Episode 210: Funnels + Automations, with Kate Boyd - the Creative Empire podcast

Reina and Christina are joined today by Kate Boyd of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content handcrafted for higher conversions. In three years, Kate has built three profitable online businesses. At the beginning of the episode, we hear how Kate got started with funnels in her line of work. She share funnel mistakes she sees business owners making and what reverse engineering a funnel looks like. The trio discuss tracking in your business and how to give permission. Towards the end of the episode, Kate dives into her podcast and the why behind creating it.

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Main Takeaways:

  • How Kate got started with funnels [0:01:35]
  • What funnel mistakes online business owners are creating [0:04:09]
  • What are some best practices for validation [0:06:08]
  • What reverse engineering a funnel looks like [0:07:37]
  • How to track what is working in your business [0:09:57]
  • What are some of the best things she has seen in funnels [0:15:41]
  • What should your timeline look like + permission [0:19:50]
  • Why you should care about the lifetime of a client [0:22:32]
  • How do funnels actually help your business [0:28:57]
  • Why Kate created a podcast [0:32:28]
The copy-and-paste funnel thing might get you some people coming through, but it won’t do its best.
— Kate Boyd
Every funnel will take time and that’s something that everyone forgets as well, is that maybe it converts on day one and that’s amazing, but a lot of times, they may convert on day one, but it’s really low and then you’re still trying to tweak and optimize, so that you can step back. Giving yourself that space and setting the expectations is really important.
— Kate Boyd

[TRANSCRIPT]

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Bio:

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates marketing strategies and content, hand-crafted for higher conversions. In 3 years, she has built 3 profitable online businesses and created marketing and sales systems that convert up to 5x the normal rates. Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too. You can learn more about Kate and the Cobblestone team at cobblestonecreativeco. 

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Episode 209: Jam Session, with Reina + Christina, Types of Offers to Create in Your Biz - the Creative Empire podcast

Today, Reina and Christina are talking today about different leads that you can make money. If you are struggling to figure out what to offer to the market that you have decided to serve, this is the episode for you. Hang tight as they discuss what is going to build your business, what is going to drive traffic to your site, and most importantly what is going to pay the bills so that you can continue to build your creative empire.

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Main Takeaways:

  • How digital downloads were Christina's first money maker [0:02:11]
  • What the types of offerings are online [0:05:25]
  • How done for you services are what Christina likes [0:07:43]
  • How to use affiliate programs [0:09:31]
  • How you can have pop-up services [0:15:47]
  • What passive offers can look like [0:20:33]
  • What product offers can look like + drop shipping [0:25:35]
  • How you can use licensing [0:30:28]
Marketing your services in a different way that just really gets to the heart of what the person that you’re trying to serve is really looking for support and help around.
— Christina Scalera
You, as the content creator, are packing it up to create shortcuts for your consumer so that they don’t have to look for thousands of hours’ worth of podcast content.
— Reina Pomeroy
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Episode 208: Empire Mentoring Session, Walking Through An Idea Launch, with Andrea Rhoades - the Creative Empire podcast

Today, Reina and Christina are joined with Andrea Rhoades for an empire mentoring session. Andrea is the creator of Selfies to Selfless, which is a site that empowers new-ish moms, and her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, parent.co and other online publications. At the beginning of the episode, we hear what idea Andrea would like some help with. Throughout the episode, Reina and Christina ask questions that help Andrea get really clear about her offer. The trio talk about beta testing and beta pricing, as well as pricing your offer. 

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Main Takeaways:

  • What Andrea is working on + needs help with [0:01:42]
  • How to get feedback on an idea [0:07:44]
  • Where to put a "coming soon" area [0:11:59]
  • Why to use beta-testing + feedback [0:16:23]
  • How to choose a year-long vs monthly pricing structure [0:22:15]
  • What the next steps are for Andrea [0:27:06]
  • What pricing will look like + finding loyal customers [0:27:46]
Keep it simple, don’t do more work than you need to do.
— Christina Scalera
[The] next step is to make sure I’m scaling way down and way back, instead of getting too big, and just really going forward and setting this thing up and even if it’s just for a small group, to just get going.
— Andrea Rhoades
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Bio:

Andrea Rhoades is the creator of Selfies to Selfless, a site that empowers new(ish) moms. Her writing has been featured on Scary Mommy, Huffington Post, Badassery Magazine, Parent.co and other online publications. She's on a mission to bring knowledge, community and laughter to moms who are in the first few years of motherhood. Because being a mom is hard AF. Andrea lives in the midwest with her husband and two kids and when she isn't writing about the excitement of tracking her kid's bowel movements, she works full-time as an analyst at an insurance company.

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Episode 207: Building a Physical Product Based Business + Self-Care, with Jaime Schmidt - the Creative Empire podcast

Reina and Christina are joined today by Jaime Schmidt, the founder of Schmidt's Naturals. At the beginning, Jaime dives into the story about how Schmidt's was founded and how it has grown to so much more than what she had imagined. She talks about what has st her company apart and how creating a culture around your brand is beneficial. One thing that Schmidt's has done, is made their products accessible so that everyone can have access, so they rarely say no to a retailer. Towards the middle of the episode, the trio chat about self-care and what that looks like for different people. Lastly, Jaime shares about the struggles of being a physical product based business and how they managed scaling.

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Main Takeaways:

  • How Schmidt's Naturals started [0:01:49]
  • What set their company apart [0:06:42]
  • How to create a culture around your brand [0:08:46]
  • What Schmidt's has done to make products accessible [0:09:46]
  • How to manage self-care [0:14:48]
  • What some of the hardest part of building a physical product business [0:18:24]
  • What the beginning of Schmidt's looked like [0:19:49]
  • How they managed scaling [0:24:03]
  • What Jaime does to absorb wins [0:28:56]
One thing that I’ve noticed working for other brands is just being real with the consumer, and transparency obviously is key.
— Jaime Schmidt
For me, I’m finding self-care opportunities in just little moments throughout the day, and those small things are so impactful.
— Jaime Schmidt
Click here to subscribe

Bio:

Jaime Schmidt is an entrepreneur and Maker's Movement icon. As the founder of Schmidt's Naturals, Jaime has been changing the way people think about natural products since 2010. Known for leveraging consumer engagement to drive product development and cultivate brand loyalists, Schmidt seized the opportunity to create an innovative version of natural deodorant and turned it into an empire. Jaime's unique brand of leadership has inspired her crusade into naturals, helping Schmidt's land a top-15 spot on Entrepreneur Magazine's list of the "Best Entrepreneurial Companies in America" in 2017. She was also named PNW Entrepreneur of the Year by Ernst & Young the same year and recognized by Goldman Sachs as one of "100 Most Intriguing Entrepreneurs." Jaime continues to combine her powerful vision for trends and drive for innovation while guiding her brand's growth into new product categories and consumer experiences.

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Episode 206: Educational Nugget - Segments of Success, with Reina - The Creative Empire Podcast

Today, Reina is sharing all about her new brand, but most importantly the seven segments to success in order to profit and serve. She is breaking her Fueled with Heart model down for us in a new way that she has conceptualized. At the beginning of the episode, Reina talks about what the Fueled with Heart model is and what the seven segments are. Throughout the episode, she walks us through the model and talks through the importance of each of the seven segments.

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Main Takeaways:

  • What the Fueled with Heart model is + the seven segments are [0:01:08]
  • How Social Glue works [0:09:33]
  • How to gauge if you are giving too much [0:13:35]
  • Why profitability is part of a business + money mindset [0:15:55]
  • Why sustainability is something all businesses need [0:19:21]
  • What verticals + visibility means in the model [0:25:20]
  • How to set goals + focus [0:29:16]
  • What the Fueled with Heart Podcast is about [0:31:47]
I really wanted to take that and show people that you don’t have to just serve, serve, serve, serve, serve and not actually be able to make a profit, but we can do both of those things at the same time.
— Reina Pomeroy
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It feels really great to have that reciprocity that I serve people and they pay me for that in return.
— Reina Pomeroy

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Episode 205: Relationships + Sales, with Lacey Sites - the Creative Empire podcast

Today, Reina and Christina have a dear friend of both of theirs on the show today, Lacey Sites of A Lit Up Life. She is a business mentor and a success coach for high-performing women entrepreneurs. Lacey's background is in mental health counseling, she also has an MBA. She’s also the co-host of the Happy Thoughts Show and it’s her mission to help women build and grow their own service-based business. At the beginning of the episode, Lacey explains how her journey has led her to coaching. She shares how making connections and relationships are one of the most important things in business. Towards the middle of the episode, Lacey shares about value-centered sales and what you should be doing, and looking for, in a sales call. At the end of the episode, we hear about the even-energy concept and why balance is important for you as a business owner.

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Main Takeaways:

  • What Lacey's journey to coaching has looked like [0:01:40]
  • What the most important thing in business is [0:06:15]
  • How to connect with people if you are an introvert [0:08:18]
  • Why to focus on building relationships [0:10:00]
  • What value centered sales are [0:12:55]
  • What a good sales call includes + after the call [0:17:58]
  • Why you need to get detached from your business [0:21:47]
  • How to filter out non-ideal clients [0:25:07]
  • What her even energy exchange concept is [0:27:36]
  • What the Happy Thoughts Show is about [0:30:02]
The more lit up we are, the more we light other people up.
— Lacey Sites
Scripts are like the worst thing ever when it comes to sales.
— Lacey Sites

Bio:

Lacey Sites is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of large non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Happy Thoughts Show. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

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The Happy Thoughts Show

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Episode 204: Developing a Six-Figure Business, with Jereshia Hawk - the Creative Empire podcast

Today, Reina and Christina are joined by Jereshia Hawk who is the income strategist that you need to be in touch with. She’s a recent corporate dropout and helps service based business owners to develop six figure revenue models. At the beginning of the episode we learn how Jereshia transitioned from a corporate job to becoming an income strategist, plus how she has documented that journey. We learn about why transparency is such a big deal for Jereshia and we learn about how she has struggled with pricing herself. The trio chat about raising your prices and how to communicate those increases with your prospective clients. Lastly, we learn all about the visual management Jereshia uses to track her goals and we learn how to make it work for our own businesses. 

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Main Takeaways:

  • How she went from a corporate job to helping other entrepreneurs [0:01:25]
  • What documenting her journey has looked like [0:05:28]
  • Why Jereshia shares her income public + transparency [0:08:54]
  • When she realized she was positioning herself as an expert [0:16:40]
  • What struggling with pricing looks like [0:18:30]
  • How to start raising your prices + communicating those increases [0:22:25]
  • How to use visual management + how to put this into practice [0:24:36]
  • What we will see from Jereshia in the next few years [0:36:52]
I don’t believe that any goal is unrealistic. I just think people have unrealistic expectations about what’s required to achieve that goal.
— Jereshia Hawk
Say your price and then shut up. Don’t speak after, don’t qualify, don’t try to start undercutting.
— Jereshia Hawk
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Bio:

Jereshia Hawk is an Income Strategist and recent Corporate Dropout who helps service based business owners develop six figure revenue models. Jereshia enjoys long walks down the school supply aisle at Target. Yes, she geeks out over new Post-It Notes and pens. If you want want to leverage corporate strategies to help you service based business exponentially grow not only your impact, but your income, she's the woman for you!  

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Instagram
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Episode 203: Setting Up Pricing Systems + Freelancing, with Aleia Walker - the Creative Empire podcast

Reina and Christina are joined today by Aleia Walker who is all things freelance. She is a freelance mentor, a web developer, and she helps creatives quit their day jobs.  At the beginning of the episode, we learn how Aleia has became a freelancer and what strategic pricing is. The trio then jump into chatting about growing out of your clients and having confidence in yourself and your boundaries as a freelancer. Aleia shares with us what her strategies are to build trust with potential clients and how she creates her packages in HoneyBook. At the end of the episode we learn about some common freelance challenges and how to combat them.

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Main Takeaways:

  • How Aleia became a freelancer [0:01:21]
  • What strategic pricing is + where to start [0:02:37]
  • What growing out of your clients look like + mindset [0:04:30]
  • How to have confidence in your own boundaries as a freelancer [0:06:35]
  • How to build trust with your future clients [0:09:08]
  • What creating the perfect package looks like [0:12:08]
  • When you should take a side-hustle full time [0:15:35]
  • What some common freelance challenges are [0:17:26]
  • How to choose which side-hustle to pursue [0:21:03]
[If you are] just pricing randomly and it doesn’t match your actual needs, you’re not running a business. You’re still running a hobby.
— Aleia Walker
Spend the time doing what’s in your zone of genius.
— Aleia Walker
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Bio:

Aleia Walker is a freelance mentor and web developer helping creatives quit their day jobs to build the careers of their daydreams. A few years ago, she was an unhappy corporate drone and started looking for skills that would make her more attractive so she could quit her 9 to 5 for full-time creative work. Learning the new skills was only half the battle. It wasn’t until she figured out the backend of her business - like how to how to find resources for all the legal bits and how to price her services - that she built her freelance business up enough for her to walk away from corporate life. Now when she’s not teaching others in her situation how to code at Skillcrush, she’s helping creatives navigate the backend of their businesses so they can hand in their two week notices and live their daydreams! Freebie:  Want to know the secret to quitting your day job for full time creative work? Pricing your services to pay your bills and not just feed your Starbucks habit. If you ready to figure out the key to pricing your services join my 5 Day challenge 'Pricing Packages as a Creative'. More details here

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Episode 202: Email Marketing + Conversions, with Sarah Anderson - the Creative Empire podcast

Today, Reina and Christina are talking to Sarah Anderson. Sarah is the copywriter, a conversion copywriter and email marketing strategist, at proemailcopy.com. She believes that building a relationship with your list is one of the most valuable investments that you can make in your marketing, no matter what business you have. That's why she works with business owners who want e-mails that are nurturing their subscribers, giving tons of value and converting into sales. At the beginning of this episode, Sarah dives in to tell us how email marketing can benefit you and your business. We hear about the most important email sequence and all about what conversion copywriting is. The trio chat about perfectionism and starting somewhere. Lastly, Sarah shares why you have to be patient with email marketing and what her Welcome Sequence Blueprint can do for you.

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Main Takeaways:

  • How email marketing can benefit you [0:02:59]
  • What the most important email sequence is [0:04:29]
  • How to find out what your customers and clients want [0:05:35]
  • How to overcome objections by building trust [0:08:01]
  • What conversion copy writing is [0:09:21]
  • What types of creatives Sarah has worked with + results [0:12:25]
  • Why you have to overcome perfectionism [0:16:33]
  • What the numbers are behind your open rates + email list [0:17:43]
  • Why you have to be patient with email marketing [0:23:27]
  • What to do after grabbing her blueprint [0:27:07]
If you want to overcome objections it in a way that’s building trust, you approach it with empathy.
— Sarah Anderson
You have to e-mail people regularly to keep showing up and keep building that relationship so that you are not just the guy that shows up when you need money and are like, ‘Hey, can I have some money? Okay, bye now.’
— Sarah Anderson
Click here to subscribe

Bio:

Sarah Anderson is a conversion copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales. Sign up at proemailcopy.com/newsletter to get weekly tips for writing better emails in your inbox.

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Episode 201: Passion + Storytelling In Business, with Logan Ketterling - the Creative Empire podcast

Reina and Christina are joined today by Logan Ketterling. Logan and his wife, Mikayla, live in Saint Paul Minnesota and are currently travelling and running a beautiful jewelry design studio and Shopify site called Urbain. At the beginning of the episode we learn more about Urbain and how it was founded. The trio discuss how showing and giving value is important as a business owner. Logan also shares how storytelling is a good idea for your business. Lastly, the trio talk about focusing, perfection in business, and podcast recommendations.

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Main Takeaways:

  • What Urbain is [0:01:33]
  • How Logan found a mentor [0:03:30]
  • Why showing + giving value is important as a business owner [0:07:11]
  • What Facebook Ads has looked like for his business + using video [0:08:52]
  • How to find a story around your business [0:12:20]
  • How to marry passion with financial aspects [0:14:57]
  • How to focus in business [0:18:19]
  • What the back-end of Urbain looks like + handing things off [0:24:35]
  • Why you should stop focus on making everything perfect [0:32:26]
  • What some business reccomendations are from Logan [0:34:49]
[Combining my passions] literally just came from meeting with a mentor and him encouraging me to do what I love.
— Logan Ketterling
The root of [a story] is you have to do what you love and if you love it, it’s just going to ooze out of you.
— Logan Ketterling
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Bio:

Logan Ketterling is a business owner, designer, frequent traveler, and avid story lover. He and his wife Mac live in St. Paul, Minnesota; both of them are designers for their fashion lines Urbain and Mac and Me.

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Episode 200: Jam Session with Reina + Christina, Creative Empire's 2 Year Anniversary - the Creative Empire podcast

Today, Reina and Christina are back for episode 200! The duo are are so honored to have been in your ears for this long and this many episodes and they are really excited to jam about the things that They’ve learned through having this podcast, the things that they have seen in the industry and what they anticipate, the projections that they have for Creative Empire and the creative community at large.

Main Takeaways:

  • The story behind Creative Empire Podcast [0:01:33]
  • Why Reina was scared of starting the podcast [0:06:57]
  • How the podcast has influenced the duo in their businesses [0:11:51]
  • What type of brand to build [0:13:40]
  • How having the podcast has helped them become better guests [0:15:13]
  • What changes in the industry have looked like [0:15:43]
  • What sustainability in business can look like [0:18:46]
  • Why you just need to start somewhere [0:23:21]
  • What they have learned personally [0:26:00]
  • Where is the Creative Industry headed [0:39:59]
Entrepreneurship is just this game where you’re constantly trading up, like you start with a paperclip and then you end up with a condo in Hawaii, like that guy on craigslist all those years ago. You’re just like constantly trading up.
— Christina Scalera
Every industry requires some kind of tenacity and what does that look like for you and how do you want to grow your business.
— Reina Pomeroy
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Episode 199: Freelancing As A Designer, with Jamie Starcevich - the Creative Empire podcast

Today, Reina and Christina are chatting with Jamie Starcevich of Spruce Road. Right at the beginning of the episode, Jamie dives into the why behind starting her own business, Spruce Road. She shares what a freelance design business is and why she promotes becoming a business owner to other designers. The trio discuss the freebies Jamie offers and about fear and processes in business. Towards the end of the episode, Jamie shares why having a community where you feel comfortable is important as a business owner and Reina shares about turning people off that may trigger you. Lastly, we hear how she balances life, working, and moving as gracefully as she does.

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Main Takeaways:

  • What Spruce Road is + why she started her own business [0:01:39]
  • What a freelance design business is [0:02:48]
  • Why Jamie encourages people to become freelancers [0:04:15]
  • What some business owner pitfalls are [0:05:57]
  • What to expect when grabbing her client finder freebie [0:07:07]
  • How to get through fear [0:09:23]
  • Why your process is so important [0:12:42]
  • How to increase prices [0:15:49]
  • Why peer-support is helpful + having self-care [0:17:55]
  • How Jamie balances life, work, + moving [0:22:57]
  • What the Share Worthy Design Course is all about [0:26:28]
I have a heart for other designers. There’s such camaraderie within the design community and I just feel led to share what I’ve learned on the way.
— Jamie Starcevich
Step one is to work on your process and then you’ll be 10 times further along than almost any designer that gets started.
— Jamie Starcevich
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Bio:

Hey there! I’m Jamie, founder + creative director at Spruce Rd., a brand identity design studio for online businesses, and creator of the Share-worthy Design course for freelancers. I’m also mom to a little one, hiking enthusiast (walking around the park counts, right?!), and will never say no to cookies, tacos, or a Wes Anderson film.

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Episode 198: How To Turn Your Passion Into A Profitable Endeavor, with Cathy Heller - the Creative Empire podcast

Today, Reina and Christina are joined today by Cathy Heller of the Don't Keep Your Day Job Podcast. Outside of building a huge podcasting following, Cathy is also a song writer and her music has been featured in places like Walmart, McDonald's, Crate and Barrel, and many tv shows. At the beginning of the episode, we learn more about Cathy and how she has landed where she is today. She shares more about why personal relationships are important in business and how you can use your passion without being salesy.  The trio discuss what being in hustle mode is and how to align yourself with it. Lastly, Cathy shares getting feedback from your audience and being quiet for yourself.

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Main Takeaways:

  • How she has landed where she is today [0:02:52]
  • Why personal relationships are so important + caring for others [0:15:45]
  • How to be passionate about your business without being salesy [0:22:59]
  • What offerings she has to serve you [0:28:36]
  • Why you have to align yourself with the hustle [0:29:22]
  • Why you should get feedback from your friends + audience [34:10]
  • How to be quiet + figuring out what you are really good at [0:36:!3]
  • What aligning with your thing feels like + having courage [0:43:04]
What you seek is seeking you.
— Cathy Heller
There is a game plan if you want to understand how to make something that someone else needs.
— Cathy Heller
Click here to subscribe

Bio:

As the creator and host of the popular podcast Don’t Keep Your Day Job, Cathy Heller is growing one of the biggest, most engaged audiences in the podcast world.  In just a few short months, Cathy’s podcast has climbed high up on the iTunes charts, is sponsored by world class brands, and draws thousands of listeners to feast upon each inspiring episode. Heller’s mission is to offer real tools and insight to help others find a sense of purpose and newfound fulfillment in their work. Far too many people live lives of quiet desperation and never find a way to express their unique gift. Heller is driven to see more people happily making a living doing what they love. Despite the cynics, the evidence is there that many have made careers from what they most enjoy. Whether it’s baking, screenwriting, sewing, painting or dance, it’s certainly attainable to turn your passion into profit. Heller’s listeners are already writing in about the steps her show has inspired them to take. As Heller’s following has grown, she’s created an online course based on the demand of her fans. She's created an active Facebook community, where listeners post about their career ambitions, support one another and share their challenges as they go through the process of building their business. Those who want the full step by step guide to reaching their goals, enroll for Cathy’s course. Prior to her podcast, Cathy was known for having hand crafted a career as a songwriter, licensing her music to Film/TV and Advertising. Songs of hers have been featured in ads for Mcdonald's, Walmart, Kellogs and many TV shows, films and even a few theme songs. Her journey has been documented in magazines and newspapers, like Variety, Billboard and the LA Weekly. After earning multi-six figures each year with her own songs, she started an agency, helping other artists to do the same. She has spoken on the DIY hustle and how to reverse engineer your dream job at countless places such as UCLA, the Grammy Museum, Billboard Film/TV conference, ASCAP Expo, Berklee School of music and more. A graduate from Florida State University, Heller currently resides in Los Angeles with her husband and three daughters. When not podcasting, teaching or speaking, Cathy is still songwriting. Most recently, she wrote the main title theme song to a show called Llama Llama, soon to be out on Netflix, starring Jennifer Garner. In her free time she’s busy playing dress up with her little girls (5 and 3 years old) and enjoying the youngest, Madeleine, who is only 5 months old.

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Podcast

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Episode 197: Processes + Procedures, with Laura Neff - the Creative Empire podcast

Reina and Christina are joined today by Laura Neff who is a wedding and brand photographer, who preserves memories for adventurous fun loving couples and heart driven creative brands. In addition to running this very successful photography business, she is also an educator and she likes to educate the creative community on all things workflow systems, productivity and time management. At the beginning of the episode we learn a little more about Laura. Laura shares why she thinks workflows and systems are important and where they should be stored. Towards the end of the episode the trio discuss how you can garner higher prices with organization. Listen at the end to hear some quick tips for creating workflows are and client experience.

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Main Takeaways:

  • How she got into wedding and brand photography + moved into an educator role [0:01:33]
  • Why workflows and systems are important in your business [0:07:37]
  • How to start creating workflows [0:10:55]
  • Where to store procedures and workflows [0:14:30]
  • How to create a procedure manual + changes in your processes [0:17:07]
  • Where you can learn about workflows with Laura [0:23:47]
  • Why organization can garner higher price points [0:27:54]
  • What quick tips for creating workflows are + client experience [0:31:34]
My goal as an educator to give people the tools and empower them that work life harmony is possible.
— Laura Neff
Nothing is ever going to be perfect but done is better than perfect.
— Laura Neff
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Bio:

Laura is a New Jersey + worldwide wedding and brand photographer preserving memories for adventurous, fun-loving couples and heart-driven creative brands. In addition to running a very successful photography business, she educates the creative community on all things workflow, systems, productivity and time management!  She's obsessed with firepits, sweet wine, deep conversation, elephants, and showing off her horrible dance moves at any given moment. Laura is on a mission for entrepreneurs to schedule more date nights, brunch weekends, and vacations as a result of finding work-life balance while running a thriving business!

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Episode 196: Motherhood + Consistency, with Kelsey Baldwin - the Creative Empire podcast

Today, Reina and Christina are joined today by Kelsey Baldwin of Paper and Oats. Kelsey is the owner of an Etsy shop and a freelance design studio since 2013. But what’s really phenomenal about Kelsey is her story, plus she just wrote a book about it! At the beginning of the episode, we learn about Kelsey's back-story and about how single-motherhood has impacted her. We learn about how she moved away from client work and digital products and courses. The trio discuss planning and how multiple revenue streams are important for her as a single-parent. Lastly, we learn who Kelsey's mentors and influencers have been.

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Main Takeaways:

  • Who Kelsey is + how she got to where she is [0:02:01]
  • What being a single-mother in business is like [0:05:39]
  • What early moments of a rough stage feels like [0:08:21]
  • How moving away from client work has impacted her business [0:12:11]
  • How to balance money now vs future payoff of passive products [0:14:35]
  • Why multiple revenue streams is a good idea [0:17:16]
  • What planning is like for her [0:19:20]
  • How to prepare for a digital product launch [0:27:51]
  • Who Kelsey's mentors have been [0:30:30]
A lot of stuff gets erased and rewritten (in my calendar), so I think being able to be flexible and move stuff around as you go.
— Kelsey Baldwin
(My book) will be another little piece that can help sustain all these other little pieces that make up a whole.
— Kelsey Baldwin
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Bio:

Kelsey Baldwin started Paper + Oats as an Etsy shop and a freelance design studio in 2013. It has since grown into a brand + blog that teaches creatives how to organize, design, and market their digital products, so they can share what they know + look good doing it. She is a single mom to a crazy 3-year-old and a big fluffy dog, and is also an advocate for women learning to sustain themselves + gain independence through online business.

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Instagram
Twitter
Pinterest

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Episode 195: Turning Off the BS, with Allen Brouwer - the Creative Empire podcast

Reina and Christina are joined with Allen Brouwer and Allen is the co-founder of Best Self Co. a company that helps people achieve their goals and become the best version of themselves through productivity performance and positivity. At the beginning of the episode, we jump right in with Allen and learn more about him and his motto. He shares about how to cut off distractions and how to use a schedule as a creative to cut through the bs. Allen then chats about how Best Self Co. was created and how it started off of a Kickstarter campaign. Lastly, the trio talk tips and takeaways to help you stay productive.

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Main Takeaways:

  • Who Allen Brouwer is + his experiences [0:01:23]
  • How to turn off the bs [0:03:47]
  • What the easiest way to start turning off distractions [0:05:39]
  • How to use a schedule as a creative [0:09:31]
  • What exercise to do, to cut through that bs [0:14:05]
  • How the Best Self Co. system came to be + how journal works [0:17:25]
  • Why they started with Kickstarter [0:20:31]
  • What some launch tips are [0:24:31]
  • How to connect better with your audience [0:28:22]
  • What shifting your mindset looks like + practicing gratitude [0:31:57]
You’ll start creating a fan base that is so loyal, regardless of what you’re selling, as long as you’re there and you’re acknowledging them and you’re supporting them and you’re contributing and you’re providing value.
— Allen Brouwer
Then you just create a narrow mindset and anything that does not relate to either becoming the person that you want to become or achieving the things that you want to achieve, you say no to it.
— Allen Brouwer
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Bio:

Allen is the Co-Founder of BestSelf Co. a company that helps people achieve their goals and become the best version of themselves through productivity, performance, and positivity. A serial entrepreneur whose passion is to help others achieve their entrepreneurial visions. He loves the outdoors, psychology, and marketing.

Social Handles:

Website
His Website
Facebook
Instagram
Twitter

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Episode 194: Being an Influencer, with Julie Solomon - the Creative Empire podcast

Today, Reina and Christina are joined with Julie Solomon. Julie is a New York Times bestselling publicist, host of The Influencer Podcast, and a marketing expert! At the beginning of the episode, we hear all about Julie's twist and turns in business and how she has landed where she is today. Julie shares about soul-searching within her businesses and all about what being an "influencer" actually means. In the episode, we even find out who Julie follows as influencers. At the end of the podcast we learn why batching your content is key to having more time as well as what makes a good pitch.

Main Takeaways:

  • How Julie got to where she is + twist and turns in business [0:01:24]
  • What soul-searching was like for Julie [0:18:03]
  • What an influencer means [0:22:26]
  • What are some things that comes with the "influencer" title [0:28:35]
  • Who Julie follows as influencers [0:31:44]
  • Why you should be batching your content [0:35:00]
  • What makes a good pitch [0:39:12]
(To me) Influencer means helping others find that magic within, so then create the brilliance that they want to be in the world and then they can share that with everyone, and to really enact change.
— Julie Solomon
The more that you’re able to know who your audience is, the more that you’re going to be able to serve them.
— Julie Solomon
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Bio:

Nashville native and California-based entrepreneur Julie Solomon is a NY Times Best-Selling Publicist, influencer and marketing expert who teaches bloggers and online entrepreneurs how to grow their blog, business, and income through authentic connection and brand strategy. Julie has worked with some of the country’s most recognized influencers, authors, entrepreneurs, and bloggers for over a decade. From graduating cum laude with a major in Journalism and Public Relations to working at PR powerhouses, Julie has made a reputable name for herself in the PR, marketing and branding world. As a New York Times-best selling publicist with experience covering music, publishing, and entertainment, Julie eventually co-founded a prestigious public relations agency, OMG! Publicity, in 2013. Along with her PR agency, Julie has since created a popular website, JulieSolomon.net, to combine her talents, background, and passion to empower others through her informative tips on business growth, social media and marketing. Within her domain, Julie runs Pitch It Perfect, a branding and marketing pitch program for bloggers, influencers, and entrepreneurs to learn the step-by-step formula for executing a pitch strategy that converts into lucrative brand deals and attention grabbing media placements for their businesses. These strategies are the same she used to help herself as well as clients garner national media placements and over $1 million dollars in income from brand deals in just 1 year. Her latest venture, The Influencer Podcast, explores the secrets behind the every changing landscape of influencer marketing and shares the most accredited and informed strategies from top social influencers, business owners, and industry elites. During its launch month in April 2017, The Influencer Podcast joined the Top-50 list of iTunes’ Business Podcast Chart, peaking at #15, and remains in the Top-50 to date. Julie currently calls Los Angeles home, and lives there with her husband, Johnathon, and son Camden.

Social Handles:

Website
Website - The Influencer Podcast
Instagram
Facebook
Twitter
Youtube
Pinterest

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Episode 193: Building + Becoming Boss, with Kathleen Shannon - the Creative Empire podcast

Today Reina and Christian are talking to Kathleen Shannon. Kathleen is one of the co-hosts of Being Boss Podcast, a founder of Braid Creative, and is the co-author of the Being Boss book. At the beginning of the episode, we hear all about how Kathleen got started with her business and podcasting. She shares about content streams and how she repurposes content for her audience. The trio discuss shifting mindset into bigger picture marketing and why you need to get clear with your offerings. Lastly, we hear all about the new Being Boss book and Kathleen shares about two methods that she writes about in the book.

Main Takeaways:

  • How Kathleen got started with her business + podcast [0:01:55]
  • What all of her content streams are + repurposing content [0:05:49]
  • What Being Boss has become [0:12:26]
  • How to get into shifting your mindset to bigger picture marketing [0:16:08]
  • Why to created content for your ideal clients + getting clear [0:20:11]
  • What the Being Boss book is about + the chalkboard method [0:23:24]
  • What Kathleen's dinner party method is [0:28:24]
  • What the best way to digest her book is [0:34:44]
  • How being a leader has helped her grow [0:41:04]
Whenever it comes to having a brand and a reputation, it is about saying the same thing over and over again. If you feel like you’re being redundant, you’re probably doing it right.
— Kathleen Shannon
There is definitely some manifesting magic whenever it comes to the chalkboard. It’s also a really practical way to visualize your goals and to get some hustle in your bustle.
— Kathleen Shannon
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Bio:

Kathleen Shannon is a creative director, podcaster, speaker, author, and mentor. As the co-founder of Braid Creative and co-host of the Being Boss podcast she has helped thousands of creative entrepreneurs from all over the world authentically brand and position themselves as creative experts, cultivate confidence in their business, and blend more of who they are into the work they do. When she’s not working she’s traveling the world, cooking a great meal, or cuddling on the couch with her husband and their 3 year old son, Fox.

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Episode 192: Having a Badass Brand, with Pia Silva - the Creative Empire podcast

Reina and I are joined today by Pia Silva, who is an entrepreneur, speaker and author. She is also the partner and branch strategist of at Worstofall Design, where they build badass brands without the BS. At the beginning of the episode, Pia jumps right in sharing about her book and what differentiation has looked like for her business. She explains what being a badass brand means and how they accomplish it with their clients. Pia shares about her brand, Worstofall design, and how the name came to be. She shares about shifting in business and why you need to prepare your clients when you work with them. Lastly, Pia talks about influencer opportunities and what you need to know about your ideal clients.

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Main Takeaways:

  • How her book, Badass Your Brand, came to be [0:01:20]
  • What moving through pricing has looked like + differentiation [0:02:35]
  • What it means to have a badass brand [0:05:45]
  • How they prep for an intensive with their brand [0:08:02]
  • Why you need to build a brand that only attracts your audience [0:11:09]
  • How her brand shifted from to having a productized service [0:13:00]
  • How their design brand name, "worstofall" came to be [0:19:15]
  • When do you know when you are ready to hire a designer [0:22:39]
  • Why you need to prepare your clients [0:25:25]
  • How designers can help their businesses [0:28:17]
  • What to know about ideal clients + influencer opportunities [0:32:01]
One of the most valuable things as a business owner is getting back to what’s going to bring in the money.
— Pia Silva
You want to build a brand that is so clear in its’ positioning that it attracts exactly the clients you want.
— Pia Silva
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Bio:

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

Social Handles:

Website - Pia Silva
Facebook
Twitter
Instagram
LinkedIn
YouTube
Website - Worstofall Design
 

 

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Episode 191: Becoming Obsessed With Your Business, with Melissa Cassera - the Creative Empire podcast

Today Reina and Christina are talking to Melissa Cassera, who is an award-winning business strategist and professional screenwriter. She is actually one of Reina's mentors and Reina is part of her Obsessed Program. Melissa teaches entrepreneurs how to build an audience that’s a 100% obsessed with their work while making every step feel like a total guilty pleasure. At the beginning of the episode, Melissa shares how she started her business and what it has evolved from. She shares why you need to be obsessed with your business with some helpful tips, plus explains how being obsessed with help influence your audience. Towards the end of the episode, the trio talk about haters and how to deal with negative words sent to you. Lastly, Melissa shares how she deals with the twists and turns of entrepreneurship. 

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Main Takeaways:

  • How she started her business + the facets of her business [0:01:35]
  • How to move past fear of repeating yourself to your audience [0:04:39]
  • Why you should shift and be obsessed with your business [0:07:54]
  • What personality brings to being "professional" + adding personality [0:14:48]
  • How to deal with haters + hate messages [0:24:23]
  • How to talk about the twists + turns in entrepreneurship [0:37:32]
Trust that when you go out there with that energy and actually talk about things you want to talk about, not talk about things that you think other people wanted you to talk about, because that never goes any place good. When you do that, then people get behind your energy and your enthusiasm.
— Melissa Cassera
Bringing in your passions and your guilty pleasures, whatever feels fun for you is really crucial for business.
— Melissa Cassera
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Bio:

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime, and she has a TV series in development.

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Website
Facebook
Instagram

 

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