Episode 87: How to Craft a Business with Intention, with Ali Edwards - the Creative Empire podcast

Reina and Christina interview Ali Edwards, creator of memory keeping products and classes, this Creative Empire podcast episode. Ali talks about always connecting everything she puts out back to her reason why, how she is very intentional in everything she does, and why she prefers slow growth. During this conversation, the trio discuss thinking ahead in launch strategy and share tips on how to authentically share your story with your audience.


Show Highlights:

  • What One Little Word is and what Ali's word for this year is
  • How Ali uses her website to get her customers to focus on certain projects
  • How to create & use a launch strategy
  • How to intentionally create products/classes that matter to you
  • Why Ali encourages everyone to connect with their reason why
  • How Ali's business has evolved
  • What tips Ali has for people wanting to authentically share their story with their audience
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Show Notes:

Ali’s Bio:

Ali Edwards' passion resides in that very special place where the stories and images of life intersect. Designer, blogger, workshop instructor, and author of four books about memory keeping, Ali is well known for authentically capturing everyday life with photos and words and creating memory keeping projects from those moments that pass by in an instant. Guided by simple principles such as not making things more complicated than they need to be, focusing on the things that matter most and embracing imperfection, Ali Edwards is proud to be a work in progress. She believes without a doubt that there's no right or wrong way to do all this, that the real stories are worth telling, and there's a whole lot of celebrating to do even in the midst of the challenging pieces of life. Since 2004, Ali Edwards blog, workshops and memory keeping projects have inspired tens of thousands of people to share their own stories and enrich their own lives through the process. Ali lives in Eugene, Oregon with her two children and their cat George Washington.

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83: How to Use Stock Photos for Business, with Alli Elmunzer - the Creative Empire podcast

Joining Reina and Christina for this episode of the Creative Empire Podcast is Alli Elmunzer, professional lifestyle + commercial photographer and founder of the Turquoise & Palm Stock Gallery. Alli offers great tips on how to use stock photography in your business, including why stock photos are better than DIY'ing it, how to be authentic while using them, and other ways to use them besides social media. She also shares candidly about how she decided to price her membership site and how she increased its value.


Show Highlights:

  • What the value is of signing up for a stock photo subscription vs trying to DIY
  • How to feel authentic while using stock photos
  • How to deal with people who steal your images
  • How branding helped her business + at what point Alli developed the Turquoise and Palm brand
  • Why it's important to be open to change
  • What ways you can use stock photos in your business besides in your Instagram feed
  • How Alli decided to price her stock photography site
  • How she increased the value in her stock photography site

Show Notes:

Alli’s Bio:

Alli is a professional lifestyle and commercial photographer at her studio Turquoise & Palm in Charleston, SC. Prior to opening her photography business, Alli attended law school in Boston and is a licensed attorney in both Massachusetts and Michigan. Feeling creatively uninspired in the practice of law, she took the leap into entrepreneurship in 2009. Her photography accomplishments include features on blogs and in magazines including Grace Ormonde, Style Me Pretty, Joss and Main, and Belong Magazine, as well as book features in the Knot Outdoor Weddings and DesignHER. Most recently she launched her stock photography site, the Turquoise & Palm Stock Gallery, which is comprised of both lifestyle and styled stock photography curated especially for small business owners, creative entrepreneurs, and bloggers.  Additionally, Alli is an online educator and speaker and is passionate about helping other creatives cultivate a more beautiful online presence through photography.

Alli’s Social Handles:

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36: Your Supporting Role, Jam Session with Reina + Christina - the Creative Empire podcast

This week on the Creative Empire podcast Reina + Christina are jamming about being a part of a team and playing a supporting role in business. They discuss it being a financially and business savvy decision to learn from someone else's mistakes before going into business for yourself. Next the ladies introduce their team and share what their roles on their teams are. Reina + Christina discuss figuring out your strengths and how the role you're meant to fill might not have a specific title. Lastly, they discuss how you can find entrepreneurs to work for in Facebook groups. 


Show Highlights:

  • How the title of the roles don't necessarily fit the actual needs of entrepreneurs
  • How if you're struggling, it's ok to not be in business for yourself immediately
  • How, as part of a team, you get to learn from someone else's mistakes
  • How being a part of a team is not as lonely as being a solopreneur
  • What the criteria for internships is
  • How to put yourself out there to get hired

Show Notes:

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30: How to Scale Your Business for Rapid Growth with Melissa Cales of Brand Sweet Co - the Creative Empire podcast

This Empire Mentoring session is with Melissa Cales, of Brand Sweet Co and The White Desk Sessions. She is coming to Reina and Christina with the question of how to scale her business while experiencing rapid growth. The three ladies discuss outsourcing, systems, and developing passive income products.


Show Highlights:

  • How to hire before you're ready to avoid scrambling later
  • What you can automate to make life easier
  • How to make a minimum viable passive income product
  • How to collect ideas from your ideal client for passive income products

Melissa's Bio:

Melissa is a brand experience designer for creative entrepreneurs, combining drool-worthy visual design with kick-butt brand and marketing strategy. After her first failed attempt at a film photography business ten years ago, she made it her mission to learn everything she could about marketing, branding and business which lead to a successful corporate career as a Marketing Director and a successful senior portrait photography business. As Melissa went from struggling to thriving, her passion shifted to inspiring the same journey in other creative entrepreneurs. Today she combines her experience, skills and knowledge to help creative entrepreneurs build and grow their brands.

Melissa’s Social Handles:

10: How to Create a Personal Brand with Nicole Yang - the Creative Empire podcast

This episode of the Creative Empire Podcast Reina and Christina talk with Nicole Yang of Design by Delight and Southern Weddings all about branding. Nicole opens with why consistency in branding is key and how brands can change (and that's okay!). What is important is  knowing how you want your audience to feel. Building a successful brand is about a consistent and clear expereince, Nicole goes on to explain, even if the entrepreneur's mood changes every day. Nicole highlights the important difference between branding and having a logo, and how without good branding, any business can fail. 

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Show Highlights:

  • Why branding is vital for any successful business
  • Why consistency in branding is key
  • How you brand can change and that's okay
  • How to build a successful brand (*hint* it's about the experience)
  • What is the difference between branding and having a logo

Show Notes:

Nicole's Bio:

Nicole, owner of Nicole Yang Delight by Design and the Art Director of Southern Weddings could survive off of hush puppies and BBQ alone. She has an affinity for the color orange, all things pug-related and paper. Her favorite parts of the day include unwrapping pretties that have arrived from the printer, planning weekend brunch and searching for her future puppy. Nicole is an avid list-maker, color-swatch-collector, and office-supply-lover. She believes in family dinners, bear hugs and candy stashes.

Nicole's Social Handles:

7: Jam Session: Your Role in Your Biz, with Reina + Christina - the Creative Empire podcast

How do you balance your role as a crafter vs. CEO roles as a biz owner? Most small biz owners try to ‘do it all’: designing websites, social media, graphic design, IT, and bookkeeping-- all while completing their client work. This just isn’t sustainable! And isn’t good for the health of the biz as it grows. Reina and Christina break down how to outsource the roles that are meant for someone else, and how that on-boarding process looks when it is carried out successfully. The two hosts finish up this episode talking about self-care and how it’s vital to the health of your biz, employees, and life. 

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  • What should the mix of roles of craft vs. role of CEO be as a biz owner
  • How to outsource tasks and utilize those new people in your biz
  • How self-care is vital to the health of your biz

Show Notes: