Facebook Groups
  • Why you shouldn't read into people's Instagram lives

Show Notes:

Brooke's Bio:

This is Brooke. Introvert, Starbucks addict, M&M fiend, wife to her college sweetheart, mother of three, work-from-homer, midwestern girl at heart living in SoCal, super multi-tasker and pursuer of Christ. She founded Belong Magazine out of her desire for community, a desire to encourage women to use their voices and be confident in their value, a hope for women to use the screen in front of them to connect beyond that screen—to discover “their place” and find “their people”. As a print and digital publication, she wants Belong to serve as a map directing women to one another while celebrating the art and community of blogging, entrepreneurship and social media.

Brooke's Social Handles:

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47: Why You Should Attend That Conference, with Amber Housley - the Creative Empire podcast

Amber Housley joins the ladies of the Creative Empire Podcast to discuss her journey and how it lead to following many passions. From stationary and wedding planning, to organizing retreats and creating products, Amber has done it all! Amber discusses her transition from working full time in a team to going out on her own in the creative world full time. She offers how she deals with life's chaotic times and moments, despite the pressure of Instagram to make it all look put together. Amber explains the ROI and the kind of personal/business development you can expect from a conference, and why they may be worth going, even if you're not a full time creative yet. Amber goes on to talk about the benefits of stepping outside your community (or bubble) to learn from other industries and professions. 

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Show Highlights:

  • How to transition from your 9-5 to full time creative entrepreneur
  • How to deal when your life feels very un-Instagram-able
  • How to conquer email marketing when you're just starting out
  • What kind of personal/business development you can expect from a conference
  • Why you should step outside your community to learn
  • How to look beyond competitors and why it's important

Show Notes:

Amber's Bio:

Amber Housley is a Creative Business and Sweet Life Cultivator. A multi-passionate serial entrepreneur, she founded her first business in 2007 and is now the designer behind The Joyful Garden Planner and founder of Inspired Retreat, an annual business gathering of creative women entrepreneurs. Her new course, Blooming Business Kits, will launch in Fall of 2016 and is made for mama entrepreneurs who want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time. In addition to her business activities, she is Marketing Director at Southern Weddings magazine and Lara Casey Media, and is enthusiastic about sharing the message of meaningful marriages and intentional living. Her past wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. Speaking from the stage at Inspired Retreat, Making Things Happen, Stationery Academy, Savvy Experience and Altitude Summit conferences, she has covered everything from building your creative business dream to marketing strategies. Amber has a big heart for helping women build thriving creative businesses and joy-filled lives. She combines her love of business, creating, gardening, faith and family into one ‘sweet life’ with her husband and two little ones outside Nashville, Tennessee.

Amber's Social Handles:

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33: How to Double Your Email List and Turn Them into Advocates for Your Brand, with Courtney Slazinik - the Creative Empire podcast

On this episode of the Creative Empire Podcast Reina & Christina are talking to Courtney Slazinik of Click it Up a Notch. Courtney talks about her transition from having a blog to having a business and how to make that a smooth one. One of the key points Courtney discussed was how she grew her email list and then turned them into advocated for her brand. A great deal of that had to do with being protective of this list, and intentional with what she sends to them. Finally Courtney talks about how she talks to two different audiences and caters to her over 32,000 email subscribers. 

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Show Highlights:

  • How to go from having a blog to having a business
  • What the key is to doubling your email list
  • How to turn email subscribers into advocates for your brand
  • How to talk to two different audiences

Show Notes:

Courtney's Bio:

Courtney Slazinik is the force behind Click it Up a Notch, a Huffington Post Top 5 Blog for Momtographers. Each week she teachers tens of thousands of photographers how to capture life’s simple moments, and also instructs aspiring entrepreneurs how she built her Facebook community of over 60 thousand fans.

Courtney's Social Handles:

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27: How to Learn From Your Non-Cinderella Story of Entrepreneurship, with Laura Foote - the Creative Empire podcast

For this episode of the Creative Empire Podcast Reina + Christina are talking with Laura Foote. Laura discusses her journey to creating her creative empire which has spanned over the last eight years. She talks about her windy, non-Cinderella story of creative entrepreneurship and how she has grown and changed with it. Laura highlights how people can learn from what they're doing right now, even if it's not where they want to be. She talks about how she has found balance between life and business, and found a sense of community and friendships despite moving across the country. 

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Show Highlights:

  • How to embrace the windy, non-Cinderella story that can be creative entrepreneurship
  • How you can learn from what you're doing right now (even if it's not where you want to be)
  • How to find community and friendships as a creative entrepreneur
  • How to balance different priorities in life and business
  • How to find balance when you're just starting out
  • How to grow and change with your industry

Laura’s Bio:

Laura Foote is a Kansas girl turned Floridian who specializes in branding and wedding portraiture. She has been featured by brands like Lauren Conrad, Emily Ley, and Glitter Guide. Laura holds a Master's degree in College Education and recently made the jump from advisor/instructor to full-time photographer, speaker and mentor! The intersection of learning/teaching/mentoring other creatives is the core of her heart and she considers herself a storyteller who focuses on the real, raw, beautiful life moments that are intimate and worth remembering. Any day that ends with good food, red wine, and conversations that go 10,000 feet deep are the best in her book!

Laura's Social Handles:

23: How to Make the Money You Deserve and then Manage It, with Lauren Bowling - the Creative Empire podcast

This episode, on the Creative Empire Podcast, Reina + Christina talk to Lauren Bowling all about how to make the money you deserve, and then manage it smartly. Lauren discusses how she transitioned from her full-time hedge fund job to blogging full-time. In fact, Lauren doesn't even work full time, she works about 25 hours per week and has already pulled in $8,000 this month! Wondering how to make a full-time income working part-time? Then this is the episode for you! Lauren elaborates further on how to make real money with affiliate links and passive income products.

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Show Highlights:

  • How to turn your side hustle into your full-time job
  • How to repurpose blog content
  • Why you don't need to hire a professional to manage your money
  • How to make a full-time income working part-time
  • How to make real money with affiliate links + passive income products

Show Notes:

Lauren's Bio:

Lauren Bowling is the blogger behind L Bee and the Money Tree. After getting her degree in theater and racking up thousands of dollars in credit card debt in college, she moved to New York City with $300 in her pocket. While there she landed a sweet job on Wall Street which sparked her interest in personal finance and helped her kick her bad money habits for good. Three years, three cities, one home purchase, and nearly 2,000 blog posts later, Bowling is a pro at mastering tricky millennial finances. In addition to blogging on L Bee and the Money Tree (LBMT), Bowling is the host of the award-winning internet talk show, Awkward Money Chat, and her writing has appeared on notable outlets such as Business Insider, Forbes.com, Learnvest, Yahoo! Finance, and The Huffington Post. As a source, Lauren’s expertise has been featured inside the pages of Redbook, Woman’s Day, and others. She spends her free time renovating her first home, enjoying good wine while avoiding the kitchen, and “killing it” at karaoke. She’s even been known to act in a musical or two. By day Bowling runs her own content marketing firm, Beehive Content, and she happily resides in Atlanta, Georgia.

Lauren’s Social Handles:

21: How to Spread Happiness with Your Business, Maghon Taylor - the Creative Empire podcast

In this episode of the Creative Empire Podcast, Maghon Taylor joins the girls to talk about how to spread happiness using your business. She begins by explaining how she crafted a mission statement for her creative business, and why she felt a need for it. She goes on to talk about how to translate an individual business owner's personality to social media. Maghon discusses how to gain confidence and pursue your passion as a creative. This lead to debating the positives and not-so-great parts of being an entrepreneur and how to manage the struggle of going from having co-workers to being on your own. 

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Show Highlights:

  • How to craft a mission statement for your creative biz (+ why you need one!)
  • How to spread happiness using your business
  • How to translate your personality to social media
  • How to gain confidence and pursue your passion
  • How to manage the struggle of having co-workers to working alone
  • What are some of the positives and not-so-great parts of being a creative entrepreneur

Maghon's Bio:

I'm Maghon Taylor and I am the She behind All She Wrote Notes.  I am a sweet Carolina girl on a mission to spread happiness through my handwriting. I have delighted in pretty handwriting all my life -- with a name like Maghon, you can't help it! My sweet southern mama says she spelled it that way because it looked prettier to write. I'm serious.  So, I think I was destined to be a calligrapher. All She Wrote Notes is a calligraphy studio that specializes in celebrating every day!  We believe calligraphy and beautiful handlettering shouldn't be saved like china for special occasions. Life can be full of so many little celebrations and we love to party! We specialize in adding my whimsical handwritten calligraphy to stationery, paper goods, gifts and party supplies. I also love teaching calligraphy and sharing my skills and knowledge through my traveling calligraphy workshop program called Calligraphy Y'all.  

Maghon's Social Handles:

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15: Creative Conferences, with Kat Schmoyer - the Creative Empire podcast

On this episode of  the Creative Empire Podcast Reina and Christina are talking to Kat Schmoyer of Dear Sweetheart Events and the Creative at Heart Conference. Kat explains her journey from her full-time job to creating her own business and journey. Kat explains how rewarding (but difficult!) this transition can be, but also how full-time entrepreneurship isn't for everyone. She goes over what the typical stages of this transition are and how to overcome them. Because Kat founded the Creative at Heart Conferences, she discusses conferences with Reina and Christina and how they are planned and executed. 

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Show Highlights:

  • Embracing the transition from part-time to full-time entrepreneur
  • What are the typical stages of this transition
  • What is the deal with conferences for creatives (especially the Creative at Heart Conference)

Show Notes:

Kat's Bio:

I’m Kat – wife, planner, florist, pink lover & mama to a crazy brittany spaniel! My high school sweetheart Matt and I live in a tiny 2500 population town in an old, historic home … and we love every bit of it! We’re both a bit obsessed with the Christmas season, love watching sitcoms like Seinfeld & Friends, and cheer for the Redskins on Sundays. I began this dream of mine a little over 2 years ago, and have been blessed to work with some truly incredible couples! Wedding planning combines my love for organization, strategy & color-coding; floral design allows me to dig even deeper with you into the heart of your design aesthetic, so we cultivate a wedding day that is both logistically sound & aesthetically unforgettable. Diet Dr. Pepper is my drug of choice, popcorn is my favorite snack, and there must always be a candle burning during my work day! I love chatting with brides over iced chai lattes, can spend too many hours browsing through Target and rarely leave the house without my Simplified Planner & pink Kate Spade bag.

Kat's Social Handles:

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5: Reina Pomeroy, How to Invest in Yourself as a New Creative Entrepreneur - the Creative Empire podcast

In this episode Christina interviews co-host Reina Pomeroy to discuss her journey to life and business coaching and how she got there. Reina talks about steps she took to invest in herself, even when she had no money to do so, and how it paid off in spades. Investing in herself sometimes included conferences, technology and resources, but since day one she’s had a coach to help guide and push her. Reina lays out why you should consider hiring a coach, and how to hire the right one for you. Investing in yourself as a small business owner can be tough, but Reina encourages you to stop making excuses, and make your creative entrepreneur dreams happen! As the podcast continues Reina and Christina discuss how even small and/or new business owners can make very real, big social impacts.

Show Highlights:

  • Why you should consider hiring a coach
  • Why you should stop making excuses and how you can make your creative entrepreneur dreams happen
  • How to hire the right coach for you and invest in yourself
  • How to make a big social impact, even if you’re a small biz owner
  • How Reina transitioned from a social worker and wedding planner to a life +biz coach

Show Notes:

Reina's Bio:

I’m the Life + Biz Success Coach behind Reina + Co. I help creative entrepreneurs who have a million amazing ideas in their heads and get overwhelmed because they’re always spinning their wheels. I help them pinpoint what’s most important so they can become the go to expert in their industry. I coach entrepreneurs who not only want to have a business that thrives but a life that is really rich and purposeful. I have run my business on the belief that having strong personal and business values are what help to create and sustain a healthy business. Here’s to success, whatever that means for you!

Reina's Social Handles:

1: Callie Murray, Thinking Outside the Box: When Your Unique Idea Turns into a Business - the Creative Empire podcast

This week’s podcast interviews Callie Murray, the Founder and CEO of The Big Fake Wedding. The Big Fake Wedding came to be after the unique idea to throw a Not-Wedding event sparked the possibility of profit and business potential. Thinking outside of the box, Callie now has a booming business which is scheduled to throw 30 events across the country this year alone. In this podcast Callie discusses with Reina and Christina how thinking outside the box turned into a business, and how to turn an idea into a thriving enterprise. Callie highlights how she started, but also the harder part of how she took calculated leaps to expand and grow her business, despite moving across the country (due to her husband’s Navy career). Part of this expansion included hiring a team, so Callie talks about how she hires and what she looks for in new employees, which is ultimately the key to her business’s success. Before she even made the leap to commit to The Big Fake Wedding she had to establish how feasible the business idea was and ultimately quit her job. Callie discusses how she went about these big steps in a smart way, sharing tips and practices that helped her through the transition of becoming a full time creative entrepreneur.

Show Highlights:

  • How to turn a unique idea into a booming business
  • How to hire employees that you believe in and that believe in your business
  • How to make the transition to full time creative entrepreneur
  • How to manage creative entrepreneurship and motherhood

Show Notes:

Callie's Bio:

Callie Murray started The Big Fake Wedding (then called The NotWedding) in 2008 and has been blessed by steady growth of the company in the midst of cross-country moves with her Navy husband and the births of her three little girls. Callie currently manages the staff and handles the big-picture elements of the company: where we’re going next, who’s taking us there, and what we are going to do when we get there. She is the Founder and CEO of The Big Fake Wedding as well as the proprietor of The Green House, a co-working office space in downtown Norcross.

Callie's Social Handles: