25: How to Run a Successful Facebook Group, with Heather Crabtree - the Creative Empire podcast

On this episode of the Creative Empire Podcast the ladies are chatting with Heather Crabtree about how to run a successful and engaged Facebook Group. Heather talks about how she maintains an involved community of thousands of entrepreneurs, but also how to instill guidelines and rules so that it doesn't become spammy. She also dives into how her father's death affected her not only personally and emotionally, but also her business. Heather explains how finding a coach and trusting her instinct helped her overcome this personal tragedy and made her stronger. Heather talks with Reina + Christina about how she spots potential in people and in turn how she's hired and grown her team over just a few years. 

Show Highlights:

  • How to run a successful and engaged Facebook Group
  • How to launch (even when you're not ready)
  • How personal tragedies can affect your business (and how to deal with that healthily)
  • Why you should just go for it!
  • How to find and hire the best team for you and your business

Show Notes: 

Heather's Bio:

Heather is a Business Strategist for Creative Entrepreneurs and owner of Heather Crabtree LLC. Prior to this business, Heather began in the legal field and also owned an event planning company for 11 years, which she and her business partner sold in 2014. Now she teaches creative business owners how to create and grow a business with their smarts and their heart. She also runs a private Facebook group, Savvy Business Owners, for over 7500 women, has a group coaching program, Savvy Business Circle, and will be launching her online shop for creative entrepreneurs with digital downloads soon. Business aside, Heather is also a proud mom to her littles, London and Lane, and wife of 11 years to her husband, Cole. She believes that life should not be taken for granted and that we should cherish each morsel of every day. She loves to encourage, motivate and share her knowledge with others, but also believes that we can learn something from every person we meet.

Heather's Social Handles:

17: Using Instagram to Spread Joy and Kindness, with Carrie Grace - the Creative Empire podcast

This episode is with Carrie Grace of The Kindness Box, a monthly subscription box service that aims to spread love and kindness. In fact, that's Carrie Grace's life mantra, and how she decides what to post on Instagram. Carrie Grace outlines in this episode how to be organic and genuine on Instagram and how this was the key to her large following and Insta-success. Despite this, Carrie Grace discusses the advantages of having a small following on Instagram, and how you can have just as great an impact with 75 followers as with 75,000 followers. She goes on to talk with Reina and Christina about how it's vital to figure out: Why is Instagram important to me? What do I want to use it for? If the answer is connecting with people then Carrie Grace continues with how to spread online, and how to do it in the real world. 

Email Header Episode 17
Email Header Episode 17

Show Highlights:

  • How to be organic and genuine on Instagram
  • What the advantages are of having a small following
  • Why it's vital to figure out: why is Instagram important to me?
  • How to spread joy online and in the real world

Show Notes:

Carrie's Bio:

Carrie Grace lives in Durham, NC where she runs The Kindness Box, a monthly subscription full of joy delivered straight to your doorstep. She also helps women grow their social media accounts to be more profitable. She believes that kindness will never go out of style and the world could always use more of it. She loves the color pink, cotton candy, and is a huge Taylor Swift fan. You can find her passing balloons out to strangers, sending out weekly pep talks, and finding reasons to celebrate life.

Carrie's Social Handles:

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Listen And Subscribe

4: Christina Scalera, How to Keep Running Your Business When Your Personal Life is Falling Apart - the Creative Empire podcast

In this episode Reina is interviewing co-host Christina on how to run your business when your personal life is falling apart. Christina is a lawyer for creative entrepreneurs and provides free legal information and resources for creatives to access. In this interview Christina opens up about a recent loss and how she kept her business alive and running (even if in a different sense) while dealing with this tragic time. Christina discusses how connecting with others led to a road of recovery, not only for her mental health, but to get fully back into her business. Afterall, life happens when you’re building a business. 

Email Header Episode Four
Email Header Episode Four

Show Highlights:

  • How to keep running your business when your personal life is falling apart
  • What to do in the face of tragedy as a creative entrepreneur
  • How connecting can lead to fulfillment (yeah social glue!)
  • Why reaching out to others if you need help can make all the difference

Show Notes:

Christina's Bio:

If you've ever complained that you love what you do but HATE the business side of things, you're in the right spot. Christina’s mission as a lawyer for creative entrepreneurs is to help them fulfill their life's work by creating beautiful businesses from the inside out. She provides the creative world with accessible, affordable legal solutions. Whether you need a last-minute contract template that covers your butt, a painless trademark registration or want to learn more to empower yourself to run your business well, legally speaking, Christina has you covered. She’ll be touching on all the legal essentials you need to know as a blogger, photographer or other creative entrepreneur.

Christina's Social Handles:

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Listen And Subscribe