Episode 86: How to Get Organized in Your Business, with Jillian Smith - the Creative Empire podcast

Reina and Christina talk to Jillian Smith of OneTouch Events, LLC during this episode of the Creative Empire Podcast. Jillian is a boss at getting organized and staying on task. She shares her top tips and favorite tools for getting organized and how to develop systems that work for you. Also included in this episode are how to find opportunities that are different than what you're currently getting and how to develop your company's core values.

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Show Highlights:

  • How Jillian organizes her business now and what it looked like when she first started
  • What Jillian's favorite organizational tools are
  • How to develop systems that work for you
  • How Jillian incorporated international travel into her business
  • How to find opportunities that are different than the ones you currently have
  • How Jillian strategizes with her clients + how she organizes that strategy
  • How to develop your company's core values
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Show Notes:

Jillian’s Bio:

Jillian Smith is the Owner and Principal Wedding & Event Planner of OneTouch Events, LLC. Based in Atlanta, GA, her team specializes in giving every occasion from social events to multi-day business conferences a touch of “WOW”. Jillian is one of Jezebel Magazine’s 2016 Emerging Elite and an expert panelist of The Wedding Business Academy. You can find her business, planning, and leadership tips featured on The Planner’s Lounge, WeddingLovely, Heather Crabtree, and Happy Black Woman.

Jillian’s Social Handles:

81: How to be an Intentional Work-at-home Parent, with Ashlee Proffitt - the Creative Empire podcast

Reina and Christina interview Ashlee Proffitt, owner of a boutique branding studio, this Creative Empire podcast episode. Ashlee always knew she wanted to be a work-at-home parent, so she designed her life around that goal. The trio chat about transitioning to a more intentional work-at-home life, why you don't need to have everything figured out, and what success really means. 

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Show Highlights:

  • How Ashlee knew she wanted to be a work-at-home parent so she chose a career that would allow her to do so
  • What life looked like when Ashlee started versus what it looks like now
  • How Ashlee transitioned into a more intentional work-at-home life
  • How to manage the monetary expectation vs time expectation vs our identity
  • What success means to Ashlee
  • Why you don't have to figure everything out perfectly right now

Show Notes:

Ashlee’s Bio:

Hi friend! I'm Ashlee, a believer, wife, mama. I am the owner of a boutique branding studio where I have the pleasure of creating intentional, strong and genuine brands for fellow creative entrepreneurs through design and consulting services. I fell madly in love with the art of design while studying at James Madison University where I received a degree in Fine Art with an emphasis in Graphic Design. I am perpetually obsessed with thoughtful typography and to this day I am head over heels for all things paper and ink. In addition to a strange obsession to typography and great pens, I get strangely excited over anything in a beautiful shade of white. I wake up before dawn on most days. I hate a mess and accept coffee as a form of payment.

Ashlee’s Social Handles:

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78: How to Build Brand Loyalty, with Cathy Olson - the Creative Empire podcast

Branding expert, founder of Love Inspired, and creator of Shopsite School Cathy Olson is Reina and Christina’s guest on The Creative Empire podcast this episode. Cathy shares the pivotal experience that changed her life and made her want to start teaching and speaking. First they discuss branding- who to hire, how to make your website user friendly, and what the most essential part of your brand is. Then Cathy talks about how being on Etsy can be a branding "kiss of death" and how she recommends people get off Etsy. Finally, she shares a ton of knowledge about how to build brand loyalty to get customers to follow you off of Etsy. 

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Show Highlights:

  • How to determine who to hire for branding your business
  • Why having a website you can use + grow into is important
  • How Cathy is able to translate what her clients want + what she uses to fuel her process
  • Why transitioning off of Etsy is important, branding wise
  • How to build brand loyalty off of Etsy
  • How to build your brand as a whole

Show Notes:

Cathy’s Bio:

Cathy Olson has been beautifying brands and designing experiences of digital delight for over 17 years, working with multi-million dollar brands like Costco, Best Buy and Disney. Now the founder of Love Inspired, an international branding and web design studio with a boutique approach, she helps creatives package their expertise in a way that excites eyes, hugs hearts, and cues cha-chings. She is also the creator of Shopsite School, an online classroom and essential resource to help product-based businesses get off of Etsy and create a successful shop on their own. She has a passion for putting the fun in functional, the purpose in pretty, and the meaning in details. When she’s not innovating for clients, she shares her multifaceted expertise teaching online or on the stage. Her heart’s mission: To help talented creatives feel seen online, so they’ll feel proud to share their ideas and passions with others, and inspired to stretch their creativity.

Cathy’s Social Handles:

44: The Business of Being Creative, with Valerie McKeehan - the Creative Empire podcast

This episode, Reina + Christina sit down with Valerie McKeehan to talk about the difference between creating as a hobby vs as a business. Valerie speaks to how her business relies on her ability to stay inspired creatively and what she does when she has too many and too few ideas. It's challenging to keep innovating and moving her brand beyond the trends, but her motto is to give herself grace to do her own thing. 

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Show Highlights:

  • How to get inspired again if you're a creative entrepreneur + lose your motivation to create
  • How hiring help is often needed to keep moving forward
  • How to get started when creating physical products
  • How important branding is whether operating on Etsy or your own website
  • How we need to celebrate the successes we have instead of just moving onto what's next

Show Notes:

Valerie's Bio:

Lily & Val’s original gifts, cards, and home decor items mirror life’s simple pleasures so you always have a reason to smile. Each item is hand lettered and illustrated by Valerie McKeehan, who infuses her flourishes, flowers, typography and quaint illustrations with the same sense of whimsy and elegance that inspires her at home. In fact, that’s how Lily & Val was born. In 2012, newly wedded and drawing from a love of visual storytelling honed through her career in advertising, Valerie transformed an old picture frame into a “McKeehan’s Café” chalkboard for the kitchen. She fell in love with chalkboard art instantly. What’s more, friends, family, and customers from the Etsy shop that followed soon became just as enchanted by Lily & Val’s artwork, too. A lot has changed since those early days, but like all good things, a lot has stayed the same. As Lily & Val grew, she discovered ways to preserve a beloved art form that is considered fleeting and temporary. After illustrating each piece by hand, Valerie photographs the freshly drawn chalkboard to make a digital print. This method enables us to send you a gorgeous piece of chalkboard art, perfect in its imperfections, without worry of dust or erasing. We pride ourselves in unique, modern handcrafted goods with a nod to the nostalgia of a classic medium like chalkboard. Since opening, Lily & Val has worked with nationally-recognized brands and has been featured in publications like The Knot Magazine, HGTV.com, MarthaStewartWeddings.com, and Good Housekeeping Magazine. But want to know a secret? It’s still the spontaneity of life’s playful, everyday pleasures that inspires us. The smallest things are the most important things: a few words transforming a room into a cozy space, an illustration that makes you smile. We revel in mixing simple nostalgia with a modern style of pretty-whimsy to create gifts that are lovingly made, from our hands and hearts to yours.

Valerie's Social Handles:

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29: Our Favorite Biz Books, Jam Session with Reina and Christina - the Creative Empire podcast

This week on the Creative Empire Podcast Reina + Christina are jamming about their favorite business and life books. They discuss a dozen books that have made a real impact or impression on their personal and/or business lives. If you're looking for a good weekend read or for some serious inspiration then listen on! 

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HIGHLIGHTS:

  • Contagious by Jonah Berger
  • Later by Lara Casey
  • The Conquer Kit by Natalie MacNeil
  • The $100 Startup by Chris Guilebeau
  • The Crossroads of Should and Must by Elle Luna
  • Make it Happen by Lara Casey
  • Daring Greatly by Brene Brown
  • Steal Like an Artist by Austin Kleon
  • Start With Why by Simon Sinek
  • Harvard Business Review
  • The Blue Ocean Strategy by W Chan Kim
  • Daring and Disruptive by Lisa Messenger

SHOW NOTES:

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Episode 13: Living with Intention + Learning from Fear, with Katie Selvidge of Cottage Hill Magazine - the Creative Empire podcast

This episode interview Katie Selvidge of Cottage Hill Magazine about living and making decisions intentionally, and learning from fear. Katie is all about being intentional with time, money and resources, listen in on how she achieves this. Besides intention, Katie's other main highlight this episode is about the role fear plays in business and how to overcome and even learn from fear. Linked with understanding fear is how courage plays its role in creative entrepreneurship. Katie goes on to talk about how much of fear is linked with shaming, and how it's not the failure that we fear, but rather what others will think. Katie relates this to mom-shaming as well. Finally Katie ends with how you should honor your truth and how, despite living in the middle-of-nowhere, you can network and be present. 

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Show Highlights:

  • How to be intentional about our time, money and resources
  • What role fear plays in your business and life
  • How courage plays its role in creative entrepreneurship
  • How to overcome shaming (specifically mom-shaming)
  • How to network and be successful (despite living in the middle-of-nowhere)
  • Why you should honor your truth (and why it's the key to your success!)
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Show Notes:

Katie’s Bio:

Katie O. Selvidge is an editor in chief, writer, thought leader and consultant for creative entrepreneurs. As a former ballerina and choreographer, Katie coaches creative professionals in a unique way utilizing her self-developed curriculum ‘Assured + Well’ to cultivate creative authenticity and sustainability. After Katie launched Cottage Hill in November 2014 as the only lifestyle and wedding publication, its inaugural magazine – The Homecoming Issue was immediately welcomed by thousands of readers in 43 US states and 4 countries before landing in all Barnes & Noble newsstands. Following publications, The Captivated Issue and The Pioneer Issue both sold out online before hitting newsstands, reaching all 50 US states and 7 countries. The Grace Issue debuts November 2016. Cottage Hill is named after Katie’s hometown and celebrates lives worthy of an elegant and meaningful legacy through original inspiration, real stories and fine art photography by artists around the globe. Simply put, Cottage Hill is the art of wholehearted living. Katie resides in Oklahoma with her husband and their daughter.

Katie’s Social Handles:

9: Productivity in Your Business with Tonya Dalton - the Creative Empire podcast

Everyone's busy...but are you productive? Tonya discusses how she organizes her life and business to maximize her productivity and minimize simply being busy. She talks about how she breaks down tasks and creates mini-goals instead of a never-ending list of to-dos in her Live Well Planner. Her message is to stop the glorification of busy and to focus on what really matters. She explains how every time you say yes to something, you are saying no to something else: whether it is a business project instead of date night, or a conference instead of the kid's recital. Listen in on how to replace lots of busy with the better: productivity. 

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Show Highlights:

  • Busy vs. Productivity
  • Stopping the glorification of busy
  • Tonya's Live Well Planner
  • Creating mini-goals instead of never-ending lists of to-dos

Show Notes:

Tonya's Bio:

I started my first business in 2009 working out of my dining room juggling two small kids. By 2011, I had grown the business to the point where my husband could quit his corporate job and come work with me. By combining my entrepreneurial spirit with his MBA and marketing experience, we were able to grow a small niche business quickly into something that could support our family. Our company continued to flourish, but something was missing. In the summer of 2014 we closed up shop to follow our true passion of starting inkWELL Press. We launched in November of 2014 and have been able to grow our business at a rapid pace thanks to our commitment to quality, focused marketing efforts and our fiercely loyal fans. We have enjoyed every minute of this journey together. Owning a business is a lot of hard work, but the rewards are definitely worth it. I'm very excited to pass along all that we have learned to help other creatives achieve their dreams.

Inkwell Social Handles:

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