Episode 100: Jam Session with Reina + Christina, Sales 101 - the Creative Empire podcast

This episode features Reina and Christina chatting about selling. They start the episode by briefly outlining their own personal philosophies on selling. Then they dive right in and talk about what good selling looks like, how to sell by just talking to people + trying to help them, and how to manifest generosity in your business. They also chat about how to pick a lead magnet, how to guide leads through your selling process, and how to follow up with leads. Lastly Reina and Christina finish up the episode by talking about how money mindset affects selling. 

Email-Header-Template-Episode-100.jpg

Show Highlights:

  • What Christina's philosophy on selling is
  • What Reina's philosophy on selling is
  • What good selling looks like
  • How to sell by just talking to people and trying to help them
  • How to manifest generosity in your business
  • How to pick your lead magnet, even if you don't have clients yet
  • What to do if you're feeling stuck and not getting clients
  • How to sell without having a website
  • How to follow up with leads
  • How money mindset affects selling

Show Notes:

98: Jam Session with Reina + Christina, How to Create Accountability in Your Business - the Creative Empire podcast

This episode features Reina and Christina chatting about how to create accountability in your business. They briefly  discuss why accountability is important and then dive right into 9 ways to incorporate accountability into your business. They finish up the episode by outlining the difference between a lack of accountability versus just making excuses and why it's important to speak your goals out loud. 

Email-Header-Template-Episode-98.jpg

Show Highlights:

  • Why accountability is important
  • What 9 ways to incorporate accountability into your business are
  • What the difference between lacking accountability + just making excuses is
  • Why it's important to say your goals out loud

Show Notes:

Listen And Subscribe
Listen And Subscribe

75: How to Run a Successful Blog, with Lauren Grove - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Lauren Grove, blogger at Every Last Detail. First they chat about how Lauren got started + took the leap to blogging full-time. Then they discuss how much work it takes to run a blog, how to get more content, and how to get eyes on your blog from social media. From there they discuss Lauren's V List, which is a special list of wedding vendors vetted by Lauren, and how to strategically pitch to editors like Lauren. There's something for everyone in this episode, whether you're looking to run a successful blog or you're a wedding vendor looking to learn how to pitch! 

email-header-template-episode-75
email-header-template-episode-75

Show Highlights:

  • How Lauren got started blogging + took the leap to blogging full-time
  • How much work it takes to run a blog
  • How to get new content for your business + blog
  • How to get people to your website from social media
  • How to balance two different audiences for your blog
  • How to stay true to your audience, even if it means rejecting a payday
  • How to handle a vendor list on your blog
  • What kind of websites convert for wedding vendors
  • What editors are looking for + how to get content published
  • How to be strategic when pitching + how to make it easier on the editors

Show Notes:

Lauren’s Bio:

I started out in the wedding industry as most do- as a bride. While I was planning, I was not only constantly searching for inspiration, but also for information. Needless to say, I never quite found that information, which is one of the reasons why I decided to start blogging- to help other brides. As the years passed, I gained more and more experience designing and planning weddings- all the while, continue to blog via Every Last Detail. As ELD grew, so did my passion to educate and inspire brides. Working in the industry (and also being a bride who was “absolutely clueless”) has played a huge role in helping me shape and focus my business and goals. I now not only have a goal of educating brides, but I have also developed a passion for helping wedding professionals grow their businesses. I am able to fulfill both of these passions with Every Last Detail, and I thank readers, brides, and wedding professionals for allowing me to do so!

Lauren’s Social Handles:

Listen And Subscribe
Listen And Subscribe

71: Empire Mentoring Session: How to Transform Inquiries into Sales, with Maura Chamness - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Maura Chamness, product stylist and brand photographer. Maura's biggest struggle right now is how to convert inquiries into clients. Reina + Christina talk about her website + process of booking a client before giving her several key pieces of advice. 

email-header-template-episode-71
email-header-template-episode-71

Show Highlights:

  • How your service needs to match your ideal client's needs
  • How you can go to people who need your service instead of waiting for them to come to you
  • How to pitch your services in a way that makes your potential clients receptive to them
  • How to sell value not cost
  • How to figure out what to focus on and why it's important to focus for a length of time
  • How to use your personality in business
  • How to use the Social Glue Method of marketing
  • How to find value in masterminds

Show Notes:

Maura’s Bio:

Maura is a product stylist and brand photographer who helps inspired and creative entrepreneurs enhance their online presence with photos that complement the brand they’ve worked hard to build. Through her unique process, she guides them in honing their style to create custom stock and product photography that brings their work to life online. Maura currently lives in Houston, TX with her sassy Schnauzer, Gracie. When she's not in the studio or trying to tame the prop closet, you can usually find her working on a house project, going to yoga, or celebrating Taco Tuesdays - usually with extra guac and pun-ny Instagram memes!

Maura’s Social Handles:

Listen And Subscribe
Listen And Subscribe

70: How to Survive Big Changes + Evolve Your Career, with Davey Jones - the Creative Empire podcast

Brand/content strategist and photographer Davey Jones joins Reina and Christina to chat about how to survive big changes + evolve your career. Davey has gone through several transitions in his life, from teacher to photographer to co-creating The Rising Tide Society to now being a brand + content strategist. They discuss how to know what to pursue, how to prepare for the big leap, how to build expertise when you're just starting, and even how no matter where you are in life, you can always be building skills that will help you in your transitions.

email-header-episode-70
email-header-episode-70

Show Highlights:

  • What transitions Davey has gone through in his career
  • How entrepreneurs' backgrounds are usually pretty eclectic
  • What people should do before they transition
  • How to build expertise in your industry if you're just getting started
  • How to connect with your audience + have your message resonate with them
  • What to listen to when you're surrounded by a lot of noise
  • What other things will help you transition
  • How you can always be building skills that will help you in your transitions
  • How to know whether something is a good idea to pursue

Show Notes:

Davey’s Bio:

Davey Jones is a brand and content strategist and one half of the Davey & Krista duo. After several years in education and coaching, photographing over 100 weddings, and launching one of the largest communities for creatives in the world, Davey decided to make helping creatives run better businesses his full time gig. Davey and his wife Krista specialize in helping people create purposeful brands and businesses they love through coaching and mentoring, branding and website design, copywriting and Search Engine Optimization (SEO) Consulting. Since building their first business they have found purposeful and fulfilling work—and a life that includes palm trees, blue skies, time with our pups, and—of course—wine and pizza.

Davey’s Social Handles:

Listen And Subscribe
Listen And Subscribe

64: How to Find Your Ideal Client, with Eliana Baucicault - the Creative Empire podcast

Reina and Christina’s guest this episode is event and wedding planner Eliana Baucicault. There are a lot of great tips and advice for the newer wedding professional in this episode. Eliana shares a lot on finding your ideal client and why it's important for newbies to do so. She also shares what her entire customer experience is like, to give others an idea of how to treat their ideal client from the time they inquire to the time they book. Eliana even addresses what to do if you're not getting enough inquiries or if the people inquiring aren't your ideal client. 

email-header-episode-64

Show Highlights:

  • What Eliana's secret is to booking so many weddings all over the country
  • How to create a wedding planning empire
  • Why figuring out your ideal client is important + how to identify them
  • What the process of booking a client is, from start to finish
  • What to do when you're not getting inquiries
  • What to do with non-ideal client inquiries
  • How professionals new to the wedding industry can get other wedding vendors to notice them

Show Notes:

Eliana’s Bio:

With 9 years in event production under her belt, Eliana creates unforgettable celebrations while bringing a fresh perspective to the industry. Eliana's background in project management ensures that events goes seamlessly while her eye for design creates memorable events that guests aren't soon to forget. Eliana takes the visions of her clients and magnificently amplifies them into extraordinarily unique experiences. She prides herself on connecting with her clients on a personal level and maintaining relationships long after their special event. Eliana's achievements have been spotted in publications such as The Knot, Munaluchi, Southern Bride, Inside Weddings, Essence Magazine and a host of others. She resides in Atlanta, GA with her husband, her teenage son, and 4 adorable Yorkshire Terriers.

Eliana’s Social Handles:

60: How to Get Featured as a Guest Expert, with Kristen Ley Green - the Creative Empire podcast

Reina and Christina's guest this episode is publicist and co-owner of Something New for I Do, Kristen Ley Green. She is here today to talk to them about how to get featured as a guest expert. Kristen outlines what PR is, how it can help creatives with their business, and the right and wrong ways to pitch a story to outlets. They also talk briefly about trends in the wedding industry and how the rise of the internet helps people connect directly to their customers.

email-header-episode-60
email-header-episode-60

Show Highlights:

  • What PR is and how it can help people in their businesses
  • How to create your own PR opportunities when you can't afford to hire a professional
  • What some common pitch mistakes are
  • How to come up with a good topic and turn it into a story
  • How her PR experience shapes how she approaches offline events
  • What some trends in the wedding industry are right now
  • How it can be easier to set yourself apart from the rest of the industry now that you can have a direct connection with the customer
  • How there's more diversity being represented on the internet now

Show Notes:

Kristen’s Bio:

Kristen Ley Green is a recently married wedding publicist and co-founder of the Atlanta-based wedding PR/marketing company, Something New for I Do. She helps new and established wedding businesses grow and establish credibility by getting their wedding planning insight featured and styled shoots and real weddings placed in popular wedding magazines and blogs. Kristen is also a regular contributor to Huffington Post Weddings, Once Wed, The Celebration Society and Perfect Wedding Guide.

Kristen’s Social Handles:

Listen And Subscribe
Listen And Subscribe

50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

email-header-episode-50

Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

38: Empire Mentoring Session: How to Become an Industry Expert, with Julie Painter of Dallas Girl Friday - the Creative Empire podcast

This Empire Mentoring Session is with Julie Painter of Dallas Girl Friday. She is coming to Reina + Christina with the question of how to be seen as an expert. First Reina asks Julie what she wants to be known for. Then the ladies talk about pre-validating and beta testing an ecourse. Christina tells Julie the real secrets to being seen as an expert + asks Julie to name 3 things she could do between now and when her course launches. Both ladies encourage Julie to commit to this business. 

email-header-episode-38
email-header-episode-38

Show Highlights:

  • How to pre-validate and beta test a product
  • What the real secrets are to becoming seen as an expert
  • How everyone doesn't feel good enough sometimes, but we all have something that someone needs

Show Notes:

Julie's Bio:

I’m Julie and I’m here to help. You’re overworked and overwhelmed. Being a business owner myself, I totally get the deadlines, time management, and the wanting and needing to grow your business. Let me help take you to the next level. I started Dallas Girl Friday with sound organizational skills and a passion for systems. I’m a lover of creatives, iced coffee, Target, and the color teal. I obsessively love spreadsheets, to-do lists, and project management.

I’m a Dallas resident and I also opened and operate Events by Jules, a boutique wedding planning firm.

Julie's Social Handles:

Click for Full Transcript

22: Celebrating the Life of Emily Potts - the Creative Empire podcast

Today is a special episode for the Creative Empire Podcast. We want to honor our friend, colleague, encourager, and all around amazing person Emily Potts with this episode. Emily never hesitated to help someone else out and she always had kind words of support. In this episode we discuss how to encourage and genuinely connect with others, as Emily Potts did so well. Reina and Christina finish this episode reflecting on how they want to be remembered, and how that can influence your life and business daily. 

Email Header Episode 22

Show Highlights:

  • Emily Potts and her legacy
  • What encourages the ladies the most
  • How to encourage peers and be genuine in encouraging influencers
  • How to recognize peoples' lives outside of social media
  • How Emily is remembered and posing the question "How do you want to be remembered?"

Show Notes:

Emily's Bio:

I created my site just for mompreneurs because I’m one of them myself. I know exactly what it’s like to work super-hard at running a business while raising a family. I decided that my lifestyle needed to change. I needed to run a profitable business, but I needed to do it in a way that allowed me the time and energy to focus on my family. The years I have with my son at home are short, and they’re getting shorter with every passing day. I didn’t want to squander another single one. My biggest goal in building my site is to make you rich. But not just in the money sense of the word. While I definitely do want to help you grow the most profitable business possible, I also want you to be rich in life. I want you to have time to enjoy your family, do things for yourself, and maybe even get some sleep. (Except for those of you with newborns – I’ll just have to pray you make it through the first few months!)

In Memory of Emily:

21: How to Spread Happiness with Your Business, Maghon Taylor - the Creative Empire podcast

In this episode of the Creative Empire Podcast, Maghon Taylor joins the girls to talk about how to spread happiness using your business. She begins by explaining how she crafted a mission statement for her creative business, and why she felt a need for it. She goes on to talk about how to translate an individual business owner's personality to social media. Maghon discusses how to gain confidence and pursue your passion as a creative. This lead to debating the positives and not-so-great parts of being an entrepreneur and how to manage the struggle of going from having co-workers to being on your own. 

Email Header Episode 21

Show Highlights:

  • How to craft a mission statement for your creative biz (+ why you need one!)
  • How to spread happiness using your business
  • How to translate your personality to social media
  • How to gain confidence and pursue your passion
  • How to manage the struggle of having co-workers to working alone
  • What are some of the positives and not-so-great parts of being a creative entrepreneur

Maghon's Bio:

I'm Maghon Taylor and I am the She behind All She Wrote Notes.  I am a sweet Carolina girl on a mission to spread happiness through my handwriting. I have delighted in pretty handwriting all my life -- with a name like Maghon, you can't help it! My sweet southern mama says she spelled it that way because it looked prettier to write. I'm serious.  So, I think I was destined to be a calligrapher. All She Wrote Notes is a calligraphy studio that specializes in celebrating every day!  We believe calligraphy and beautiful handlettering shouldn't be saved like china for special occasions. Life can be full of so many little celebrations and we love to party! We specialize in adding my whimsical handwritten calligraphy to stationery, paper goods, gifts and party supplies. I also love teaching calligraphy and sharing my skills and knowledge through my traveling calligraphy workshop program called Calligraphy Y'all.  

Maghon's Social Handles:

Listen And Subscribe
Listen And Subscribe

17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

Email Header Episode 17
Email Header Episode 17

Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

Listen And Subscribe
Listen And Subscribe

12: How to Build Buzz Around a Launch, with Megan Martin - the Creative Empire podcast

This episode we're talking with Megan Martin about building buzz around a launch. Megan stresses the importance of starting early and remaining consistent in branding before, during and after a launch. She also talks about how she builds buzz, and how she finds brand ambassadors from the creative community. Before a successful launch can occur, it is important to choose and then utilize the right project managment tool for you and your team, that's why Megan and the girls are discussing tools like Trello and Basecamp. Finally Megan talks about what she DIYed and what she wish she had handed off to a professional (ie website design). Learn how to avoid launch failures, or at the very least, what to learn from them with Megan Martin! 

Email Header Episode 12

Show Highlights:

  • How to build buzz around a launch
  • How to find brand ambassadors/cheerleaders
  • How to choose and utilize the right project management tool for you and your team
  • How to avoid launch failures (or what to learn from them!)
  • To DIY or not to DIY (that is the question)

Show Notes:

Megan's Bio:

Hey y’all! Yes, I say y’all, love preppy stripes and swoon over Southern accents & all the fixin’s! I am a Jacksonville, Florida girl born and raised and will always call this home, for this is where my heart truly is. It is where my sweet parents chose to adopt me at just three days old, giving me amazing opportunities and guidance I may have never had. It is where I made best friendships that will undoubtedly last till the end of time… and probably longer than that! It is where I met my soul mate and husband, and made my trip down the aisle to tell him, “I Do,” in a downtown New Year’s affair. And it is here that I welcomed our two babies (girls!) and began the journey of learning and loving mommyhood. Like Tim says, “A heart don’t forget somethin’ like that!” Somewhere in all that history I grew a deep passion and love for pretty details, good design and making it happen. I can’t remember how many times I would redecorate and style my room as a little girl or how many on trend magazines I would flip through while mom was shopping. She taught me, and still reminds me, that everyday is an occasion to give a gift, to always kill ‘em with kindness and most importantly to follow my heart and my dreams. All that dreaming has led me to the here and now, designing powerful brands, prop styling, crafting meaningful social media feeds and cheering on creative entrepreneurs.

Megan's Social Handles:

Listen And Subscribe
Listen And Subscribe

4: Christina Scalera, How to Keep Running Your Business When Your Personal Life is Falling Apart - the Creative Empire podcast

In this episode Reina is interviewing co-host Christina on how to run your business when your personal life is falling apart. Christina is a lawyer for creative entrepreneurs and provides free legal information and resources for creatives to access. In this interview Christina opens up about a recent loss and how she kept her business alive and running (even if in a different sense) while dealing with this tragic time. Christina discusses how connecting with others led to a road of recovery, not only for her mental health, but to get fully back into her business. Afterall, life happens when you’re building a business. 

Email Header Episode Four
Email Header Episode Four

Show Highlights:

  • How to keep running your business when your personal life is falling apart
  • What to do in the face of tragedy as a creative entrepreneur
  • How connecting can lead to fulfillment (yeah social glue!)
  • Why reaching out to others if you need help can make all the difference

Show Notes:

Christina's Bio:

If you've ever complained that you love what you do but HATE the business side of things, you're in the right spot. Christina’s mission as a lawyer for creative entrepreneurs is to help them fulfill their life's work by creating beautiful businesses from the inside out. She provides the creative world with accessible, affordable legal solutions. Whether you need a last-minute contract template that covers your butt, a painless trademark registration or want to learn more to empower yourself to run your business well, legally speaking, Christina has you covered. She’ll be touching on all the legal essentials you need to know as a blogger, photographer or other creative entrepreneur.

Christina's Social Handles:

Listen And Subscribe
Listen And Subscribe