88: Let's Talk Tech, with Jessica Stansberry - the Creative Empire podcast

Reina and Christina’s guest this episode is Jessica Stansberry, owner of Hey Jessica. They discuss how to change your focus and tell your audience about it, what makes a post go viral and how to recreate it, how to create + pitch a course without having much content, and how to get people to opt-in to your email list. Also discussed in this episode are money mindset and how to create the Hey Jessica style email signature. 

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Show Highlights:

  • How Jessica found her path + followed it
  • What she finds her clients need the most
  • How she told her audience her focus was shifting and what has/hasn't worked for her
  • How to create the Hey Jessica style email signature
  • What makes a post go viral and how to recreate it
  • How to create + pitch a course without having much content
  • How to get people to opt-in to your email list
  • How to transition to having a better money mindset
  • What courses Jessica has created
  • How to plan launches ahead of time

Show Notes:

Jessica’s Bio:

Jessica Stansberry is THE Jessica behind Hey Jessica, an online content machine dedicated to helping online entrepreneurs figure out the sometimes scary (aka, systems and technology) involved with running their business. Jessica spent the first 5 years of her entrepreneurial journey as a web designer before morphing into an infopreneur and selling courses as her main source of income. When she isn't writing blog posts, creating new courses or jamming out in her free Facebook group, Biz Tech Collective, you can likely find Jessica chasing chickens or little boys (her own, it'd be weird for her to chase other little boys) on her family farm in the mountains of North Carolina.

Jessica’s Social Handles:

Episode 87: How to Craft a Business with Intention, with Ali Edwards - the Creative Empire podcast

Reina and Christina interview Ali Edwards, creator of memory keeping products and classes, this Creative Empire podcast episode. Ali talks about always connecting everything she puts out back to her reason why, how she is very intentional in everything she does, and why she prefers slow growth. During this conversation, the trio discuss thinking ahead in launch strategy and share tips on how to authentically share your story with your audience.

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Show Highlights:

  • What One Little Word is and what Ali's word for this year is
  • How Ali uses her website to get her customers to focus on certain projects
  • How to create & use a launch strategy
  • How to intentionally create products/classes that matter to you
  • Why Ali encourages everyone to connect with their reason why
  • How Ali's business has evolved
  • What tips Ali has for people wanting to authentically share their story with their audience
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Show Notes:

Ali’s Bio:

Ali Edwards' passion resides in that very special place where the stories and images of life intersect. Designer, blogger, workshop instructor, and author of four books about memory keeping, Ali is well known for authentically capturing everyday life with photos and words and creating memory keeping projects from those moments that pass by in an instant. Guided by simple principles such as not making things more complicated than they need to be, focusing on the things that matter most and embracing imperfection, Ali Edwards is proud to be a work in progress. She believes without a doubt that there's no right or wrong way to do all this, that the real stories are worth telling, and there's a whole lot of celebrating to do even in the midst of the challenging pieces of life. Since 2004, Ali Edwards blog, workshops and memory keeping projects have inspired tens of thousands of people to share their own stories and enrich their own lives through the process. Ali lives in Eugene, Oregon with her two children and their cat George Washington.

Ali’s Social Handles:

77: How to Start a Membership Site, with Rachel Rouhana - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Rachel Rouhana, graphic designer, photographer, and founder of The Styled Stock Library. Rachel reveals everything about her membership site to Reina + Christina, including what made her do one instead of a different business model. She shares what she started with, how she keeps coming up with fresh content, and how she balances retaining customers with selling new subscriptions. 

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Show Highlights:

  • How Rachel got her start in stock photography + how she grew her membership site
  • How Rachel knew she needed help + grew her team
  • What made Rachel decide to do a membership site instead of other stock photography business models
  • How to balance selling membership spots with retaining existing customers
  • How to keep creating new + fresh content
  • How much content to have before launching
  • What stops people from downloading all the content + canceling
  • Why listening to your customers is essential to running a business

Show Notes:

Rachel’s Bio:

Rachel Rouhana is a graphic designer and photographer who helps women entrepreneurs create visually stunning brands to attract their ideal clients. She founded the Styled Stock Library to make it easy + affordable for boss ladies to create gorgeous graphics that get clicks, likes, shares, and ultimately lead to more sales. Obsessed with gold, glitter, and all things pink, you can often find her sipping a latte and scrolling through Instagram for inspiration. Meet Rachel and learn how to add instant glam to your brand at www.hautechocolate.ca

Rachel’s Social Handles:

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73: How to Start a Business, Jam Session with Reina + Christina - the Creative Empire podcast

This episode features Reina and Christina chatting about how to start a business. They see people over-complicating it and would like to discuss how to go through the process in simpler terms. First Christina tells how to legally set up a business. Then they talk about the other things that go into building a business, like visibility, gaining clients, and mindset. 

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Show Highlights:

  • How to legally setup a business from scratch
  • What the difference between an LLC and a trademark
  • What to do before you start a company
  • What belongs in a business plan
  • How to gain visibility quickly
  • How to test your business idea before you even have an LLC + why it's important
  • Why you should pick one thing first to become an expert in
  • Why confidence is an important part of owning a business

Show Notes:

24: How to Take Risks and Have Them Pay Off, with Farideh Ceaser - the Creative Empire podcast

Featured on this episode of the Creative Empire Podcast is Farideh Ceaser, launch strategist and musician. She started studying business at a young age and realized as a creative that we have to keep taking risks and honor our excitement. They discuss what it's like to be business-minded and creative and how that can make being authentically real online a challenge. Next they talk about passive income, how to develop products, and how Farideh became a launch strategist. Farideh takes Reina and Christina through launch strategy and what an actual launch is like. She ends the episode with the advice for new entrepreneurs to "just try everything, see what sticks, then niche down from there." 

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Show Highlights:

  • How Farideh became a launch strategist
  • How she balances being creative and business-minded and why it's important to be authentically real online
  • What her strategies for passive income are
  • How to validate ideas to see if there's a market for them
  • How you don't have to be an expert to launch
  • How launching is like being a burlesque dancer
  • How automating your social media makes it easy to promote your products/services
  • How Facebook Pixel works
  • How new entrepreneurs should just try a lot of things before niche-ing down

Show Notes:

Farideh's Bio:

Farideh Ceaser is a musician and launch strategist. After 15 years on the road touring as a musician, Farideh switched gears and now helps entrepreneurs launch their big ideas and online courses. She regularly delivers her wisdom in the form of a ukelele and a song on www.farideh.com.

Farideh’s Social Handles:

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20: How to Know the Rules then Break Them with Katell Schmitz - the Creative Empire podcast

This episode features Katell Schmitz of Reverie Lane Designs. She talks about why being different is a good thing when it comes to design and how to embrace it creatively. Katell discusses how she got to a place where she is comfortable being unique, then she goes into why finding your voice is a must for any new designer. Lastly, she outlines the design process. 

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Show Highlights:

  • What the creative process for the Creative Empire branding was like
  • Why Katell is different and how it enhances her design process
  • How being unapologetically herself has opened doors
  • Why it's important to find your own voice before designing for anybody else
  • How Katell become a branding expert
  • How to know which branding designer to pick for a project

Show Notes:

Katell's Bio:

Katell Schmitz is the owner + creative director of Reverie Lane Designs. Born in France, she studied Applied Modern Languages, Marketing and Cultural Project Management. She has always been captivated by creativity and finding any way possible to animate her imagination.

After college she moved to America, married her soulmate and now has two beautiful little humans. She worked as a freelance designer for a handful of years before starting her entrepreneurial journey. She believes branding and graphic design as a whole should be personal and tailor made. You know your business uniquely and should be the one telling the world about it. There is a little bit of a dream in this reality for everybody, and Katell feels honored to have her creativity at the service of your dreams. That is the very force propelling Reverie Lane Designs.

Katell's Social Handles:

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12: How to Build Buzz Around a Launch, with Megan Martin - the Creative Empire podcast

This episode we're talking with Megan Martin about building buzz around a launch. Megan stresses the importance of starting early and remaining consistent in branding before, during and after a launch. She also talks about how she builds buzz, and how she finds brand ambassadors from the creative community. Before a successful launch can occur, it is important to choose and then utilize the right project managment tool for you and your team, that's why Megan and the girls are discussing tools like Trello and Basecamp. Finally Megan talks about what she DIYed and what she wish she had handed off to a professional (ie website design). Learn how to avoid launch failures, or at the very least, what to learn from them with Megan Martin! 

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Show Highlights:

  • How to build buzz around a launch
  • How to find brand ambassadors/cheerleaders
  • How to choose and utilize the right project management tool for you and your team
  • How to avoid launch failures (or what to learn from them!)
  • To DIY or not to DIY (that is the question)

Show Notes:

Megan's Bio:

Hey y’all! Yes, I say y’all, love preppy stripes and swoon over Southern accents & all the fixin’s! I am a Jacksonville, Florida girl born and raised and will always call this home, for this is where my heart truly is. It is where my sweet parents chose to adopt me at just three days old, giving me amazing opportunities and guidance I may have never had. It is where I made best friendships that will undoubtedly last till the end of time… and probably longer than that! It is where I met my soul mate and husband, and made my trip down the aisle to tell him, “I Do,” in a downtown New Year’s affair. And it is here that I welcomed our two babies (girls!) and began the journey of learning and loving mommyhood. Like Tim says, “A heart don’t forget somethin’ like that!” Somewhere in all that history I grew a deep passion and love for pretty details, good design and making it happen. I can’t remember how many times I would redecorate and style my room as a little girl or how many on trend magazines I would flip through while mom was shopping. She taught me, and still reminds me, that everyday is an occasion to give a gift, to always kill ‘em with kindness and most importantly to follow my heart and my dreams. All that dreaming has led me to the here and now, designing powerful brands, prop styling, crafting meaningful social media feeds and cheering on creative entrepreneurs.

Megan's Social Handles:

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