97: Carly Romeo, How to Be a Disruptor - the Creative Empire podcast

This episode of the Creative Empire Podcast with Carly Romeo of Carly Romeo & Co is all about how to be a disruptor in your industry! Carly shares how she founded her unusual niche and gives advice for people looking to find what makes them happy AND pays the bills. The trio discuss how to have a mindset that doesn't compromise even when it's hard and/or scary, how to say the unpopular thing, and why we need to be courageous enough to say the things we believe in. Also included in this episode is how to really niche down to your target audience. 

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Show Highlights:

  • How Carly found her unusual niche
  • What happened when Carly published her feminist manifesto
  • How to figure out what makes you happy AND pays the bills
  • How to have the mindset that isn't willing to compromise on your values even when it's hard + scary
  • Why she cofounded Catalyst
  • How to hit publish (or say the unpopular thing)
  • How to really niche down on your target audience
  • Why we need to be courageous enough to say the things we believe in

Show Notes:

Carly’s Bio:

Carly Romeo is a photographer, feminist, and serial project-starter. Since graduating from the University of Virginia in 2008, she has been a nanny, record store clerk, barista, Planned Parenthood intern and staff member, fake Princeton student, and member of Gloria Steinem's staff. She's a pure extrovert and though she loves the problem-solving nature of running a small business, she misses having coworkers. Her current projects include running a program called Feminist Camp, being a co-founder of and hype woman for Catalyst Wedding Company, and owning and operating a feminist wedding photography business called Carly Romeo & Co.

Carly’s Social Handles:

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84: How to Jump into Wholesale, with Katie Hunt - the Creative Empire podcast

Business strategist, mentor to creative entrepreneurs, and founder of Tradeshow Bootcamp Katie Hunt is Reina and Christina’s guest on The Creative Empire podcast this episode. They dive right in to some things to consider when trying to decide whether or not to go wholesale and that advantages/disadvantages to going to a big tradeshow such as the National Stationery Show. Other things they talk about include: what to consider when deciding whether or not to buy educational opportunities for your business, why focus is key in growing your business, and what characteristics people have that make them more likely to be successful. 

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Show Highlights:

  • What some things are to consider when thinking of going wholesale
  • When (in the timeline of your business) to go to a big trade show like the National Stationery Show
  • What the pros + cons are of going to a big trade show like the National Stationery Show
  • What Paper Camp is
  • What to consider when deciding whether or not to buy educational opportunities for your business
  • Why focus is key in growing your business
  • What characteristics people have that make them more likely to be successful
  • What a few Paper Camp success stories are
  • What is next for wholesale

Show Notes:

Katie’s Bio:

Katie Hunt is the founder of Tradeshow Bootcamp, a business strategist, and mentor to creative entrepreneurs. She is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. Katie has taught classes for CreativeLive, The Savvy Experience, Seanwes Conference, Be Sage Conference, Unique Camp, and Makers Nation. She frequently speaks about strategies for creating a product line, selling wholesale, business planning and the importance of community for entrepreneurs.

Katie earned a dual MBA in marketing and finance from Loyola Marymount University and has spent the last 16 years coaching large corporations and entrepreneurs on marketing and business development strategies. Her strengths lie in connecting people and bringing ideas to life – brainstorming, making a plan and executing. Katie has a passion for creating, a mind for business and a strong desire to help others succeed.

Katie’s Social Handles:

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55: Making Things That Matter Happen, with Lara Casey - the Creative Empire podcast

Reina and Christina interview Lara Casey of Southern Weddings and Cultivate What Matters this episode. Lara shares why she created PowerSheets and shares her core belief that it's not about making more happen, it's about making what matters happen. She encourages listeners to create for no other reason than you love to create and not feel pressured to turn it into a business.  She speaks about how to be authentic in your business and why you should walk by example. Lara answers the question of how to balance being intentional + making an impact with the financial realities of running a business. The trio have a conversation about how they give back with their business and how you can do so no matter how small or large your business is. Lastly they talk about how loyal and invested her employees are in the company and how to foster that in a team. 

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Show Highlights:

  • How you should use your creative gifts, but not feel pressured to turn it into a business
  • How what we choose to focus our attention on either gives us more life or takes it away
  • How to become more vulnerable and why it matters for your business
  • How to give back with your business
  • How to foster an environment where people are incredibly loyal + take ownership of their duties

Show Notes:

Lara's Bio:

Hi, y’all! I’m Lara. I’m a mom to three (one through the gift of adoption), a grateful wife, and a believer in the “impossible.” I’m the creator of the PowerSheets, a grace-filled goal setting planner, and Publisher and Editor-in-Chief of Southern Weddings — a magazine that I created from the ground up. I am passionate about faith, loving my family well, pushing my limits, and helping people get unstuck and unrushed. I founded the Making Things Happen movement and recently released my first book, Make It Happen: Surrender Your Fear, Take the Leap, Live On Purpose, to help women live on purpose and make what matters happen. I love the women I work alongside each day, hot boiled peanuts, my garden, exploring local farms, and living in Chapel Hill, NC!

Lara's Social Handles:

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49: Building Relationships as an Introvert, with Brooke Saxon-Spencer - the Creative Empire podcast

Brooke Saxon-Spencer of Belong Magazine joins the Creative Empire Podcast to talk about how to be an introvert in the creative community of extroverts. She covers how to conference as an introvert and why you need an introvert ally (and what that is!). She discuses how to reach out and build relationships with other creatives. Brooke covers the benefits of online communities such as Facebook Groups and Instagram, but also the fall backs of dwelling too much on these. She highlights the importance of celebrating the little wins in your business, even if you're not making money yet.

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Show Highlights:

  • How to be an introvert in the creative community of extroverts
  • Why you need an introvert ally (and what that is!)
  • How to reach out and connect with people
  • What are the benefits of communities like Facebook Groups
  • Why you shouldn't read into people's Instagram lives

Show Notes:

Brooke's Bio:

This is Brooke. Introvert, Starbucks addict, M&M fiend, wife to her college sweetheart, mother of three, work-from-homer, midwestern girl at heart living in SoCal, super multi-tasker and pursuer of Christ. She founded Belong Magazine out of her desire for community, a desire to encourage women to use their voices and be confident in their value, a hope for women to use the screen in front of them to connect beyond that screen—to discover “their place” and find “their people”. As a print and digital publication, she wants Belong to serve as a map directing women to one another while celebrating the art and community of blogging, entrepreneurship and social media.

Brooke's Social Handles:

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47: Why You Should Attend That Conference, with Amber Housley - the Creative Empire podcast

Amber Housley joins the ladies of the Creative Empire Podcast to discuss her journey and how it lead to following many passions. From stationary and wedding planning, to organizing retreats and creating products, Amber has done it all! Amber discusses her transition from working full time in a team to going out on her own in the creative world full time. She offers how she deals with life's chaotic times and moments, despite the pressure of Instagram to make it all look put together. Amber explains the ROI and the kind of personal/business development you can expect from a conference, and why they may be worth going, even if you're not a full time creative yet. Amber goes on to talk about the benefits of stepping outside your community (or bubble) to learn from other industries and professions. 

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Show Highlights:

  • How to transition from your 9-5 to full time creative entrepreneur
  • How to deal when your life feels very un-Instagram-able
  • How to conquer email marketing when you're just starting out
  • What kind of personal/business development you can expect from a conference
  • Why you should step outside your community to learn
  • How to look beyond competitors and why it's important

Show Notes:

Amber's Bio:

Amber Housley is a Creative Business and Sweet Life Cultivator. A multi-passionate serial entrepreneur, she founded her first business in 2007 and is now the designer behind The Joyful Garden Planner and founder of Inspired Retreat, an annual business gathering of creative women entrepreneurs. Her new course, Blooming Business Kits, will launch in Fall of 2016 and is made for mama entrepreneurs who want to run creative businesses efficiently, with joy, and without the expense of sacrificing family time. In addition to her business activities, she is Marketing Director at Southern Weddings magazine and Lara Casey Media, and is enthusiastic about sharing the message of meaningful marriages and intentional living. Her past wedding and design work has been featured in notable media as Southern Weddings, Southern Living, Bridal Guide, Style Me Pretty and Martha Stewart. Speaking from the stage at Inspired Retreat, Making Things Happen, Stationery Academy, Savvy Experience and Altitude Summit conferences, she has covered everything from building your creative business dream to marketing strategies. Amber has a big heart for helping women build thriving creative businesses and joy-filled lives. She combines her love of business, creating, gardening, faith and family into one ‘sweet life’ with her husband and two little ones outside Nashville, Tennessee.

Amber's Social Handles:

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40: Networking Like a Pro for Introverts, Jam Session with Reina + Christina - the Creative Empire podcast

This episode on the Creative Empire Podcast features Reina + Christina jamming on how to network, especially if you're an introvert. Reina shares the tips and tricks she has shared with introvert clients and friends that have helped them the most. Christina, a natural introvert, shares what it is like for her to go to events and asks Reina how to go up to people she looks up to or "influencers." They both discuss what networking and being more visible and making connections has done for their businesses. Finally Christina asks Reina what one step an introvert can take today to connect to another person if they don't know where to start. 

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Show Highlights:

  • What can help ease nerves about networking
  • How making networking a game makes it more fun
  • How to shift your thinking when you're really nervous to go up to someone you really admire
  • How having a goal for networking can help you determine what kind of event to go to
  • How honoring the commitment you made to go to an eventcan help break the cycle of excuses for not going
  • How to turn your attention from how you're feeling to maybe another person is feeling the same way
  • What people get from networking
  • What networking and connecting to other people have done for Reina + Christina's businesses
  • What the "Social Glue Method" is
  • What one action that an introvert who doesn't know where to start networking can take

Show Notes:

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18: Why Pretty Matters, with Kaitlin Holland - the Creative Empire podcast

Reina and Christina talk to Kaitlin Holland of The School of Styling during this episode of the Creative Empire Podcast. Kaitlin shares how a disappointing conference experience led to the creation of The School of Styling. They discuss why she isn't afraid of competition. Kaitlin speaks to why pretty matters and how she tries to incorporate beauty into every detail of her business. Then she shares the advice she gives to her 1-on-1 coaching clients. Lastly, Kaitlin reveals what her creative empire looks like right now and what the future holds for The School of Styling. 

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Show Highlights:

  • What the deciding factor was in hitting publish on The School of Styling
  • How the "blue ocean strategy" was a game-changer for her business
  • How creating moments of beauty contribute to the client experience
  • What advice Kaitlin would share to new entrepreneurs, especially those in over-saturated markets

Show Notes:

Kaitlin's Bio:

Kaitlin Holland is a believer in Jesus, stylist, and creative business mentor who lives in North Carolina with her husband and two pups, Sophie and Scout. Long conversations with friends new and old fill her soul and she is on a mission to extravagantly love and serve those who are put in her path. Kaitlin created The School of Styling to provide creative women, no matter their field or profession, with the education and inspiration they need to create beautiful work, events, and spaces. She is a cultivator of community, and the heartbeat of the workshop is found in the relationships built amongst attendees, speakers, and staff. With a background in art, she derives much of the inspiration for the workshop structure from a technical art setting. Including demonstrations, hands on learning, and critique sessions with a like-minded group of women.

Kaitlin's Social Handles:

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15: Creative Conferences, with Kat Schmoyer - the Creative Empire podcast

On this episode of  the Creative Empire Podcast Reina and Christina are talking to Kat Schmoyer of Dear Sweetheart Events and the Creative at Heart Conference. Kat explains her journey from her full-time job to creating her own business and journey. Kat explains how rewarding (but difficult!) this transition can be, but also how full-time entrepreneurship isn't for everyone. She goes over what the typical stages of this transition are and how to overcome them. Because Kat founded the Creative at Heart Conferences, she discusses conferences with Reina and Christina and how they are planned and executed. 

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Show Highlights:

  • Embracing the transition from part-time to full-time entrepreneur
  • What are the typical stages of this transition
  • What is the deal with conferences for creatives (especially the Creative at Heart Conference)

Show Notes:

Kat's Bio:

I’m Kat – wife, planner, florist, pink lover & mama to a crazy brittany spaniel! My high school sweetheart Matt and I live in a tiny 2500 population town in an old, historic home … and we love every bit of it! We’re both a bit obsessed with the Christmas season, love watching sitcoms like Seinfeld & Friends, and cheer for the Redskins on Sundays. I began this dream of mine a little over 2 years ago, and have been blessed to work with some truly incredible couples! Wedding planning combines my love for organization, strategy & color-coding; floral design allows me to dig even deeper with you into the heart of your design aesthetic, so we cultivate a wedding day that is both logistically sound & aesthetically unforgettable. Diet Dr. Pepper is my drug of choice, popcorn is my favorite snack, and there must always be a candle burning during my work day! I love chatting with brides over iced chai lattes, can spend too many hours browsing through Target and rarely leave the house without my Simplified Planner & pink Kate Spade bag.

Kat's Social Handles:

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