Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, a conversion copywriter and email marketing strategist, at proemailcopy.com. She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. At the beginning of this episode, Sarah dives in to tell us how email marketing can benefit you and your business. We hear about the most important email sequence and all about what conversion copywriting is. The trio chat about perfectionism and starting somewhere. Lastly, Sarah shares why you have to be patient with email marketing and what her Welcome Sequence Blueprint can do for you.

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Main Takeaways:

  • How email marketing can benefit you [0:02:59]
  • What the most important email sequence is [0:04:29]
  • How to find out what your customers and clients want [0:05:35]
  • How to overcome objections by building trust [0:08:01]
  • What conversion copy writing is [0:09:21]
  • What types of creatives Sarah has worked with + results [0:12:25]
  • Why you have to overcome perfectionism [0:16:33]
  • What the numbers are behind your open rates + email list [0:17:43]
  • Why you have to be patient with email marketing [0:23:27]
  • What to do after grabbing her blueprint [0:27:07]
If you want to overcome objections it in a way that’s building trust, you approach it with empathy.
— Sarah Anderson
You have to e-mail people regularly to keep showing up and keep building that relationship so that you are not just the guy that shows up when you need money and are like, ‘Hey, can I have some money? Okay, bye now.’
— Sarah Anderson
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Bio:

Sarah Anderson is a conversion copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Sign up at proemailcopy.com/newsletter to get weekly tips for writing better emails in your inbox.

Social Handles:

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31: How to Create Good Goals for Your Online Business, with Lisa Jacobs - the Creative Empire podcast

This episode of the Creative Empire Podcast is with Lisa Jacobs of the Marketing Creativity Blog where the girls discuss creating good and reasonable goals for your online business. Lisa explains how many online creatives are caught up in the vanity numbers on social media, and are focused only on gaining traffic and email subscribers. She goes on to explain that good online business goals and strategy go beyond these. Lisa talks about how creatives need to evolve by spreading their message and giving it away for free, which will ultimately lead to growth and profit. Some of the tips she offers, specifically to makers, is why your site needs excellent copywriting and professional photography. This. alongside her other tips, is how to convert sit visitors to online customers. 

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Show Highlights:

  • How Lisa achieved Etsy success and now shares her knowledge with others
  • What is the formula for success for your online business (beyond traffic and email subscribers)
  • How to create good goals for your online business
  • How to self-manage in a career without a boss
  • What you need to do to evolve (hint: it has to do with spreading your message)
  • How to convert site-visitors to online customers
  • Why you need good copywriting in your online business
  • How to cater your Instagram to what potential customers want to see

Show Notes:

Lisa’s Bio:

Lisa Jacobs is a marketing consultant for creative entrepreneurs. Her expertise comes from her own success in turning $100 of supplies into thousands of sales and a top-earning Etsy storefront. She freely shares her insights and strategy with like-minded entrepreneurial spirits on the blog, Marketing Creativity, and is the proud creator of The Luminaries Club: your creative business headquarters.

Lisa’s Social Handles:

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