Episode 166: How to Survive 8+ Months with NO Social Media, with Shanna Skidmore - the Creative Empire podcast

Today, Christina and Reina are joined with second time guest Shanna Skidmore. At the beginning of the episode we dive right into the decision Shanna made to leave social media and how it has affected her. She shares about the scary side of silence in your business and how to market more effectively in your business. Lastly, she talks about her signature model, the Blueprint Model.

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Main Takeaways:

  • How getting off of social media has affected her [0:01:05]
  • How it was going from saturation to silence + the transition [0:06:03]
  • What to focus on if you do not have a huge community [0:13:14]
  • Why to find out who your audience is + where are they hanging out [0:15:55]
  • What the best ways are to market your business [0:21:15]
  • Who is your "power of one" - meaning who are you serving [0:23:06]
  • What are the foundations to be focusing on [0:28:38]
  • What her Blueprint Model Program is + who it is geared for [0:38:26]
We are trained and conditioned for saturation. That is scary. We don’t like quiet.
— Shanna Skidmore
Serve the people right in front of you.
— Shanna Skidmore

Bio:

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 10 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology and art, have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love!

Social Handles:

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Episode 100: Jam Session with Reina + Christina, Sales 101 - the Creative Empire podcast

This episode features Reina and Christina chatting about selling. They start the episode by briefly outlining their own personal philosophies on selling. Then they dive right in and talk about what good selling looks like, how to sell by just talking to people + trying to help them, and how to manifest generosity in your business. They also chat about how to pick a lead magnet, how to guide leads through your selling process, and how to follow up with leads. Lastly Reina and Christina finish up the episode by talking about how money mindset affects selling. 

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Show Highlights:

  • What Christina's philosophy on selling is
  • What Reina's philosophy on selling is
  • What good selling looks like
  • How to sell by just talking to people and trying to help them
  • How to manifest generosity in your business
  • How to pick your lead magnet, even if you don't have clients yet
  • What to do if you're feeling stuck and not getting clients
  • How to sell without having a website
  • How to follow up with leads
  • How money mindset affects selling

Show Notes:

90: Jaclyn Mellone, How to Master Your Mindset - the Creative Empire podcast

Mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast Jaclyn Mellone is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about tackling mindset issues. Jaclyn shares ways mindset issues manifest themselves in our lives and how to deal with them instead. Also included in this episode is why it's important sometimes to rebrand, what things to do to get to know your tribe, why community is essential to owning a business, and lots of great advice for other business owners. 

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Show Highlights:

  • Why Jaclyn rebranded + what some of her reservations were for making this change
  • How to incorporate your children into your business, if that's what you want to do
  • How Jaclyn intersected mindset + marketing
  • How Jaclyn knew it was time to become a personal brand
  • What imposter syndrome is and how it manifests itself
  • How to self-develop or reflect in a way that really is empowering or powerful to build yourself up
  • What things to do to get to know your tribe
  • Why community is essential in business ownership

Show Notes:

Jaclyn’s Bio:

Jaclyn Mellone is a mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast. She helps passionate, creative entrepreneurs channel their zone of genius, tackle their inner mean girls, and build Know, Love and Trust with themselves and their tribe.

When she’s not helping entrepreneurs create their own version of success, from the inside out, you can find Jaclyn spending time with her husband Chris, their 2 adorable children, Eleanor and Marshall or being lounged on by their fur-child, Louie… most likely in a sea of naked Barbies and dismantled Lego sets. Jaclyn loves to connect on Instagram (@knowloveandtrust), her Facebook group (The Know Love and Trust Tribe) … usually with her favorite Black Toasted Almond cuppa joe from Dunkin’ Donuts in hand!

Jaclyn’s Social Handles:

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71: Empire Mentoring Session: How to Transform Inquiries into Sales, with Maura Chamness - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Maura Chamness, product stylist and brand photographer. Maura's biggest struggle right now is how to convert inquiries into clients. Reina + Christina talk about her website + process of booking a client before giving her several key pieces of advice. 

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Show Highlights:

  • How your service needs to match your ideal client's needs
  • How you can go to people who need your service instead of waiting for them to come to you
  • How to pitch your services in a way that makes your potential clients receptive to them
  • How to sell value not cost
  • How to figure out what to focus on and why it's important to focus for a length of time
  • How to use your personality in business
  • How to use the Social Glue Method of marketing
  • How to find value in masterminds

Show Notes:

Maura’s Bio:

Maura is a product stylist and brand photographer who helps inspired and creative entrepreneurs enhance their online presence with photos that complement the brand they’ve worked hard to build. Through her unique process, she guides them in honing their style to create custom stock and product photography that brings their work to life online. Maura currently lives in Houston, TX with her sassy Schnauzer, Gracie. When she's not in the studio or trying to tame the prop closet, you can usually find her working on a house project, going to yoga, or celebrating Taco Tuesdays - usually with extra guac and pun-ny Instagram memes!

Maura’s Social Handles:

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64: How to Find Your Ideal Client, with Eliana Baucicault - the Creative Empire podcast

Reina and Christina’s guest this episode is event and wedding planner Eliana Baucicault. There are a lot of great tips and advice for the newer wedding professional in this episode. Eliana shares a lot on finding your ideal client and why it's important for newbies to do so. She also shares what her entire customer experience is like, to give others an idea of how to treat their ideal client from the time they inquire to the time they book. Eliana even addresses what to do if you're not getting enough inquiries or if the people inquiring aren't your ideal client. 

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Show Highlights:

  • What Eliana's secret is to booking so many weddings all over the country
  • How to create a wedding planning empire
  • Why figuring out your ideal client is important + how to identify them
  • What the process of booking a client is, from start to finish
  • What to do when you're not getting inquiries
  • What to do with non-ideal client inquiries
  • How professionals new to the wedding industry can get other wedding vendors to notice them

Show Notes:

Eliana’s Bio:

With 9 years in event production under her belt, Eliana creates unforgettable celebrations while bringing a fresh perspective to the industry. Eliana's background in project management ensures that events goes seamlessly while her eye for design creates memorable events that guests aren't soon to forget. Eliana takes the visions of her clients and magnificently amplifies them into extraordinarily unique experiences. She prides herself on connecting with her clients on a personal level and maintaining relationships long after their special event. Eliana's achievements have been spotted in publications such as The Knot, Munaluchi, Southern Bride, Inside Weddings, Essence Magazine and a host of others. She resides in Atlanta, GA with her husband, her teenage son, and 4 adorable Yorkshire Terriers.

Eliana’s Social Handles:

Episode 63: How to Brand Your Photography Business, with Vanessa Velez - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by destination wedding photographer and intentional brand strategist Vanessa Velez. She gives practical tips and advice this episode for photographers and non-photographers alike on branding and visual strategy. Vanessa curates a beautiful online presence through her website and social media and shares how she does so.

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Show Highlights:

  • How Vanessa's background in marketing has helped make her a successful destination wedding photographer
  • What changes she's seen in the photography industry in the past ten years
  • How Instagram has helped her business + how she's grown her Instagram following
  • How knowing the client you want is helpful + how to figure them out
  • What photographers who are struggling to book anybody should do
  • What happens when you have a really strong visual branding strategy
  • What 3 practical tips she has for people to take their client experience up a level
  • What Vanessa's secret is to curating such a visual presence
  • What non-photographers can do to improve their Instagram feed + captions
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Show Notes:

Vanessa’s Bio:

Vanessa Velez is a Destination Wedding Photographer and Intentional Brand Strategist who has a deep passion for the creative business and weddings. She has been documenting events for the past decade and it is a romantic at heart. As a Destination photographer she has traveled to places like Jamaica, Puerto Rico, Dominican Republic, New York and Paris. When she is not shooting weddings she is helping creative businesses create brands with intention, that can connect with their audience with authentic and true voices. She is also an advocate for community over competition as the Fort Lauderdale leader of Tuesdays Together. When she is not working you can find her cozy in bed with her daughter eating vanilla ice cream with an excess of whip cream and almonds.

Vanessa’s Social Handles:

62: How to Get Started with Video, with April Bowles-Olin - the Creative Empire podcast

Video queen April Bowles-Olin of Blacksburg Belle joins Reina and Christina to chat about how to start using video in your business and why it's important. April really believes that video breaks down barriers + allows people to connect with you in a whole new way. She gives tons of great tips on making videos, from ways to come up with topics to what equipment + software you need. If you're feeling scared or uncomfortable, April has great advice and encouragement to try. We hope this episode inspires you to start making videos for your business today!

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Show Highlights:

  • Why videos are important + what you actually need to get started making them
  • What to consider if you feel scared to even start making videos
  • What the value is of sharing content that is uniquely you
  • What you can do if you feel uncomfortable on camera
  • What to use to edit your videos
  • What situations warrant investing in professional filming/editing
  • How sharing content in general is good for your business
  • What you should do if you want to be on CreativeLive someday
  • What some very practical ways are to do a live video this week, even if you're a complete newbie
  • How to figure out topics for your videos

Show Notes:

April’s Bio:

April Bowles-Olin graduated from Virginia Tech with a bachelor’s degree in human development and a minor in psychology. Then, she obtained her master’s degree in social work from NYU. While studying at NYU, she worked with homeless adults who were diagnosed with HIV and AIDS and in a combination middle and high school providing counseling services to the students. After graduation, she worked with high-risk adolescents in the Bronx and Brooklyn providing individual, family, and group counseling. April realized that something was missing and she felt emotionally drained, so she looked for other job opportunities. Soon after she started blogging, she left her career in social work and started Blacksburg Belle. The rest is history. April has spoken at the Etsy Success conference, and has been featured on my many websites and blogs including Etsy, Design*Sponge, and BlogcastFM. She has worked with thousands of creatives via one-on-one consulting, group coaching and online courses.

When she’s not helping creative entrepreneurs build successful businesses around the lives they crave, you can find her snapping pictures of her three adopted lab mixes, discovering nifty spy tricks while watching Burn Notice with her husband, and reading every young adult novel she comes across without shame.

April’s Social Handles:

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60: How to Get Featured as a Guest Expert, with Kristen Ley Green - the Creative Empire podcast

Reina and Christina's guest this episode is publicist and co-owner of Something New for I Do, Kristen Ley Green. She is here today to talk to them about how to get featured as a guest expert. Kristen outlines what PR is, how it can help creatives with their business, and the right and wrong ways to pitch a story to outlets. They also talk briefly about trends in the wedding industry and how the rise of the internet helps people connect directly to their customers.

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Show Highlights:

  • What PR is and how it can help people in their businesses
  • How to create your own PR opportunities when you can't afford to hire a professional
  • What some common pitch mistakes are
  • How to come up with a good topic and turn it into a story
  • How her PR experience shapes how she approaches offline events
  • What some trends in the wedding industry are right now
  • How it can be easier to set yourself apart from the rest of the industry now that you can have a direct connection with the customer
  • How there's more diversity being represented on the internet now

Show Notes:

Kristen’s Bio:

Kristen Ley Green is a recently married wedding publicist and co-founder of the Atlanta-based wedding PR/marketing company, Something New for I Do. She helps new and established wedding businesses grow and establish credibility by getting their wedding planning insight featured and styled shoots and real weddings placed in popular wedding magazines and blogs. Kristen is also a regular contributor to Huffington Post Weddings, Once Wed, The Celebration Society and Perfect Wedding Guide.

Kristen’s Social Handles:

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35: How to Use Your Story in Business, with Jessica Rasdall - the Creative Empire podcast

  This episode Reina + Christina are talking to inspirational speaker, Jessica Rasdall. Jessica offers a how-to on finding your story and using it in your business. She describes how she tells her story to inspire and motivate others, and how you can do this even if you're a bad writer. It starts with processing emotions instead of toughing it out, and then harnessing those emotions to tell others. Jessica shares her secret to making a connection with listeners and then turning them into trusting clients.

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Show Highlights:

  • How to find your story and use it in your business
  • Why you should process your emotions instead of toughing it out
  • How to tell your story to inspire others
  • How to tell your story as a bad writer
  • How to make a connection with listeners to turn them into trusting clients

Show Notes:

Jessica's Bio:

When Jessica Rasdall was a freshman in college, she made a life-altering decision that resulted the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was later sentenced to four years in prison. Upon being released from prison, she returned home to pick up the pieces and continued to share her message. Today, Jessica is a Motivational Speaker and Transformational Coach to female business owners. She helps her clients unearth their signature story, tap into their inner strength and evoke radical change. She believes that what most people consider to be their “liabilities” are actually their greatest asset. Jessica has shared her story of turning her “mess into a message” for nearly ten years and has been featured on major media outlets such as ABC's 20/20, Katie Couric, Seventeen Magazine, The Guardian, MTV’s Series Premiere of One Bad Choice and many more. Today, Jessica helps others take control of their lives, starting from the inside out. Through public speaking, group coaching and one-on-one intensives, Jessica Rasdall is helping others live passion-driven lives, focused on embracing their stories and uncovering their purpose.

Jessica's Social Handles:

33: How to Double Your Email List and Turn Them into Advocates for Your Brand, with Courtney Slazinik - the Creative Empire podcast

On this episode of the Creative Empire Podcast Reina & Christina are talking to Courtney Slazinik of Click it Up a Notch. Courtney talks about her transition from having a blog to having a business and how to make that a smooth one. One of the key points Courtney discussed was how she grew her email list and then turned them into advocated for her brand. A great deal of that had to do with being protective of this list, and intentional with what she sends to them. Finally Courtney talks about how she talks to two different audiences and caters to her over 32,000 email subscribers. 

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Show Highlights:

  • How to go from having a blog to having a business
  • What the key is to doubling your email list
  • How to turn email subscribers into advocates for your brand
  • How to talk to two different audiences

Show Notes:

Courtney's Bio:

Courtney Slazinik is the force behind Click it Up a Notch, a Huffington Post Top 5 Blog for Momtographers. Each week she teachers tens of thousands of photographers how to capture life’s simple moments, and also instructs aspiring entrepreneurs how she built her Facebook community of over 60 thousand fans.

Courtney's Social Handles:

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31: How to Create Good Goals for Your Online Business, with Lisa Jacobs - the Creative Empire podcast

This episode of the Creative Empire Podcast is with Lisa Jacobs of the Marketing Creativity Blog where the girls discuss creating good and reasonable goals for your online business. Lisa explains how many online creatives are caught up in the vanity numbers on social media, and are focused only on gaining traffic and email subscribers. She goes on to explain that good online business goals and strategy go beyond these. Lisa talks about how creatives need to evolve by spreading their message and giving it away for free, which will ultimately lead to growth and profit. Some of the tips she offers, specifically to makers, is why your site needs excellent copywriting and professional photography. This. alongside her other tips, is how to convert sit visitors to online customers. 

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Show Highlights:

  • How Lisa achieved Etsy success and now shares her knowledge with others
  • What is the formula for success for your online business (beyond traffic and email subscribers)
  • How to create good goals for your online business
  • How to self-manage in a career without a boss
  • What you need to do to evolve (hint: it has to do with spreading your message)
  • How to convert site-visitors to online customers
  • Why you need good copywriting in your online business
  • How to cater your Instagram to what potential customers want to see

Show Notes:

Lisa’s Bio:

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy storefront. She freely shares her insights and strategy with like-minded entrepreneurial spirits on the blog, Marketing Creativity, and is the proud creator of The Luminaries Club: your creative business headquarters.

Lisa’s Social Handles:

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28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Irene’s Social Handles:

21: How to Spread Happiness with Your Business, Maghon Taylor - the Creative Empire podcast

In this episode of the Creative Empire Podcast, Maghon Taylor joins the girls to talk about how to spread happiness using your business. She begins by explaining how she crafted a mission statement for her creative business, and why she felt a need for it. She goes on to talk about how to translate an individual business owner's personality to social media. Maghon discusses how to gain confidence and pursue your passion as a creative. This lead to debating the positives and not-so-great parts of being an entrepreneur and how to manage the struggle of going from having co-workers to being on your own. 

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Show Highlights:

  • How to craft a mission statement for your creative biz (+ why you need one!)
  • How to spread happiness using your business
  • How to translate your personality to social media
  • How to gain confidence and pursue your passion
  • How to manage the struggle of having co-workers to working alone
  • What are some of the positives and not-so-great parts of being a creative entrepreneur

Maghon's Bio:

I'm Maghon Taylor and I am the She behind All She Wrote Notes.  I am a sweet Carolina girl on a mission to spread happiness through my handwriting. I have delighted in pretty handwriting all my life -- with a name like Maghon, you can't help it! My sweet southern mama says she spelled it that way because it looked prettier to write. I'm serious.  So, I think I was destined to be a calligrapher. All She Wrote Notes is a calligraphy studio that specializes in celebrating every day!  We believe calligraphy and beautiful handlettering shouldn't be saved like china for special occasions. Life can be full of so many little celebrations and we love to party! We specialize in adding my whimsical handwritten calligraphy to stationery, paper goods, gifts and party supplies. I also love teaching calligraphy and sharing my skills and knowledge through my traveling calligraphy workshop program called Calligraphy Y'all.  

Maghon's Social Handles:

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19: How to find community as a solopreneur, with Krista Jones of The Rising Tide Society - the Creative Empire podcast

This week on the Creative Empire Podcast Reina and Christina are chatting with the Rising Tide Society's co-founder, Krista Jones. Krista outlines what the Rising Tide Society is, and how you as a creative entrepreneur can be involved and benefit from it. Krista talks about how to master being a leader to a large group of entrepreneurs and what you should know about the Tuesdays Together movement. She also discusses how to divide roles among co-founders when starting a new business so that it creates a healthy, happy environment. 

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Show Highlights:

  • What the Rising Tide Society is
  • How to master being a leader for a large group of entrepreneurs
  • How to divide roles among co-founders
  • Why you need to know about the Tuesdays Together movement

Show Notes:

Krista's Bio:

Krista is a fine art film photographer and Graphic Designer for Creative Entrepreneurs. She is also a co-founder of the Rising Tide Society. She specializes in crafting unique brands that extend far beyond distinct typography and varying color palettes. Krista’s unique understanding of visual marketing, web design, branding, and search engine optimization has enabled her to create dynamic identities that prosper both online and in the marketplace

Krista's Social Handles:

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17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

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Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

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14: Empire Mentoring Session: How to Market Without Sleaze with Ashley Cox - the Creative Empire podcast

This Empire Mentoring Session is with Ashley Cox of Ashley Cox Photography and Sprout HR. She is coming to Reina and Christina about how to market herself and her business better, without coming off as sleazy. Reina and Christina talk about how and where to give away content, and how that translates into more paid work. Additionally the girls are chatting about how your website should read to help viewers understand your business (and you!), and how to define what you do, concisely! 

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Email Header Episode 14

Show Highlights:

  • How to market and sell to people without coming off as sleazy
  • How to get more sales (*hint* it's about giving away content!)
  • How your website should read to help viewers understand your business (and you!)
  • How to define what you do, concisely

Ashley's Bio:

Ashley Cox is the owner of sproutHR, where she helps creative entrepreneurs learn all about how to hire, train, and grow a thriving team. Whether you feel like you're in way over your head hiring your first team member, or you're looking for someone to help you create a strategic long-term plan, she partners with you as your personal HR expert! She'll help you feel more confident in your abilities, while saving you the time and frustration of trying to figure it all out on your own.

Ashley’s Social Handles:

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