79: The Complete Guide to Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast

This episode of the Creative Empire Podcast with Bonnie Christine of Going Home to Roost is all about surface pattern design! Reina, Christina, and Bonnie discuss everything from how to learn Illustrator to how to get your portfolio in front of people who want to license artwork to how to design your life around financial freedom. There are lots of great tips + resources in this episode for people wanting to learn surface pattern design. 

Email Header Template Episode 79
Email Header Template Episode 79

Show Highlights:

  • What surface pattern design is
  • Why you should slow down + make a bunch of patterns before trying to land a licensing gig
  • Where Bonnie draws inspiration from
  • How to find an alternative path to financial freedom
  • How to learn how to use Adobe Illustrator
  • How to learn what you need to learn to be a surface pattern designer
  • How to get your portfolio in front of companies

Show Notes:

Bonnie’s Bio:

Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.

Bonnie’s Social Handles:

Listen And Subscribe
Listen And Subscribe

73: How to Start a Business, Jam Session with Reina + Christina - the Creative Empire podcast

This episode features Reina and Christina chatting about how to start a business. They see people over-complicating it and would like to discuss how to go through the process in simpler terms. First Christina tells how to legally set up a business. Then they talk about the other things that go into building a business, like visibility, gaining clients, and mindset. 

email-header-template-episode-73

Show Highlights:

  • How to legally setup a business from scratch
  • What the difference between an LLC and a trademark
  • What to do before you start a company
  • What belongs in a business plan
  • How to gain visibility quickly
  • How to test your business idea before you even have an LLC + why it's important
  • Why you should pick one thing first to become an expert in
  • Why confidence is an important part of owning a business

Show Notes:

70: How to Survive Big Changes + Evolve Your Career, with Davey Jones - the Creative Empire podcast

Brand/content strategist and photographer Davey Jones joins Reina and Christina to chat about how to survive big changes + evolve your career. Davey has gone through several transitions in his life, from teacher to photographer to co-creating The Rising Tide Society to now being a brand + content strategist. They discuss how to know what to pursue, how to prepare for the big leap, how to build expertise when you're just starting, and even how no matter where you are in life, you can always be building skills that will help you in your transitions.

email-header-episode-70
email-header-episode-70

Show Highlights:

  • What transitions Davey has gone through in his career
  • How entrepreneurs' backgrounds are usually pretty eclectic
  • What people should do before they transition
  • How to build expertise in your industry if you're just getting started
  • How to connect with your audience + have your message resonate with them
  • What to listen to when you're surrounded by a lot of noise
  • What other things will help you transition
  • How you can always be building skills that will help you in your transitions
  • How to know whether something is a good idea to pursue

Show Notes:

Davey’s Bio:

Davey Jones is a brand and content strategist and one half of the Davey & Krista duo. After several years in education and coaching, photographing over 100 weddings, and launching one of the largest communities for creatives in the world, Davey decided to make helping creatives run better businesses his full time gig. Davey and his wife Krista specialize in helping people create purposeful brands and businesses they love through coaching and mentoring, branding and website design, copywriting and Search Engine Optimization (SEO) Consulting. Since building their first business they have found purposeful and fulfilling work—and a life that includes palm trees, blue skies, time with our pups, and—of course—wine and pizza.

Davey’s Social Handles:

Listen And Subscribe
Listen And Subscribe

68: How to Transition from a Corporate Career, with Jamie Kutchman - the Creative Empire podcast

Reina and Christina’s guest this episode is founder + owner of the gift company Marigold & Grey, Jamie Kutchman. Jamie is here to chat about how she transitioned from her corporate job of 11 years to starting her own business. She advises listeners to not transition the way she did. Instead, Jamie gives practical tips + advice on how to do it, such as the importance of pre-validating your idea, finding your ideal client, how to get started even if you don't have much space or money, and how to differentiate yourself when you're in a crowded market. 

email-header-episode-68
email-header-episode-68

Show Highlights:

  • Why you should start + grow your new business while you're still at your corporate job
  • Why pre-validation is important
  • How to differentiate yourself when you're in a crowded market
  • How to figure out what your ideal client's pain points are + deliver a product they need
  • How to get started as a product-based business, even if you don't have much space or money
  • How Jamie scaled her business
  • What to say to yourself when you have anxiety about a transition

Show Notes:

Jamie’s Bio:

Jamie Kutchman Wynne is the founder & owner of the artisan gift company called Marigold & Grey. She first recognized the need for boutique gift service while preparing for her own 2012 wedding when welcome gifts because a major source of stress. Not long after, she left behind an 11-year corporate career in medical/surgical sales to start the business, actually quitting spontaneously on a conference call one day. (She admits it’s probably not the best strategy for transitioning into entrepreneurship, but that’s basically how it happened!) Nonetheless, she is ecstatic to have finally found her true calling. For the first time in life, she doesn't have to be corporate OR creative. She is fully both and exactly where she belongs! She lives in the Washington, DC area with her golf-smitten husband Jeff, three stepkids and two rescue pups, Lewis & Clarkie! While she enjoys DC life, she's a true Virginia girl at heart. When not designing gifts, mentoring other creative entrepreneurs or prop styling for other small businesses, she enjoys good bourbon and barbecue, football season, entertaining, and has been known to dust off her passport every chance she gets. She’s honored to lead the Bethesda, Maryland Tuesdays Together group, part of the Rising Tide Society.

Jamie’s Social Handles:

Listen And Subscribe
Listen And Subscribe

42: How to Build an Intentional Wedding Planning Brand, with Cassie Cherneski - the Creative Empire podcast

Featured on this episode of the Creative Empire podcast is Cassie Cherneski, a wedding planner and founder of Cultivate Retreat. First Cassie discusses how she does things a little differently and how that impacts her clientele. She talks about rebranding and her inspirations behind the project. Cassie offers a lot of advice in this episode for new wedding industry business owners, including to try to work for someone first before jumping in the business with both feet and how to price your services. She finishes the episode advising them to not be so concerned with appearances on social media. Instead, become an expert in your industry and build relationships with people. 

email-header-episode-42

Show Highlights:

  • Why less inquiries can be a good thing
  • How and why to do styled shoots
  • What the 4 core values of the Cultivate Retreat are and who it's for
  • How to ask for feedback and why it's important
  • How to get out of a contract if it's the right move to make
  • Why social media isn't the best indicator of how well someone's business is doing

Show Notes:

Cassie's Bio:

Cassie Cherneski has been planning and designing stylish events with her company Flaire Weddings since 2005. A 2004 Graduate of Liberty University, Cassie spent seven years teaching English and Drama in a public high school, where she helped inner city students learn to read critically, write persuasively, and perform passionately. Cassie added a boutique rental company, Jax Chair Boutique to her portfolio of companies in 2010, and left teaching to plan and design full time with Flaire Weddings in 2011. Cassie is also the founder and hostess of Cultivate Retreat, an annual gathering of creative wedding professionals that has sought to encourage, inspire and educate wedding professionals through stunning locations, thoughtful design, and a curated experience since 2012.

When not planning events, arranging beautiful blooms, or designing retreats, you can find Cassie with her husband and two children in their 1919 home in Jacksonville, Florida, working on her currently unfinished YA novel, planning for the future zombie apocalypse, or dreaming about her next trip to France.

Cassie's Social Handles:

41: How to Move Your Business Across the Country, with Shelby Steckbauer - the Creative Empire podcast

Shelby Stechbauer of Shelby Rae Photographs joins the Creative Empire Podcast to talk about how she successfully moved her business across the country. Many creatives may find it difficult for their business when they find themselves moving to a new city or state. Shelby discusses how she overcame this and built her local and online presence. She talks about how to create your ideal clientele and meaningful relationships with people. Shelby also explains how to cater to different types of clients so that they receive the best experience possible.

Show Highlights:

  • How to successfully move your business across the country
  • How to build your local and online presence
  • How to cater to different types of clients
  • How to create your ideal clientele
  • How to create meaningful relationships with people

Show Notes:

Shelby's Bio:

My name is Shelby Steckbauer and I am a portrait & wedding photographer based out of Atlanta & Wisconsin! I am a natural light photographer that thanks the Lord each and every day for allowing me to capture moments in people's lives. I found that my love was not just taking photos... but it was PEOPLE. This job has brought me to meet the most amazing clients & friends that I will cherish my whole life. My passion lies in the moments that I can connect with my clients, whether it be chatting about fashion with my fashion bloggers or planning wedding details with my brides… These are the moments I cherish. I have a little furry office assistant named Miss Lola that loves to welcome each client in to my office/studio with kisses and hugs.

Shelby's Social Handles:

Click for Full Transcript

33: How to Double Your Email List and Turn Them into Advocates for Your Brand, with Courtney Slazinik - the Creative Empire podcast

On this episode of the Creative Empire Podcast Reina & Christina are talking to Courtney Slazinik of Click it Up a Notch. Courtney talks about her transition from having a blog to having a business and how to make that a smooth one. One of the key points Courtney discussed was how she grew her email list and then turned them into advocated for her brand. A great deal of that had to do with being protective of this list, and intentional with what she sends to them. Finally Courtney talks about how she talks to two different audiences and caters to her over 32,000 email subscribers. 

email-header-episode-33

Show Highlights:

  • How to go from having a blog to having a business
  • What the key is to doubling your email list
  • How to turn email subscribers into advocates for your brand
  • How to talk to two different audiences

Show Notes:

Courtney's Bio:

Courtney Slazinik is the force behind Click it Up a Notch, a Huffington Post Top 5 Blog for Momtographers. Each week she teachers tens of thousands of photographers how to capture life’s simple moments, and also instructs aspiring entrepreneurs how she built her Facebook community of over 60 thousand fans.

Courtney's Social Handles:

Listen And Subscribe
Listen And Subscribe

27: How to Learn From Your Non-Cinderella Story of Entrepreneurship, with Laura Foote - the Creative Empire podcast

For this episode of the Creative Empire Podcast Reina + Christina are talking with Laura Foote. Laura discusses her journey to creating her creative empire which has spanned over the last eight years. She talks about her windy, non-Cinderella story of creative entrepreneurship and how she has grown and changed with it. Laura highlights how people can learn from what they're doing right now, even if it's not where they want to be. She talks about how she has found balance between life and business, and found a sense of community and friendships despite moving across the country. 

Email Header Episode 27

Show Highlights:

  • How to embrace the windy, non-Cinderella story that can be creative entrepreneurship
  • How you can learn from what you're doing right now (even if it's not where you want to be)
  • How to find community and friendships as a creative entrepreneur
  • How to balance different priorities in life and business
  • How to find balance when you're just starting out
  • How to grow and change with your industry

Laura’s Bio:

Laura Foote is a Kansas girl turned Floridian who specializes in branding and wedding portraiture. She has been featured by brands like Lauren Conrad, Emily Ley, and Glitter Guide. Laura holds a Master's degree in College Education and recently made the jump from advisor/instructor to full-time photographer, speaker and mentor! The intersection of learning/teaching/mentoring other creatives is the core of her heart and she considers herself a storyteller who focuses on the real, raw, beautiful life moments that are intimate and worth remembering. Any day that ends with good food, red wine, and conversations that go 10,000 feet deep are the best in her book!

Laura's Social Handles:

24: How to Take Risks and Have Them Pay Off, with Farideh Ceaser - the Creative Empire podcast

Featured on this episode of the Creative Empire Podcast is Farideh Ceaser, launch strategist and musician. She started studying business at a young age and realized as a creative that we have to keep taking risks and honor our excitement. They discuss what it's like to be business-minded and creative and how that can make being authentically real online a challenge. Next they talk about passive income, how to develop products, and how Farideh became a launch strategist. Farideh takes Reina and Christina through launch strategy and what an actual launch is like. She ends the episode with the advice for new entrepreneurs to "just try everything, see what sticks, then niche down from there." 

Email Header Episode 24
Email Header Episode 24

Show Highlights:

  • How Farideh became a launch strategist
  • How she balances being creative and business-minded and why it's important to be authentically real online
  • What her strategies for passive income are
  • How to validate ideas to see if there's a market for them
  • How you don't have to be an expert to launch
  • How launching is like being a burlesque dancer
  • How automating your social media makes it easy to promote your products/services
  • How Facebook Pixel works
  • How new entrepreneurs should just try a lot of things before niche-ing down

Show Notes:

Farideh's Bio:

Farideh Ceaser is a musician and launch strategist. After 15 years on the road touring as a musician, Farideh switched gears and now helps entrepreneurs launch their big ideas and online courses. She regularly delivers her wisdom in the form of a ukelele and a song on www.farideh.com.

Farideh’s Social Handles:

Listen And Subscribe
Listen And Subscribe

23: How to Make the Money You Deserve and then Manage It, with Lauren Bowling - the Creative Empire podcast

This episode, on the Creative Empire Podcast, Reina + Christina talk to Lauren Bowling all about how to make the money you deserve, and then manage it smartly. Lauren discusses how she transitioned from her full-time hedge fund job to blogging full-time. In fact, Lauren doesn't even work full time, she works about 25 hours per week and has already pulled in $8,000 this month! Wondering how to make a full-time income working part-time? Then this is the episode for you! Lauren elaborates further on how to make real money with affiliate links and passive income products.

Email Header Episode 23

Show Highlights:

  • How to turn your side hustle into your full-time job
  • How to repurpose blog content
  • Why you don't need to hire a professional to manage your money
  • How to make a full-time income working part-time
  • How to make real money with affiliate links + passive income products

Show Notes:

Lauren's Bio:

Lauren Bowling is the blogger behind L Bee and the Money Tree. After getting her degree in theater and racking up thousands of dollars in credit card debt in college, she moved to New York City with $300 in her pocket. While there she landed a sweet job on Wall Street which sparked her interest in personal finance and helped her kick her bad money habits for good. Three years, three cities, one home purchase, and nearly 2,000 blog posts later, Bowling is a pro at mastering tricky millennial finances. In addition to blogging on L Bee and the Money Tree (LBMT), Bowling is the host of the award-winning internet talk show, Awkward Money Chat, and her writing has appeared on notable outlets such as Business Insider, Forbes.com, Learnvest, Yahoo! Finance, and The Huffington Post. As a source, Lauren’s expertise has been featured inside the pages of Redbook, Woman’s Day, and others. She spends her free time renovating her first home, enjoying good wine while avoiding the kitchen, and “killing it” at karaoke. She’s even been known to act in a musical or two. By day Bowling runs her own content marketing firm, Beehive Content, and she happily resides in Atlanta, Georgia.

Lauren’s Social Handles:

20: How to Know the Rules then Break Them with Katell Schmitz - the Creative Empire podcast

This episode features Katell Schmitz of Reverie Lane Designs. She talks about why being different is a good thing when it comes to design and how to embrace it creatively. Katell discusses how she got to a place where she is comfortable being unique, then she goes into why finding your voice is a must for any new designer. Lastly, she outlines the design process. 

Email Header Episode 20

Show Highlights:

  • What the creative process for the Creative Empire branding was like
  • Why Katell is different and how it enhances her design process
  • How being unapologetically herself has opened doors
  • Why it's important to find your own voice before designing for anybody else
  • How Katell become a branding expert
  • How to know which branding designer to pick for a project

Show Notes:

Katell's Bio:

Katell Schmitz is the owner + creative director of Reverie Lane Designs. Born in France, she studied Applied Modern Languages, Marketing and Cultural Project Management. She has always been captivated by creativity and finding any way possible to animate her imagination.

After college she moved to America, married her soulmate and now has two beautiful little humans. She worked as a freelance designer for a handful of years before starting her entrepreneurial journey. She believes branding and graphic design as a whole should be personal and tailor made. You know your business uniquely and should be the one telling the world about it. There is a little bit of a dream in this reality for everybody, and Katell feels honored to have her creativity at the service of your dreams. That is the very force propelling Reverie Lane Designs.

Katell's Social Handles:

Listen And Subscribe
Listen And Subscribe

18: Why Pretty Matters, with Kaitlin Holland - the Creative Empire podcast

Reina and Christina talk to Kaitlin Holland of The School of Styling during this episode of the Creative Empire Podcast. Kaitlin shares how a disappointing conference experience led to the creation of The School of Styling. They discuss why she isn't afraid of competition. Kaitlin speaks to why pretty matters and how she tries to incorporate beauty into every detail of her business. Then she shares the advice she gives to her 1-on-1 coaching clients. Lastly, Kaitlin reveals what her creative empire looks like right now and what the future holds for The School of Styling. 

Email Header Episode 18

Show Highlights:

  • What the deciding factor was in hitting publish on The School of Styling
  • How the "blue ocean strategy" was a game-changer for her business
  • How creating moments of beauty contribute to the client experience
  • What advice Kaitlin would share to new entrepreneurs, especially those in over-saturated markets

Show Notes:

Kaitlin's Bio:

Kaitlin Holland is a believer in Jesus, stylist, and creative business mentor who lives in North Carolina with her husband and two pups, Sophie and Scout. Long conversations with friends new and old fill her soul and she is on a mission to extravagantly love and serve those who are put in her path. Kaitlin created The School of Styling to provide creative women, no matter their field or profession, with the education and inspiration they need to create beautiful work, events, and spaces. She is a cultivator of community, and the heartbeat of the workshop is found in the relationships built amongst attendees, speakers, and staff. With a background in art, she derives much of the inspiration for the workshop structure from a technical art setting. Including demonstrations, hands on learning, and critique sessions with a like-minded group of women.

Kaitlin's Social Handles:

Listen And Subscribe
Listen And Subscribe

10: How to Create a Personal Brand with Nicole Yang - the Creative Empire podcast

This episode of the Creative Empire Podcast Reina and Christina talk with Nicole Yang of Design by Delight and Southern Weddings all about branding. Nicole opens with why consistency in branding is key and how brands can change (and that's okay!). What is important is  knowing how you want your audience to feel. Building a successful brand is about a consistent and clear expereince, Nicole goes on to explain, even if the entrepreneur's mood changes every day. Nicole highlights the important difference between branding and having a logo, and how without good branding, any business can fail. 

Email Header Episode Ten

Show Highlights:

  • Why branding is vital for any successful business
  • Why consistency in branding is key
  • How you brand can change and that's okay
  • How to build a successful brand (*hint* it's about the experience)
  • What is the difference between branding and having a logo

Show Notes:

Nicole's Bio:

Nicole, owner of Nicole Yang Delight by Design and the Art Director of Southern Weddings could survive off of hush puppies and BBQ alone. She has an affinity for the color orange, all things pug-related and paper. Her favorite parts of the day include unwrapping pretties that have arrived from the printer, planning weekend brunch and searching for her future puppy. Nicole is an avid list-maker, color-swatch-collector, and office-supply-lover. She believes in family dinners, bear hugs and candy stashes.

Nicole's Social Handles:

5: Reina Pomeroy, How to Invest in Yourself as a New Creative Entrepreneur - the Creative Empire podcast

In this episode Christina interviews co-host Reina Pomeroy to discuss her journey to life and business coaching and how she got there. Reina talks about steps she took to invest in herself, even when she had no money to do so, and how it paid off in spades. Investing in herself sometimes included conferences, technology and resources, but since day one she’s had a coach to help guide and push her. Reina lays out why you should consider hiring a coach, and how to hire the right one for you. Investing in yourself as a small business owner can be tough, but Reina encourages you to stop making excuses, and make your creative entrepreneur dreams happen! As the podcast continues Reina and Christina discuss how even small and/or new business owners can make very real, big social impacts.

Show Highlights:

  • Why you should consider hiring a coach
  • Why you should stop making excuses and how you can make your creative entrepreneur dreams happen
  • How to hire the right coach for you and invest in yourself
  • How to make a big social impact, even if you’re a small biz owner
  • How Reina transitioned from a social worker and wedding planner to a life +biz coach

Show Notes:

Reina's Bio:

I’m the Life + Biz Success Coach behind Reina + Co. I help creative entrepreneurs who have a million amazing ideas in their heads and get overwhelmed because they’re always spinning their wheels. I help them pinpoint what’s most important so they can become the go to expert in their industry. I coach entrepreneurs who not only want to have a business that thrives but a life that is really rich and purposeful. I have run my business on the belief that having strong personal and business values are what help to create and sustain a healthy business. Here’s to success, whatever that means for you!

Reina's Social Handles:

4: Christina Scalera, How to Keep Running Your Business When Your Personal Life is Falling Apart - the Creative Empire podcast

In this episode Reina is interviewing co-host Christina on how to run your business when your personal life is falling apart. Christina is a lawyer for creative entrepreneurs and provides free legal information and resources for creatives to access. In this interview Christina opens up about a recent loss and how she kept her business alive and running (even if in a different sense) while dealing with this tragic time. Christina discusses how connecting with others led to a road of recovery, not only for her mental health, but to get fully back into her business. Afterall, life happens when you’re building a business. 

Email Header Episode Four
Email Header Episode Four

Show Highlights:

  • How to keep running your business when your personal life is falling apart
  • What to do in the face of tragedy as a creative entrepreneur
  • How connecting can lead to fulfillment (yeah social glue!)
  • Why reaching out to others if you need help can make all the difference

Show Notes:

Christina's Bio:

If you've ever complained that you love what you do but HATE the business side of things, you're in the right spot. Christina’s mission as a lawyer for creative entrepreneurs is to help them fulfill their life's work by creating beautiful businesses from the inside out. She provides the creative world with accessible, affordable legal solutions. Whether you need a last-minute contract template that covers your butt, a painless trademark registration or want to learn more to empower yourself to run your business well, legally speaking, Christina has you covered. She’ll be touching on all the legal essentials you need to know as a blogger, photographer or other creative entrepreneur.

Christina's Social Handles:

Listen And Subscribe
Listen And Subscribe