Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, a conversion copywriter and email marketing strategist, at proemailcopy.com. She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. At the beginning of this episode, Sarah dives in to tell us how email marketing can benefit you and your business. We hear about the most important email sequence and all about what conversion copywriting is. The trio chat about perfectionism and starting somewhere. Lastly, Sarah shares why you have to be patient with email marketing and what her Welcome Sequence Blueprint can do for you.

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Main Takeaways:

  • How email marketing can benefit you [0:02:59]
  • What the most important email sequence is [0:04:29]
  • How to find out what your customers and clients want [0:05:35]
  • How to overcome objections by building trust [0:08:01]
  • What conversion copy writing is [0:09:21]
  • What types of creatives Sarah has worked with + results [0:12:25]
  • Why you have to overcome perfectionism [0:16:33]
  • What the numbers are behind your open rates + email list [0:17:43]
  • Why you have to be patient with email marketing [0:23:27]
  • What to do after grabbing her blueprint [0:27:07]
If you want to overcome objections it in a way that’s building trust, you approach it with empathy.
— Sarah Anderson
You have to e-mail people regularly to keep showing up and keep building that relationship so that you are not just the guy that shows up when you need money and are like, ‘Hey, can I have some money? Okay, bye now.’
— Sarah Anderson
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Bio:

Sarah Anderson is a conversion copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Sign up at proemailcopy.com/newsletter to get weekly tips for writing better emails in your inbox.

Social Handles:

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8: Giving Resources While Making Bank, with Think Creative Collective - the Creative Empire podcast

How do you give away your resources and tools to entrepreneurs and still make money? Emylee and Abagail are the co-founders of the Think Creative Collective, a unique membership website for creative entrepreneurs, full of resources and courses built for biz growth. In this week’s episode they discuss, they discuss how their partnership came about (*hint* Facebook Groups are for more than just cute wedding photos) and how they developed and grew the Think Creative Collective into what it is today. Emylee and Abagail also break down how they create passive income products and manage their email marketing (and why it’s so important!). 

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Show Highlights:

  • How the Think Creative Collective came to be
  • How to turn your knowledge into passive income products
  • Why email marketing is so important (and how to manage it)
  • Why giving away tools and resources can result in big returns
  • What systems you should invest in for your biz

Show Notes:

Abagail and Emylee's Bios:

Abagail:Abagail’s passion shines when she is helping small business owners pursue their dreams by designing them brands they love, websites that work and social media strategies that are on point with helping them grow. Abagail brings 5+ years of business and design experience to accelerate companies of all shapes and sizes. After graduating from Kansas State University with a degree in Fine Art in Graphic Design and a minor in Business Administration, she worked in a variety of industries including advertising, non-profit education and corporate before launching her own creative business full-time. Abagail calls Kansas City home, with a heart for the midwest and a home full of her incredible creative husband, Jared and two sweet rescue Beagles. When she is not hiding behind her keyboard you can catch her sporting giant sunglasses and bright red lipstick!

Emylee:With degrees in Fine Arts Photography and Psychology Emylee brings dual expertise to the table. Trained in dark room, editing softwares and digital photography she brings the lessons of century old photography techniques and pairs them with the newest technologies to provide top notch results for your brand. Once Emylee started teaching the psychology behind being in business and how to use psychological techniques to build better business she found her happy place. She loves seeing your a-ha light bulb moments when a new technique or strategy can be used to better your business. Calling both Kansas City and Tulsa home - Emylee, her husband Bryan and rescue pups currently reside in Tulsa. She has a heart for endless cups of coffee, home cooked meals, spiky succulents and musty book stores.

Think Creative Collective Social Handles: