99: Molly Suber Thorpe, How to Create a Thriving Calligraphy Business - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina interview Molly Suber Thorpe, graphic designer, calligrapher, teacher, and author. This episode is all about what it takes to have a thriving calligraphy business. The trio discuss everything from how to price your services to how to find calligraphy jobs.

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Show Highlights:

  • What Molly's new book is about
  • What advice Molly would say to someone starting out who is scared to charge higher prices
  • How to come up with your own freelancing rates
  • What someone who feels they are too late to the game should do
  • What the difference between freelancers and small business owners is
  • How to find calligraphy jobs
  • What freelancing has allowed Molly to do
  • What being featured by huge publications feels like
  • When you need to stop doing "market research" and just start making your own stuff instead

Show Notes:

Molly’s Bio:

Molly Suber Thorpe is a graphic designer, calligrapher, teacher, and author. She is credited as a driving force behind the modern calligraphy movement and achieved renown for her book, Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy (St. Martin’s Griffin, 2013). Since its release, Modern Calligraphy has sold over 30,000 copies, been translated into Chinese and Spanish, and was named an "Amazon Favorite Craft Book" of 2013.

Her work has been featured in The Guardian, The Wall Street Journal, Martha Stewart Weddings, Los Angeles Times, Country Living,  and Style Me Pretty Weddings. Her client list includes Google Cultural Institute, Martha Stewart Weddings, Michael Kors, Fendi, J. Jill, and Victorio & Lucchino. Molly graduated from UCLA's Design Communication Arts program in 2009 with a concentration in typography and layout design. Prior to that, Molly studied art history, comparative literature, and creative writing at The American University of Paris. After spending nearly a decade in Los Angeles, Molly currently lives in Athens, Greece with her partner, a fashion photographer, and their incorrigible Bengal cat.

Molly’s Social Handles:

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95: Alisha Johns, How to Position Yourself to Do the Work You Want To Do - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is photographer, social media strategist, and founder of LISH Creative Alisha Johns. Alisha shares how to find your own visual style, why you need to curate your portfolio, and how to stand out from the crowd. The trio also talk extensively about how to become an influencer, how to make a memorable and favorable pitch, and what you actually need before you start contacting companies. 

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Show Highlights:

  • How Alisha got to where she is now, owning her own agency + working with big brands
  • Why you need to curate your portfolio
  • How to find your own visual style
  • How many followers Alisha had when she started getting contacted for influencer services
  • What you need in order to start contacting companies to be an influencer
  • Why Instagram stories are on the way up right now
  • What makes a good pitch + some fun ways to make them more visual
  • How to stand out from the crowd
  • Why having a physical space that's your own to create in is important
  • What advice Alisha has for someone who is starting out + wants to be an influencer/work with big brands

Show Notes:

Alisha’s Bio:

Alisha Johns is the the color-loving photographer and social media strategist behind LISH creative - a content agency and consulting firm for lifestyle and hospitality brands. After graduating with a degree in Marketing from Virginia Tech, she turned to Instagram to build a creative portfolio for the advertising industry. 3 agency jobs, 3 features in Mashable, and one vibrant community later, Alisha left her 9-5 to work for LISH creative full time. Originally from Pittsburgh, PA, Alisha now lives in Los Angeles and has done work for major brands including Dunkin Donuts, Method Home, GE and Lenscrafters.

Alisha’s Social Handles:

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92: Lisa Funk, How to Create a Company Culture of Connection - the Creative Empire podcast

Reina and Christina talk to Lisa Funk of Handlettered Design during this episode of the Creative Empire Podcast. Lisa is great at creating connections and encouraging people on Instagram, so they ask her to share how she has created a company that is so encouraging. Also discussed in this episode is what business owners should focus on instead of just numbers, how to get more comfortable with selling, and what advice Lisa would give to new business owners. 

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Show Highlights:

  • How Lisa became an "accidental" business owner and how it's impacted how she does business
  • What mindful lettering is and how it's helped Lisa through hard times
  • What advice Lisa has for new handlettering business owners
  • What helped Lisa pivot in her business and how she gained clarity on what she really wanted to offer
  • What former students of Lisa's have gone on to do
  • What business owners should focus on instead of numbers
  • What Lisa's main goal for her Instagram account is
  • How Lisa got more comfortable with selling
  • What tips Lisa has for building a business that is encouraging

Show Notes:

Lisa’s Bio:

Lisa Funk is a hand lettering artist and creative founder of Hand Lettered Design. During one of the most challenging times in her life, lettering saved her - as a creative and meaningful outlet and she loves sharing that with others. What started as selling prints at holiday pop-up shops turned into several custom jobs and lots of different experiences including creating designs for Hobby Lobby, selling in local stores and teaching at major conferences. She and her partner Addi teach chalk art and hand lettering workshops and have now taught more than 700 students at their in-person classes and more than 1600 students online. She is passionate about helping women live intentional lives, focusing on what matters most. Lisa is a wife and mom to three littles, life-long Californian now living in Gilbert, Arizona where she loves living by family and being a part of an amazing creative community. She loves visiting art museums, traveling anywhere she can (especially the beach), dark chocolate, delicious food and real conversations about real life.

Lisa’s Social Handles:

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91: Janet Hoang, How to Learn as You Grow - the Creative Empire podcast

This episode of the Creative Empire Podcast with Janet Hoang of Janet Gwen Designs is all about learning as you grow! Reina, Christina, and Janet discuss what it was like for Janet to start a business so young and how it has changed from then until now. Janet shares how to not just sell products, but a culture and how to actively engage with people and build a brand outside of the Internet. Lastly they talk about switching from Etsy to her own website and why email lists are so important. 

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Show Highlights:

  • What the impetus for starting her own business was + what her business looked like when she started
  • How Janet realized her phone cases could be a business + how she made it bigger than that
  • How Janet strayed from the path expected from her + decided for herself what she wanted to be
  • What advice Janet has for young people who think they're not qualified to run a business
  • What ways Janet's business has given back to her life and what her business looks like today
  • How Janet got from not even having a studio to having an entire home to work from
  • How to not just sell products, but a culture
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  • How to actively facilitate engagements + create that experience/build that brand outside of the internet
  • How to come up with content for social media
  • What switching from Etsy to her own website has done for her business + what compelled her to switch
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  • How to help facilitate that brand recognition if you are on Etsy + looking to move off of it
  • Why email lists are so important
  • What Janet would say to anyone on the fence about owning a business
  • What self-care looks like for Janet
  • Why she started a fashion blog as well

Show Notes:

Janet’s Bio:

 Hello! I'm Janet; I’m the founder and creative director of Janet Gwen Designs. It’s a creative studio known for our gold and marble cases and hand painted phone cases. (YES! HAND PAINTED!) JGD mission is to encourage and highlight unfiltered creativity by challenging the social standards of art. We strive to make a statement by using bold colors and textures on traditional and non traditional surfaces. We create one-of-a kind pieces of art for those customers who appreciate the little details it takes to pull it all together. We make your hustle beautiful, one art infused piece at the time. We want to start conversations, create real life connections, and inspire you in your wildest dreams. We are here to cheer you on every step because we know you got this! You can read all about my story and how JGD got started here!

Janet’s Social Handles:

83: How to Use Stock Photos for Business, with Alli Elmunzer - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Alli Elmunzer, professional lifestyle + commercial photographer and founder of the Turquoise & Palm Stock Gallery. Alli offers great tips on how to use stock photography in your business, including why stock photos are better than DIY'ing it, how to be authentic while using them, and other ways to use them besides social media. She also shares candidly about how she decided to price her membership site and how she increased its value.

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Show Highlights:

  • What the value is of signing up for a stock photo subscription vs trying to DIY
  • How to feel authentic while using stock photos
  • How to deal with people who steal your images
  • How branding helped her business + at what point Alli developed the Turquoise and Palm brand
  • Why it's important to be open to change
  • What ways you can use stock photos in your business besides in your Instagram feed
  • How Alli decided to price her stock photography site
  • How she increased the value in her stock photography site

Show Notes:

Alli’s Bio:

Alli is a professional lifestyle and commercial photographer at her studio Turquoise & Palm in Charleston, SC. Prior to opening her photography business, Alli attended law school in Boston and is a licensed attorney in both Massachusetts and Michigan. Feeling creatively uninspired in the practice of law, she took the leap into entrepreneurship in 2009. Her photography accomplishments include features on blogs and in magazines including Grace Ormonde, Style Me Pretty, Joss and Main, and Belong Magazine, as well as book features in the Knot Outdoor Weddings and DesignHER. Most recently she launched her stock photography site, the Turquoise & Palm Stock Gallery, which is comprised of both lifestyle and styled stock photography curated especially for small business owners, creative entrepreneurs, and bloggers.  Additionally, Alli is an online educator and speaker and is passionate about helping other creatives cultivate a more beautiful online presence through photography.

Alli’s Social Handles:

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Episode 69: How to Find Your Authentic Purpose, with Kelly Newsome Georges - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Kelly Newsome Georges, a former-lawyer-turned-birth and postpartum teacher. Kelly shares her winding path to finding her authentic purpose in life and what activities people can do to help them find theirs. She reveals that moving closer to authenticity can help us move closer to living a life we love (and gain us ideal clients in the process!) It can be kind of scary being authentic, so Kelly also shares how to not be so resistant to fear + why you can't get rid of all fear.

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Show Highlights:

  • How the journey to finding her purpose followed a non-linear path
  • What 3 activities are that help you grow closer to finding your purpose
  • How women business owners can help facilitate the transition from woman to mother
  • How to deal with people who are unkind to you
  • Why building up to success slowly is better than overnight success
  • How authenticity can help us live a life we love (and gain us ideal clients too!)
  • How to not resist fear so much and why you can't get rid of all fear
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Show Notes:

Kelly’s Bio:

Kelly Newsome Georges is a former-lawyer-turned-birth and postpartum teacher, helping new moms transition confidently, consciously, and more comfortably into motherhood. She is the creator of The New Parent Partner™: 100+ Tools for Birth, Postpartum, and Newborn Care, Designed to Make Early Motherhood Easier, and in early 2017, she will launch Ritual Care, an online wellness sanctuary and virtual classroom with courses and coaching on birth, newborn care, and new mama care throughout the first year of baby’s life. Kelly has a certification in Positive Psychology from the Kripalu Center for Yoga and Health, a bachelor of science degree in Psychology and Human Development, and multiple certifications and trainings for birth and postpartum doula care, prenatal and postnatal yoga, kids yoga, pediatric sleep, and breastfeeding and bottle-feeding support. Her favorite mama-related role, though, is her own: she is a mother to a spectacular little girl, Sage, and stepmom to 3 brilliant bonus kids. She lives in Washington, DC and Paris, France.

Kelly’s Social Handles:

65: How to Turn Your Blog into a Business, with Luisa Hammett - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Luisa Hammett. Luisa is a successful blogger and shares a lot of insight on how to turn your blog into a business. The trio cover everything from how to earn money blogging to when to start charging + how to approach brands. If you've been thinking of starting a blog or you already have a blog + want to take it to the next level, this episode is for you! [audio mp3="http://creativeempire.co/wp-content/uploads/2016/12/27-560-post/EP-74-Luisa-Hammett.mp3"][/audio]

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Show Highlights:

  • How to make money blogging
  • What some reasons are that non-bloggers might want to have a blog + how it can help their business
  • Why consistency is important + how to be more consistent
  • How to come up with time to take pictures
  • What life looks like as a really well-known blogger
  • How to decide whether or not to collaborate with a brand
  • When to start charging + how to approach brands
  • How to grow your blog readership + social media following
  • How to deal with haters

Show Notes:

Luisa’s Bio:

Born in Colombia, raised in the South, currently living in the beautiful city of Atlanta. I recently graduated with my Masters in Clinical Nutrition from Georgia State University and completed a dietetic internship at Southern Regional Emory Healthcare. I am currently preparing for the final step, which is taking the registered dietetics licensure exam to become a registered dietitian (RD). Peaches to Pearls has been one of the best experience of my life because it gives me a platform to share my two biggest passions, food and fashion. Whether its a new healthy recipe or an affordable, chic outfit, Peaches to Pearls is for any woman trying to live a prettier life.

Luisa’s Social Handles:

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64: How to Find Your Ideal Client, with Eliana Baucicault - the Creative Empire podcast

Reina and Christina’s guest this episode is event and wedding planner Eliana Baucicault. There are a lot of great tips and advice for the newer wedding professional in this episode. Eliana shares a lot on finding your ideal client and why it's important for newbies to do so. She also shares what her entire customer experience is like, to give others an idea of how to treat their ideal client from the time they inquire to the time they book. Eliana even addresses what to do if you're not getting enough inquiries or if the people inquiring aren't your ideal client. 

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Show Highlights:

  • What Eliana's secret is to booking so many weddings all over the country
  • How to create a wedding planning empire
  • Why figuring out your ideal client is important + how to identify them
  • What the process of booking a client is, from start to finish
  • What to do when you're not getting inquiries
  • What to do with non-ideal client inquiries
  • How professionals new to the wedding industry can get other wedding vendors to notice them

Show Notes:

Eliana’s Bio:

With 9 years in event production under her belt, Eliana creates unforgettable celebrations while bringing a fresh perspective to the industry. Eliana's background in project management ensures that events goes seamlessly while her eye for design creates memorable events that guests aren't soon to forget. Eliana takes the visions of her clients and magnificently amplifies them into extraordinarily unique experiences. She prides herself on connecting with her clients on a personal level and maintaining relationships long after their special event. Eliana's achievements have been spotted in publications such as The Knot, Munaluchi, Southern Bride, Inside Weddings, Essence Magazine and a host of others. She resides in Atlanta, GA with her husband, her teenage son, and 4 adorable Yorkshire Terriers.

Eliana’s Social Handles:

Episode 63: How to Brand Your Photography Business, with Vanessa Velez - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by destination wedding photographer and intentional brand strategist Vanessa Velez. She gives practical tips and advice this episode for photographers and non-photographers alike on branding and visual strategy. Vanessa curates a beautiful online presence through her website and social media and shares how she does so.

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Show Highlights:

  • How Vanessa's background in marketing has helped make her a successful destination wedding photographer
  • What changes she's seen in the photography industry in the past ten years
  • How Instagram has helped her business + how she's grown her Instagram following
  • How knowing the client you want is helpful + how to figure them out
  • What photographers who are struggling to book anybody should do
  • What happens when you have a really strong visual branding strategy
  • What 3 practical tips she has for people to take their client experience up a level
  • What Vanessa's secret is to curating such a visual presence
  • What non-photographers can do to improve their Instagram feed + captions
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Show Notes:

Vanessa’s Bio:

Vanessa Velez is a Destination Wedding Photographer and Intentional Brand Strategist who has a deep passion for the creative business and weddings. She has been documenting events for the past decade and it is a romantic at heart. As a Destination photographer she has traveled to places like Jamaica, Puerto Rico, Dominican Republic, New York and Paris. When she is not shooting weddings she is helping creative businesses create brands with intention, that can connect with their audience with authentic and true voices. She is also an advocate for community over competition as the Fort Lauderdale leader of Tuesdays Together. When she is not working you can find her cozy in bed with her daughter eating vanilla ice cream with an excess of whip cream and almonds.

Vanessa’s Social Handles:

49: Building Relationships as an Introvert, with Brooke Saxon-Spencer - the Creative Empire podcast

Brooke Saxon-Spencer of Belong Magazine joins the Creative Empire Podcast to talk about how to be an introvert in the creative community of extroverts. She covers how to conference as an introvert and why you need an introvert ally (and what that is!). She discuses how to reach out and build relationships with other creatives. Brooke covers the benefits of online communities such as Facebook Groups and Instagram, but also the fall backs of dwelling too much on these. She highlights the importance of celebrating the little wins in your business, even if you're not making money yet.

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Show Highlights:

  • How to be an introvert in the creative community of extroverts
  • Why you need an introvert ally (and what that is!)
  • How to reach out and connect with people
  • What are the benefits of communities like Facebook Groups
  • Why you shouldn't read into people's Instagram lives

Show Notes:

Brooke's Bio:

This is Brooke. Introvert, Starbucks addict, M&M fiend, wife to her college sweetheart, mother of three, work-from-homer, midwestern girl at heart living in SoCal, super multi-tasker and pursuer of Christ. She founded Belong Magazine out of her desire for community, a desire to encourage women to use their voices and be confident in their value, a hope for women to use the screen in front of them to connect beyond that screen—to discover “their place” and find “their people”. As a print and digital publication, she wants Belong to serve as a map directing women to one another while celebrating the art and community of blogging, entrepreneurship and social media.

Brooke's Social Handles:

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47: Why You Should Attend That Conference, with Amber Housley - the Creative Empire podcast

Amber Housley joins the ladies of the Creative Empire Podcast to discuss her journey and how it lead to following many passions. From stationary and wedding planning, to organizing retreats and creating products, Amber has done it all! Amber discusses her transition from working full time in a team to going out on her own in the creative world full time. She offers how she deals with life's chaotic times and moments, despite the pressure of Instagram to make it all look put together. Amber explains the ROI and the kind of personal/business development you can expect from a conference, and why they may be worth going, even if you're not a full time creative yet. Amber goes on to talk about the benefits of stepping outside your community (or bubble) to learn from other industries and professions. 

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Show Highlights:

  • How to transition from your 9-5 to full time creative entrepreneur
  • How to deal when your life feels very un-Instagram-able
  • How to conquer email marketing when you're just starting out
  • What kind of personal/business development you can expect from a conference
  • Why you should step outside your community to learn
  • How to look beyond competitors and why it's important

Show Notes:

Amber's Bio:

Amber Housley is a Creative Business and Sweet Life Cultivator. A multi-passionate serial entrepreneur, she founded her first business in 2007 and is now the designer behind The Joyful Garden Planner and founder of Inspired Retreat, an annual business gathering of creative women entrepreneurs. Her new course, Blooming Business Kits, will launch in Fall of 2016 and is made for mama entrepreneurs who want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time. In addition to her business activities, she is Marketing Director at Southern Weddings magazine and Lara Casey Media, and is enthusiastic about sharing the message of meaningful marriages and intentional living. Her past wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. Speaking from the stage at Inspired Retreat, Making Things Happen, Stationery Academy, Savvy Experience and Altitude Summit conferences, she has covered everything from building your creative business dream to marketing strategies. Amber has a big heart for helping women build thriving creative businesses and joy-filled lives. She combines her love of business, creating, gardening, faith and family into one ‘sweet life’ with her husband and two little ones outside Nashville, Tennessee.

Amber's Social Handles:

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41: How to Move Your Business Across the Country, with Shelby Steckbauer - the Creative Empire podcast

Shelby Stechbauer of Shelby Rae Photographs joins the Creative Empire Podcast to talk about how she successfully moved her business across the country. Many creatives may find it difficult for their business when they find themselves moving to a new city or state. Shelby discusses how she overcame this and built her local and online presence. She talks about how to create your ideal clientele and meaningful relationships with people. Shelby also explains how to cater to different types of clients so that they receive the best experience possible.

Show Highlights:

  • How to successfully move your business across the country
  • How to build your local and online presence
  • How to cater to different types of clients
  • How to create your ideal clientele
  • How to create meaningful relationships with people

Show Notes:

Shelby's Bio:

My name is Shelby Steckbauer and I am a portrait & wedding photographer based out of Atlanta & Wisconsin! I am a natural light photographer that thanks the Lord each and every day for allowing me to capture moments in people's lives. I found that my love was not just taking photos... but it was PEOPLE. This job has brought me to meet the most amazing clients & friends that I will cherish my whole life. My passion lies in the moments that I can connect with my clients, whether it be chatting about fashion with my fashion bloggers or planning wedding details with my brides… These are the moments I cherish. I have a little furry office assistant named Miss Lola that loves to welcome each client in to my office/studio with kisses and hugs.

Shelby's Social Handles:

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31: How to Create Good Goals for Your Online Business, with Lisa Jacobs - the Creative Empire podcast

This episode of the Creative Empire Podcast is with Lisa Jacobs of the Marketing Creativity Blog where the girls discuss creating good and reasonable goals for your online business. Lisa explains how many online creatives are caught up in the vanity numbers on social media, and are focused only on gaining traffic and email subscribers. She goes on to explain that good online business goals and strategy go beyond these. Lisa talks about how creatives need to evolve by spreading their message and giving it away for free, which will ultimately lead to growth and profit. Some of the tips she offers, specifically to makers, is why your site needs excellent copywriting and professional photography. This. alongside her other tips, is how to convert sit visitors to online customers. 

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Show Highlights:

  • How Lisa achieved Etsy success and now shares her knowledge with others
  • What is the formula for success for your online business (beyond traffic and email subscribers)
  • How to create good goals for your online business
  • How to self-manage in a career without a boss
  • What you need to do to evolve (hint: it has to do with spreading your message)
  • How to convert site-visitors to online customers
  • Why you need good copywriting in your online business
  • How to cater your Instagram to what potential customers want to see

Show Notes:

Lisa’s Bio:

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy storefront. She freely shares her insights and strategy with like-minded entrepreneurial spirits on the blog, Marketing Creativity, and is the proud creator of The Luminaries Club: your creative business headquarters.

Lisa’s Social Handles:

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27: How to Learn From Your Non-Cinderella Story of Entrepreneurship, with Laura Foote - the Creative Empire podcast

For this episode of the Creative Empire Podcast Reina + Christina are talking with Laura Foote. Laura discusses her journey to creating her creative empire which has spanned over the last eight years. She talks about her windy, non-Cinderella story of creative entrepreneurship and how she has grown and changed with it. Laura highlights how people can learn from what they're doing right now, even if it's not where they want to be. She talks about how she has found balance between life and business, and found a sense of community and friendships despite moving across the country. 

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Show Highlights:

  • How to embrace the windy, non-Cinderella story that can be creative entrepreneurship
  • How you can learn from what you're doing right now (even if it's not where you want to be)
  • How to find community and friendships as a creative entrepreneur
  • How to balance different priorities in life and business
  • How to find balance when you're just starting out
  • How to grow and change with your industry

Laura’s Bio:

Laura Foote is a Kansas girl turned Floridian who specializes in branding and wedding portraiture. She has been featured by brands like Lauren Conrad, Emily Ley, and Glitter Guide. Laura holds a Master's degree in College Education and recently made the jump from advisor/instructor to full-time photographer, speaker and mentor! The intersection of learning/teaching/mentoring other creatives is the core of her heart and she considers herself a storyteller who focuses on the real, raw, beautiful life moments that are intimate and worth remembering. Any day that ends with good food, red wine, and conversations that go 10,000 feet deep are the best in her book!

Laura's Social Handles:

21: How to Spread Happiness with Your Business, Maghon Taylor - the Creative Empire podcast

In this episode of the Creative Empire Podcast, Maghon Taylor joins the girls to talk about how to spread happiness using your business. She begins by explaining how she crafted a mission statement for her creative business, and why she felt a need for it. She goes on to talk about how to translate an individual business owner's personality to social media. Maghon discusses how to gain confidence and pursue your passion as a creative. This lead to debating the positives and not-so-great parts of being an entrepreneur and how to manage the struggle of going from having co-workers to being on your own. 

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Show Highlights:

  • How to craft a mission statement for your creative biz (+ why you need one!)
  • How to spread happiness using your business
  • How to translate your personality to social media
  • How to gain confidence and pursue your passion
  • How to manage the struggle of having co-workers to working alone
  • What are some of the positives and not-so-great parts of being a creative entrepreneur

Maghon's Bio:

I'm Maghon Taylor and I am the She behind All She Wrote Notes.  I am a sweet Carolina girl on a mission to spread happiness through my handwriting. I have delighted in pretty handwriting all my life -- with a name like Maghon, you can't help it! My sweet southern mama says she spelled it that way because it looked prettier to write. I'm serious.  So, I think I was destined to be a calligrapher. All She Wrote Notes is a calligraphy studio that specializes in celebrating every day!  We believe calligraphy and beautiful handlettering shouldn't be saved like china for special occasions. Life can be full of so many little celebrations and we love to party! We specialize in adding my whimsical handwritten calligraphy to stationery, paper goods, gifts and party supplies. I also love teaching calligraphy and sharing my skills and knowledge through my traveling calligraphy workshop program called Calligraphy Y'all.  

Maghon's Social Handles:

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18: Why Pretty Matters, with Kaitlin Holland - the Creative Empire podcast

Reina and Christina talk to Kaitlin Holland of The School of Styling during this episode of the Creative Empire Podcast. Kaitlin shares how a disappointing conference experience led to the creation of The School of Styling. They discuss why she isn't afraid of competition. Kaitlin speaks to why pretty matters and how she tries to incorporate beauty into every detail of her business. Then she shares the advice she gives to her 1-on-1 coaching clients. Lastly, Kaitlin reveals what her creative empire looks like right now and what the future holds for The School of Styling. 

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Show Highlights:

  • What the deciding factor was in hitting publish on The School of Styling
  • How the "blue ocean strategy" was a game-changer for her business
  • How creating moments of beauty contribute to the client experience
  • What advice Kaitlin would share to new entrepreneurs, especially those in over-saturated markets

Show Notes:

Kaitlin's Bio:

Kaitlin Holland is a believer in Jesus, stylist, and creative business mentor who lives in North Carolina with her husband and two pups, Sophie and Scout. Long conversations with friends new and old fill her soul and she is on a mission to extravagantly love and serve those who are put in her path. Kaitlin created The School of Styling to provide creative women, no matter their field or profession, with the education and inspiration they need to create beautiful work, events, and spaces. She is a cultivator of community, and the heartbeat of the workshop is found in the relationships built amongst attendees, speakers, and staff. With a background in art, she derives much of the inspiration for the workshop structure from a technical art setting. Including demonstrations, hands on learning, and critique sessions with a like-minded group of women.

Kaitlin's Social Handles:

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17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

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Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

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2: Bonnie Bakhtiari, The Future of Instagram - the Creative Empire podcast

This week’s podcast interviews Bonnie Bakhtiari, creative director and owner of b is for bonnie design and the founder of the illume retreat. In this episode Bonnie talks about the future of Instagram for creatives, a platform we’re all come to love, hate, and every emotion in between. Bonnie discusses how to start and grow the right kind of audience on Instagram, and how to set reasonable goals for the platform. Bonnie describes how giving resources and knowledge on Instagram is a great way to attract and maintain a loyal audience on Instagram, and how ultimately this giving-mentality ends up in real business returns. 

Show Highlights:

  • How to start and grow your Instagram presence
  • How to grow the right kind of audience on Instagram
  • How giving resources away on Instagram results in real business returns
  • How to set reasonable goals for the Instagram platform

Show Notes:

Bonnie's Bio:

Bonnie Bakhtiari, is the creative director of b is for bonnie design, a boutique branding studio for creatives in addition to being the founder of the Illume Retreat, an intimately restful retreat experience for purpose-filled businesses. When she’s not helping clients strategize their most heartfelt brand yet, or educating fellow creatives through speaking or online courses, you can find her with a soy latte in hand, probably swooning over something in a shiny hue of gold! Her heart is centered around the desire to encourage and inspire through design, and nothing gives her greater joy than working with talented entrepreneurs to create brands that are an authentic reflection of who they are. She believes in living life with joy, fierce love and abundant grace as she chases what matters most.

Bonnie's Social Handles:

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