80: How to Powerfully Persuade, with Bushra Azhar - the Creative Empire podcast

Reina and Christina talk to Bushra Azhar of The Persuasion Revolution during this episode of the Creative Empire Podcast. Bushra outlines each of her Eight Persuasion Switches and shares how to use them. This episode is jam-packed with information on how to sell to your audience. Listen below! 

Email Header Template Episode 80

Show Highlights:

  • What the Eight Persuasion Switches are and examples of them
  • How to use the Eight Persuasion Switches in sales copy + social media
  • How to dive deeper into the art + science of persuasion

Show Notes:

Bushra’s Bio:

Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from ODing on M&Ms by recounting the evils of high fructose corn syrup. She is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. She started  The Persuasion Revolution in July 2014 and managed to go from an absolute nobody with zero connections and subzero sales to $1M+ in sales, an email list of 23,000 and a buyer list of 4,000 in less than two years.

Bushra’s Social Handles:

72: How to Share Your Story Authentically, with Nikki Elledge Brown - the Creative Empire podcast

Reina and Christina’s guest this episode is Nikki Elledge Brown, The Communication Stylist, creator of  A Course About Copy, and host of Naptime Empires. Nikki is here to chat about learning how to share your story authentically. She shares where to start if you haven't shared much online yet, how to strut your stuff without feeling self-centered, how to let your personality shine through in everything you do, and much much more. 

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Show Highlights:

  • How to strut your stuff without feeling self-centered
  • What 2 things to consider before you share something that has TMI potential
  • Where to start if you haven't shared much online yet
  • What the difference is between sharing authentically + sharing as a marketing ploy
  • Why Nikki considers being triggered by others' success a potentially good thing
  • How we can make our personalities shine through in our copy across all platforms
  • What Nikki needs to remind herself of who she really is + pull herself out of dark spots
  • How using templates to write from are great starting places
  • How there's no one right way to write copy + her number one advice for sales copy

Show Notes:

Nikki’s Bio:

Nikki's known online as The Communication Stylist®, helping entrepreneurs communicate with clarity and confidence through her flagship program, A Course About Copy®. She's a proud military spouse, mom, former park ranger and college professor sharing stories, tips, and inspiration on life, business, and all things communication over at nikkielledgebrown.com.

#also: If you're looking for refreshingly honest conversations on the realities of parenthood + entrepreneurship, you will LOVE Nikki’s new podcast, Naptime Empires™. Check it out on iTunes and join the conversation at naptimeempires.com!

Nikki’s Social Handles:

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60: How to Get Featured as a Guest Expert, with Kristen Ley Green - the Creative Empire podcast

Reina and Christina's guest this episode is publicist and co-owner of Something New for I Do, Kristen Ley Green. She is here today to talk to them about how to get featured as a guest expert. Kristen outlines what PR is, how it can help creatives with their business, and the right and wrong ways to pitch a story to outlets. They also talk briefly about trends in the wedding industry and how the rise of the internet helps people connect directly to their customers.

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email-header-episode-60

Show Highlights:

  • What PR is and how it can help people in their businesses
  • How to create your own PR opportunities when you can't afford to hire a professional
  • What some common pitch mistakes are
  • How to come up with a good topic and turn it into a story
  • How her PR experience shapes how she approaches offline events
  • What some trends in the wedding industry are right now
  • How it can be easier to set yourself apart from the rest of the industry now that you can have a direct connection with the customer
  • How there's more diversity being represented on the internet now

Show Notes:

Kristen’s Bio:

Kristen Ley Green is a recently married wedding publicist and co-founder of the Atlanta-based wedding PR/marketing company, Something New for I Do. She helps new and established wedding businesses grow and establish credibility by getting their wedding planning insight featured and styled shoots and real weddings placed in popular wedding magazines and blogs. Kristen is also a regular contributor to Huffington Post Weddings, Once Wed, The Celebration Society and Perfect Wedding Guide.

Kristen’s Social Handles:

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41: How to Move Your Business Across the Country, with Shelby Steckbauer - the Creative Empire podcast

Shelby Stechbauer of Shelby Rae Photographs joins the Creative Empire Podcast to talk about how she successfully moved her business across the country. Many creatives may find it difficult for their business when they find themselves moving to a new city or state. Shelby discusses how she overcame this and built her local and online presence. She talks about how to create your ideal clientele and meaningful relationships with people. Shelby also explains how to cater to different types of clients so that they receive the best experience possible.

Show Highlights:

  • How to successfully move your business across the country
  • How to build your local and online presence
  • How to cater to different types of clients
  • How to create your ideal clientele
  • How to create meaningful relationships with people

Show Notes:

Shelby's Bio:

My name is Shelby Steckbauer and I am a portrait & wedding photographer based out of Atlanta & Wisconsin! I am a natural light photographer that thanks the Lord each and every day for allowing me to capture moments in people's lives. I found that my love was not just taking photos... but it was PEOPLE. This job has brought me to meet the most amazing clients & friends that I will cherish my whole life. My passion lies in the moments that I can connect with my clients, whether it be chatting about fashion with my fashion bloggers or planning wedding details with my brides… These are the moments I cherish. I have a little furry office assistant named Miss Lola that loves to welcome each client in to my office/studio with kisses and hugs.

Shelby's Social Handles:

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38: Empire Mentoring Session: How to Become an Industry Expert, with Julie Painter of Dallas Girl Friday - the Creative Empire podcast

This Empire Mentoring Session is with Julie Painter of Dallas Girl Friday. She is coming to Reina + Christina with the question of how to be seen as an expert. First Reina asks Julie what she wants to be known for. Then the ladies talk about pre-validating and beta testing an ecourse. Christina tells Julie the real secrets to being seen as an expert + asks Julie to name 3 things she could do between now and when her course launches. Both ladies encourage Julie to commit to this business. 

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email-header-episode-38

Show Highlights:

  • How to pre-validate and beta test a product
  • What the real secrets are to becoming seen as an expert
  • How everyone doesn't feel good enough sometimes, but we all have something that someone needs

Show Notes:

Julie's Bio:

I’m Julie and I’m here to help. You’re overworked and overwhelmed. Being a business owner myself, I totally get the deadlines, time management, and the wanting and needing to grow your business. Let me help take you to the next level. I started Dallas Girl Friday with sound organizational skills and a passion for systems. I’m a lover of creatives, iced coffee, Target, and the color teal. I obsessively love spreadsheets, to-do lists, and project management.

I’m a Dallas resident and I also opened and operate Events by Jules, a boutique wedding planning firm.

Julie's Social Handles:

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35: How to Use Your Story in Business, with Jessica Rasdall - the Creative Empire podcast

  This episode Reina + Christina are talking to inspirational speaker, Jessica Rasdall. Jessica offers a how-to on finding your story and using it in your business. She describes how she tells her story to inspire and motivate others, and how you can do this even if you're a bad writer. It starts with processing emotions instead of toughing it out, and then harnessing those emotions to tell others. Jessica shares her secret to making a connection with listeners and then turning them into trusting clients.

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Show Highlights:

  • How to find your story and use it in your business
  • Why you should process your emotions instead of toughing it out
  • How to tell your story to inspire others
  • How to tell your story as a bad writer
  • How to make a connection with listeners to turn them into trusting clients

Show Notes:

Jessica's Bio:

When Jessica Rasdall was a freshman in college, she made a life-altering decision that resulted the death of her best friend. In an effort to raise awareness, cope with her guilt and keep her friend’s memory alive, she began sharing her story. Jessica spoke to over 15,000 young adults across the country before she was later sentenced to four years in prison. Upon being released from prison, she returned home to pick up the pieces and continued to share her message. Today, Jessica is a Motivational Speaker and Transformational Coach to female business owners. She helps her clients unearth their signature story, tap into their inner strength and evoke radical change. She believes that what most people consider to be their “liabilities” are actually their greatest asset. Jessica has shared her story of turning her “mess into a message” for nearly ten years and has been featured on major media outlets such as ABC's 20/20, Katie Couric, Seventeen Magazine, The Guardian, MTV’s Series Premiere of One Bad Choice and many more. Today, Jessica helps others take control of their lives, starting from the inside out. Through public speaking, group coaching and one-on-one intensives, Jessica Rasdall is helping others live passion-driven lives, focused on embracing their stories and uncovering their purpose.

Jessica's Social Handles:

33: How to Double Your Email List and Turn Them into Advocates for Your Brand, with Courtney Slazinik - the Creative Empire podcast

On this episode of the Creative Empire Podcast Reina & Christina are talking to Courtney Slazinik of Click it Up a Notch. Courtney talks about her transition from having a blog to having a business and how to make that a smooth one. One of the key points Courtney discussed was how she grew her email list and then turned them into advocated for her brand. A great deal of that had to do with being protective of this list, and intentional with what she sends to them. Finally Courtney talks about how she talks to two different audiences and caters to her over 32,000 email subscribers. 

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Show Highlights:

  • How to go from having a blog to having a business
  • What the key is to doubling your email list
  • How to turn email subscribers into advocates for your brand
  • How to talk to two different audiences

Show Notes:

Courtney's Bio:

Courtney Slazinik is the force behind Click it Up a Notch, a Huffington Post Top 5 Blog for Momtographers. Each week she teachers tens of thousands of photographers how to capture life’s simple moments, and also instructs aspiring entrepreneurs how she built her Facebook community of over 60 thousand fans.

Courtney's Social Handles:

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31: How to Create Good Goals for Your Online Business, with Lisa Jacobs - the Creative Empire podcast

This episode of the Creative Empire Podcast is with Lisa Jacobs of the Marketing Creativity Blog where the girls discuss creating good and reasonable goals for your online business. Lisa explains how many online creatives are caught up in the vanity numbers on social media, and are focused only on gaining traffic and email subscribers. She goes on to explain that good online business goals and strategy go beyond these. Lisa talks about how creatives need to evolve by spreading their message and giving it away for free, which will ultimately lead to growth and profit. Some of the tips she offers, specifically to makers, is why your site needs excellent copywriting and professional photography. This. alongside her other tips, is how to convert sit visitors to online customers. 

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Show Highlights:

  • How Lisa achieved Etsy success and now shares her knowledge with others
  • What is the formula for success for your online business (beyond traffic and email subscribers)
  • How to create good goals for your online business
  • How to self-manage in a career without a boss
  • What you need to do to evolve (hint: it has to do with spreading your message)
  • How to convert site-visitors to online customers
  • Why you need good copywriting in your online business
  • How to cater your Instagram to what potential customers want to see

Show Notes:

Lisa’s Bio:

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy storefront. She freely shares her insights and strategy with like-minded entrepreneurial spirits on the blog, Marketing Creativity, and is the proud creator of The Luminaries Club: your creative business headquarters.

Lisa’s Social Handles:

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28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Irene’s Social Handles:

24: How to Take Risks and Have Them Pay Off, with Farideh Ceaser - the Creative Empire podcast

Featured on this episode of the Creative Empire Podcast is Farideh Ceaser, launch strategist and musician. She started studying business at a young age and realized as a creative that we have to keep taking risks and honor our excitement. They discuss what it's like to be business-minded and creative and how that can make being authentically real online a challenge. Next they talk about passive income, how to develop products, and how Farideh became a launch strategist. Farideh takes Reina and Christina through launch strategy and what an actual launch is like. She ends the episode with the advice for new entrepreneurs to "just try everything, see what sticks, then niche down from there." 

Email Header Episode 24
Email Header Episode 24

Show Highlights:

  • How Farideh became a launch strategist
  • How she balances being creative and business-minded and why it's important to be authentically real online
  • What her strategies for passive income are
  • How to validate ideas to see if there's a market for them
  • How you don't have to be an expert to launch
  • How launching is like being a burlesque dancer
  • How automating your social media makes it easy to promote your products/services
  • How Facebook Pixel works
  • How new entrepreneurs should just try a lot of things before niche-ing down

Show Notes:

Farideh's Bio:

Farideh Ceaser is a musician and launch strategist. After 15 years on the road touring as a musician, Farideh switched gears and now helps entrepreneurs launch their big ideas and online courses. She regularly delivers her wisdom in the form of a ukelele and a song on www.farideh.com.

Farideh’s Social Handles:

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17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

Email Header Episode 17
Email Header Episode 17

Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

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16: Reina and Christina Jam Session: Pricing: What is the Value of Your Work? - the Creative Empire podcast

During this jam session with Reina and Christina the girls are talking all about pricing. They discuss how to start pricing your services strategically and how to build your portfolio, leading up to a business launch. Reina and Christina talk about gaining the confidence to raise your prices and discuss how a luxury service is defined. Christina explains vertical and horizontal collaboration, and how to use it. Finally the girls close with a free Survive and Thrive Budget Workbook (details on how to get this below). 

Email Header Episode 16
Email Header Episode 16

HIGHLIGHTS:

  • How to start pricing your services (strategically!)
  • How to build your portfolio and lead up to a business launch
  • How to gain the confidence to raise your prices
  • What is a luxury service
  • What is vertical vs. horizontal collaboration (and how to use it)
  • How to price yourself to survive and thrive

SHOW NOTES:

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3: Steph Crowder, Men vs. Women in Entrepreneurship - the Creative Empire podcast

Steph Crowder, Director of Member Success at Fizzle joins the ladies of My Creative Empire podcast to talk about men versus women in entrepreneurship. Steph talks about why there seems to be more male entrepreneurs than female, and why they tend to self-promote and self-proclaim as experts sooner than women do. Steph leads an inspiring discussion about how women can be more confident about their knowledge and accept that imperfections don’t negate successes. She encourages female entrepreneurs to jump in and start working towards their dreams instead of worrying that they’re not qualified enough, or creating excuses of why it won’t work. She also addresses the importance of asking others for help, and recognising that it makes you a stronger entrepreneur (not a weaker one!).

Show Highlights:

  • Why you should self-promote (and not see it as bragging!)
  • How to ask for help (and recognizing it makes you a better entrepreneur!)
  • Why women should be more confident about their expertise
  • How to deal with imperfections as a creative entrepreneur

Show Notes:

Bonnie's Bio:

Steph Crowder is the Director of Member Success at Fizzle, the best place for training and community for creatives, freelancers and entrepreneurs. With a background in sales and training, Steph joined Fizzle after launching her own career coaching business for young women. When not helping entrepreneurs build their thing, she's likely on a dance floor, drinking wine or just spending time with her husband and dog in Chicago.

Bonnie's Social Handles: