94: Becki Crosby, How to Makeover Your Mentality - the Creative Empire podcast

  Reina and Christina’s guest this episode of the Creative Empire Podcast is Becki Crosby, a professional stylist turned self-confidence promoter and creator of Whippy Cake. Becki shares that being a business owner isn't all sunshine and rainbows and what people can actually expect to go through. Also discussed in this episode is the need to go all in in your business, why you need to trust yourself and what you're good at, and why personal development is important + what kinds to partake in. The trio even discuss copycats, why you shouldn't hyperfocus on them, and how to find your special message to the world.

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Show Highlights:

  • What Becki's winding path to entrepreneurship looked like
  • Why Becki chose to shut down her headband business rather than sell it
  • Why you need to go all in with your business, no matter if you don't have many hours to work on it
  • What the difference is between successful business owners + people who are just dabbling
  • How being a business owner isn't all sunshine and rainbows
  • Why people are more important than money and what role intuition plays in Becki's business
  • What "makeup for your mindset" is and why you need to be doing it
  • Why you need to trust yourself and what you're good at
  • Why you shouldn't hyperfocus on copycats
  • How to figure out what's special about you, what your message to the world is
  • Why personal development is important + what kinds to partake in

Show Notes:

Becki’s Bio:

Who is Whippy Cake? That would be me, Becki, a professional stylist turned self-confidence promoter. I love a beauty tutorial as much as the next girl, but I also believe in a world where people put more value on who you are on the inside than what you look like on the outside.

If pixie tutorials and confidence lessons aren’t enough to kick start your journey to mega achievement, I’ve still got you covered.  After developing my own business for 7+ years and working on dream projects that still have me pinching myself, I've turned my attention to you, the up-and-coming #GirlBoss who just might need a little pep talk from someone who has been there, tried that.  Never one to shy away from a crowd, I have also taken my love for teaching on the road, speaking to audiences big and small, from LA to NYC.

Becki’s Social Handles:

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93: Rachel Gadiel, How to Focus in on Your Brand Message - the Creative Empire podcast

This Creative Empire podcast episode Reina and Christina interview Rachel Gadiel, Australian Digital Stylist + Writer + Speaker + host of Femme Boss. This episode is all about getting really clear on your brand message and focusing on doing one thing really well. Rachel shares the 3 principles that go into your brand and how to create a mission statement. Lastly, the trio discuss how to find what differentiates you from the rest of your field and include examples of how wedding photographers can find their unique angle.

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Show Highlights:

  • Why consistency is important in branding
  • What 3 principles are incorporated into branding
  • Why you need to be clear in all of your messaging
  • How to create a mission statement (+why you need one)
  • How to figure out what to focus on
  • How people can find their unique angle

Show Notes:

Rachel’s Bio:

Rachel Gadiel is an Australian Digital Stylist, Writer + Speaker currently based in San Francisco. Through her blog, coaching and e-courses, she teaches bloggers + creative entrepreneurs how to intentionally create an online space they truly love. She fuses together 10 years working as a Digital Marketing Strategist with over 5 years blogging and creating a multitude of online spaces. Rachel received her training from the Institute of Integrative Nutrition and has a Bachelor of Arts/Business.  She is on a mission to inspire authentic living, infused with health + happiness.

Rachel’s Social Handles:

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92: Lisa Funk, How to Create a Company Culture of Connection - the Creative Empire podcast

Reina and Christina talk to Lisa Funk of Handlettered Design during this episode of the Creative Empire Podcast. Lisa is great at creating connections and encouraging people on Instagram, so they ask her to share how she has created a company that is so encouraging. Also discussed in this episode is what business owners should focus on instead of just numbers, how to get more comfortable with selling, and what advice Lisa would give to new business owners. 

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Show Highlights:

  • How Lisa became an "accidental" business owner and how it's impacted how she does business
  • What mindful lettering is and how it's helped Lisa through hard times
  • What advice Lisa has for new handlettering business owners
  • What helped Lisa pivot in her business and how she gained clarity on what she really wanted to offer
  • What former students of Lisa's have gone on to do
  • What business owners should focus on instead of numbers
  • What Lisa's main goal for her Instagram account is
  • How Lisa got more comfortable with selling
  • What tips Lisa has for building a business that is encouraging

Show Notes:

Lisa’s Bio:

Lisa Funk is a hand lettering artist and creative founder of Hand Lettered Design. During one of the most challenging times in her life, lettering saved her - as a creative and meaningful outlet and she loves sharing that with others. What started as selling prints at holiday pop-up shops turned into several custom jobs and lots of different experiences including creating designs for Hobby Lobby, selling in local stores and teaching at major conferences. She and her partner Addi teach chalk art and hand lettering workshops and have now taught more than 700 students at their in-person classes and more than 1600 students online. She is passionate about helping women live intentional lives, focusing on what matters most. Lisa is a wife and mom to three littles, life-long Californian now living in Gilbert, Arizona where she loves living by family and being a part of an amazing creative community. She loves visiting art museums, traveling anywhere she can (especially the beach), dark chocolate, delicious food and real conversations about real life.

Lisa’s Social Handles:

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Episode 87: How to Craft a Business with Intention, with Ali Edwards - the Creative Empire podcast

Reina and Christina interview Ali Edwards, creator of memory keeping products and classes, this Creative Empire podcast episode. Ali talks about always connecting everything she puts out back to her reason why, how she is very intentional in everything she does, and why she prefers slow growth. During this conversation, the trio discuss thinking ahead in launch strategy and share tips on how to authentically share your story with your audience.

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Show Highlights:

  • What One Little Word is and what Ali's word for this year is
  • How Ali uses her website to get her customers to focus on certain projects
  • How to create & use a launch strategy
  • How to intentionally create products/classes that matter to you
  • Why Ali encourages everyone to connect with their reason why
  • How Ali's business has evolved
  • What tips Ali has for people wanting to authentically share their story with their audience
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Show Notes:

Ali’s Bio:

Ali Edwards' passion resides in that very special place where the stories and images of life intersect. Designer, blogger, workshop instructor, and author of four books about memory keeping, Ali is well known for authentically capturing everyday life with photos and words and creating memory keeping projects from those moments that pass by in an instant. Guided by simple principles such as not making things more complicated than they need to be, focusing on the things that matter most and embracing imperfection, Ali Edwards is proud to be a work in progress. She believes without a doubt that there's no right or wrong way to do all this, that the real stories are worth telling, and there's a whole lot of celebrating to do even in the midst of the challenging pieces of life. Since 2004, Ali Edwards blog, workshops and memory keeping projects have inspired tens of thousands of people to share their own stories and enrich their own lives through the process. Ali lives in Eugene, Oregon with her two children and their cat George Washington.

Ali’s Social Handles:

Episode 86: How to Get Organized in Your Business, with Jillian Smith - the Creative Empire podcast

Reina and Christina talk to Jillian Smith of OneTouch Events, LLC during this episode of the Creative Empire Podcast. Jillian is a boss at getting organized and staying on task. She shares her top tips and favorite tools for getting organized and how to develop systems that work for you. Also included in this episode are how to find opportunities that are different than what you're currently getting and how to develop your company's core values.

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Show Highlights:

  • How Jillian organizes her business now and what it looked like when she first started
  • What Jillian's favorite organizational tools are
  • How to develop systems that work for you
  • How Jillian incorporated international travel into her business
  • How to find opportunities that are different than the ones you currently have
  • How Jillian strategizes with her clients + how she organizes that strategy
  • How to develop your company's core values
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Show Notes:

Jillian’s Bio:

Jillian Smith is the Owner and Principal Wedding & Event Planner of OneTouch Events, LLC. Based in Atlanta, GA, her team specializes in giving every occasion from social events to multi-day business conferences a touch of “WOW”. Jillian is one of Jezebel Magazine’s 2016 Emerging Elite and an expert panelist of The Wedding Business Academy. You can find her business, planning, and leadership tips featured on The Planner’s Lounge, WeddingLovely, Heather Crabtree, and Happy Black Woman.

Jillian’s Social Handles:

85: How to Collaborate on Styled Shoots, with Shea Hopely - the Creative Empire podcast

This episode of the Creative Empire Podcast with Shea Hopely of Shea Hopely Flowers is all about styled shoots! Reina, Christina, and Shea discuss how to be intentional about which ones to participate in, the etiquette behind asking another creative to collaborate, how to keep the shoots fun, and why to keep them small. Shea also shares what she looks for in an ideal client and what to do when the client's design style is completely different than yours but you really need the money. 

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Show Highlights:

  • How florists can travel and work on location
  • What Shea looks for in an ideal client
  • How Shea decides to do a styled shoot with someone + what she looks for in a project before saying yes
  • How to keep the amount of people on-site at a styled shoot small
  • What the process of planning a styled shoot with other vendors looks like
  • What "enough" looks like for Shea
  • What to do if a client's design style is completely different then yours, but you need the money
  • What Shea's best tips/tricks are to asking another creative to collaborate on a styled shoot
  • What everyone should know about making styled shoots fun
  • How styled shoots have helped Shea develop ongoing relationships
  • What Shea hopes to see in the floral design area in the future

Show Notes:

Shea’s Bio:

Shea Hopely is one of Northeast Florida’s most sought-after floral artisans. Her designs are characterized by a creative use of texture, greenery and color.  Shea designs her events with careful consideration to the entire aesthetic – from luxurious linens to specialty rentals, each Shea Hopely event is a custom celebration tailored to her client’s vision. With over twenty years of experience in the industry, Shea brings a wealth of knowledge and skill to her clients’ events. Shea began her career in the visual merchandising department of a large retail store in Jacksonville, Florida. There, she was able to cultivate her eye for design and created custom displays that implemented fashion trends and styles.  Later, she went on to work for several highly acclaimed area floral designers until she began her own company in 2009. Since then, Shea’s designs have been featured in multiple publications, including the Celebration Society, Every Last Detail, and Southern Weddings. She is a regular contributor to area editorial shoots and has spoken and taught classes at a variety of workshops and retreats. Shea lives in Jacksonville with her husband and two children, and has a love of country music and roller coasters. When she’s not up to her elbows in garden roses, peonies, and greenery, you might find her sipping coffee (she’s a recent convert!) and enjoying a piece of her MeeMee’s pecan pie.

Shea’s Social Handles:

83: How to Use Stock Photos for Business, with Alli Elmunzer - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Alli Elmunzer, professional lifestyle + commercial photographer and founder of the Turquoise & Palm Stock Gallery. Alli offers great tips on how to use stock photography in your business, including why stock photos are better than DIY'ing it, how to be authentic while using them, and other ways to use them besides social media. She also shares candidly about how she decided to price her membership site and how she increased its value.

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Show Highlights:

  • What the value is of signing up for a stock photo subscription vs trying to DIY
  • How to feel authentic while using stock photos
  • How to deal with people who steal your images
  • How branding helped her business + at what point Alli developed the Turquoise and Palm brand
  • Why it's important to be open to change
  • What ways you can use stock photos in your business besides in your Instagram feed
  • How Alli decided to price her stock photography site
  • How she increased the value in her stock photography site

Show Notes:

Alli’s Bio:

Alli is a professional lifestyle and commercial photographer at her studio Turquoise & Palm in Charleston, SC. Prior to opening her photography business, Alli attended law school in Boston and is a licensed attorney in both Massachusetts and Michigan. Feeling creatively uninspired in the practice of law, she took the leap into entrepreneurship in 2009. Her photography accomplishments include features on blogs and in magazines including Grace Ormonde, Style Me Pretty, Joss and Main, and Belong Magazine, as well as book features in the Knot Outdoor Weddings and DesignHER. Most recently she launched her stock photography site, the Turquoise & Palm Stock Gallery, which is comprised of both lifestyle and styled stock photography curated especially for small business owners, creative entrepreneurs, and bloggers.  Additionally, Alli is an online educator and speaker and is passionate about helping other creatives cultivate a more beautiful online presence through photography.

Alli’s Social Handles:

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Episode 82: How to Define Your Own Version of Success, with Rhiannon Bosse - the Creative Empire podcast

Reina and Christina’s guest this episode is Rhiannon Bosse, founder of Rhiannon Bosse and the Trouvaille Workshop. The trio have an honest conversation that addresses a few issues in our creative community today, such as copying others' work, defining success in others' terms, and our business running our life instead of the other way around. Listen to this episode and learn how to find your own voice, define your own version of success, and set boundaries. 

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Show Highlights:

  • What some of the hallmarks are of doing business the right way
  • How to find your own style/voice
  • Why we need to give ourselves permission to change
  • How, as an entrepreneur, to prepare for becoming a parent
  • How to build a business that supports the life you want to live
  • What mistakes Rhiannon has made around setting boundaries
  • How Rhiannon loves on her clients
  • How being a mom + her relationship with her own mother help her serve her clients
  • How community is a good thing, but needs to be moderated in our lives
  • Why working hard for what you get is a good thing
Click here to subscribe

Show Notes:

Rhiannon’s Bio:

Rhiannon is passionate about striving to make those around her always feel loved. She is the businesswoman behind the Rhiannon Bosse brand which has two distinct facets; a wedding planning and design firm, and a lifestyle blog both started in 2009. When she's not designing florals in her studio, she's found at home in West Michigan spending time with her family. Rhiannon stands for innovation, integrity, and most of all, extending love and grace to all.

Rhiannon’s Social Handles:

81: How to be an Intentional Work-at-home Parent, with Ashlee Proffitt - the Creative Empire podcast

Reina and Christina interview Ashlee Proffitt, owner of a boutique branding studio, this Creative Empire podcast episode. Ashlee always knew she wanted to be a work-at-home parent, so she designed her life around that goal. The trio chat about transitioning to a more intentional work-at-home life, why you don't need to have everything figured out, and what success really means. 

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Show Highlights:

  • How Ashlee knew she wanted to be a work-at-home parent so she chose a career that would allow her to do so
  • What life looked like when Ashlee started versus what it looks like now
  • How Ashlee transitioned into a more intentional work-at-home life
  • How to manage the monetary expectation vs time expectation vs our identity
  • What success means to Ashlee
  • Why you don't have to figure everything out perfectly right now

Show Notes:

Ashlee’s Bio:

Hi friend! I'm Ashlee, a believer, wife, mama. I am the owner of a boutique branding studio where I have the pleasure of creating intentional, strong and genuine brands for fellow creative entrepreneurs through design and consulting services. I fell madly in love with the art of design while studying at James Madison University where I received a degree in Fine Art with an emphasis in Graphic Design. I am perpetually obsessed with thoughtful typography and to this day I am head over heels for all things paper and ink. In addition to a strange obsession to typography and great pens, I get strangely excited over anything in a beautiful shade of white. I wake up before dawn on most days. I hate a mess and accept coffee as a form of payment.

Ashlee’s Social Handles:

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79: The Complete Guide to Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast

This episode of the Creative Empire Podcast with Bonnie Christine of Going Home to Roost is all about surface pattern design! Reina, Christina, and Bonnie discuss everything from how to learn Illustrator to how to get your portfolio in front of people who want to license artwork to how to design your life around financial freedom. There are lots of great tips + resources in this episode for people wanting to learn surface pattern design. 

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Email Header Template Episode 79

Show Highlights:

  • What surface pattern design is
  • Why you should slow down + make a bunch of patterns before trying to land a licensing gig
  • Where Bonnie draws inspiration from
  • How to find an alternative path to financial freedom
  • How to learn how to use Adobe Illustrator
  • How to learn what you need to learn to be a surface pattern designer
  • How to get your portfolio in front of companies

Show Notes:

Bonnie’s Bio:

Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.

Bonnie’s Social Handles:

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70: How to Survive Big Changes + Evolve Your Career, with Davey Jones - the Creative Empire podcast

Brand/content strategist and photographer Davey Jones joins Reina and Christina to chat about how to survive big changes + evolve your career. Davey has gone through several transitions in his life, from teacher to photographer to co-creating The Rising Tide Society to now being a brand + content strategist. They discuss how to know what to pursue, how to prepare for the big leap, how to build expertise when you're just starting, and even how no matter where you are in life, you can always be building skills that will help you in your transitions.

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Show Highlights:

  • What transitions Davey has gone through in his career
  • How entrepreneurs' backgrounds are usually pretty eclectic
  • What people should do before they transition
  • How to build expertise in your industry if you're just getting started
  • How to connect with your audience + have your message resonate with them
  • What to listen to when you're surrounded by a lot of noise
  • What other things will help you transition
  • How you can always be building skills that will help you in your transitions
  • How to know whether something is a good idea to pursue

Show Notes:

Davey’s Bio:

Davey Jones is a brand and content strategist and one half of the Davey & Krista duo. After several years in education and coaching, photographing over 100 weddings, and launching one of the largest communities for creatives in the world, Davey decided to make helping creatives run better businesses his full time gig. Davey and his wife Krista specialize in helping people create purposeful brands and businesses they love through coaching and mentoring, branding and website design, copywriting and Search Engine Optimization (SEO) Consulting. Since building their first business they have found purposeful and fulfilling work—and a life that includes palm trees, blue skies, time with our pups, and—of course—wine and pizza.

Davey’s Social Handles:

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Episode 69: How to Find Your Authentic Purpose, with Kelly Newsome Georges - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Kelly Newsome Georges, a former-lawyer-turned-birth and postpartum teacher. Kelly shares her winding path to finding her authentic purpose in life and what activities people can do to help them find theirs. She reveals that moving closer to authenticity can help us move closer to living a life we love (and gain us ideal clients in the process!) It can be kind of scary being authentic, so Kelly also shares how to not be so resistant to fear + why you can't get rid of all fear.

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Show Highlights:

  • How the journey to finding her purpose followed a non-linear path
  • What 3 activities are that help you grow closer to finding your purpose
  • How women business owners can help facilitate the transition from woman to mother
  • How to deal with people who are unkind to you
  • Why building up to success slowly is better than overnight success
  • How authenticity can help us live a life we love (and gain us ideal clients too!)
  • How to not resist fear so much and why you can't get rid of all fear
Click here to subscribe

Show Notes:

Kelly’s Bio:

Kelly Newsome Georges is a former-lawyer-turned-birth and postpartum teacher, helping new moms transition confidently, consciously, and more comfortably into motherhood. She is the creator of The New Parent Partner™: 100+ Tools for Birth, Postpartum, and Newborn Care, Designed to Make Early Motherhood Easier, and in early 2017, she will launch Ritual Care, an online wellness sanctuary and virtual classroom with courses and coaching on birth, newborn care, and new mama care throughout the first year of baby’s life. Kelly has a certification in Positive Psychology from the Kripalu Center for Yoga and Health, a bachelor of science degree in Psychology and Human Development, and multiple certifications and trainings for birth and postpartum doula care, prenatal and postnatal yoga, kids yoga, pediatric sleep, and breastfeeding and bottle-feeding support. Her favorite mama-related role, though, is her own: she is a mother to a spectacular little girl, Sage, and stepmom to 3 brilliant bonus kids. She lives in Washington, DC and Paris, France.

Kelly’s Social Handles:

58: How to Create an Intentional Movement, with Ashley Beaudin - the Creative Empire podcast

Heart encourager Ashley Beaudin is on the podcast today, sharing with Reina + Christina behind-the-scenes of her intentional movement, The Imperfect Boss. She shares how to pitch to people in a way that makes them want to join, as well as specific things she did to help her movement create momentum and catch on like wildfire. Lastly, Ashley encourages listeners to go out and encourage others. 

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Show Highlights:

  • Why Ashley came up with the Imperfect Boss campaign
  • How much of an impact the campaign made
  • How Ashley mobilized influencers for that campaign
  • What advice she would give for people wanting to be known as leaders in their field
  • How shy participants can reach out to others who are participating + have meaningful connections
  • What the most common themes of the Imperfect Boss campaign were
  • What not to say/do when someone is being vulnerable + sharing their heart
  • How to become a movement maker
  • How someone who is discouraged can feel encouraged

Show Notes:

Ashley's Bio:

Ashley is a heart encourager, speaker and copywriter for creative women. Ashley is gifted at empowering people to own their message and purpose with confidence and design a life that makes them jump out of bed in the morning. She brings with her a sensitive and strong voice that will both push and encourage you to do what you're called to do - no shame, no fear, just heart, action and a strong dose of community. She is passionate about teaching people how to cultivate a healthy identity and inner life, so that they can fulfill their calling and feel alive in it. When she's not helping women absolutely kill it, she's probably writing some good words, being with people or dreaming up big ideas.  No matter what, you'll leave spending time with her, feeling believed in and empowered to do the things that you're called to for good.

Ashley's Social Handles:

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Episode 56: How to Cultivate a Life of Grace Not Perfection, with Emily Ley - the Creative Empire podcast

Joining Reina and Christina this episode is Emily Ley, creator of the Simplified Planner and the book Grace, Not Perfection. Emily reveals how she has embraced grace, not perfection in her own life and what it has done for her personally. She shares how to find your own version of "enough" and live with imperfect grace as well. Emily also has great insights on working from home and taking care of kids, building a debt free business, and how to answer when people ask what you do for a living. 

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Show Highlights:

  • How grace gives you permission to just be yourself
  • How to manage being a mom + working at home
  • How to build a business without debt
  • Why community is important + where to find creative business owner friends
  • How to figure out an answer to the question "What do you do for a living?"
Click here to subscribe

Show Notes:

Emily's Bio:

Like all women, Emily Ley has a lot on her plate. She is a devoted wife and present mother to three small children, she is the creator of the top-selling Simplified Planner®, founder of a hugely successful brand of simple day planners, baby books and home-office accessories sold worldwide, Gerber and Shipt spokesperson, and now an author. And despite her beautiful products and seemingly Pinterest-perfect life, Emily isn’t afraid to admit that her life is crazy and messy. And that’s OKAY. After a health scare resulting from the stress and overwhelm she was trying to manage nearly landed her in the hospital, Emily decided enough was enough. It was time to simplify all areas of her life so that she could focus on the people and things that matter most. Now she is leading the revolution to help all women do the same.

Out of the dozens of helpful tips and convicting lessons, what Emily hope readers gain from Grace, Not Perfection is quite simple. “Whether my reader is single or married, a mom or child-free, in a career she loves of at home full-time, feeling pretty together or feeling like a total mess, I want her to have the same takeaway,” Emily says. “I want her to shut this book and say, ‘This is good enough. I am good enough, just like I am right now, with what I have and as who God made me to be. I don’t have to be anything more.’” Emily lives in Tampa with her husband and three children. For more information, please visit www.EmilyLey.com.

Emily's Social Handles:

55: Making Things That Matter Happen, with Lara Casey - the Creative Empire podcast

Reina and Christina interview Lara Casey of Southern Weddings and Cultivate What Matters this episode. Lara shares why she created PowerSheets and shares her core belief that it's not about making more happen, it's about making what matters happen. She encourages listeners to create for no other reason than you love to create and not feel pressured to turn it into a business.  She speaks about how to be authentic in your business and why you should walk by example. Lara answers the question of how to balance being intentional + making an impact with the financial realities of running a business. The trio have a conversation about how they give back with their business and how you can do so no matter how small or large your business is. Lastly they talk about how loyal and invested her employees are in the company and how to foster that in a team. 

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Show Highlights:

  • How you should use your creative gifts, but not feel pressured to turn it into a business
  • How what we choose to focus our attention on either gives us more life or takes it away
  • How to become more vulnerable and why it matters for your business
  • How to give back with your business
  • How to foster an environment where people are incredibly loyal + take ownership of their duties

Show Notes:

Lara's Bio:

Hi, y’all! I’m Lara. I’m a mom to three (one through the gift of adoption), a grateful wife, and a believer in the “impossible.” I’m the creator of the PowerSheets, a grace-filled goal setting planner, and Publisher and Editor-in-Chief of Southern Weddings — a magazine that I created from the ground up. I am passionate about faith, loving my family well, pushing my limits, and helping people get unstuck and unrushed. I founded the Making Things Happen movement and recently released my first book, Make It Happen: Surrender Your Fear, Take the Leap, Live On Purpose, to help women live on purpose and make what matters happen. I love the women I work alongside each day, hot boiled peanuts, my garden, exploring local farms, and living in Chapel Hill, NC!

Lara's Social Handles:

Click for Full Transcript

50: Giving Back with Your Business, Jam Session with Reina and Christina - the Creative Empire podcast

This episode features Reina and Christina discussing ways to give back with your business. They start by discussing more traditional ways of giving back and how to start a dialogue with your clients about a portion of your profits going to a good cause. Then they brainstorm more creative ways to give back. There are many ways to give back with your business and our hosts would love to encourage you to do so! They'd love to know other ways to give back, so if you think of any, let us know! 

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Show Highlights:

  • How to make giving a part of your company culture
  • How to give back in creative ways
  • How to give time or support in a way that's sustainable to you
  • What the benefits of giving are to you
  • How to check to make sure what you give to a nonprofit is being used well
  • What profit margins are and how to utilize them in ways meaningful to you

Show Notes:

34: How to Build a Business with Passion and Purpose, with the Scobeys - the Creative Empire podcast

Passionate + purpose driven photographer duo Graham and Ashley Scobey are Reina and Christina's guests this episode. They talk about how their business was leading them to burn out and how they came up with the three things that make up their purpose: people, moments, and relationships. Every single decision the Scobeys make for their business, they filter through that purpose. They talk about their motto being "you are never stuck" and how it empowers them to lean into fear and be okay with what their purpose is. Both of them advocate for the abundance mindset because it allows for more and more possibilities. Next, the Scobeys discuss the way to find your why is to figure out what your own dream really is and how it's so much deeper than what you do for a living. Lastly, they talk about how it's possible for them to work together as a couple. 

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Show Highlights:

  • How they found their purpose + why and rebuilt their business around that
  • How outsourcing + getting specific in their brand helped them transition to a business that supports their life instead of their life revolving around their business
  • How living in the abundance mindset helps them get unstuck + actually creates more opportunities
  • What it takes for them as a married couple to work together

Show Notes:

The Scobey's Bio:

Graham + Ashley held hands for the first time when they were twelve. He had a blonde bowl cut and she was wearing argyle knee-highs. Eighteen years later, they still like holding hands, but they've left the bad hair and tall socks behind. They are the husband and wife team behind Scobey Photography. They've been recognized as Rising Stars of Wedding Photography by Rangefinder magazine, and their work has received awards such as Junebug's Best of the Best, PDN Top Knots, and Showit's Image of the Year. More importantly, though, they are in constant search of ridiculous places to have dance parties and tickle fights with their two kids. Because, for them, life is all about how much fun you can have with the people you love.

The Scobey's Social Handles:

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18: Why Pretty Matters, with Kaitlin Holland - the Creative Empire podcast

Reina and Christina talk to Kaitlin Holland of The School of Styling during this episode of the Creative Empire Podcast. Kaitlin shares how a disappointing conference experience led to the creation of The School of Styling. They discuss why she isn't afraid of competition. Kaitlin speaks to why pretty matters and how she tries to incorporate beauty into every detail of her business. Then she shares the advice she gives to her 1-on-1 coaching clients. Lastly, Kaitlin reveals what her creative empire looks like right now and what the future holds for The School of Styling. 

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Show Highlights:

  • What the deciding factor was in hitting publish on The School of Styling
  • How the "blue ocean strategy" was a game-changer for her business
  • How creating moments of beauty contribute to the client experience
  • What advice Kaitlin would share to new entrepreneurs, especially those in over-saturated markets

Show Notes:

Kaitlin's Bio:

Kaitlin Holland is a believer in Jesus, stylist, and creative business mentor who lives in North Carolina with her husband and two pups, Sophie and Scout. Long conversations with friends new and old fill her soul and she is on a mission to extravagantly love and serve those who are put in her path. Kaitlin created The School of Styling to provide creative women, no matter their field or profession, with the education and inspiration they need to create beautiful work, events, and spaces. She is a cultivator of community, and the heartbeat of the workshop is found in the relationships built amongst attendees, speakers, and staff. With a background in art, she derives much of the inspiration for the workshop structure from a technical art setting. Including demonstrations, hands on learning, and critique sessions with a like-minded group of women.

Kaitlin's Social Handles:

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Episode 13: Living with Intention + Learning from Fear, with Katie Selvidge of Cottage Hill Magazine - the Creative Empire podcast

This episode interview Katie Selvidge of Cottage Hill Magazine about living and making decisions intentionally, and learning from fear. Katie is all about being intentional with time, money and resources, listen in on how she achieves this. Besides intention, Katie's other main highlight this episode is about the role fear plays in business and how to overcome and even learn from fear. Linked with understanding fear is how courage plays its role in creative entrepreneurship. Katie goes on to talk about how much of fear is linked with shaming, and how it's not the failure that we fear, but rather what others will think. Katie relates this to mom-shaming as well. Finally Katie ends with how you should honor your truth and how, despite living in the middle-of-nowhere, you can network and be present. 

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Show Highlights:

  • How to be intentional about our time, money and resources
  • What role fear plays in your business and life
  • How courage plays its role in creative entrepreneurship
  • How to overcome shaming (specifically mom-shaming)
  • How to network and be successful (despite living in the middle-of-nowhere)
  • Why you should honor your truth (and why it's the key to your success!)
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Show Notes:

Katie’s Bio:

Katie O. Selvidge is an editor in chief, writer, thought leader and consultant for creative entrepreneurs. As a former ballerina and choreographer, Katie coaches creative professionals in a unique way utilizing her self-developed curriculum ‘Assured + Well’ to cultivate creative authenticity and sustainability. After Katie launched Cottage Hill in November 2014 as the only lifestyle and wedding publication, its inaugural magazine – The Homecoming Issue was immediately welcomed by thousands of readers in 43 US states and 4 countries before landing in all Barnes & Noble newsstands. Following publications, The Captivated Issue and The Pioneer Issue both sold out online before hitting newsstands, reaching all 50 US states and 7 countries. The Grace Issue debuts November 2016. Cottage Hill is named after Katie’s hometown and celebrates lives worthy of an elegant and meaningful legacy through original inspiration, real stories and fine art photography by artists around the globe. Simply put, Cottage Hill is the art of wholehearted living. Katie resides in Oklahoma with her husband and their daughter.

Katie’s Social Handles: