67: How to Find Your Unmistakable Style, with Shay Cochrane - the Creative Empire podcast

This episode of the Creative Empire Podcast, Reina and Christina are joined by stylist and product photographer Shay Cochrane. Shay is well-known in business circles for her product photography and she imparts some of her own wisdom about how to find your unmistakable style. She shares how she first developed her style and how she tunes out all the noise to just create what only she can create. With a refreshing candor, Shay shares her views on copycats and failure and how to know what to try next. 

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email-header-episode-67

Show Highlights:

  • How to stand out from others in your field + tune the noise out
  • How to boost your creativity
  • How to not let copycats get you down
  • How to find your breakthrough thing that differentiates you from others
  • How to have an easier time bouncing back from failure
  • How to know what step to take next

Show Notes:

Shay’s Bio:

After eight years as a wedding and portrait photographer Shay felt her passion and creativity beginning to wane. After a light bulb moment in Homegoods (of all places!) she made the  almost overnight decision to jump head first into the unknown world of styling and product photography. She deleted eight years of wedding photography off of her website, landed her first commercial client and has never looked back. In her own words, "I have finally found that organic, creative, authenticity that always seemed to be missing in those early years as a photographer. I have found the work that my heart truly loves."  By God's grace Shay is married to her best friend of 10 years, has two curly haired girls and lives in sunny Tampa, FL.

Shay’s Social Handles:

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Listen And Subscribe

16: Reina and Christina Jam Session: Pricing: What is the Value of Your Work? - the Creative Empire podcast

During this jam session with Reina and Christina the girls are talking all about pricing. They discuss how to start pricing your services strategically and how to build your portfolio, leading up to a business launch. Reina and Christina talk about gaining the confidence to raise your prices and discuss how a luxury service is defined. Christina explains vertical and horizontal collaboration, and how to use it. Finally the girls close with a free Survive and Thrive Budget Workbook (details on how to get this below). 

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Email Header Episode 16

HIGHLIGHTS:

  • How to start pricing your services (strategically!)
  • How to build your portfolio and lead up to a business launch
  • How to gain the confidence to raise your prices
  • What is a luxury service
  • What is vertical vs. horizontal collaboration (and how to use it)
  • How to price yourself to survive and thrive

SHOW NOTES:

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9: Productivity in Your Business with Tonya Dalton - the Creative Empire podcast

Everyone's busy...but are you productive? Tonya discusses how she organizes her life and business to maximize her productivity and minimize simply being busy. She talks about how she breaks down tasks and creates mini-goals instead of a never-ending list of to-dos in her Live Well Planner. Her message is to stop the glorification of busy and to focus on what really matters. She explains how every time you say yes to something, you are saying no to something else: whether it is a business project instead of date night, or a conference instead of the kid's recital. Listen in on how to replace lots of busy with the better: productivity. 

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Show Highlights:

  • Busy vs. Productivity
  • Stopping the glorification of busy
  • Tonya's Live Well Planner
  • Creating mini-goals instead of never-ending lists of to-dos

Show Notes:

Tonya's Bio:

I started my first business in 2009 working out of my dining room juggling two small kids. By 2011, I had grown the business to the point where my husband could quit his corporate job and come work with me. By combining my entrepreneurial spirit with his MBA and marketing experience, we were able to grow a small niche business quickly into something that could support our family. Our company continued to flourish, but something was missing. In the summer of 2014 we closed up shop to follow our true passion of starting inkWELL Press. We launched in November of 2014 and have been able to grow our business at a rapid pace thanks to our commitment to quality, focused marketing efforts and our fiercely loyal fans. We have enjoyed every minute of this journey together. Owning a business is a lot of hard work, but the rewards are definitely worth it. I'm very excited to pass along all that we have learned to help other creatives achieve their dreams.

Inkwell Social Handles:

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Listen And Subscribe

6: Abby Grace, How the 'Gentle No' Created Her Dream Business - the Creative Empire podcast

Abby talks about how the 'Gentle No' allows her to respectfully decline the wrong potential clients and focus on the right ones. Abby discusses how finding a niche is important, even if it's difficult to say no to amazing projects that simply don't fit the brand. Abby describes how her own struggle with this resulted in a strong brand image, clearly targeting the clients she wants to work with, resulting in her business sky rocketing. Abby Grace is an international wedding and anniversary photographer who loves what she does.

Show Highlights:

  • Why you shouldn't be afraid to say no (and why it's good for business)
  • How finding and then declaring a niche can help your business sky rocket
  • How to stay true to your brand and niche, even when you're tempted away
  • How to respectfully reject the wrong potential client (and focus on the ones that matter!)

Show Notes:

Abby Grace's Bio:

Abby Grace is an international Anniversary + Wedding photographer based in Washington DC. She has a serious crush on all things old-school chic and classic. Abby Grace gets to travel all over the world to shoot weddings, and has been doing so for over six years. When she's not photographing weddings and anniversaries, she's teaching across the country at different conferences and workshops. Abby Grace Photography's mission is to run a business that enables a life that they want to live and to enrich and extend the life of any given marriage through photography. How beautiful is that?

Abby Grace's Social Handles: