Episode 100: Jam Session with Reina + Christina, Sales 101 - the Creative Empire podcast

This episode features Reina and Christina chatting about selling. They start the episode by briefly outlining their own personal philosophies on selling. Then they dive right in and talk about what good selling looks like, how to sell by just talking to people + trying to help them, and how to manifest generosity in your business. They also chat about how to pick a lead magnet, how to guide leads through your selling process, and how to follow up with leads. Lastly Reina and Christina finish up the episode by talking about how money mindset affects selling. 

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Show Highlights:

  • What Christina's philosophy on selling is
  • What Reina's philosophy on selling is
  • What good selling looks like
  • How to sell by just talking to people and trying to help them
  • How to manifest generosity in your business
  • How to pick your lead magnet, even if you don't have clients yet
  • What to do if you're feeling stuck and not getting clients
  • How to sell without having a website
  • How to follow up with leads
  • How money mindset affects selling

Show Notes:

98: Jam Session with Reina + Christina, How to Create Accountability in Your Business - the Creative Empire podcast

This episode features Reina and Christina chatting about how to create accountability in your business. They briefly  discuss why accountability is important and then dive right into 9 ways to incorporate accountability into your business. They finish up the episode by outlining the difference between a lack of accountability versus just making excuses and why it's important to speak your goals out loud. 

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Show Highlights:

  • Why accountability is important
  • What 9 ways to incorporate accountability into your business are
  • What the difference between lacking accountability + just making excuses is
  • Why it's important to say your goals out loud

Show Notes:

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92: Lisa Funk, How to Create a Company Culture of Connection - the Creative Empire podcast

Reina and Christina talk to Lisa Funk of Handlettered Design during this episode of the Creative Empire Podcast. Lisa is great at creating connections and encouraging people on Instagram, so they ask her to share how she has created a company that is so encouraging. Also discussed in this episode is what business owners should focus on instead of just numbers, how to get more comfortable with selling, and what advice Lisa would give to new business owners. 

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Show Highlights:

  • How Lisa became an "accidental" business owner and how it's impacted how she does business
  • What mindful lettering is and how it's helped Lisa through hard times
  • What advice Lisa has for new handlettering business owners
  • What helped Lisa pivot in her business and how she gained clarity on what she really wanted to offer
  • What former students of Lisa's have gone on to do
  • What business owners should focus on instead of numbers
  • What Lisa's main goal for her Instagram account is
  • How Lisa got more comfortable with selling
  • What tips Lisa has for building a business that is encouraging

Show Notes:

Lisa’s Bio:

Lisa Funk is a hand lettering artist and creative founder of Hand Lettered Design. During one of the most challenging times in her life, lettering saved her - as a creative and meaningful outlet and she loves sharing that with others. What started as selling prints at holiday pop-up shops turned into several custom jobs and lots of different experiences including creating designs for Hobby Lobby, selling in local stores and teaching at major conferences. She and her partner Addi teach chalk art and hand lettering workshops and have now taught more than 700 students at their in-person classes and more than 1600 students online. She is passionate about helping women live intentional lives, focusing on what matters most. Lisa is a wife and mom to three littles, life-long Californian now living in Gilbert, Arizona where she loves living by family and being a part of an amazing creative community. She loves visiting art museums, traveling anywhere she can (especially the beach), dark chocolate, delicious food and real conversations about real life.

Lisa’s Social Handles:

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91: Janet Hoang, How to Learn as You Grow - the Creative Empire podcast

This episode of the Creative Empire Podcast with Janet Hoang of Janet Gwen Designs is all about learning as you grow! Reina, Christina, and Janet discuss what it was like for Janet to start a business so young and how it has changed from then until now. Janet shares how to not just sell products, but a culture and how to actively engage with people and build a brand outside of the Internet. Lastly they talk about switching from Etsy to her own website and why email lists are so important. 

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Show Highlights:

  • What the impetus for starting her own business was + what her business looked like when she started
  • How Janet realized her phone cases could be a business + how she made it bigger than that
  • How Janet strayed from the path expected from her + decided for herself what she wanted to be
  • What advice Janet has for young people who think they're not qualified to run a business
  • What ways Janet's business has given back to her life and what her business looks like today
  • How Janet got from not even having a studio to having an entire home to work from
  • How to not just sell products, but a culture
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  • How to actively facilitate engagements + create that experience/build that brand outside of the internet
  • How to come up with content for social media
  • What switching from Etsy to her own website has done for her business + what compelled her to switch
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  • How to help facilitate that brand recognition if you are on Etsy + looking to move off of it
  • Why email lists are so important
  • What Janet would say to anyone on the fence about owning a business
  • What self-care looks like for Janet
  • Why she started a fashion blog as well

Show Notes:

Janet’s Bio:

 Hello! I'm Janet; I’m the founder and creative director of Janet Gwen Designs. It’s a creative studio known for our gold and marble cases and hand painted phone cases. (YES! HAND PAINTED!) JGD mission is to encourage and highlight unfiltered creativity by challenging the social standards of art. We strive to make a statement by using bold colors and textures on traditional and non traditional surfaces. We create one-of-a kind pieces of art for those customers who appreciate the little details it takes to pull it all together. We make your hustle beautiful, one art infused piece at the time. We want to start conversations, create real life connections, and inspire you in your wildest dreams. We are here to cheer you on every step because we know you got this! You can read all about my story and how JGD got started here!

Janet’s Social Handles:

90: Jaclyn Mellone, How to Master Your Mindset - the Creative Empire podcast

Mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast Jaclyn Mellone is Reina and Christina’s guest on The Creative Empire podcast this episode. The heart of this episode is about tackling mindset issues. Jaclyn shares ways mindset issues manifest themselves in our lives and how to deal with them instead. Also included in this episode is why it's important sometimes to rebrand, what things to do to get to know your tribe, why community is essential to owning a business, and lots of great advice for other business owners. 

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Show Highlights:

  • Why Jaclyn rebranded + what some of her reservations were for making this change
  • How to incorporate your children into your business, if that's what you want to do
  • How Jaclyn intersected mindset + marketing
  • How Jaclyn knew it was time to become a personal brand
  • What imposter syndrome is and how it manifests itself
  • How to self-develop or reflect in a way that really is empowering or powerful to build yourself up
  • What things to do to get to know your tribe
  • Why community is essential in business ownership

Show Notes:

Jaclyn’s Bio:

Jaclyn Mellone is a mindset and marketing mentor, speaker and co-hostess of the All Up In Your Lady Business podcast. She helps passionate, creative entrepreneurs channel their zone of genius, tackle their inner mean girls, and build Know, Love and Trust with themselves and their tribe.

When she’s not helping entrepreneurs create their own version of success, from the inside out, you can find Jaclyn spending time with her husband Chris, their 2 adorable children, Eleanor and Marshall or being lounged on by their fur-child, Louie… most likely in a sea of naked Barbies and dismantled Lego sets. Jaclyn loves to connect on Instagram (@knowloveandtrust), her Facebook group (The Know Love and Trust Tribe) … usually with her favorite Black Toasted Almond cuppa joe from Dunkin’ Donuts in hand!

Jaclyn’s Social Handles:

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85: How to Collaborate on Styled Shoots, with Shea Hopely - the Creative Empire podcast

This episode of the Creative Empire Podcast with Shea Hopely of Shea Hopely Flowers is all about styled shoots! Reina, Christina, and Shea discuss how to be intentional about which ones to participate in, the etiquette behind asking another creative to collaborate, how to keep the shoots fun, and why to keep them small. Shea also shares what she looks for in an ideal client and what to do when the client's design style is completely different than yours but you really need the money. 

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Show Highlights:

  • How florists can travel and work on location
  • What Shea looks for in an ideal client
  • How Shea decides to do a styled shoot with someone + what she looks for in a project before saying yes
  • How to keep the amount of people on-site at a styled shoot small
  • What the process of planning a styled shoot with other vendors looks like
  • What "enough" looks like for Shea
  • What to do if a client's design style is completely different then yours, but you need the money
  • What Shea's best tips/tricks are to asking another creative to collaborate on a styled shoot
  • What everyone should know about making styled shoots fun
  • How styled shoots have helped Shea develop ongoing relationships
  • What Shea hopes to see in the floral design area in the future

Show Notes:

Shea’s Bio:

Shea Hopely is one of Northeast Florida’s most sought-after floral artisans. Her designs are characterized by a creative use of texture, greenery and color.  Shea designs her events with careful consideration to the entire aesthetic – from luxurious linens to specialty rentals, each Shea Hopely event is a custom celebration tailored to her client’s vision. With over twenty years of experience in the industry, Shea brings a wealth of knowledge and skill to her clients’ events. Shea began her career in the visual merchandising department of a large retail store in Jacksonville, Florida. There, she was able to cultivate her eye for design and created custom displays that implemented fashion trends and styles.  Later, she went on to work for several highly acclaimed area floral designers until she began her own company in 2009. Since then, Shea’s designs have been featured in multiple publications, including the Celebration Society, Every Last Detail, and Southern Weddings. She is a regular contributor to area editorial shoots and has spoken and taught classes at a variety of workshops and retreats. Shea lives in Jacksonville with her husband and two children, and has a love of country music and roller coasters. When she’s not up to her elbows in garden roses, peonies, and greenery, you might find her sipping coffee (she’s a recent convert!) and enjoying a piece of her MeeMee’s pecan pie.

Shea’s Social Handles:

77: How to Start a Membership Site, with Rachel Rouhana - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Rachel Rouhana, graphic designer, photographer, and founder of The Styled Stock Library. Rachel reveals everything about her membership site to Reina + Christina, including what made her do one instead of a different business model. She shares what she started with, how she keeps coming up with fresh content, and how she balances retaining customers with selling new subscriptions. 

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Show Highlights:

  • How Rachel got her start in stock photography + how she grew her membership site
  • How Rachel knew she needed help + grew her team
  • What made Rachel decide to do a membership site instead of other stock photography business models
  • How to balance selling membership spots with retaining existing customers
  • How to keep creating new + fresh content
  • How much content to have before launching
  • What stops people from downloading all the content + canceling
  • Why listening to your customers is essential to running a business

Show Notes:

Rachel’s Bio:

Rachel Rouhana is a graphic designer and photographer who helps women entrepreneurs create visually stunning brands to attract their ideal clients. She founded the Styled Stock Library to make it easy + affordable for boss ladies to create gorgeous graphics that get clicks, likes, shares, and ultimately lead to more sales. Obsessed with gold, glitter, and all things pink, you can often find her sipping a latte and scrolling through Instagram for inspiration. Meet Rachel and learn how to add instant glam to your brand at www.hautechocolate.ca

Rachel’s Social Handles:

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74: How to Find Your Unique Value Proposition, with Jena Nesbitt - the Creative Empire podcast

Professor, author, trend forecastor, and co-founder of The Creative Roundtable Jena Nesbitt is Reina and Christina's guest on The Creative Empire podcast this episode. First the trio talk about Jena's winding path to entrepreneurship and how the skills she learned along the way were valuable. Then they dive right into talking about pricing and the Unique Value Proposition. Jena's unique journey + perspective really lend themselves to these topics. Lastly, they talk about disruptors and how to be one. 

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Show Highlights:

  • How entrepreneurship isn't a straight line
  • How to strategically price your goods or services
  • Why it's necessary to track your numbers
  • What the Unique Value Proposition is and how to figure out your own
  • How to be a disruptor

Show Notes:

Jena’s Bio:

Jena Nesbitt is an avid learner & teacher, constantly striving to encourage the entrepreneurial spirit of other creatives. In 2016 she accepted an adjunct professor position with the Art Institute of Portland, teaching courses in Creative Entrepreneurship and Fashion Forecasting. She is the author of the Creative Business Canvas, a visual business model tool built specifically for artists, designers, and creative businesses. Jena works as a trend forecasting consultant with national companies, utilizing her background in visual merchandising, textile design, and product development to inspire future apparel & lifestyle products. In late 2014 Jena co-founded The Creative Roundtable, offering support & guidance to creative entrepreneurs through facilitated weekly discussions and monthly meet-ups. Jena is an active member of the Portland design, tech, and startup communities; you’ll often find her at networking at local events, hosting meet-ups, or teaching & mentoring at conferences.

Jena’s Social Handles:

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58: How to Create an Intentional Movement, with Ashley Beaudin - the Creative Empire podcast

Heart encourager Ashley Beaudin is on the podcast today, sharing with Reina + Christina behind-the-scenes of her intentional movement, The Imperfect Boss. She shares how to pitch to people in a way that makes them want to join, as well as specific things she did to help her movement create momentum and catch on like wildfire. Lastly, Ashley encourages listeners to go out and encourage others. 

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Show Highlights:

  • Why Ashley came up with the Imperfect Boss campaign
  • How much of an impact the campaign made
  • How Ashley mobilized influencers for that campaign
  • What advice she would give for people wanting to be known as leaders in their field
  • How shy participants can reach out to others who are participating + have meaningful connections
  • What the most common themes of the Imperfect Boss campaign were
  • What not to say/do when someone is being vulnerable + sharing their heart
  • How to become a movement maker
  • How someone who is discouraged can feel encouraged

Show Notes:

Ashley's Bio:

Ashley is a heart encourager, speaker and copywriter for creative women. Ashley is gifted at empowering people to own their message and purpose with confidence and design a life that makes them jump out of bed in the morning. She brings with her a sensitive and strong voice that will both push and encourage you to do what you're called to do - no shame, no fear, just heart, action and a strong dose of community. She is passionate about teaching people how to cultivate a healthy identity and inner life, so that they can fulfill their calling and feel alive in it. When she's not helping women absolutely kill it, she's probably writing some good words, being with people or dreaming up big ideas.  No matter what, you'll leave spending time with her, feeling believed in and empowered to do the things that you're called to for good.

Ashley's Social Handles:

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55: Making Things That Matter Happen, with Lara Casey - the Creative Empire podcast

Reina and Christina interview Lara Casey of Southern Weddings and Cultivate What Matters this episode. Lara shares why she created PowerSheets and shares her core belief that it's not about making more happen, it's about making what matters happen. She encourages listeners to create for no other reason than you love to create and not feel pressured to turn it into a business.  She speaks about how to be authentic in your business and why you should walk by example. Lara answers the question of how to balance being intentional + making an impact with the financial realities of running a business. The trio have a conversation about how they give back with their business and how you can do so no matter how small or large your business is. Lastly they talk about how loyal and invested her employees are in the company and how to foster that in a team. 

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Show Highlights:

  • How you should use your creative gifts, but not feel pressured to turn it into a business
  • How what we choose to focus our attention on either gives us more life or takes it away
  • How to become more vulnerable and why it matters for your business
  • How to give back with your business
  • How to foster an environment where people are incredibly loyal + take ownership of their duties

Show Notes:

Lara's Bio:

Hi, y’all! I’m Lara. I’m a mom to three (one through the gift of adoption), a grateful wife, and a believer in the “impossible.” I’m the creator of the PowerSheets, a grace-filled goal setting planner, and Publisher and Editor-in-Chief of Southern Weddings — a magazine that I created from the ground up. I am passionate about faith, loving my family well, pushing my limits, and helping people get unstuck and unrushed. I founded the Making Things Happen movement and recently released my first book, Make It Happen: Surrender Your Fear, Take the Leap, Live On Purpose, to help women live on purpose and make what matters happen. I love the women I work alongside each day, hot boiled peanuts, my garden, exploring local farms, and living in Chapel Hill, NC!

Lara's Social Handles:

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53: How Micro Changes Produce Macro Results, with Katelyn James - the Creative Empire podcast

Photographer Katelyn James joins Reina + Christina to talk about making micro changes for macro results. First Katelyn talks about what people normally do when things aren't going well and what they should do instead. They talk about money mindset a little bit and she gives the audience permission to succeed if your heart is in the right place. She also encourages people to align their passion with their purpose, especially if they are just starting out. 

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Show Highlights:

  • Why you don't need to take drastic measures when you're not experiencing much business + what to do instead
  • How to form a tribe
  • How it's okay to succeed and make money when you serve people well and give freely
  • Why you need to figure out how your passion plays a role in your purpose in life
  • How to learn your roles in the business when you work with your significant other

Show Notes:

Katelyn's Bio:

Katelyn is a wedding photographer who also happens to love speaking, teaching and blogging educational content for other photographers and creatives! Together with her high school sweetheart she photographs 15-20 weddings a year all over Virginia, the East Coast and beyond! Her work has been featured in magazines such as The Knot, Southern Weddings, Virginia Bride, Eco Weddings, Destination I Do, and Virginia Living. Katelyn has also had the opportunity to speak at various conferences and events such a WPPI, Creative Live, United, Pursuit, Reset Conference, Creative at Heart, Making Things Happen, Rising Tide Summit and intimate retreats. While her heart is in photography, Katelyn also loves her sweet little Bich-Poo Bokeh and her husband Michael, has a deep passion for decorating and loves the Lord with all of her heart!!

Katelyn's Social Handles:

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51: Changing the Way We Consume + Create, with Bethany Tran - the Creative Empire podcast

Joining Reina + Christina this episode is Bethany Tran of The Root Collective, an ethical fashion company focused on creating jobs and changing lives in Guatemala. Bethany educates the hosts + listeners on what life in slums is really like and why she started The Root Collective. She offers helpful ways for product-based business to start being more ethical and sustainable in their own businesses, then expands that advice to include service-based businesses. The trio have an honest conversation about empathy fatigue and knowing your limitations. Lastly, Bethany advises people to vote with their dollars to drive change and shares some resources that will help you find ethical, fair trade companies to buy from. 

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Show Highlights:

  • How to start doing good with your business, whether it's service or product-based
  • What empathy fatigue is + how to accept your limitations
  • How to scale a product-based business
  • How to find other companies to buy from that are doing good with their businesses

Show Notes:

Bethany's Bio:

Bethany fell in love with the slum community of La Limonada in Guatemala in 2009 and it changed the course of her life forever. She began to realize how little most Americans understand about poverty and the social constructs that keep people where they are in countries like Guatemala. After the collapse of the Rana Plaza factory in Bangladesh several years later, she saw the dichotomy of how jobs can create lives, but also destroy them. She wanted to be a part of providing a solution for jobs that create a culture of kindness. She is passionate about justice, ethical fashion, and might be overly obsessed with her dogs. Coffee is her love language and a little known secret is that she makes her own kombucha. Her overactive sense of humor gets her in trouble sometimes, but she feels that life is already too tough to take it seriously all the time.

Bethany's Social Handles:

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50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

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Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

46: Everything You Need to Know to Legally Protect Your Biz, with Autumn Witt Boyd - the Creative Empire podcast

This episode of the Creative Empire Podcast, hosts Reina Pomeroy and Christina Scalera are joined by Autumn Witt Boyd, an intellectual property lawyer who specializes in working with creative entrepreneurs. First they talk about where clients find Autumn and how they can approach her to get the most out of working with her. Autumn explains that investing in sound legal advice is an investment creative business owners need to make for their business to run the way it should. They discuss the biggest legal hangups that she sees questions on and what kind of worrisome situations people who haven't worked with a lawyer yet find themselves in. They even discuss how to DIY a contract (hint: pick up one of her DIY templates over on her website!) Lastly, Autumn explains how to start an LLC and get it off the ground. 

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Show Highlights:

  • How hiring a lawyer is like an insurance policy for your business
  • How contracts protect both the service provider and the client
  • What kind of jams people without legal expertise find themselves in + her solutions
  • Whether or not you need a lawyer from your area + how law licensing works
  • What steps to take to start an LLC and get it off the ground
  • Why hire someone smaller like Autumn or Christina who specifically work with creatives

Show Notes:

Autumn's Bio:

Autumn Witt Boyd is a lawyer who helps creative entrepreneurs achieve explosive growth. Autumn helps businesses protect themselves with rock solid contracts they can actually understand.  She also works with creatives who want to make more money from their copyrights and trademarks, and solve problems like copycats or difficult clients when they come up.  You can find tons of free legal resources and more information about working together on her website.

Autumn's Social Handles:

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40: Networking Like a Pro for Introverts, Jam Session with Reina + Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast features Reina + Christina jamming on how to network, especially if you're an introvert. Reina shares the tips and tricks she has shared with introvert clients and friends that have helped them the most. Christina, a natural introvert, shares what it is like for her to go to events and asks Reina how to go up to people she looks up to or "influencers." They both discuss what networking and being more visible and making connections has done for their businesses. Finally Christina asks Reina what one step an introvert can take today to connect to another person if they don't know where to start. 

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Show Highlights:

  • What can help ease nerves about networking
  • How making networking a game makes it more fun
  • How to shift your thinking when you're really nervous to go up to someone you really admire
  • How having a goal for networking can help you determine what kind of event to go to
  • How honoring the commitment you made to go to an eventcan help break the cycle of excuses for not going
  • How to turn your attention from how you're feeling to maybe another person is feeling the same way
  • What people get from networking
  • What networking and connecting to other people have done for Reina + Christina's businesses
  • What the "Social Glue Method" is
  • What one action that an introvert who doesn't know where to start networking can take

Show Notes:

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29: Our Favorite Biz Books, Jam Session with Reina and Christina - the Creative Empire podcast

This week on the Creative Empire Podcast Reina + Christina are jamming about their favorite business and life books. They discuss a dozen books that have made a real impact or impression on their personal and/or business lives. If you're looking for a good weekend read or for some serious inspiration then listen on! 

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HIGHLIGHTS:

  • Contagious by Jonah Berger
  • Later by Lara Casey
  • The Conquer Kit by Natalie MacNeil
  • The $100 Startup by Chris Guilebeau
  • The Crossroads of Should and Must by Elle Luna
  • Make it Happen by Lara Casey
  • Daring Greatly by Brene Brown
  • Steal Like an Artist by Austin Kleon
  • Start With Why by Simon Sinek
  • Harvard Business Review
  • The Blue Ocean Strategy by W Chan Kim
  • Daring and Disruptive by Lisa Messenger

SHOW NOTES:

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27: How to Learn From Your Non-Cinderella Story of Entrepreneurship, with Laura Foote - the Creative Empire podcast

For this episode of the Creative Empire Podcast Reina + Christina are talking with Laura Foote. Laura discusses her journey to creating her creative empire which has spanned over the last eight years. She talks about her windy, non-Cinderella story of creative entrepreneurship and how she has grown and changed with it. Laura highlights how people can learn from what they're doing right now, even if it's not where they want to be. She talks about how she has found balance between life and business, and found a sense of community and friendships despite moving across the country. 

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Show Highlights:

  • How to embrace the windy, non-Cinderella story that can be creative entrepreneurship
  • How you can learn from what you're doing right now (even if it's not where you want to be)
  • How to find community and friendships as a creative entrepreneur
  • How to balance different priorities in life and business
  • How to find balance when you're just starting out
  • How to grow and change with your industry

Laura’s Bio:

Laura Foote is a Kansas girl turned Floridian who specializes in branding and wedding portraiture. She has been featured by brands like Lauren Conrad, Emily Ley, and Glitter Guide. Laura holds a Master's degree in College Education and recently made the jump from advisor/instructor to full-time photographer, speaker and mentor! The intersection of learning/teaching/mentoring other creatives is the core of her heart and she considers herself a storyteller who focuses on the real, raw, beautiful life moments that are intimate and worth remembering. Any day that ends with good food, red wine, and conversations that go 10,000 feet deep are the best in her book!

Laura's Social Handles:

25: How to Run a Successful Facebook Group, with Heather Crabtree - the Creative Empire podcast

On this episode of the Creative Empire Podcast the ladies are chatting with Heather Crabtree about how to run a successful and engaged Facebook Group. Heather talks about how she maintains an involved community of thousands of entrepreneurs, but also how to instill guidelines and rules so that it doesn't become spammy. She also dives into how her father's death affected her not only personally and emotionally, but also her business. Heather explains how finding a coach and trusting her instinct helped her overcome this personal tragedy and made her stronger. Heather talks with Reina + Christina about how she spots potential in people and in turn how she's hired and grown her team over just a few years. 

Show Highlights:

  • How to run a successful and engaged Facebook Group
  • How to launch (even when you're not ready)
  • How personal tragedies can affect your business (and how to deal with that healthily)
  • Why you should just go for it!
  • How to find and hire the best team for you and your business

Show Notes: 

Heather's Bio:

Heather is a Business Strategist for Creative Entrepreneurs and owner of Heather Crabtree LLC. Prior to this business, Heather began in the legal field and also owned an event planning company for 11 years, which she and her business partner sold in 2014. Now she teaches creative business owners how to create and grow a business with their smarts and their heart. She also runs a private Facebook group, Savvy Business Owners, for over 7500 women, has a group coaching program, Savvy Business Circle, and will be launching her online shop for creative entrepreneurs with digital downloads soon. Business aside, Heather is also a proud mom to her littles, London and Lane, and wife of 11 years to her husband, Cole. She believes that life should not be taken for granted and that we should cherish each morsel of every day. She loves to encourage, motivate and share her knowledge with others, but also believes that we can learn something from every person we meet.

Heather's Social Handles:

22: Celebrating the Life of Emily Potts - the Creative Empire podcast

Today is a special episode for the Creative Empire Podcast. We want to honor our friend, colleague, encourager, and all around amazing person Emily Potts with this episode. Emily never hesitated to help someone else out and she always had kind words of support. In this episode we discuss how to encourage and genuinely connect with others, as Emily Potts did so well. Reina and Christina finish this episode reflecting on how they want to be remembered, and how that can influence your life and business daily. 

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Show Highlights:

  • Emily Potts and her legacy
  • What encourages the ladies the most
  • How to encourage peers and be genuine in encouraging influencers
  • How to recognize peoples' lives outside of social media
  • How Emily is remembered and posing the question "How do you want to be remembered?"

Show Notes:

Emily's Bio:

I created my site just for mompreneurs because I’m one of them myself. I know exactly what it’s like to work super-hard at running a business while raising a family. I decided that my lifestyle needed to change. I needed to run a profitable business, but I needed to do it in a way that allowed me the time and energy to focus on my family. The years I have with my son at home are short, and they’re getting shorter with every passing day. I didn’t want to squander another single one. My biggest goal in building my site is to make you rich. But not just in the money sense of the word. While I definitely do want to help you grow the most profitable business possible, I also want you to be rich in life. I want you to have time to enjoy your family, do things for yourself, and maybe even get some sleep. (Except for those of you with newborns – I’ll just have to pray you make it through the first few months!)

In Memory of Emily:

19: How to find community as a solopreneur, with Krista Jones of The Rising Tide Society - the Creative Empire podcast

This week on the Creative Empire Podcast Reina and Christina are chatting with the Rising Tide Society's co-founder, Krista Jones. Krista outlines what the Rising Tide Society is, and how you as a creative entrepreneur can be involved and benefit from it. Krista talks about how to master being a leader to a large group of entrepreneurs and what you should know about the Tuesdays Together movement. She also discusses how to divide roles among co-founders when starting a new business so that it creates a healthy, happy environment. 

Email Header Episode 19
Email Header Episode 19

Show Highlights:

  • What the Rising Tide Society is
  • How to master being a leader for a large group of entrepreneurs
  • How to divide roles among co-founders
  • Why you need to know about the Tuesdays Together movement

Show Notes:

Krista's Bio:

Krista is a fine art film photographer and Graphic Designer for Creative Entrepreneurs. She is also a co-founder of the Rising Tide Society. She specializes in crafting unique brands that extend far beyond distinct typography and varying color palettes. Krista’s unique understanding of visual marketing, web design, branding, and search engine optimization has enabled her to create dynamic identities that prosper both online and in the marketplace

Krista's Social Handles:

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Listen And Subscribe