Episode 101: How to Build an Empire, with Mariahm Coz - the Creative Empire podcast

Reina and Christina’s guest this episode of the Creative Empire Podcast is Mariah Coz, the founder of Femtrepreneur, a 7-figure online education business and global movement. Mariah candidly shares why she set up her company the way she did, how depression and anxiety have impacted her as an entrepreneur, and why she started selling what people were asking for. She encourages listeners to share their imperfect behind-the-scenes and not be afraid of controversy. 

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Show Highlights:

  • How Mariah built her empire
  • Why it's her mission to create more women entrepreneurs
  • Why you need to sell what people are asking for
  • Why Mariah's not afraid of controversy
  • Why there's no excuse for having excuses
  • What sacrifices Mariah made to become successful
  • What passive income really is
  • How to enjoy each milestone instead of just checking it off your list
  • Why Mariah set up her business the way she did
  • How depression + anxiety have impacted Mariah as an entrepreneur
  • Why you should share your imperfect life
  • How there are no secrets to success, just hard work

Show Notes:

Mariah’s Bio:

Mariah Coz the founder of Femtrepreneur, a 7-figure online education business and global movement. As a serial entrepreneur, Mariah started building businesses at age 18. She toured in her punk band, sold vintage clothes online, renovated retro campers, and more before deciding to create and sell online courses. She quickly turned her first course about “how to live in a vintage camper” into a successful business, and started teaching her unique process through her company Femtrepreneur. Within 2 years, Femtrepreneur became a multi-million dollar business with a huge mission: Change 10 million lives through online courses.

Today, Mariah works with her virtual team of badasses to give people all over the world the tools and resources to become financially independent through entrepreneurship.

Mariah’s Social Handles:

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98: Jam Session with Reina + Christina, How to Create Accountability in Your Business - the Creative Empire podcast

This episode features Reina and Christina chatting about how to create accountability in your business. They briefly  discuss why accountability is important and then dive right into 9 ways to incorporate accountability into your business. They finish up the episode by outlining the difference between a lack of accountability versus just making excuses and why it's important to speak your goals out loud. 

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Show Highlights:

  • Why accountability is important
  • What 9 ways to incorporate accountability into your business are
  • What the difference between lacking accountability + just making excuses is
  • Why it's important to say your goals out loud

Show Notes:

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94: Becki Crosby, How to Makeover Your Mentality - the Creative Empire podcast

  Reina and Christina’s guest this episode of the Creative Empire Podcast is Becki Crosby, a professional stylist turned self-confidence promoter and creator of Whippy Cake. Becki shares that being a business owner isn't all sunshine and rainbows and what people can actually expect to go through. Also discussed in this episode is the need to go all in in your business, why you need to trust yourself and what you're good at, and why personal development is important + what kinds to partake in. The trio even discuss copycats, why you shouldn't hyperfocus on them, and how to find your special message to the world.

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Show Highlights:

  • What Becki's winding path to entrepreneurship looked like
  • Why Becki chose to shut down her headband business rather than sell it
  • Why you need to go all in with your business, no matter if you don't have many hours to work on it
  • What the difference is between successful business owners + people who are just dabbling
  • How being a business owner isn't all sunshine and rainbows
  • Why people are more important than money and what role intuition plays in Becki's business
  • What "makeup for your mindset" is and why you need to be doing it
  • Why you need to trust yourself and what you're good at
  • Why you shouldn't hyperfocus on copycats
  • How to figure out what's special about you, what your message to the world is
  • Why personal development is important + what kinds to partake in

Show Notes:

Becki’s Bio:

Who is Whippy Cake? That would be me, Becki, a professional stylist turned self-confidence promoter. I love a beauty tutorial as much as the next girl, but I also believe in a world where people put more value on who you are on the inside than what you look like on the outside.

If pixie tutorials and confidence lessons aren’t enough to kick start your journey to mega achievement, I’ve still got you covered.  After developing my own business for 7+ years and working on dream projects that still have me pinching myself, I've turned my attention to you, the up-and-coming #GirlBoss who just might need a little pep talk from someone who has been there, tried that.  Never one to shy away from a crowd, I have also taken my love for teaching on the road, speaking to audiences big and small, from LA to NYC.

Becki’s Social Handles:

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93: Rachel Gadiel, How to Focus in on Your Brand Message - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina interview Rachel Gadiel, Australian Digital Stylist + Writer + Speaker + host of Femme Boss. This episode is all about getting really clear on your brand message and focusing on doing one thing really well. Rachel shares the 3 principles that go into your brand and how to create a mission statement. Lastly, the trio discuss how to find what differentiates you from the rest of your field and include examples of how wedding photographers can find their unique angle.

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Show Highlights:

  • Why consistency is important in branding
  • What 3 principles are incorporated into branding
  • Why you need to be clear in all of your messaging
  • How to create a mission statement (+why you need one)
  • How to figure out what to focus on
  • How people can find their unique angle

Show Notes:

Rachel’s Bio:

Rachel Gadiel is an Australian Digital Stylist, Writer + Speaker currently based in San Francisco. Through her blog, coaching and e-courses, she teaches bloggers + creative entrepreneurs how to intentionally create an online space they truly love. She fuses together 10 years working as a Digital Marketing Strategist with over 5 years blogging and creating a multitude of online spaces. Rachel received her training from the Institute of Integrative Nutrition and has a Bachelor of Arts/Business.  She is on a mission to inspire authentic living, infused with health + happiness.

Rachel’s Social Handles:

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71: Empire Mentoring Session: How to Transform Inquiries into Sales, with Maura Chamness - the Creative Empire podcast

Joining Reina and Christina for this Empire Mentoring session is Maura Chamness, product stylist and brand photographer. Maura's biggest struggle right now is how to convert inquiries into clients. Reina + Christina talk about her website + process of booking a client before giving her several key pieces of advice. 

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Show Highlights:

  • How your service needs to match your ideal client's needs
  • How you can go to people who need your service instead of waiting for them to come to you
  • How to pitch your services in a way that makes your potential clients receptive to them
  • How to sell value not cost
  • How to figure out what to focus on and why it's important to focus for a length of time
  • How to use your personality in business
  • How to use the Social Glue Method of marketing
  • How to find value in masterminds

Show Notes:

Maura’s Bio:

Maura is a product stylist and brand photographer who helps inspired and creative entrepreneurs enhance their online presence with photos that complement the brand they’ve worked hard to build. Through her unique process, she guides them in honing their style to create custom stock and product photography that brings their work to life online. Maura currently lives in Houston, TX with her sassy Schnauzer, Gracie. When she's not in the studio or trying to tame the prop closet, you can usually find her working on a house project, going to yoga, or celebrating Taco Tuesdays - usually with extra guac and pun-ny Instagram memes!

Maura’s Social Handles:

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64: How to Find Your Ideal Client, with Eliana Baucicault - the Creative Empire podcast

Reina and Christina’s guest this episode is event and wedding planner Eliana Baucicault. There are a lot of great tips and advice for the newer wedding professional in this episode. Eliana shares a lot on finding your ideal client and why it's important for newbies to do so. She also shares what her entire customer experience is like, to give others an idea of how to treat their ideal client from the time they inquire to the time they book. Eliana even addresses what to do if you're not getting enough inquiries or if the people inquiring aren't your ideal client. 

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Show Highlights:

  • What Eliana's secret is to booking so many weddings all over the country
  • How to create a wedding planning empire
  • Why figuring out your ideal client is important + how to identify them
  • What the process of booking a client is, from start to finish
  • What to do when you're not getting inquiries
  • What to do with non-ideal client inquiries
  • How professionals new to the wedding industry can get other wedding vendors to notice them

Show Notes:

Eliana’s Bio:

With 9 years in event production under her belt, Eliana creates unforgettable celebrations while bringing a fresh perspective to the industry. Eliana's background in project management ensures that events goes seamlessly while her eye for design creates memorable events that guests aren't soon to forget. Eliana takes the visions of her clients and magnificently amplifies them into extraordinarily unique experiences. She prides herself on connecting with her clients on a personal level and maintaining relationships long after their special event. Eliana's achievements have been spotted in publications such as The Knot, Munaluchi, Southern Bride, Inside Weddings, Essence Magazine and a host of others. She resides in Atlanta, GA with her husband, her teenage son, and 4 adorable Yorkshire Terriers.

Eliana’s Social Handles:

55: Making Things That Matter Happen, with Lara Casey - the Creative Empire podcast

Reina and Christina interview Lara Casey of Southern Weddings and Cultivate What Matters this episode. Lara shares why she created PowerSheets and shares her core belief that it's not about making more happen, it's about making what matters happen. She encourages listeners to create for no other reason than you love to create and not feel pressured to turn it into a business.  She speaks about how to be authentic in your business and why you should walk by example. Lara answers the question of how to balance being intentional + making an impact with the financial realities of running a business. The trio have a conversation about how they give back with their business and how you can do so no matter how small or large your business is. Lastly they talk about how loyal and invested her employees are in the company and how to foster that in a team. 

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Show Highlights:

  • How you should use your creative gifts, but not feel pressured to turn it into a business
  • How what we choose to focus our attention on either gives us more life or takes it away
  • How to become more vulnerable and why it matters for your business
  • How to give back with your business
  • How to foster an environment where people are incredibly loyal + take ownership of their duties

Show Notes:

Lara's Bio:

Hi, y’all! I’m Lara. I’m a mom to three (one through the gift of adoption), a grateful wife, and a believer in the “impossible.” I’m the creator of the PowerSheets, a grace-filled goal setting planner, and Publisher and Editor-in-Chief of Southern Weddings — a magazine that I created from the ground up. I am passionate about faith, loving my family well, pushing my limits, and helping people get unstuck and unrushed. I founded the Making Things Happen movement and recently released my first book, Make It Happen: Surrender Your Fear, Take the Leap, Live On Purpose, to help women live on purpose and make what matters happen. I love the women I work alongside each day, hot boiled peanuts, my garden, exploring local farms, and living in Chapel Hill, NC!

Lara's Social Handles:

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51: Changing the Way We Consume + Create, with Bethany Tran - the Creative Empire podcast

Joining Reina + Christina this episode is Bethany Tran of The Root Collective, an ethical fashion company focused on creating jobs and changing lives in Guatemala. Bethany educates the hosts + listeners on what life in slums is really like and why she started The Root Collective. She offers helpful ways for product-based business to start being more ethical and sustainable in their own businesses, then expands that advice to include service-based businesses. The trio have an honest conversation about empathy fatigue and knowing your limitations. Lastly, Bethany advises people to vote with their dollars to drive change and shares some resources that will help you find ethical, fair trade companies to buy from. 

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Show Highlights:

  • How to start doing good with your business, whether it's service or product-based
  • What empathy fatigue is + how to accept your limitations
  • How to scale a product-based business
  • How to find other companies to buy from that are doing good with their businesses

Show Notes:

Bethany's Bio:

Bethany fell in love with the slum community of La Limonada in Guatemala in 2009 and it changed the course of her life forever. She began to realize how little most Americans understand about poverty and the social constructs that keep people where they are in countries like Guatemala. After the collapse of the Rana Plaza factory in Bangladesh several years later, she saw the dichotomy of how jobs can create lives, but also destroy them. She wanted to be a part of providing a solution for jobs that create a culture of kindness. She is passionate about justice, ethical fashion, and might be overly obsessed with her dogs. Coffee is her love language and a little known secret is that she makes her own kombucha. Her overactive sense of humor gets her in trouble sometimes, but she feels that life is already too tough to take it seriously all the time.

Bethany's Social Handles:

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50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

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Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

46: Everything You Need to Know to Legally Protect Your Biz, with Autumn Witt Boyd - the Creative Empire podcast

This episode of the Creative Empire Podcast, hosts Reina Pomeroy and Christina Scalera are joined by Autumn Witt Boyd, an intellectual property lawyer who specializes in working with creative entrepreneurs. First they talk about where clients find Autumn and how they can approach her to get the most out of working with her. Autumn explains that investing in sound legal advice is an investment creative business owners need to make for their business to run the way it should. They discuss the biggest legal hangups that she sees questions on and what kind of worrisome situations people who haven't worked with a lawyer yet find themselves in. They even discuss how to DIY a contract (hint: pick up one of her DIY templates over on her website!) Lastly, Autumn explains how to start an LLC and get it off the ground. 

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Show Highlights:

  • How hiring a lawyer is like an insurance policy for your business
  • How contracts protect both the service provider and the client
  • What kind of jams people without legal expertise find themselves in + her solutions
  • Whether or not you need a lawyer from your area + how law licensing works
  • What steps to take to start an LLC and get it off the ground
  • Why hire someone smaller like Autumn or Christina who specifically work with creatives

Show Notes:

Autumn's Bio:

Autumn Witt Boyd is a lawyer who helps creative entrepreneurs achieve explosive growth. Autumn helps businesses protect themselves with rock solid contracts they can actually understand.  She also works with creatives who want to make more money from their copyrights and trademarks, and solve problems like copycats or difficult clients when they come up.  You can find tons of free legal resources and more information about working together on her website.

Autumn's Social Handles:

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38: Empire Mentoring Session: How to Become an Industry Expert, with Julie Painter of Dallas Girl Friday - the Creative Empire podcast

This Empire Mentoring Session is with Julie Painter of Dallas Girl Friday. She is coming to Reina + Christina with the question of how to be seen as an expert. First Reina asks Julie what she wants to be known for. Then the ladies talk about pre-validating and beta testing an ecourse. Christina tells Julie the real secrets to being seen as an expert + asks Julie to name 3 things she could do between now and when her course launches. Both ladies encourage Julie to commit to this business. 

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Show Highlights:

  • How to pre-validate and beta test a product
  • What the real secrets are to becoming seen as an expert
  • How everyone doesn't feel good enough sometimes, but we all have something that someone needs

Show Notes:

Julie's Bio:

I’m Julie and I’m here to help. You’re overworked and overwhelmed. Being a business owner myself, I totally get the deadlines, time management, and the wanting and needing to grow your business. Let me help take you to the next level. I started Dallas Girl Friday with sound organizational skills and a passion for systems. I’m a lover of creatives, iced coffee, Target, and the color teal. I obsessively love spreadsheets, to-do lists, and project management.

I’m a Dallas resident and I also opened and operate Events by Jules, a boutique wedding planning firm.

Julie's Social Handles:

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36: Your Supporting Role, Jam Session with Reina + Christina - the Creative Empire podcast

This week on the Creative Empire podcast Reina + Christina are jamming about being a part of a team and playing a supporting role in business. They discuss it being a financially and business savvy decision to learn from someone else's mistakes before going into business for yourself. Next the ladies introduce their team and share what their roles on their teams are. Reina + Christina discuss figuring out your strengths and how the role you're meant to fill might not have a specific title. Lastly, they discuss how you can find entrepreneurs to work for in Facebook groups. 

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Show Highlights:

  • How the title of the roles don't necessarily fit the actual needs of entrepreneurs
  • How if you're struggling, it's ok to not be in business for yourself immediately
  • How, as part of a team, you get to learn from someone else's mistakes
  • How being a part of a team is not as lonely as being a solopreneur
  • What the criteria for internships is
  • How to put yourself out there to get hired

Show Notes:

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28: How to Build a Brand That Sells, with Irene Hardy - the Creative Empire podcast

Brand designer + strategist Irene Hardy is Reina + Christina's guest this episode. They start out by discussing the inspiration behind her brand and how she uses it to inspire others. Then she breaks down the steps to building a brand that sells. Her philosophy is that marketing is just communicating a story, and it doesn't have to be difficult. For those that are on their own or can't afford branding, Irene offers a few tips to DIY their brand. Next they discuss why a welcome guide is essential for a business. Lastly, she advises sitting down with a piece of paper and mapping out where you want to be, who you want to serve and how you're going to give them a crazy amount of value. 

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Show Highlights:

  • How to build a brand that sells
  • How to DIY a brand
  • When to share your knowledge and when not to
  • How selling is like being at a cocktail party
  • How to get started with the branding steps
  • Where confidence to sell comes from

Show Notes:

Irene's Bio:

Irene Hardy is a graphic designer, brand stylist and the owner of Magnoliahouse Creative. She specializes in helping entrepreneurs and small businesses build graceful and exuberant brands that attract their dream clients. When she’s not working, she’s the new girl in town in Columbia, SC with her husband and poorly-behaved bichon Max. You might catch her with a cold glass of rose on the back porch, cheering for the Texas Longhorns or cooking something delicious from scratch.

Irene’s Social Handles:

27: How to Learn From Your Non-Cinderella Story of Entrepreneurship, with Laura Foote - the Creative Empire podcast

For this episode of the Creative Empire Podcast Reina + Christina are talking with Laura Foote. Laura discusses her journey to creating her creative empire which has spanned over the last eight years. She talks about her windy, non-Cinderella story of creative entrepreneurship and how she has grown and changed with it. Laura highlights how people can learn from what they're doing right now, even if it's not where they want to be. She talks about how she has found balance between life and business, and found a sense of community and friendships despite moving across the country. 

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Show Highlights:

  • How to embrace the windy, non-Cinderella story that can be creative entrepreneurship
  • How you can learn from what you're doing right now (even if it's not where you want to be)
  • How to find community and friendships as a creative entrepreneur
  • How to balance different priorities in life and business
  • How to find balance when you're just starting out
  • How to grow and change with your industry

Laura’s Bio:

Laura Foote is a Kansas girl turned Floridian who specializes in branding and wedding portraiture. She has been featured by brands like Lauren Conrad, Emily Ley, and Glitter Guide. Laura holds a Master's degree in College Education and recently made the jump from advisor/instructor to full-time photographer, speaker and mentor! The intersection of learning/teaching/mentoring other creatives is the core of her heart and she considers herself a storyteller who focuses on the real, raw, beautiful life moments that are intimate and worth remembering. Any day that ends with good food, red wine, and conversations that go 10,000 feet deep are the best in her book!

Laura's Social Handles:

22: Celebrating the Life of Emily Potts - the Creative Empire podcast

Today is a special episode for the Creative Empire Podcast. We want to honor our friend, colleague, encourager, and all around amazing person Emily Potts with this episode. Emily never hesitated to help someone else out and she always had kind words of support. In this episode we discuss how to encourage and genuinely connect with others, as Emily Potts did so well. Reina and Christina finish this episode reflecting on how they want to be remembered, and how that can influence your life and business daily. 

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Show Highlights:

  • Emily Potts and her legacy
  • What encourages the ladies the most
  • How to encourage peers and be genuine in encouraging influencers
  • How to recognize peoples' lives outside of social media
  • How Emily is remembered and posing the question "How do you want to be remembered?"

Show Notes:

Emily's Bio:

I created my site just for mompreneurs because I’m one of them myself. I know exactly what it’s like to work super-hard at running a business while raising a family. I decided that my lifestyle needed to change. I needed to run a profitable business, but I needed to do it in a way that allowed me the time and energy to focus on my family. The years I have with my son at home are short, and they’re getting shorter with every passing day. I didn’t want to squander another single one. My biggest goal in building my site is to make you rich. But not just in the money sense of the word. While I definitely do want to help you grow the most profitable business possible, I also want you to be rich in life. I want you to have time to enjoy your family, do things for yourself, and maybe even get some sleep. (Except for those of you with newborns – I’ll just have to pray you make it through the first few months!)

In Memory of Emily:

19: How to find community as a solopreneur, with Krista Jones of The Rising Tide Society - the Creative Empire podcast

This week on the Creative Empire Podcast Reina and Christina are chatting with the Rising Tide Society's co-founder, Krista Jones. Krista outlines what the Rising Tide Society is, and how you as a creative entrepreneur can be involved and benefit from it. Krista talks about how to master being a leader to a large group of entrepreneurs and what you should know about the Tuesdays Together movement. She also discusses how to divide roles among co-founders when starting a new business so that it creates a healthy, happy environment. 

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Show Highlights:

  • What the Rising Tide Society is
  • How to master being a leader for a large group of entrepreneurs
  • How to divide roles among co-founders
  • Why you need to know about the Tuesdays Together movement

Show Notes:

Krista's Bio:

Krista is a fine art film photographer and Graphic Designer for Creative Entrepreneurs. She is also a co-founder of the Rising Tide Society. She specializes in crafting unique brands that extend far beyond distinct typography and varying color palettes. Krista’s unique understanding of visual marketing, web design, branding, and search engine optimization has enabled her to create dynamic identities that prosper both online and in the marketplace

Krista's Social Handles:

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17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

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Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

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8: Giving Resources While Making Bank, with Think Creative Collective - the Creative Empire podcast

How do you give away your resources and tools to entrepreneurs and still make money? Emylee and Abagail are the co-founders of the Think Creative Collective, a unique membership website for creative entrepreneurs, full of resources and courses built for biz growth. In this week’s episode they discuss, they discuss how their partnership came about (*hint* Facebook Groups are for more than just cute wedding photos) and how they developed and grew the Think Creative Collective into what it is today. Emylee and Abagail also break down how they create passive income products and manage their email marketing (and why it’s so important!). 

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Show Highlights:

  • How the Think Creative Collective came to be
  • How to turn your knowledge into passive income products
  • Why email marketing is so important (and how to manage it)
  • Why giving away tools and resources can result in big returns
  • What systems you should invest in for your biz

Show Notes:

Abagail and Emylee's Bios:

Abagail:Abagail’s passion shines when she is helping small business owners pursue their dreams by designing them brands they love, websites that work and social media strategies that are on point with helping them grow. Abagail brings 5+ years of business and design experience to accelerate companies of all shapes and sizes. After graduating from Kansas State University with a degree in Fine Art in Graphic Design and a minor in Business Administration, she worked in a variety of industries including advertising, non-profit education and corporate before launching her own creative business full-time. Abagail calls Kansas City home, with a heart for the midwest and a home full of her incredible creative husband, Jared and two sweet rescue Beagles. When she is not hiding behind her keyboard you can catch her sporting giant sunglasses and bright red lipstick!

Emylee:With degrees in Fine Arts Photography and Psychology Emylee brings dual expertise to the table. Trained in dark room, editing softwares and digital photography she brings the lessons of century old photography techniques and pairs them with the newest technologies to provide top notch results for your brand. Once Emylee started teaching the psychology behind being in business and how to use psychological techniques to build better business she found her happy place. She loves seeing your a-ha light bulb moments when a new technique or strategy can be used to better your business. Calling both Kansas City and Tulsa home - Emylee, her husband Bryan and rescue pups currently reside in Tulsa. She has a heart for endless cups of coffee, home cooked meals, spiky succulents and musty book stores.

Think Creative Collective Social Handles:

2: Bonnie Bakhtiari, The Future of Instagram - the Creative Empire podcast

This week’s podcast interviews Bonnie Bakhtiari, creative director and owner of b is for bonnie design and the founder of the illume retreat. In this episode Bonnie talks about the future of Instagram for creatives, a platform we’re all come to love, hate, and every emotion in between. Bonnie discusses how to start and grow the right kind of audience on Instagram, and how to set reasonable goals for the platform. Bonnie describes how giving resources and knowledge on Instagram is a great way to attract and maintain a loyal audience on Instagram, and how ultimately this giving-mentality ends up in real business returns. 

Show Highlights:

  • How to start and grow your Instagram presence
  • How to grow the right kind of audience on Instagram
  • How giving resources away on Instagram results in real business returns
  • How to set reasonable goals for the Instagram platform

Show Notes:

Bonnie's Bio:

Bonnie Bakhtiari, is the creative director of b is for bonnie design, a boutique branding studio for creatives in addition to being the founder of the Illume Retreat, an intimately restful retreat experience for purpose-filled businesses. When she’s not helping clients strategize their most heartfelt brand yet, or educating fellow creatives through speaking or online courses, you can find her with a soy latte in hand, probably swooning over something in a shiny hue of gold! Her heart is centered around the desire to encourage and inspire through design, and nothing gives her greater joy than working with talented entrepreneurs to create brands that are an authentic reflection of who they are. She believes in living life with joy, fierce love and abundant grace as she chases what matters most.

Bonnie's Social Handles:

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