Episode 166: How to Survive 8+ Months with NO Social Media, with Shanna Skidmore - the Creative Empire podcast

Today, Christina and Reina are joined with second time guest Shanna Skidmore. At the beginning of the episode we dive right into the decision Shanna made to leave social media and how it has affected her. She shares about the scary side of silence in your business and how to market more effectively in your business. Lastly, she talks about her signature model, the Blueprint Model.

Email Header Template-166.jpg

Main Takeaways:

  • How getting off of social media has affected her [0:01:05]
  • How it was going from saturation to silence + the transition [0:06:03]
  • What to focus on if you do not have a huge community [0:13:14]
  • Why to find out who your audience is + where are they hanging out [0:15:55]
  • What the best ways are to market your business [0:21:15]
  • Who is your "power of one" - meaning who are you serving [0:23:06]
  • What are the foundations to be focusing on [0:28:38]
  • What her Blueprint Model Program is + who it is geared for [0:38:26]
We are trained and conditioned for saturation. That is scary. We don’t like quiet.
— Shanna Skidmore
Serve the people right in front of you.
— Shanna Skidmore

Bio:

Shanna Skidmore is a business strategist and financial coach. Nicknamed the “dream-releaser” by her clients, she helps entrepreneurs make money doing what they love by building profitable & sustainable businesses. For the past 10 years she has been immersed in the world of small business development and finance. By studying patterns of success, she now coaches and consults with creative entrepreneurs on business principles she found to be key indicators of success. Her background in finance, psychology and art, have allowed her to marry the world of business and creativity. Her greatest joy is watching others transform their stories and build businesses & lives they love!

Social Handles:

Website
Pinterest

Do you love what you've heard? Add this graphic to your Insta Story!

Episode 69: How to Find Your Authentic Purpose, with Kelly Newsome Georges - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Kelly Newsome Georges, a former-lawyer-turned-birth and postpartum teacher. Kelly shares her winding path to finding her authentic purpose in life and what activities people can do to help them find theirs. She reveals that moving closer to authenticity can help us move closer to living a life we love (and gain us ideal clients in the process!) It can be kind of scary being authentic, so Kelly also shares how to not be so resistant to fear + why you can't get rid of all fear.

email-header-episode-69

Show Highlights:

  • How the journey to finding her purpose followed a non-linear path
  • What 3 activities are that help you grow closer to finding your purpose
  • How women business owners can help facilitate the transition from woman to mother
  • How to deal with people who are unkind to you
  • Why building up to success slowly is better than overnight success
  • How authenticity can help us live a life we love (and gain us ideal clients too!)
  • How to not resist fear so much and why you can't get rid of all fear
Click here to subscribe

Show Notes:

Kelly’s Bio:

Kelly Newsome Georges is a former-lawyer-turned-birth and postpartum teacher, helping new moms transition confidently, consciously, and more comfortably into motherhood. She is the creator of The New Parent Partner™: 100+ Tools for Birth, Postpartum, and Newborn Care, Designed to Make Early Motherhood Easier, and in early 2017, she will launch Ritual Care, an online wellness sanctuary and virtual classroom with courses and coaching on birth, newborn care, and new mama care throughout the first year of baby’s life. Kelly has a certification in Positive Psychology from the Kripalu Center for Yoga and Health, a bachelor of science degree in Psychology and Human Development, and multiple certifications and trainings for birth and postpartum doula care, prenatal and postnatal yoga, kids yoga, pediatric sleep, and breastfeeding and bottle-feeding support. Her favorite mama-related role, though, is her own: she is a mother to a spectacular little girl, Sage, and stepmom to 3 brilliant bonus kids. She lives in Washington, DC and Paris, France.

Kelly’s Social Handles:

Episode 56: How to Cultivate a Life of Grace Not Perfection, with Emily Ley - the Creative Empire podcast

Joining Reina and Christina this episode is Emily Ley, creator of the Simplified Planner and the book Grace, Not Perfection. Emily reveals how she has embraced grace, not perfection in her own life and what it has done for her personally. She shares how to find your own version of "enough" and live with imperfect grace as well. Emily also has great insights on working from home and taking care of kids, building a debt free business, and how to answer when people ask what you do for a living. 

email-header-episode-56

Show Highlights:

  • How grace gives you permission to just be yourself
  • How to manage being a mom + working at home
  • How to build a business without debt
  • Why community is important + where to find creative business owner friends
  • How to figure out an answer to the question "What do you do for a living?"
Click here to subscribe

Show Notes:

Emily's Bio:

Like all women, Emily Ley has a lot on her plate. She is a devoted wife and present mother to three small children, she is the creator of the top-selling Simplified Planner®, founder of a hugely successful brand of simple day planners, baby books and home-office accessories sold worldwide, Gerber and Shipt spokesperson, and now an author. And despite her beautiful products and seemingly Pinterest-perfect life, Emily isn’t afraid to admit that her life is crazy and messy. And that’s OKAY. After a health scare resulting from the stress and overwhelm she was trying to manage nearly landed her in the hospital, Emily decided enough was enough. It was time to simplify all areas of her life so that she could focus on the people and things that matter most. Now she is leading the revolution to help all women do the same.

Out of the dozens of helpful tips and convicting lessons, what Emily hope readers gain from Grace, Not Perfection is quite simple. “Whether my reader is single or married, a mom or child-free, in a career she loves of at home full-time, feeling pretty together or feeling like a total mess, I want her to have the same takeaway,” Emily says. “I want her to shut this book and say, ‘This is good enough. I am good enough, just like I am right now, with what I have and as who God made me to be. I don’t have to be anything more.’” Emily lives in Tampa with her husband and three children. For more information, please visit www.EmilyLey.com.

Emily's Social Handles:

54: How to Survive the Holidays with Your Family, Jam Session with Reina and Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast, Reina + Christina want to shed light on an important topic they see creatives struggling with, which is how to share what you do and survive the opinions. They both have been there and want to help make this holiday season more peaceful for you! They talk about it being the creative business owner's responsibility not only to educate people on what it is they do, but also to be okay with them not understanding. Reina advises people to get really clear on their money situation so they can be confident in their plan and articulate it. They encourage listeners to figure out who really matters, who is part of their inner circle, and only listen to their opinions. When it gets hard, especially around the holidays, find ways to be alone and de-stress, like journaling and the Grateful Heart exercise. Lastly, they talk about voicing your wins and actually celebrating them. 

email-header-episode-54
email-header-episode-54

Show Highlights:

  • How to be ok with people not "getting" what you do
  • How to limit whose opinions matter to you
  • How to approach friends + family with the news of launching your business
  • How to tell people what you do in relatable terms
  • Why having outlets are so important + a few ideas of how to decompress
  • How to acknowledge + celebrate your wins

Show Notes:

Listen And Subscribe
Listen And Subscribe

29: Our Favorite Biz Books, Jam Session with Reina and Christina - the Creative Empire podcast

This week on the Creative Empire Podcast Reina + Christina are jamming about their favorite business and life books. They discuss a dozen books that have made a real impact or impression on their personal and/or business lives. If you're looking for a good weekend read or for some serious inspiration then listen on! 

Instagram Headshot Episode 29.jpg

HIGHLIGHTS:

  • Contagious by Jonah Berger
  • Later by Lara Casey
  • The Conquer Kit by Natalie MacNeil
  • The $100 Startup by Chris Guilebeau
  • The Crossroads of Should and Must by Elle Luna
  • Make it Happen by Lara Casey
  • Daring Greatly by Brene Brown
  • Steal Like an Artist by Austin Kleon
  • Start With Why by Simon Sinek
  • Harvard Business Review
  • The Blue Ocean Strategy by W Chan Kim
  • Daring and Disruptive by Lisa Messenger

SHOW NOTES:

Click for Full Transcript

7: Jam Session: Your Role in Your Biz, with Reina + Christina - the Creative Empire podcast

How do you balance your role as a crafter vs. CEO roles as a biz owner? Most small biz owners try to ‘do it all’: designing websites, social media, graphic design, IT, and bookkeeping-- all while completing their client work. This just isn’t sustainable! And isn’t good for the health of the biz as it grows. Reina and Christina break down how to outsource the roles that are meant for someone else, and how that on-boarding process looks when it is carried out successfully. The two hosts finish up this episode talking about self-care and how it’s vital to the health of your biz, employees, and life. 

Email Header Episode Seven
Email Header Episode Seven

Highlights:

  • What should the mix of roles of craft vs. role of CEO be as a biz owner
  • How to outsource tasks and utilize those new people in your biz
  • How self-care is vital to the health of your biz

Show Notes: