Episode 102: Jam Session with Reina + Christina, Milestones - the Creative Empire podcast

This episode features Reina and Christina chatting about milestones in business. They both reveal moments that have been milestones in their individual businesses. Also shared in this episode is  advice for what people need to do when they are feeling overwhelmed or triggered.

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Show Highlights:

  • What milestones Reina has experienced in her business
  • What milestones Christina has experienced in her business
  • How investing in courses + retreats can be milestones
  • What people need to do when something is overwhelming them
  • What people need to do when they feel triggered

Show Notes:

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Episode 101: How to Build an Empire, with Mariahm Coz - the Creative Empire podcast

Reina and Christina’s guest this episode of the Creative Empire Podcast is Mariah Coz, the founder of Femtrepreneur, a 7-figure online education business and global movement. Mariah candidly shares why she set up her company the way she did, how depression and anxiety have impacted her as an entrepreneur, and why she started selling what people were asking for. She encourages listeners to share their imperfect behind-the-scenes and not be afraid of controversy. 

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Show Highlights:

  • How Mariah built her empire
  • Why it's her mission to create more women entrepreneurs
  • Why you need to sell what people are asking for
  • Why Mariah's not afraid of controversy
  • Why there's no excuse for having excuses
  • What sacrifices Mariah made to become successful
  • What passive income really is
  • How to enjoy each milestone instead of just checking it off your list
  • Why Mariah set up her business the way she did
  • How depression + anxiety have impacted Mariah as an entrepreneur
  • Why you should share your imperfect life
  • How there are no secrets to success, just hard work

Show Notes:

Mariah’s Bio:

Mariah Coz the founder of Femtrepreneur, a 7-figure online education business and global movement. As a serial entrepreneur, Mariah started building businesses at age 18. She toured in her punk band, sold vintage clothes online, renovated retro campers, and more before deciding to create and sell online courses. She quickly turned her first course about “how to live in a vintage camper” into a successful business, and started teaching her unique process through her company Femtrepreneur. Within 2 years, Femtrepreneur became a multi-million dollar business with a huge mission: Change 10 million lives through online courses.

Today, Mariah works with her virtual team of badasses to give people all over the world the tools and resources to become financially independent through entrepreneurship.

Mariah’s Social Handles:

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97: Carly Romeo, How to Be a Disruptor - the Creative Empire podcast

This episode of the Creative Empire Podcast with Carly Romeo of Carly Romeo & Co is all about how to be a disruptor in your industry! Carly shares how she founded her unusual niche and gives advice for people looking to find what makes them happy AND pays the bills. The trio discuss how to have a mindset that doesn't compromise even when it's hard and/or scary, how to say the unpopular thing, and why we need to be courageous enough to say the things we believe in. Also included in this episode is how to really niche down to your target audience. 

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Show Highlights:

  • How Carly found her unusual niche
  • What happened when Carly published her feminist manifesto
  • How to figure out what makes you happy AND pays the bills
  • How to have the mindset that isn't willing to compromise on your values even when it's hard + scary
  • Why she cofounded Catalyst
  • How to hit publish (or say the unpopular thing)
  • How to really niche down on your target audience
  • Why we need to be courageous enough to say the things we believe in

Show Notes:

Carly’s Bio:

Carly Romeo is a photographer, feminist, and serial project-starter. Since graduating from the University of Virginia in 2008, she has been a nanny, record store clerk, barista, Planned Parenthood intern and staff member, fake Princeton student, and member of Gloria Steinem's staff. She's a pure extrovert and though she loves the problem-solving nature of running a small business, she misses having coworkers. Her current projects include running a program called Feminist Camp, being a co-founder of and hype woman for Catalyst Wedding Company, and owning and operating a feminist wedding photography business called Carly Romeo & Co.

Carly’s Social Handles:

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95: Alisha Johns, How to Position Yourself to Do the Work You Want To Do - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is photographer, social media strategist, and founder of LISH Creative Alisha Johns. Alisha shares how to find your own visual style, why you need to curate your portfolio, and how to stand out from the crowd. The trio also talk extensively about how to become an influencer, how to make a memorable and favorable pitch, and what you actually need before you start contacting companies. 

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Show Highlights:

  • How Alisha got to where she is now, owning her own agency + working with big brands
  • Why you need to curate your portfolio
  • How to find your own visual style
  • How many followers Alisha had when she started getting contacted for influencer services
  • What you need in order to start contacting companies to be an influencer
  • Why Instagram stories are on the way up right now
  • What makes a good pitch + some fun ways to make them more visual
  • How to stand out from the crowd
  • Why having a physical space that's your own to create in is important
  • What advice Alisha has for someone who is starting out + wants to be an influencer/work with big brands

Show Notes:

Alisha’s Bio:

Alisha Johns is the the color-loving photographer and social media strategist behind LISH creative - a content agency and consulting firm for lifestyle and hospitality brands. After graduating with a degree in Marketing from Virginia Tech, she turned to Instagram to build a creative portfolio for the advertising industry. 3 agency jobs, 3 features in Mashable, and one vibrant community later, Alisha left her 9-5 to work for LISH creative full time. Originally from Pittsburgh, PA, Alisha now lives in Los Angeles and has done work for major brands including Dunkin Donuts, Method Home, GE and Lenscrafters.

Alisha’s Social Handles:

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80: How to Powerfully Persuade, with Bushra Azhar - the Creative Empire podcast

Reina and Christina talk to Bushra Azhar of The Persuasion Revolution during this episode of the Creative Empire Podcast. Bushra outlines each of her Eight Persuasion Switches and shares how to use them. This episode is jam-packed with information on how to sell to your audience. Listen below! 

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Show Highlights:

  • What the Eight Persuasion Switches are and examples of them
  • How to use the Eight Persuasion Switches in sales copy + social media
  • How to dive deeper into the art + science of persuasion

Show Notes:

Bushra’s Bio:

Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from ODing on M&Ms by recounting the evils of high fructose corn syrup. She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. She started  The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than two years.

Bushra’s Social Handles:

74: How to Find Your Unique Value Proposition, with Jena Nesbitt - the Creative Empire podcast

Professor, author, trend forecastor, and co-founder of The Creative Roundtable Jena Nesbitt is Reina and Christina's guest on The Creative Empire podcast this episode. First the trio talk about Jena's winding path to entrepreneurship and how the skills she learned along the way were valuable. Then they dive right into talking about pricing and the Unique Value Proposition. Jena's unique journey + perspective really lend themselves to these topics. Lastly, they talk about disruptors and how to be one. 

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Show Highlights:

  • How entrepreneurship isn't a straight line
  • How to strategically price your goods or services
  • Why it's necessary to track your numbers
  • What the Unique Value Proposition is and how to figure out your own
  • How to be a disruptor

Show Notes:

Jena’s Bio:

Jena Nesbitt is an avid learner & teacher, constantly striving to encourage the entrepreneurial spirit of other creatives. In 2016 she accepted an adjunct professor position with the Art Institute of Portland, teaching courses in Creative Entrepreneurship and Fashion Forecasting. She is the author of the Creative Business Canvas, a visual business model tool built specifically for artists, designers, and creative businesses. Jena works as a trend forecasting consultant with national companies, utilizing her background in visual merchandising, textile design, and product development to inspire future apparel & lifestyle products. In late 2014 Jena co-founded The Creative Roundtable, offering support & guidance to creative entrepreneurs through facilitated weekly discussions and monthly meet-ups. Jena is an active member of the Portland design, tech, and startup communities; you’ll often find her at networking at local events, hosting meet-ups, or teaching & mentoring at conferences.

Jena’s Social Handles:

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72: How to Share Your Story Authentically, with Nikki Elledge Brown - the Creative Empire podcast

Reina and Christina’s guest this episode is Nikki Elledge Brown, The Communication Stylist, creator of  A Course About Copy, and host of Naptime Empires. Nikki is here to chat about learning how to share your story authentically. She shares where to start if you haven't shared much online yet, how to strut your stuff without feeling self-centered, how to let your personality shine through in everything you do, and much much more. 

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Show Highlights:

  • How to strut your stuff without feeling self-centered
  • What 2 things to consider before you share something that has TMI potential
  • Where to start if you haven't shared much online yet
  • What the difference is between sharing authentically + sharing as a marketing ploy
  • Why Nikki considers being triggered by others' success a potentially good thing
  • How we can make our personalities shine through in our copy across all platforms
  • What Nikki needs to remind herself of who she really is + pull herself out of dark spots
  • How using templates to write from are great starting places
  • How there's no one right way to write copy + her number one advice for sales copy

Show Notes:

Nikki’s Bio:

Nikki's known online as The Communication Stylist®, helping entrepreneurs communicate with clarity and confidence through her flagship program, A Course About Copy®. She's a proud military spouse, mom, former park ranger and college professor sharing stories, tips, and inspiration on life, business, and all things communication over at nikkielledgebrown.com.

#also: If you're looking for refreshingly honest conversations on the realities of parenthood + entrepreneurship, you will LOVE Nikki’s new podcast, Naptime Empires™. Check it out on iTunes and join the conversation at naptimeempires.com!

Nikki’s Social Handles:

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71: Empire Mentoring Session: How to Transform Inquiries into Sales, with Maura Chamness - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Maura Chamness, product stylist and brand photographer. Maura's biggest struggle right now is how to convert inquiries into clients. Reina + Christina talk about her website + process of booking a client before giving her several key pieces of advice. 

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Show Highlights:

  • How your service needs to match your ideal client's needs
  • How you can go to people who need your service instead of waiting for them to come to you
  • How to pitch your services in a way that makes your potential clients receptive to them
  • How to sell value not cost
  • How to figure out what to focus on and why it's important to focus for a length of time
  • How to use your personality in business
  • How to use the Social Glue Method of marketing
  • How to find value in masterminds

Show Notes:

Maura’s Bio:

Maura is a product stylist and brand photographer who helps inspired and creative entrepreneurs enhance their online presence with photos that complement the brand they’ve worked hard to build. Through her unique process, she guides them in honing their style to create custom stock and product photography that brings their work to life online. Maura currently lives in Houston, TX with her sassy Schnauzer, Gracie. When she's not in the studio or trying to tame the prop closet, you can usually find her working on a house project, going to yoga, or celebrating Taco Tuesdays - usually with extra guac and pun-ny Instagram memes!

Maura’s Social Handles:

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70: How to Survive Big Changes + Evolve Your Career, with Davey Jones - the Creative Empire podcast

Brand/content strategist and photographer Davey Jones joins Reina and Christina to chat about how to survive big changes + evolve your career. Davey has gone through several transitions in his life, from teacher to photographer to co-creating The Rising Tide Society to now being a brand + content strategist. They discuss how to know what to pursue, how to prepare for the big leap, how to build expertise when you're just starting, and even how no matter where you are in life, you can always be building skills that will help you in your transitions.

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Show Highlights:

  • What transitions Davey has gone through in his career
  • How entrepreneurs' backgrounds are usually pretty eclectic
  • What people should do before they transition
  • How to build expertise in your industry if you're just getting started
  • How to connect with your audience + have your message resonate with them
  • What to listen to when you're surrounded by a lot of noise
  • What other things will help you transition
  • How you can always be building skills that will help you in your transitions
  • How to know whether something is a good idea to pursue

Show Notes:

Davey’s Bio:

Davey Jones is a brand and content strategist and one half of the Davey & Krista duo. After several years in education and coaching, photographing over 100 weddings, and launching one of the largest communities for creatives in the world, Davey decided to make helping creatives run better businesses his full time gig. Davey and his wife Krista specialize in helping people create purposeful brands and businesses they love through coaching and mentoring, branding and website design, copywriting and Search Engine Optimization (SEO) Consulting. Since building their first business they have found purposeful and fulfilling work—and a life that includes palm trees, blue skies, time with our pups, and—of course—wine and pizza.

Davey’s Social Handles:

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67: How to Find Your Unmistakable Style, with Shay Cochrane - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by stylist and product photographer Shay Cochrane. Shay is well-known in business circles for her product photography and she imparts some of her own wisdom about how to find your unmistakable style. She shares how she first developed her style and how she tunes out all the noise to just create what only she can create. With a refreshing candor, Shay shares her views on copycats and failure and how to know what to try next. 

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Show Highlights:

  • How to stand out from others in your field + tune the noise out
  • How to boost your creativity
  • How to not let copycats get you down
  • How to find your breakthrough thing that differentiates you from others
  • How to have an easier time bouncing back from failure
  • How to know what step to take next

Show Notes:

Shay’s Bio:

After eight years as a wedding and portrait photographer Shay felt her passion and creativity beginning to wane. After a light bulb moment in Homegoods (of all places!) she made the  almost overnight decision to jump head first into the unknown world of styling and product photography. She deleted eight years of wedding photography off of her website, landed her first commercial client and has never looked back. In her own words, "I have finally found that organic, creative, authenticity that always seemed to be missing in those early years as a photographer. I have found the work that my heart truly loves."  By God's grace Shay is married to her best friend of 10 years, has two curly haired girls and lives in sunny Tampa, FL.

Shay’s Social Handles:

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Episode 63: How to Brand Your Photography Business, with Vanessa Velez - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by destination wedding photographer and intentional brand strategist Vanessa Velez. She gives practical tips and advice this episode for photographers and non-photographers alike on branding and visual strategy. Vanessa curates a beautiful online presence through her website and social media and shares how she does so.

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Show Highlights:

  • How Vanessa's background in marketing has helped make her a successful destination wedding photographer
  • What changes she's seen in the photography industry in the past ten years
  • How Instagram has helped her business + how she's grown her Instagram following
  • How knowing the client you want is helpful + how to figure them out
  • What photographers who are struggling to book anybody should do
  • What happens when you have a really strong visual branding strategy
  • What 3 practical tips she has for people to take their client experience up a level
  • What Vanessa's secret is to curating such a visual presence
  • What non-photographers can do to improve their Instagram feed + captions
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Show Notes:

Vanessa’s Bio:

Vanessa Velez is a Destination Wedding Photographer and Intentional Brand Strategist who has a deep passion for the creative business and weddings. She has been documenting events for the past decade and it is a romantic at heart. As a Destination photographer she has traveled to places like Jamaica, Puerto Rico, Dominican Republic, New York and Paris. When she is not shooting weddings she is helping creative businesses create brands with intention, that can connect with their audience with authentic and true voices. She is also an advocate for community over competition as the Fort Lauderdale leader of Tuesdays Together. When she is not working you can find her cozy in bed with her daughter eating vanilla ice cream with an excess of whip cream and almonds.

Vanessa’s Social Handles:

62: How to Get Started with Video, with April Bowles-Olin - the Creative Empire podcast

Video queen April Bowles-Olin of Blacksburg Belle joins Reina and Christina to chat about how to start using video in your business and why it's important. April really believes that video breaks down barriers + allows people to connect with you in a whole new way. She gives tons of great tips on making videos, from ways to come up with topics to what equipment + software you need. If you're feeling scared or uncomfortable, April has great advice and encouragement to try. We hope this episode inspires you to start making videos for your business today!

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Show Highlights:

  • Why videos are important + what you actually need to get started making them
  • What to consider if you feel scared to even start making videos
  • What the value is of sharing content that is uniquely you
  • What you can do if you feel uncomfortable on camera
  • What to use to edit your videos
  • What situations warrant investing in professional filming/editing
  • How sharing content in general is good for your business
  • What you should do if you want to be on CreativeLive someday
  • What some very practical ways are to do a live video this week, even if you're a complete newbie
  • How to figure out topics for your videos

Show Notes:

April’s Bio:

April Bowles-Olin graduated from Virginia Tech with a bachelor’s degree in human development and a minor in psychology. Then, she obtained her master’s degree in social work from NYU. While studying at NYU, she worked with homeless adults who were diagnosed with HIV and AIDS and in a combination middle and high school providing counseling services to the students. After graduation, she worked with high-risk adolescents in the Bronx and Brooklyn providing individual, family, and group counseling. April realized that something was missing and she felt emotionally drained, so she looked for other job opportunities. Soon after she started blogging, she left her career in social work and started Blacksburg Belle. The rest is history. April has spoken at the Etsy Success conference, and has been featured on my many websites and blogs including Etsy, Design*Sponge, and BlogcastFM. She has worked with thousands of creatives via one-on-one consulting, group coaching and online courses.

When she’s not helping creative entrepreneurs build successful businesses around the lives they crave, you can find her snapping pictures of her three adopted lab mixes, discovering nifty spy tricks while watching Burn Notice with her husband, and reading every young adult novel she comes across without shame.

April’s Social Handles:

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60: How to Get Featured as a Guest Expert, with Kristen Ley Green - the Creative Empire podcast

Reina and Christina's guest this episode is publicist and co-owner of Something New for I Do, Kristen Ley Green. She is here today to talk to them about how to get featured as a guest expert. Kristen outlines what PR is, how it can help creatives with their business, and the right and wrong ways to pitch a story to outlets. They also talk briefly about trends in the wedding industry and how the rise of the internet helps people connect directly to their customers.

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Show Highlights:

  • What PR is and how it can help people in their businesses
  • How to create your own PR opportunities when you can't afford to hire a professional
  • What some common pitch mistakes are
  • How to come up with a good topic and turn it into a story
  • How her PR experience shapes how she approaches offline events
  • What some trends in the wedding industry are right now
  • How it can be easier to set yourself apart from the rest of the industry now that you can have a direct connection with the customer
  • How there's more diversity being represented on the internet now

Show Notes:

Kristen’s Bio:

Kristen Ley Green is a recently married wedding publicist and co-founder of the Atlanta-based wedding PR/marketing company, Something New for I Do. She helps new and established wedding businesses grow and establish credibility by getting their wedding planning insight featured and styled shoots and real weddings placed in popular wedding magazines and blogs. Kristen is also a regular contributor to Huffington Post Weddings, Once Wed, The Celebration Society and Perfect Wedding Guide.

Kristen’s Social Handles:

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58: How to Create an Intentional Movement, with Ashley Beaudin - the Creative Empire podcast

Heart encourager Ashley Beaudin is on the podcast today, sharing with Reina + Christina behind-the-scenes of her intentional movement, The Imperfect Boss. She shares how to pitch to people in a way that makes them want to join, as well as specific things she did to help her movement create momentum and catch on like wildfire. Lastly, Ashley encourages listeners to go out and encourage others. 

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Show Highlights:

  • Why Ashley came up with the Imperfect Boss campaign
  • How much of an impact the campaign made
  • How Ashley mobilized influencers for that campaign
  • What advice she would give for people wanting to be known as leaders in their field
  • How shy participants can reach out to others who are participating + have meaningful connections
  • What the most common themes of the Imperfect Boss campaign were
  • What not to say/do when someone is being vulnerable + sharing their heart
  • How to become a movement maker
  • How someone who is discouraged can feel encouraged

Show Notes:

Ashley's Bio:

Ashley is a heart encourager, speaker and copywriter for creative women. Ashley is gifted at empowering people to own their message and purpose with confidence and design a life that makes them jump out of bed in the morning. She brings with her a sensitive and strong voice that will both push and encourage you to do what you're called to do - no shame, no fear, just heart, action and a strong dose of community. She is passionate about teaching people how to cultivate a healthy identity and inner life, so that they can fulfill their calling and feel alive in it. When she's not helping women absolutely kill it, she's probably writing some good words, being with people or dreaming up big ideas.  No matter what, you'll leave spending time with her, feeling believed in and empowered to do the things that you're called to for good.

Ashley's Social Handles:

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Episode 56: How to Cultivate a Life of Grace Not Perfection, with Emily Ley - the Creative Empire podcast

Joining Reina and Christina this episode is Emily Ley, creator of the Simplified Planner and the book Grace, Not Perfection. Emily reveals how she has embraced grace, not perfection in her own life and what it has done for her personally. She shares how to find your own version of "enough" and live with imperfect grace as well. Emily also has great insights on working from home and taking care of kids, building a debt free business, and how to answer when people ask what you do for a living. 

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Show Highlights:

  • How grace gives you permission to just be yourself
  • How to manage being a mom + working at home
  • How to build a business without debt
  • Why community is important + where to find creative business owner friends
  • How to figure out an answer to the question "What do you do for a living?"
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Show Notes:

Emily's Bio:

Like all women, Emily Ley has a lot on her plate. She is a devoted wife and present mother to three small children, she is the creator of the top-selling Simplified Planner®, founder of a hugely successful brand of simple day planners, baby books and home-office accessories sold worldwide, Gerber and Shipt spokesperson, and now an author. And despite her beautiful products and seemingly Pinterest-perfect life, Emily isn’t afraid to admit that her life is crazy and messy. And that’s OKAY. After a health scare resulting from the stress and overwhelm she was trying to manage nearly landed her in the hospital, Emily decided enough was enough. It was time to simplify all areas of her life so that she could focus on the people and things that matter most. Now she is leading the revolution to help all women do the same.

Out of the dozens of helpful tips and convicting lessons, what Emily hope readers gain from Grace, Not Perfection is quite simple. “Whether my reader is single or married, a mom or child-free, in a career she loves of at home full-time, feeling pretty together or feeling like a total mess, I want her to have the same takeaway,” Emily says. “I want her to shut this book and say, ‘This is good enough. I am good enough, just like I am right now, with what I have and as who God made me to be. I don’t have to be anything more.’” Emily lives in Tampa with her husband and three children. For more information, please visit www.EmilyLey.com.

Emily's Social Handles:

55: Making Things That Matter Happen, with Lara Casey - the Creative Empire podcast

Reina and Christina interview Lara Casey of Southern Weddings and Cultivate What Matters this episode. Lara shares why she created PowerSheets and shares her core belief that it's not about making more happen, it's about making what matters happen. She encourages listeners to create for no other reason than you love to create and not feel pressured to turn it into a business.  She speaks about how to be authentic in your business and why you should walk by example. Lara answers the question of how to balance being intentional + making an impact with the financial realities of running a business. The trio have a conversation about how they give back with their business and how you can do so no matter how small or large your business is. Lastly they talk about how loyal and invested her employees are in the company and how to foster that in a team. 

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Show Highlights:

  • How you should use your creative gifts, but not feel pressured to turn it into a business
  • How what we choose to focus our attention on either gives us more life or takes it away
  • How to become more vulnerable and why it matters for your business
  • How to give back with your business
  • How to foster an environment where people are incredibly loyal + take ownership of their duties

Show Notes:

Lara's Bio:

Hi, y’all! I’m Lara. I’m a mom to three (one through the gift of adoption), a grateful wife, and a believer in the “impossible.” I’m the creator of the PowerSheets, a grace-filled goal setting planner, and Publisher and Editor-in-Chief of Southern Weddings — a magazine that I created from the ground up. I am passionate about faith, loving my family well, pushing my limits, and helping people get unstuck and unrushed. I founded the Making Things Happen movement and recently released my first book, Make It Happen: Surrender Your Fear, Take the Leap, Live On Purpose, to help women live on purpose and make what matters happen. I love the women I work alongside each day, hot boiled peanuts, my garden, exploring local farms, and living in Chapel Hill, NC!

Lara's Social Handles:

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51: Changing the Way We Consume + Create, with Bethany Tran - the Creative Empire podcast

Joining Reina + Christina this episode is Bethany Tran of The Root Collective, an ethical fashion company focused on creating jobs and changing lives in Guatemala. Bethany educates the hosts + listeners on what life in slums is really like and why she started The Root Collective. She offers helpful ways for product-based business to start being more ethical and sustainable in their own businesses, then expands that advice to include service-based businesses. The trio have an honest conversation about empathy fatigue and knowing your limitations. Lastly, Bethany advises people to vote with their dollars to drive change and shares some resources that will help you find ethical, fair trade companies to buy from. 

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Show Highlights:

  • How to start doing good with your business, whether it's service or product-based
  • What empathy fatigue is + how to accept your limitations
  • How to scale a product-based business
  • How to find other companies to buy from that are doing good with their businesses

Show Notes:

Bethany's Bio:

Bethany fell in love with the slum community of La Limonada in Guatemala in 2009 and it changed the course of her life forever. She began to realize how little most Americans understand about poverty and the social constructs that keep people where they are in countries like Guatemala. After the collapse of the Rana Plaza factory in Bangladesh several years later, she saw the dichotomy of how jobs can create lives, but also destroy them. She wanted to be a part of providing a solution for jobs that create a culture of kindness. She is passionate about justice, ethical fashion, and might be overly obsessed with her dogs. Coffee is her love language and a little known secret is that she makes her own kombucha. Her overactive sense of humor gets her in trouble sometimes, but she feels that life is already too tough to take it seriously all the time.

Bethany's Social Handles:

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50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

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Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

48: How to Create Value Throughout Your Customers' Journey, with Tara Gentile - the Creative Empire podcast

Tara Gentile joins Reina and Christina on the Creative Empire podcast this episode. They begin the episode by talking about where Tara started her entrepreneurial journey and how she's gotten to where she is now. Then they dive right in to talking about the customer journey and how to nurture your customer along the way. Next they discuss Tara's living room strategy, which is actually how to figure out your next product and who to launch it to. They round out the episode by talking about how your business is a system that doesn't need you if it's functioning properly and you should be able to teach the system to others. 

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Show Highlights:

  • What the customer journey is and where it actually ends
  • What the three categories of things are to look at to map out your customer journey
  • How to figure out your next offer and who to offer it to
  • What the living room strategy is and how to use it in your business
  • How you can package up what you do + teach others to do it

Show Notes:

Tara's Bio:

Tara Gentile is the founder of Quiet Power Strategy®, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. She’s the host of Profit. Power. Pursuit. a podcast that goes behind-the-scenes of the real grit, administration, and logistics of running a successful business. Tara’s work has been featured in Fast Company, Forbes, Inc, and the Huffington Post. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.

Tara's Social Handles:

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43: How to Tell Your Story (and why your brand needs it!), with Jasmin Black Ortega - the Creative Empire podcast

On this episode of the Creative Empire Podcast, the ladies are joined by Jasmin Black Ortega who is known for her visual storytelling. Jasmin starts with why your brand needs a story and how to find it. Then she explains how consistent branding plays like a movie with a beginning, a middle and an end. Jasmin goes on to explain how to interpret natural flow of thought to your visuals. Finally she talks about how you don't need to focus on one passion, but can follow your skills and interests where ever they take you, as long as they tell a story! 

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Show Highlights:

  • Why your brand needs a story and how to find it
  • Why you don't have to focus on one passion
  • How to create consistent visuals for your brand
  • How to interpret natural flow of thought to your visuals

Jasmin’s Bio:

Jasmin Black is what you call a visual storyteller. This lover of laughs, mother of a fur kitty and wife is an expert at taking your vision and bringing it to life through intentional style while conveying your your story seamlessly. Jasmin’s love for storytelling is seen through her fine art skills as a calligrapher where she beautifully scripts a couple’s love story in a well written invitation to friends and loved ones, as a consultant for creative female driven brands that are looking to communicate their brand story in a way which captures their ideal client’s attention and also as a stylist and creative director working with clients to style their photo shoots for online and editorial publication. After years of traveling abroad and throughout the United States Jasmin and her husband have moved to America in Hickory, NC outside of her hometown of Charlotte where she left her high-level job as a nationally certified American Sign Language Interpreter for become a female entrepreneur and establishing her own company Estudio RoJo. Aside from dance breaks, gummy bears, delicious food and documentaries Jasmin is addicted to helping others listen to their inner creative voice. She is driven to inspire, educate and speak to others about how they challenge themselves from a more positive perspective and seek creativity from within and the fact that she speak four languages fluently allows her to relate and connect to people in a broader way. You can easily find Jasmin listening to music, occupied in her volunteer work or sketching at any time.

Jasmin's Social Handles:

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